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Persuasive Writing Understanding the art of Persuasion
Definition Presenting reasons and examples to influence actions
or thought. Effective persuasive writing requires a writer to state
clearly an opinion Supply reasons and specific examples that
support the opinion.
Key words to Persuasion Convince Persuade
Two different Approaches Inductive approach Begins with details
(the evidence and reasons) Ends with a logical conclusion (your
opinion) Deductive approach Starts with an opinion Then supports it
with reasons and examples
Persuasive Strategies There are four persuasive strategies
Persuasive Strategy 1 1.Offer a precedent: a precedent is a
situation that has already occurred that can be used for a similar
Example of a precedent Trying to persuade your parents to let
you have a drivers permit, you might say: My older brother, John,
was allowed to get his drivers permit at my age, and he is a good
Persuasive Strategy 2 2. Appeal to fairness: In presenting a
good argument, it is not enough to simply say something is not
fair. You must offer a solid reason in order to convince your
Example of Appeal to Fairness To persuade your parents to allow
you to drive, you might say the following. It is not fair to assume
that I will be a poor driver passed on my age alone. I am a
responsible person who makes honor roll and routinely babysits my
younger brothers and sisters, so you should agree that I will also
be a responsible driver.
Persuasive Strategy 3 3. Overcome objections: When you
anticipate objections to your argument and address them before they
are raised, you strengthen your argument.
Example of Overcoming Objections If your parents are probably
going to object to your taking the car out alone, you might say the
following: While it is true that I have never driven alone, I have
often driven with you in the car, and you have had many
opportunities to see my good driving skills.
Persuasive Strategy 4 4. Explore consequences: If you win your
argument, what are some of the positive outcomes?
Example of Exploring consequences Here is what you might tell
your parents. If you allow me to drive the car alone, think of how
much easier your life will become. I can run your errands, and you
will have more free time to do things for yourself.
Persuasive Essay One Type of Format
Paragraph One Introductory Paragraph: a. Includes a lead-in
sentence b. Include a basic background or history of the subject to
be discussed. c. Include a thesis statement that precisely states
your opinion in order of importance.
Paragraph Two Body Paragraph 1: a. State your first reason that
is the least important of your points. b. Use transitional words or
phrases. c. Give logical details or facts that support your least
Paragraph Three Body Paragraph 2: a. State the next least
important reason. b. Use transitional phrases or words to lead into
the idea. Give logical details or facts that support this
Paragraph Four Body Paragraph 3: a. State the Most important
reason. b. Use transitional words or phrases. c. Give details or
facts that support the most convincing reasons.
Paragraph Five Concluding Paragraph: a. conclude the essay by
restating or paraphrasing your opinion or position. b. Summarize
the reasons. c. Add a clincher sentence to sum up your opinion or
Avoid Persuasive Fallacies Fallacies are errors in logical
thinking. Theyll weaken your argument and make the reader doubt
everything you write.
Attacking the Person Dont attack another persons point of view
or opinion in a negative manner. Dont attack them as a person or
their thinking. Example: If you believe that smoking is okay, youre
Circular Reasoning TThis is when the writer restates their
opinion repeatedly, attempting to use their opinion as a
reason/support for their idea. Example: The dress code is not
necessary because we dont need dress codes.
False Cause and Effect This is when the writer tries to
convince you that because Event 2 happened Event 1 caused it.
Example: When Mobile County Schools adopted the dress code, it
caused students to drop out.
Hasty Generalizations TThis is when the writer tries to
convince you that something is true because of one or two cases
researched. Example: The dress code at MGM is a good thing because
I talked to my friend Susan and she agreed.
Revising Persuasion WWhat is your stated opinion or position?
WWhat are the logical and convincing reasons to support your
opinion or position? IIdentify each main idea sentence in each
Revising Persuasion What details help to convince the audience
to agree with you? What transitions are used?