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Katie Lance Consulting©

Welcome!This three-part course is designed to help you jump-start your social media strategy and get your plan in place to help you accomplish two primary goals:

1.Helpyoudevelopasystemtokeepintouchmoreintentionallywithyourpastclientsandprospectsusing social media.

2.Attractnewclientsyouwanttoworkwithbydevelopingaconsistentroutineofsocialmediaandcontentpostingroutine.

Theagentsandbrokerswhowehavehadthepleasureofworkingwithovertheyears,seemoreandmorebusinesscomingfromsocialmedia,becausetheyhaveaplanandasystemthatworksforthem.Timeisallwehave.Iamabigbelieverthatyoushouldn’tspendalldayonsocialmedia-butwhenyoucancreateasystematicplan-thatiswherethemagichappens!

This workbook will be your companion to the 3-part course online inside our #GetSocialSmartAcademy.Eachpartinthecourseisaboutanhourinlengthwithaboutanhourofhomeworktimeexpectedafterward.Thetrainingprogramisavailableon-demandsoyoumaychoosetowatchitallinonesittingorbreakupthecourseoverthecourseofafewweeks.

To get themost out of this course I recommendyou print out thisworkbook and block offtimeinyourcalendartogothroughthelessonsandcompletethehomework.Makesureyouutilizeour#GetSocialSmartFacebookAcademygrouptocheckinasyouworkthroughthecourse.Thisgroupisalsothebestplacetoconnectwithothermembersofourcommunityandourteamtogetyourquestionsanswered.https://www.facebook.com/groups/getsocialsmart/

Ilookforwardtobeingapartofyourjourney.Let’sdothis!

Katie Lance

Welcome to the 3-Part #GetSocialSmart Coaching Program with Katie Lance

https://www.facebook.com/groups/getsocialsmart/

Schedule

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Part 1:

GettingStarted:HowtoSelf-AuditYourSocialMediaPlatforms

HowtoCreateaPillarContentStrategyThatAttractstheBestClients

Lights,Camera,Action:HowtoTellYourStoryThroughVideoMarketing

HowtoFindYourVoicetoCreateKillerContent

HowtoCreate‘Snackable’ContentThatBuildsBrandAwarenessandIncreasesEngagement

Part 2:

HowtoOptimizeYourLinkedInProfileandMaximizeYourExposure

HowtoDevelopaSmartFacebookPersonalProfileandBusinessPageStrategy

HowtoMaximizeFacebookLivetoIncreaseExposureintheNewsFeed

HowtoCreateaSimpleandEffectiveFacebookAdsStrategy

HowtoCraftandExecuteaSmartInstagramPlan

Part 3:

PuttingitAllTogether:HowtoCreateaSmartSocialMediaPlanThatWorksforYou

HowtoUseaContentGridtoNeverRunOutofIdeasAgain

HowtoCreatetheUltimatePlan7-DaySocialMediaPlanthatisRepeatableWeekinandWeekOut

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Get Started: How to Self-Audit Your Social Media Platforms

Whenyouarefirstgettingstartedwithyoursocialmediaplan,it’simportanttoseewhereyouareatfirst-beforeyouimplementastrategy.Let’sseewhereyouaretoday!

Make a list of all of your social media platforms: (Example: Facebook: facebook.com/katielanceconsulting)

Revieweachofthelinksaboveandcheckforthingslike:brokenlinks,outdatedinformation,incompletecontactinfo,out-of-datecoverphotos.

Make a list of any of the updates you need to make for each platform: (Example: Facebook Business Page - update the cover photo)

PART 1

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Thethingsthatrequireabitmoretimeorenergy (i.e.updatingcoverphotos) -scheduleatime inyourcalendar in the next few dayswhere youwill take care of that.Treat that appointment like any otherappointmentandmakesureitgetsdone!Bonustip:Canva.comisagreatfreeresourceforcreatingcoverphotos or other social media graphics.

Dateandtimeyouarecommittingtomakingtheseupdates:

ACTION: 15 Minute Task...Before you go any farther, take a few minutes to update the things that are simple to update (broken links and missing

contact info are usually quick fixes.)

