Persuasion
Jan 04, 2016
Persuasion
What is persuasion?
Under what circumstances might a person need to employ
persuasive techniques?
What text types tend to be used to persuade?
What makes a text persuasive?
Language(words)
Structure(organisation & order of ideas)
Form(techniques)
Language(words)
Structure(organisation & order of ideas)
Form(techniques)
What techniques and word types do you already know that
can be used to persuade another person or group?
Rhetoric 101The art of eloquently convincing an
audience of your opinion or viewpoint
Formality & flatteryAdopt a formal and flattering tone –
but don’t be effusive or sycophantic!
Personal pronounsPersonalise the delivery by using ‘we’,
‘you’ and ‘your’
Appeal to the headLogic, common sense
Appeal to the heartFear, guilt, empathy, altruism
Hard evidenceFacts, statistics, research & surveys,
Soft evidenceExpert opinion, anecdotes & examples
IncentivesRewards, offers, accentuate the positives
HumourA wry sense of humour whilst not
seeming flippant about serious issues can win over an audience
The law of contrastAll things are relative!
HyperboleCredible exaggeration for effect
Emotive languageDon’t shy away from strongly expressed
opinion and dramatic vocabulary
“Swearing is a vile habit” changes if we say “Swearing is a bad habit.”
“House prices fall throughout country” is different than “Real Estate prices plummet throughout the country.”
Rule of 3It’s simple, repeatable and very effective!
Poetic devicesAlliteration, simile & metaphor to paint
word pictures and create musicality
Rhetorical questionsCan you think of a good reason why you wouldn’t include them in your writing?
ImperativesAs you gain confidence that you have hooked your audience, don’t be afraid to use commands to drive home your
point
Rhetoric revisited
Formality & flattery
Personal pronouns
Appeal to the head
Appeal to the heart
Hard evidence
Soft evidence
Incentives
Humour
The law of contrast
Hyperbole
Emotive language
The rule of 3
Poetic devices
Rhetorical questions
Imperatives
How to structure a persuasive text
Language(words)
Structure(organisation & order of ideas)
Form(techniques)
What kind of structure do you think is most likely to make
your text memorable and persuasive?
A hard-hitting opening line
The first paragraph should offer an overview of your
stance or opinion that you will be putting forward for
consideration
The main body of your writing will be divided into clear
paragraphs – each will present a new point or idea that
supports your overarching premise
The body of your writing should also acknowledge that there is a
counter-argument, but must rebut those arguments as being
flawed or faulty.
Make full use of the rhetorical techniques you are now
familiar with in each of your paragraphs to ensure that the CONTENT and STRUCTURE
complement one another
Your final paragraph should summarise your stance and reinforce the strength of the
ideas you have presented
The last line should be memorable, punchy and an
‘applause cue’