PCTY 2012, IBM SmartCloud-Strategi v. Anthony Doyle

© 2012 IBM Corporation

IBM SmartCloudTony DoyleEuropean Technical Leader, Cloud & Service Management

May 2012

© 2012 IBM Corporation2

Agenda

Cloud market, adoption patterns Building clouds, lessons learned SmartCloud portfolio update Analyzing your cloud opportunity


InfrastructurePlatform

Managementand Administration

Availability andPerformance

Security andCompliance

Usage andAccounting

Enterprise

Application Services

ApplicationLifecycle

ApplicationResources

ApplicationEnvironments

ApplicationManagement

Integration

IBMSmartCloud ServicesInfrastructure and Platform as a Service

Smarter Commerce Smarter Cities

Social BusinessBusiness Analyticsand Optimization

InfrastructurePlatform

Managementand Administration

Availability andPerformance

Security andCompliance

Usage andAccounting

Infrastructure as a Service Technologies

Platform as a Service Technologies

ApplicationLifecycle

ApplicationResources

ApplicationEnvironments

ApplicationManagement

Integration

Enterprise+IaaS

Consulting &Implementation

IBMSmartCloud FoundationPrivate and Hybrid Clouds

PaaSConsulting &

Implementation

BPaaS / SaaSConsulting &

Implementation

CloudStrategy

IBMSmartCloud SolutionsSoftware and Business Process as a Service

IaaS

PaaS

SaaS

BPaaS

Cloud Components Cloud Services

Consume cloud services over InternetHardware & software to architect and build private or hybrid clouds

Consulting &Implementation

ServicesDesign my cloud


Cloud Enabled Data CenterIntegrated service management, automation, provisioning, and self service.

Cloud Platform ServicesPre-built, pre-integrated IT infrastructures tuned to application-specific needs

Business Solutions on CloudSoftware-as-a-Service delivering IT and process orchestration within and across organizations

Cloud Service ProviderAdvanced, reliable, highly secure and scalable platform for creating, managing, and monetizing cloud services

IBM delivers prescriptive, repeatable cloud solutions for our clients’ most pressing priorities.


Cloud Enabled Data CenterIntegrated service management, automation, provisioning, and self service.

Cloud Enabled Data Center


Cloud Platform ServicesPre-built, pre-integrated IT infrastructures tuned to application-specific needs

Cloud Platform Services


Business Solutions on CloudSoftware-as-a-Service delivering IT and process orchestration within and across organizations

Business Solutions on Cloud


Cloud Service ProviderAdvanced, reliable, highly secure and scalable platform for creating, managing, and monetizing cloud services

Cloud Service Provider


9

= OPTIMIZED BUSINESS

…allowing you to optimize new investments for direct business benefits

=AGILITY +BUSINESS

& IT ALIGNMEN

T +SERVICE FLEXIBILITY

INDUSTRY

STANDARDS+

Cloud-onomics…

= Reduced Cost

….leverages virtualization, standardization and automation to free up operational budget for new investment

=VIRTUALIZATION + ENERGY

EFFICIENCY +STANDARDIZATIONAUTOMATI

ON+


Building clouds


IBM helps clients analyze their cloud opportunity

What are my business drivers?Who would sponsor, who are the key stakeholders?Should this be an IT or Business initiative?What would cloud services look like inside my company?What would be impacted – portfolio, process, people, technology?Which of my workloads are most suited to cloud delivery (gain/pain)? How can I calculate potential business benefits?Pace of cloud journey must reflect appetite/capacity for changeWhat is my service management and standardisation maturity today?How can I avoid pitfalls, de-risk my journey?Where should I start?


Consumption based metering and dynamic capacity optimization

End-to-end real-time monitoring and optimization

Virtualization management

Service delivery automation

Business service catalogs and self service

Virtualization underpins

Cloud

Cloud focuses on eased service

consumption & management

Organizations are now moving beyond virtualization to higher value stages of Cloud


Paradigm shift

Every Step in the direction of a highly automated Infrastructure gives benefits like Flexibility, workloadoptimization and agility

Virtualisation Standardisation Automation

Wor

kloa

dsU

seC

ases

Pro

cess

IaaS

Paa

SS

aaS

BP

aaS

Degree of Optimization / Benefit

Degree of Optimization / Benefit

low High

Ser

vice

orie

ntat

ion

Cloud characteristic

Solutions for efficient managementof virtualized Environments with the result of optimized Performance and usage

Basic Cloud Functionalities with Selfservice-Portal,simplified Administration of Infrastructure and automatedDeployment

Integrated Service Management Plattform with automated Service Deployment, management of the whole Service Liefcycle,Accountin and Billing

Value for IT Operations -

Optimization of Delivery

Value for Line of Business -

Optimization of usage


What dictates the pace of adoption?

