Participatory surveillance ppt

Participatory surveillance

Olga IvanovaInteractive media and knowledge environments

Master Thesis Presentation09.11.09

Research question

How simple surveillance becomes participatory surveillance? Hybrid

web as new way of social behavior (hybrid storytelling, art, marketing)

PLAN of thesisAbstract

Main parts of the thesis

Theoretical literature review Practical: scenarios Results and analysis of data Design-based research and

discussion

The goal

To analyze participatory surveillance that is happening in web 2.0 environment

The problem

New type of participatory hybrid media space, where is appearing different social storytelling, art, and marketing possibilities that are needed to be more deeply explored

HYBRID ECOLOGY and SWARM BEHAVIOR

Theory

Web 2.0: Social web environment, tools, Users

Beyond the web: locative media and ubicomp

Surveillance: Participatory surveillance, Social surveillance

Hybrid ecologies: Swarming paradigm, social navigation, storytelling, hybrid marketing

Social behaviorMedia art, Social Art

“The comparison of swarm behavior to human interaction has become increasingly relevant as human instincts and social technologies have merged to create an unprecedented collective intelligence”

By Chuck Brymer

The environment created by means of:web- and locative based

communication technologies, that different social media

(social software), mobile, and other interactive and geo-locative devices.

Hybrid Ecology

converse

Conversions

Benefits of web 2.0

self-promotion; personalization and info filtering; remixability of content; democratized participation; multiple channels of distribution; bookmaking and tagging; collaboration online; automatic recommendations according to

user’s interests.

Practical part

Research social media tools; Conduct participatory surveillance

experiments by created scenarios Analysis of other surveillance art\

media projects

First web-based tested system in hybrid ecology

Scenarios

Scenario of hybrid marketing

#zombiewalkest

Strategy and goal:  make the awareness in different web 2.0 apps, attract people to the event.

Make people participate in communities, join flashmob, tell stories, make photos, so that there would be activity and talks about the brand not only in static forums

Results  and analysis of the data

Instruments: participatory design experiment, online survey, social

environment Participatory experiments - Scenarios in action,

promotion of idea through social web·      Survey: questions to people and friends in

community Monitoring and Feedback (statistics from

different sources like blogs in created environment)

Examples (What has already done in these areas?)

Web 2.0 Users Survey

The survey

Technology involved in

Scenario of hybrid art

Hypothetic visual result of web-based hybrid art experiment

“Hybrid urban being”

Discussion

How simple surveillance becomes participatory surveillance (What is the most effective scheme of pulling content and making people act in our experiments?

Which technical function people use for participatory surveillance? (What is working, what is not)

How participatory surveillance can be used for art, marketing, tourism etc? (experts thoughts from feedback)

How this hybrid art media environment influences society