Top Banner
Persuasive & Propaganda Techniques
38

Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

Mar 29, 2015

Download

Documents

Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

Persuasive & Propaganda Techniques

Page 2: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

Modes of Persuasion

• Ethos

• Pathos

• Logos

Page 3: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

Ethos

Ethos An appeal to authority

Page 4: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.
Page 5: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

Pathos

Pathos An appeal to an audience’s emotions

Page 6: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.
Page 7: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

Logos

Logos A logical appeal

Page 8: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.
Page 9: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

Techniques of Persuasion

• Appeal to Emotion

• Generalities

• Over-Simplification

• Avoidance

• Misrepresenting Opponent's Position

• Testimonial

• Personal Attacks

Page 10: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.
Page 11: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

What are Propaganda Techniques?

• methods and approaches used to spread ideas that further a cause – political, commercial, religious, or civil

Page 12: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

Why are they used?

• To manipulate the readers' or viewers' reason and emotions; to persuade you to believe in something or someone, buy an item, or vote a certain way.

Page 13: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

Domestic Propaganda

Page 14: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

Why are they used?

• To manipulate the readers' or viewers' reason and emotions; to persuade you to believe in something or someone, buy an item, or vote a certain way.

Page 15: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

Name calling:

• attaching a negative label to a person or a thing. – Used to try to avoid supporting their own

opinion with facts. – Rather than explain what they believe in,

they prefer to try to tear their opponent down.

Page 16: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

Name-calling

Page 17: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

Name-calling

Page 18: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

Glittering Generalities:

• uses important-sounding "glad words" – little or no real meaning.

• used in general statements that cannot be proved or disproved. – Words like "good," "honest," "fair," and

"best" are examples of "glad" words.

Page 19: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

Glittering Generalities

Page 20: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

Bandwagon:

• because everyone else is doing something, you should do it too, or you'll be left out. – The technique embodies a "keeping up with

the Joneses" philosophy.

Page 21: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

Bandwagon

• “Everything and everyone for victory”

Page 22: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

Bandwagon

Page 23: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

Doublespeak

Page 24: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

Euphemisms

• Collateral Damage

• Final Solution

• Shell Shock

• Disassembly

Page 25: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

Fear

Page 26: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

Fear

Page 27: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

Plain Folks:

• uses a folksy approach to convince us to support someone or something. – These ads depict people with ordinary looks

doing ordinary activities.

Page 28: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

Plain Folks

Page 29: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

Testimonial:

• when "big name" personalities are used to endorse a product.– Whenever you see someone famous

endorsing a product, ask yourself how much that person knows about the product, and what he or she stands to gain by promoting it.

Page 30: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

Testimonial

Page 31: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

Testimonial

Page 32: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

Transfer:

• attempt is made to transfer the prestige of a positive symbol to a person or an idea. – For example, using the American flag as a

backdrop for a political event makes the implication that the event is patriotic in the best interest of the U.S.

Page 33: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

Transfer

Page 34: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

Transfer

Page 35: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

False Analogy:

• In this technique, two things that may or may not really be similar are portrayed as being similar. When examining the comparison, you must ask yourself how similar the items are. In most false analogies, there is simply not enough evidence available to support the comparison.

Page 36: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

Card Stacking:

• used to slant a message. – Key words or unfavorable statistics may be

omitted in an ad or commercial, leading to a series of half-truths.

– Keep in mind that an advertiser is under no obligation "to give the truth, the whole truth, and nothing but the truth."

Page 37: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

Either/or fallacy:

• used to polarize issues, and negates all attempts to find a common ground.– You are either for something or against it– This technique is also called "black-and-

white thinking" because only two choices are given.; there is no middle ground or shades of gray

Page 38: Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.

Faulty Cause and Effect:

• This technique suggests that because B follows A, A must cause B. – Remember, just because two events or two

sets of data are related does not necessarily mean that one caused the other to happen.