Cloud RoI is measured by REVENUE GROWTH, COST REDUCTION, and TIME

INHIBITORS includeLack of clear business caseNervousness to take decision without diligent analysisPerceived risk to workloadsFailed / disruptive attempts Cost of migration

IBM can help by supportingBusiness analysis phaseStructured and Proven Architectural approachBuilding a roadmap to suit both your reality and your visionTechnology, Expertise, and Experience to deliver each step of journey


Portfolio update


IBMSmartCloud Continuous Delivery

Accelerate delivery

Self-service

Reduce risk

Improve quality

Manage change

Optimize Workload PatternsRational Team Concert

Linked Data (OSLC) Interface

Quality ManagersDevelopers

IBMSmartCloud Provisioning

IT Managers

A simple approach to lifecycle agility

New

17

© 2012 IBM Corporation

Analyzing your cloud opportunity


IBM helps clients analyze their on-premise cloud opportunity

What are my business drivers?Should this be an IT or Business initiative?What would cloud services look like inside my company?Which of my workloads are most suited to cloud delivery (gain/pain)? What would be impacted – portfolio, process, people, technology?How can I calculate potential business benefits?Who to sponsor, where are my key stakeholders?Pace of cloud journey must reflect our capacity for changeWhat is my service management and standardisation maturity today?How can I avoid pitfalls, de-risk my journeyWhere should I start?


What is a Cloud Architecture Workshop:• 2 Day Workshop• Documented Process for Scoping a Cloud Implementation• Proven process accepted across IBM• Exploits Cloud Computing Reference Architecture• Team Solution Design - Outputs

Scoping A Cloud Implementation• Business Drivers• Business Process• Current IT environment• Service&Workload Descriptions• Use Cases & Actors• Non Functional Requirements• System Context• Solution Architecture• Roadmap/Timeline

Introduction to the Cloud Architecture Workshop


IBM Cloud Computing Reference Architecture:Development Process

Development led by the IBM Cloud Computing Architecture Board

Comprising technology leaders from IBM Research and IBM’s software, systems and services organizations

>50 of IBM’s top cloud computing experts represent the core team

Derived from extensive client interaction combined with IBM’s extensive capabilities and experience in building enterprise-class IT systems.

The CCRA provides specifications for

• the physical components of a cloud implementation (network, compute, storage, virtualization)

• Software components required to run management

• Operational processes• Governance policies tailored for the

environment or enterprise.

A process of continuous improvement helps ensure that the reference architecture is both responsive to changing client and

security requirements and incorporates technology developments via IBM products and evolving design

specifications.

Given to Open Group

© 2012 IBM Corporation22Governance

Security, Resiliency, Performance & Governance

Cloud Service Provider

Common CloudManagement Platform (CCMP)

Operational Support Services (OSS)

Cloud Services

Infrastructure-as-a-Service

Platform-as-a-Service

Software-as-a-Service

Business-Process-as-a-Service

Business Support Services

(BSS)

Service Creation

Tools

Infrastructure

Cloud Computing Reference Architecture as a Blueprint for Clearstream ?

Existing & 3rd party services, Partner

EcosystemsCloud Service Integration

Tools

Consumer In-house IT

Infrastructure

Middleware

Applications

Business Processes

Consumer Administrator

Consumer BusinessManager

Consumer End user

ServiceIntegrator

Service M

anagement


In summary

Rapid technology advancements in Cloud, more is feasible

Extensive experience and success, you can leverage our people and assets

Heterogeneity and Integration are key Traditional project discipline applies, sound and

complete analysis drives successful outcomes IBM can help ensure your analysis is sound, de-

risking decisions and investments Let’s work together !


Thank You

MerciGrazie

Gracias

Obrigado

Danke

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PCTY 2012, IBM SmartCloud-Strategi v. Anthony Doyle

Technology

cloud service management

cloud opportunity

cloud roi

service liefcycle

repeatable cloud solutions

agenda cloud market

monetizing cloud services8

business process