VALUE OF PAPER & PRINT PATH TO PURCHASE Understanding the customers’ path to purchase provides marketers and media buyers insight into the customer’s purchasing journey. Which media is most useful to the customer when making purchasing decisions? What media mix delivers the best sales outcome? Consideration to the customer’s path to purchase provides valuable insight. > 20% of Australians read paper catalogues as opposed to 11% reading online catalogues (VoPP, 2014). > People love direct mail because 62% say it’s easier to refer to later, 47% think it’s often informative and 35% say it’s more relevant than other channels (Australia Post, 2013). > 73% of Australians agree that catalogues help them find a bargain and save money (ACA, 2009). > Studies show that 67% of online search is driven by offline messages. Of this, 39% ultimately make a purchase (Plumtree Marketing, 2011). > 22% of people who receive letterbox media tell their family about it, 24% visit a website, 44% visit a branch or store and 24% keep for later reference (Salmat, 2014). FAST FACTS 67 % of online research is driven by OFFLINE messages (Plumtree Marketing, 2011) To find out more about the value of paper and print, download our white paper at kwikkopy.com.au/vopp, or contact your local centre. kwikkopy.com.au
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VALUE OF PAPER & PRINT
PATH TO PURCHASE
Understanding the customers’ path to purchase provides marketers and media buyers insight into
the customer’s purchasing journey. Which media is most useful to the customer when making
purchasing decisions? What media mix delivers the best sales outcome? Consideration to the
customer’s path to purchase provides valuable insight.
> 20% of Australians read paper catalogues as opposed to 11% reading online catalogues (VoPP, 2014).
> People love direct mail because 62% say it’s easier to refer to later, 47% think it’s often informative and 35% say it’s more relevant than other channels (Australia
Post, 2013).
> 73% of Australians agree that catalogues help them find a bargain and save money (ACA, 2009).
> Studies show that 67% of online search is driven by offline messages. Of this, 39% ultimately make a purchase (Plumtree Marketing, 2011).
> 22% of people who receive letterbox media tell their family about it, 24% visit a website, 44% visit a branch or store and 24% keep for later reference (Salmat,
2014).
FAST FACTS
67%of online researchis driven byOFFLINEmessages(Plumtree Marketing, 2011)
To find out more about the value of paper and print, download our white paper at kwikkopy.com.au/vopp, or contact your local centre.
kwikkopy.com.au
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