Penny Social Media Training V1

Social…….Media and Networking

Know me, Like me, Follow MePenny Power

Founder Ecademy

Change is all around…

Our needs remain the same

Security Trust Belonging Health and well being Self esteem and status

Maslow's hierarchy of needs

Feel the difference

New World Old World

Children are leading the way

A 16 year old view…

“I have Facebook set up to send all my notifications, (friends requests etc) to my Blackberry so I can check them all the time”.

A 16 year old view…

“Sometimes at college if we’re discussing someone I don’t know we search them on Facebook on my phone”.

A 16 year old view…

“People use Facebook to sell stuff and advertise events all the time. I sold my old iPod in January over Facebook by just putting it in my Facebook status

“Hannah Power says does anyone want to buy an 80gb iPod video white?”

A 16 year old view…

“I have a group of eight friends from my old school, we have a thread on Facebook which we have had for a year now which we use to update each other and give each other help with different things, it is basically a really long email but it’s a really good way of keeping connected”.

Philosophy of Social Media and Social

Networking

21st century business

Collaborative projects

Personal Responsibility

Supplier Workforce“Entrepreneur

society”Personal valuesContributionAudience not

prospectsLong Tail, Fremium

Humanity Networks

What is your contribution?

What can you share with others?

Who can you share with others?

What can you teach?What is your

knowledge?Who do you care about?What is your

contribution?

Begin each day on purpose..

Share knowledge- Be visible

Share people- Be liked

Collect knowledge- Be knowledgeable

Share people- Be Connected

KNOW ME(mile wide)

LIKE ME(mile deep)

FOLLOW ME(deep and wide)

Strangers

Friends

CUSTOMERS

Tools(Marketing)

Community(Reputation)

Intention (Relevance)

Seth Godin – Permission Marketing Ecademy – Social Network DNA

Sharing KnowledgeBlogs, comments, links

Sharing people -Conversation

Shared knowledge and people-

Social Media and Social Networking – the process

Leave your footprint…

“Let Go”