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Persuasive Writing Understanding the art of Persuasion
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  • Slide 1
  • Persuasive Writing Understanding the art of Persuasion
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  • Definition Presenting reasons and examples to influence actions or thought. Effective persuasive writing requires a writer to state clearly an opinion Supply reasons and specific examples that support the opinion.
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  • Key words to Persuasion Convince Persuade
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  • Two different Approaches Inductive approach Begins with details (the evidence and reasons) Ends with a logical conclusion (your opinion) Deductive approach Starts with an opinion Then supports it with reasons and examples
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  • Persuasive Strategies There are four persuasive strategies (techniques)
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  • Persuasive Strategy 1 1.Offer a precedent: a precedent is a situation that has already occurred that can be used for a similar current situation.
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  • Example of a precedent Trying to persuade your parents to let you have a drivers permit, you might say: My older brother, John, was allowed to get his drivers permit at my age, and he is a good driver.
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  • Persuasive Strategy 2 2. Appeal to fairness: In presenting a good argument, it is not enough to simply say something is not fair. You must offer a solid reason in order to convince your reader.
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  • Example of Appeal to Fairness To persuade your parents to allow you to drive, you might say the following. It is not fair to assume that I will be a poor driver passed on my age alone. I am a responsible person who makes honor roll and routinely babysits my younger brothers and sisters, so you should agree that I will also be a responsible driver.
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  • Persuasive Strategy 3 3. Overcome objections: When you anticipate objections to your argument and address them before they are raised, you strengthen your argument.
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  • Example of Overcoming Objections If your parents are probably going to object to your taking the car out alone, you might say the following: While it is true that I have never driven alone, I have often driven with you in the car, and you have had many opportunities to see my good driving skills.
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  • Persuasive Strategy 4 4. Explore consequences: If you win your argument, what are some of the positive outcomes?
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  • Example of Exploring consequences Here is what you might tell your parents. If you allow me to drive the car alone, think of how much easier your life will become. I can run your errands, and you will have more free time to do things for yourself.
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  • Persuasive Essay One Type of Format
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  • Paragraph One Introductory Paragraph: a. Includes a lead-in sentence b. Include a basic background or history of the subject to be discussed. c. Include a thesis statement that precisely states your opinion in order of importance.
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  • Paragraph Two Body Paragraph 1: a. State your first reason that is the least important of your points. b. Use transitional words or phrases. c. Give logical details or facts that support your least important reason.
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  • Paragraph Three Body Paragraph 2: a. State the next least important reason. b. Use transitional phrases or words to lead into the idea. Give logical details or facts that support this reason.
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  • Paragraph Four Body Paragraph 3: a. State the Most important reason. b. Use transitional words or phrases. c. Give details or facts that support the most convincing reasons.
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  • Paragraph Five Concluding Paragraph: a. conclude the essay by restating or paraphrasing your opinion or position. b. Summarize the reasons. c. Add a clincher sentence to sum up your opinion or position.
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  • Avoid Persuasive Fallacies Fallacies are errors in logical thinking. Theyll weaken your argument and make the reader doubt everything you write.
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  • Attacking the Person Dont attack another persons point of view or opinion in a negative manner. Dont attack them as a person or their thinking. Example: If you believe that smoking is okay, youre stupid.
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  • Circular Reasoning TThis is when the writer restates their opinion repeatedly, attempting to use their opinion as a reason/support for their idea. Example: The dress code is not necessary because we dont need dress codes.
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  • False Cause and Effect This is when the writer tries to convince you that because Event 2 happened Event 1 caused it. Example: When Mobile County Schools adopted the dress code, it caused students to drop out.
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  • Hasty Generalizations TThis is when the writer tries to convince you that something is true because of one or two cases researched. Example: The dress code at MGM is a good thing because I talked to my friend Susan and she agreed.
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  • Revising Persuasion WWhat is your stated opinion or position? WWhat are the logical and convincing reasons to support your opinion or position? IIdentify each main idea sentence in each paragraph
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  • Revising Persuasion What details help to convince the audience to agree with you? What transitions are used?