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How to Create a Pillar Content Strategy That Attracts The Best Clients

It’simportanttonotjustthinkaboutyoursocialmediastrategy,buttoalsothinkaboutyourcontentstrategy.Whenyoucreatecontentinyourvoice,withyouropinion-youaretellingthestoryofwhatitfeelsliketoworkwithyou!Notonlythat-butthereisaninordinateamountofnoiseonsocialmedia.Theagentsandbrokersthatarestandingoutareinvestingtimeandresourcesintocreatingoriginalcontentonaconsistentbasis.

There are two types of content we talk about in this course: pillar content and snackable content:

● Pillarcontentissomethingthatrequirestime,moneyandresourcesandtypicallyhasalongershelflife.Exampleswouldinclude:recordedvideo,podcastcontent,blogsorFacebookLivecontent.

● Snackablecontentiscontentthatisheretodayandgonetomorrow.It’stypicallysomethingquicktocreate and post like a graphic or a photo.

Let’sstartwithpillarcontent.Ideally,pillarcontentissomethingyoupostonceaweekorataminimumonceamonthonaconsistentbasis.Pillarcontentissomethingthatmaybeinformative,educationalorevenentertaining.Pillarcontentisimportantforbrandawareness,tohelpstayintouchwithpastclientsanditwillhelpattracttheclientsyouwanttoworkwiththemost.

Here’sanexampleofourpillarcontent-ourweekly#GetSocialSmartshowhasanewepisodethatcomesout weekly.

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Lights, Camera, Action: How to Tell Your Story Through Video Marketing

Recordedvideoisourpreferredandrecommendedformofpillarcontent.Why?Thereisnothinglikehearingsomeoneandseeingsomeone;videotruly“bridgesthegap”andcanhelpconnectyouveryintentionallywithyourpast,currentandpotentialclients.Also,youcanbatchcreateyourvideocontentinonesitting.Forexample,youcansitdownandrecordfourvideosallinonebatchandusethoseforyourpillarcontentforthefollowingmonth!

Usethisareatobrainstormcontenttopicsthatyoucoulduseforyourpillarcontent:Bonustip:Agreatplacetostartistothinkaboutwhatarequestionsyougetaskedallthetime(inpersonorviaemail?)Listatleast10topicideasbelow.

Example: Where to start as a first-time buyer? Should you sell before you buy? How to find a lender? Who pays for what? Why should you hire a stager?

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Whenyouareworking throughyourcontent strategy - it’s important tonote that ‘content just for thesakeofcontent’isnotenough.Thereasonwhycontentworksisbecausepeopleconnecttoyourbrand,yourpersonalityandultimatelyyourstory.Asyouworkthroughyourpillarcontentstrategy,completethisexercisetohelpyouunderstand‘yourvoice’anddeterminewhatthingsyouaremostpassionateabout.

Usethisareatobrainstormandanswerthesequestions.Beashonestaspossible.Remember,thereisnorightorwronganswerandyouaretheonlyoneseeingthis!

What type of clients do your LOVE to work with? Why? Or, not love? Why?

Why do you love what you do?

What is the most important to you professionally? Personally?

Why did you get into real estate?

How to Find Your Voice to Create Killer Content

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Inadditiontopillarcontent,it’simportanttothinkaboutsnackablecontent.Thinkofthiscontentasthefillercontent in-betweenyourpillarcontentandanyofyour listingsyouarepromotingonsocialmedia.Snackablecontenttypicallyissomethingthatiseye-catchingsuchasagraphicorphoto.Itspurposeistohelpwithbrandawarenessandusedtobuildengagement.

Use this area to brainstorm snackable content ideas. What theme of snackable content will you commit to a consistent basis: Example: Market Update Monday, Tip Tuesday, Wednesday Wisdom, Throwback Thursday, Feature Friday

How to Create ‘Snackable’ Content that Builds Brand Awareness and

Increases Engagement

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Once you’ve decided on your snackable content theme - use the area below to brainstorm what that content will look like. For example, if you picked “Tip Tuesday” - use the area below to write notes on the 10-12 tips you will give. Jot a few notes down - they don’t have to be more than a sentence or a few words to jog your memory later on.

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What type of pillar content will you create? (circle one)

BlogVideoFacebookLivePodcast

What day will you publish it each week? (circle one)

WeeklyBi-MonthlyMonthly

Create a one-minute video

Createaone-minutevideowithyourmobilephone!Yes,youcandoit!

