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Pantone 185 Pantone 3105 Black 60% - Katie Lance Consulting · PDF file 2019. 2. 3. · Pantone 185 CMYK 0 92 76 0 RGB 224 0 52 HTML E00034 Pantone 3105 CMYK 50 0 12 0 RGB 113 214

Apr 01, 2021

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  • BRAND COLORS

    FULL MARK NAME ONLY

    NAME BADGE LOGOMARK

    Pantone 185 CMYK 0 92 76 0 RGB 224 0 52 HTML E00034

    Pantone 3105 CMYK 50 0 12 0 RGB 113 214 224 HTML 71D6E0

    Black 60% CMYK 0 0 0 60 RGB 128 130 132 HTML 808284

  • BRAND COLORS

    FULL MARK NAME ONLY

    NAME BADGE LOGOMARK

    Pantone 185 CMYK 0 92 76 0 RGB 224 0 52 HTML E00034

    Pantone 3105 CMYK 50 0 12 0 RGB 113 214 224 HTML 71D6E0

    Black 60% CMYK 0 0 0 60 RGB 128 130 132 HTML 808284

    Katie Lance Consulting©

    Welcome! This three-part course is designed to help you jump-start your social media strategy and get your plan in place to help you accomplish two primary goals:

    1. Help you develop a system to keep in touch more intentionally with your past clients and prospects using social media.

    2. Attract new clients you want to work with by developing a consistent routine of social media and content posting routine.

    The agents and brokers who we have had the pleasure of working with over the years, see more and more business coming from social media, because they have a plan and a system that works for them. Time is all we have. I am a big believer that you shouldn’t spend all day on social media - but when you can create a systematic plan - that is where the magic happens!

    This workbook will be your companion to the 3-part course online inside our #GetSocialSmart Academy. Each part in the course is about an hour in length with about an hour of homework time expected afterward. The training program is available on-demand so you may choose to watch it all in one sitting or break up the course over the course of a few weeks.

    To get the most out of this course I recommend you print out this workbook and block off time in your calendar to go through the lessons and complete the homework. Make sure you utilize our #GetSocialSmart Facebook Academy group to check in as you work through the course. This group is also the best place to connect with other members of our community and our team to get your questions answered. https://www.facebook.com/groups/getsocialsmart/

    I look forward to being a part of your journey. Let’s do this!

    Katie Lance

    Welcome to the 3-Part #GetSocialSmart Coaching Program with Katie Lance

    https://www.facebook.com/groups/getsocialsmart/

  • Schedule

    BRAND COLORS

    FULL MARK NAME ONLY

    NAME BADGE LOGOMARK

    Pantone 185 CMYK 0 92 76 0 RGB 224 0 52 HTML E00034

    Pantone 3105 CMYK 50 0 12 0 RGB 113 214 224 HTML 71D6E0

    Black 60% CMYK 0 0 0 60 RGB 128 130 132 HTML 808284

    Katie Lance Consulting©

    Part 1:

    Getting Started: How to Self-Audit Your Social Media Platforms

    How to Create a Pillar Content Strategy That Attracts the Best Clients

    Lights, Camera, Action: How to Tell Your Story Through Video Marketing

    How to Find Your Voice to Create Killer Content

    How to Create ‘Snackable’ Content That Builds Brand Awareness and Increases Engagement

    Part 2:

    How to Optimize Your LinkedIn Profile and Maximize Your Exposure

    How to Develop a Smart Facebook Personal Profile and Business Page Strategy

    How to Maximize Facebook Live to Increase Exposure in the News Feed

    How to Create a Simple and Effective Facebook Ads Strategy

    How to Craft and Execute a Smart Instagram Plan

    Part 3:

    Putting it All Together: How to Create a Smart Social Media Plan That Works for You

    How to Use a Content Grid to Never Run Out of Ideas Again

    How to Create the Ultimate Plan 7-Day Social Media Plan that is Repeatable Week in and Week Out

  • BRAND COLORS

    FULL MARK NAME ONLY

    NAME BADGE LOGOMARK

    Pantone 185 CMYK 0 92 76 0 RGB 224 0 52 HTML E00034

    Pantone 3105 CMYK 50 0 12 0 RGB 113 214 224 HTML 71D6E0

    Black 60% CMYK 0 0 0 60 RGB 128 130 132 HTML 808284

    Katie Lance Consulting©

    Get Started: How to Self-Audit Your Social Media Platforms

    When you are first getting started with your social media plan, it’s important to see where you are at first - before you implement a strategy. Let’s see where you are today!

