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Persuasion
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Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

Jan 04, 2016

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Page 1: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

Persuasion

Page 2: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

What is persuasion?

Page 3: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

Under what circumstances might a person need to employ

persuasive techniques?

Page 4: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

What text types tend to be used to persuade?

Page 5: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

What makes a text persuasive?

Page 6: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

Language(words)

Structure(organisation & order of ideas)

Form(techniques)

Page 7: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

Language(words)

Structure(organisation & order of ideas)

Form(techniques)

Page 8: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

What techniques and word types do you already know that

can be used to persuade another person or group?

Page 9: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

Rhetoric 101The art of eloquently convincing an

audience of your opinion or viewpoint

Page 10: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

Formality & flatteryAdopt a formal and flattering tone –

but don’t be effusive or sycophantic!

Page 11: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

Personal pronounsPersonalise the delivery by using ‘we’,

‘you’ and ‘your’

Page 12: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

Appeal to the headLogic, common sense

Page 13: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

Appeal to the heartFear, guilt, empathy, altruism

Page 14: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

Hard evidenceFacts, statistics, research & surveys,

Page 15: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

Soft evidenceExpert opinion, anecdotes & examples

Page 16: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

IncentivesRewards, offers, accentuate the positives

Page 17: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

HumourA wry sense of humour whilst not

seeming flippant about serious issues can win over an audience

Page 18: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

The law of contrastAll things are relative!

Page 19: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

HyperboleCredible exaggeration for effect

Page 20: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

Emotive languageDon’t shy away from strongly expressed

opinion and dramatic vocabulary

“Swearing is a vile habit” changes if we say “Swearing is a bad habit.”

“House prices fall throughout country” is different than “Real Estate prices plummet throughout the country.”

Page 21: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

Rule of 3It’s simple, repeatable and very effective!

Page 22: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

Poetic devicesAlliteration, simile & metaphor to paint

word pictures and create musicality

Page 23: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

Rhetorical questionsCan you think of a good reason why you wouldn’t include them in your writing?

Page 24: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

ImperativesAs you gain confidence that you have hooked your audience, don’t be afraid to use commands to drive home your

point

Page 25: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

Rhetoric revisited

Formality & flattery

Personal pronouns

Appeal to the head

Appeal to the heart

Hard evidence

Soft evidence

Incentives

Humour

The law of contrast

Hyperbole

Emotive language

The rule of 3

Poetic devices

Rhetorical questions

Imperatives

Page 26: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

How to structure a persuasive text

Page 27: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

Language(words)

Structure(organisation & order of ideas)

Form(techniques)

Page 28: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

What kind of structure do you think is most likely to make

your text memorable and persuasive?

Page 29: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

A hard-hitting opening line

Page 30: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

The first paragraph should offer an overview of your

stance or opinion that you will be putting forward for

consideration

Page 31: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

The main body of your writing will be divided into clear

paragraphs – each will present a new point or idea that

supports your overarching premise

Page 32: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

The body of your writing should also acknowledge that there is a

counter-argument, but must rebut those arguments as being

flawed or faulty.

Page 33: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

Make full use of the rhetorical techniques you are now

familiar with in each of your paragraphs to ensure that the CONTENT and STRUCTURE

complement one another

Page 34: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

Your final paragraph should summarise your stance and reinforce the strength of the

ideas you have presented

Page 35: Persuasion. What is persuasion? Under what circumstances might a person need to employ persuasive techniques?

The last line should be memorable, punchy and an

‘applause cue’