Persuasion. You are learning about persuasive language. You are learning about audience and purpose.

Persuasion

• You are learning about persuasive language.• You are learning about audience and purpose.

• Structure: long/short sentences, lists, paragraphs.

• Statistics: numbers, ( ), charts.

• Figurative language: onomatopoeia, alliteration, simile, metaphor, etc.

• Images: maps, photographs, sketches.

• Positive word choice: adjectives, superlatives, effective verbs.

• Direct address & commands: use of ‘You’, commands.

Persuasive language

Discover England’s Lake DistrictHighlights

•Visit Hilltop Farm, homeof “Peter Rabbit” authorBeatrix Potter, andBrantwood, the home ofJohn Ruskin from 1872 untilhis death in 1900.

•Deepen your understandingof the Lake District withenlightening lectures onarchitecture; regionalhistory; famous writers,artists and adventurers ofthe district; and more.

•Home to more than 800 square miles of abundant wildlife andcharming villages. Some 1,800 miles of footpaths are open to all visitors.

A treasured summer retreat since the days of Queen Victoria, England’s mesmerizing Lake District, in the upland county of Cumbria, invites you to explore its ethereal countryside. Journey to heather-clad mountains, crystalline lakes and gentle green hillsides dotted with white stone cottages and grazing Herdwick sheep. Inhale the sweet scent of lavender as you walk in the footsteps of poet William Wordsworth, and linger in grand castles and cozypubs with new friends and a few pints of bitter. Learn the history of this beautiful corner of England and see for yourself why the Lake District has inspired philosophers, artists and writers for generations.

Discover England’s Lake District

A treasured summer retreat since the days of Queen Victoria, England’s mesmerizing Lake District, in the upland county of Cumbria, invites you to explore its ethereal countryside. Journey to heather-clad mountains, crystalline lakes and gentle green hillsides dotted with white stone cottages and grazing Herdwick sheep. Inhale the sweet scent of lavender as you walk in the footsteps of poet William Wordsworth, and linger in grand castles and cozypubs with new friends and a few pints of bitter. Learn the history of this beautiful corner of England and see for yourself why the Lake District has inspired philosophers, artists and writers for generations.

Highlights

•Visit Hilltop Farm, homeof “Peter Rabbit” authorBeatrix Potter, andBrantwood, the home ofJohn Ruskin from 1872 untilhis death in 1900.

•Deepen your understandingof the Lake District withenlightening lectures onarchitecture; regionalhistory; famous writers,artists and adventurers ofthe district; and more.

•Home to more than 800 square miles of abundant wildlife andcharming villages. Some 1,800 miles of footpaths are open to all visitors.

List

Statistic

Adjective

Command

Alliteration

Map

Target audience is adults

• For this homework you have TWO tasks: Reading Writing

Reading Task

1. Referring to the next two slides, Kilmartin House Museum, identify who would be interested in reading this article.

2. Referring to the techniques on slide 3, identify five persuasive techniques and comment on the effect that each has on the reader.

• Structure

• Statistics

• Figurative language

• Images

• Positive word choice

• Direct address & commands

Writing Task

Based on what you have learned during the Reading Task, you are to produce a short brochure for a destination of YOUR choice.

Remember your target audience.Remember to use persuasive language (refer

to slide 3).

The End!