    Make a list of all of your social media platforms: (Example: Facebook: facebook.com/katielanceconsulting)

    Review each of the links above and check for things like: broken links, outdated information, incomplete contact info, out-of-date cover photos.

    Make a list of any of the updates you need to make for each platform: (Example: Facebook Business Page - update the cover photo)

    PART 1

  • BRAND COLORS

    FULL MARK NAME ONLY

    NAME BADGE LOGOMARK

    Pantone 185 CMYK 0 92 76 0 RGB 224 0 52 HTML E00034

    Pantone 3105 CMYK 50 0 12 0 RGB 113 214 224 HTML 71D6E0

    Black 60% CMYK 0 0 0 60 RGB 128 130 132 HTML 808284

    Katie Lance Consulting©

    The things that require a bit more time or energy (i.e. updating cover photos) - schedule a time in your calendar in the next few days where you will take care of that. Treat that appointment like any other appointment and make sure it gets done! Bonus tip: Canva.com is a great free resource for creating cover photos or other social media graphics.

    Date and time you are committing to making these updates:

    ACTION: 15 Minute Task... Before you go any farther, take a few minutes to update the things that are simple to update (broken links and missing

    contact info are usually quick fixes.)

  • BRAND COLORS

    FULL MARK NAME ONLY

    NAME BADGE LOGOMARK

    Pantone 185 CMYK 0 92 76 0 RGB 224 0 52 HTML E00034

    Pantone 3105 CMYK 50 0 12 0 RGB 113 214 224 HTML 71D6E0

    Black 60% CMYK 0 0 0 60 RGB 128 130 132 HTML 808284

    Katie Lance Consulting©

    How to Create a Pillar Content Strategy That Attracts The Best Clients

    It’s important to not just think about your social media strategy, but to also think about your content strategy. When you create content in your voice, with your opinion - you are telling the story of what it feels like to work with you! Not only that - but there is an inordinate amount of noise on social media. The agents and brokers that are standing out are investing time and resources into creating original content on a consistent basis.

    There are two types of content we talk about in this course: pillar content and snackable content:

    ● Pillar content is something that requires time, money and resources and typically has a longer shelf life. Examples would include: recorded video, podcast content, blogs or Facebook Live content.

    ● Snackable content is content that is here today and gone tomorrow. It’s typically something quick to create and post like a graphic or a photo.

    Let’s start with pillar content. Ideally, pillar content is something you post once a week or at a minimum once a month on a consistent basis. Pillar content is something that may be informative, educational or even entertaining. Pillar content is important for brand awareness, to help stay in touch with past clients and it will help attract the clients you want to work with the most.

    Here’s an example of our pillar content - our weekly #GetSocialSmart show has a new episode that comes out weekly.

  • BRAND COLORS

    FULL MARK NAME ONLY

    NAME BADGE LOGOMARK

    Pantone 185 CMYK 0 92 76 0 RGB 224 0 52 HTML E00034

    Pantone 3105 CMYK 50 0 12 0 RGB 113 214 224 HTML 71D6E0

    Black 60% CMYK 0 0 0 60 RGB 128 130 132 HTML 808284

    Katie Lance Consulting©

    Lights, Camera, Action: How to Tell Your Story Through Video Marketing

    Recorded video is our preferred and recommended form of pillar content. Why? There is nothing like hearing someone and seeing someone; video truly “bridges the gap” and can help connect you very intentionally with your past, current and potential clients. Also, you can batch create your video content in one sitting. For example, you can sit down and record four videos all in one batch and use those for your pillar content for the following month!

    Use this area to brainstorm content topics that you could use for your pillar content: Bonus tip: A great place to start is to think about what are questions you get asked all the time (in person or via email?) List at least 10 topic ideas below.

    Example: Where to start as a first-time buyer? Should you sell before you buy? How to find a lender? Who pays for what? Why should you hire a stager?

    1.

    2.

    3.

    4.

    5.

    6.

    7.

    8.

    9.

    10.

    Additional Ideas:

  • BRAND COLORS

    FULL MARK NAME ONLY

    NAME BADGE LOGOMARK

    Pantone 185 CMYK 0 92 76 0 RGB 224 0 52 HTML E00034

    Pantone 3105 CMYK 50 0 12 0 RGB 113 214 224 HTML 71D6E0

    Black 60% CMYK 0 0 0 60 RGB 128 130 132 HTML 808284

    Katie Lance Consulting©

    When you are working through your content strategy - it’s important to note that ‘content just for the sake of content’ is not enough. The reason why content works is because people connect to your brand, your personality and ultimately your story. As you work through your pillar content strategy, complete this exerci

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