A Case Study: Social Media and B-School Admission by Patrick Ottenhoff, Applicant for Class of 2012
Patrick Ottenhoff Kenan
May 25, 2015
A Facebook ad campaign I ran to get into Kenan-Flagler.
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A Case Study: Social Media and B-School Admission
by Patrick Ottenhoff,Applicant for Class of 2012
Target: Kenan-Flagler Network. Goals: Reach decision-makers; conduct research; ask for advice
Patrick Ottenhoff | [email protected]
Landing Page: patrickottenhoff.com/aboutPage includes a brief note inviting people to contact me
and an infographic of my resume
Patrick Ottenhoff | [email protected]
Feedback and Encouragement
Patrick Ottenhoff | [email protected]
“Your Facebook ad might be the very first ad I ever clicked on”
“I’m in the field of digital metrics, so you
got my attention!”
“Definitely shows ambition and passion for your line of work.” “I’m an Alumnus of Kenan-
Flagler’s OneMBA program – 2008. Love your social media connection idea.”
“I saw your ad on Facebook and thought it was a really
innovative idea."
“That was pretty cool dude. Well done.”
Advice and Networking
Patrick Ottenhoff | [email protected]
“I’m forwarding the link to a few folks in the K-F office to let them
know I saw it and how it drew my attention immediately. ”
“I did like UNC. It’s great for entrepreneurship if you want to take some of this energy and start
something for yourself.”
“The best professor I had around marketing metrics would be Charlotte
Mason. There are some great innovation professors too that might dabble in the Web 2.0 world, so try
Arvind Malhotra.”
“Seems like you would make a great addition to the
school, especially if you were willing to lend your talents /
experience to some of the clubs … like the MarComm
Advisory Board.”
Patrick Ottenhoff’s Facebook Ad Campaign
Patrick Ottenhoff | [email protected]
Investment: The value of a night out in Chapel Hill
Reward: An MBA education from Kenan-Flagler
Thank you for your interest! As of April 20, 2010, I was still waiting to hear from the Admission’s office, so there still time to send pass this on!
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