Thisvideowillbeanintrovideothatyouwillpostinsideour#GetSocialSmartAcademygroup.Thepurposeofthisassignmentistostarthavingyougetcomfortableonvideo!

Onthevideo:introduceyourself,telluswhatbrokerageyouarewith,howlongyouhavebeeninrealestateandsomethingfunaboutyourself.Closethevideobysayingwherepeoplecanfindyou-shareonelink(i.e.yourwebsiteorFBpage.)

UploadthevideointoourFacebookgroup!

Use Canva.com to create 10-12 pieces of snackable content using the ideas you have listed here in the workbook.

Example:ifyouaredoing“FeatureFriday”youcancreateatemplateinCanvawithyourbrandcolors,logosandfontsandthendecideonthe12peopleyouaregoingtofeature(i.e.yourlender,stager,photographer,localbusiness,localschool,etc.)

Example:ifyouaredoing“TipTuesday”youcancreateatemplateinCanvawithyourbrandcolors,logosandfontsandthenaddin12realestateorhomebuying/sellingtipsoneachgraphic.

NeedarefreshercourseonhowtouseCanva?Logintothe#GetSocialSmartAcademyandwatchourwebinarrecordingontheinsandoutsofusingCanva.

Don’tforgettopostyourquestionsandprogressinourFacebookGrouphere! https://www.facebook.com/groups/getsocialsmart/

Part 1: Homework Assignments


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LinkedInisanimportantpartofyoursocialmediastrategybecausetypicallywhenaprospectsearchesyououtonline,yourLinkedInprofileisoneofthefirstitemstoappearinasearchresult.

How to Optimize Your LinkedIn Profile and Maximize Your Exposure

ACTION: 15 Minute Task...Use this checklist to optimize your profile...

Includeyourtitle,companyyouworkforandanupdatedphoto

Updateyoursummary–thisshouldbe2-3paragraphsthatareanoverviewofyourexperienceandexpertise.

Updateyourexperience–updatedphoto,workhistory(last10years),dates,experienceandeducation.

Skillsandexpertise-thinkofthissectionasthe‘keywords’foryourprofile.Pick3-5keywordstodescribeyourspecialtiesand/orareasofexpertise.Theseareskillsthatpeoplecanendorseyouforandalsocansuggestadditionalskillsyoumaynothavelisted.

Recommend3-5peopleonLinkedIn.Itcouldotheragents,clients,lenders,stagers,photographers,etc.Oftentimeswhenyourecommendothers,theyreturnthefavor!

Reachouttothelast3-5clientsyouhaveworkedwithandsendthemaLinkedInrequest.

ReviewyourLinkedIninbox.Deleteanyspammessagesandconnectionrequestsfrompeopleyoudonotknow.Consideracceptingconnectionrequestsfrompeoplewhomaybe2ndor3rdtierconnectionstoyou.ManypeopleconsiderLinkedInlikea‘networkingparty’anditcanbegreattoconnectwithpeoplewhoyoumaynotknowpersonallybutareconnected to others in your network.

Bonusidea:addyourLinkedInprofilelinktoyouremailsignature

PART 2

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InadditiontooptimizingyourLinkedInprofile,it’srecommendedyoupostintheLinkedInnewsfeedonceortwiceaweekandtakeafewminutesweeklytoscrollthroughyourfeedandlike/commentonafewpostsfromyourconnections.ThebesttypeofcontentforLinkedInistypicallyindustryorbusinesscontent(i.e.linkstoarticlesaboutthemarket,linkstoyourpillarcontentfromYouTubeorFB,linkstoblogpostsyou’vewritten,etc.

What days will you post to LinkedIn and scroll through your feed? (Circle 1-2 days)

MondayTuesdayWednesdayThursdayFriday

SaturdaySunday


Additional notes:

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How to Develop a Smart Facebook Personal Profile

and Business Page StrategyFacebookisstillthe#1socialmediaplatformandcreatingastrategicplaniskeytokeepingintouchwithpastclientsandattractingtheclientsyouwanttoworkwith.

DoyouneedapersonalFacebookprofileandbusinesspage?Yes,andhereiswhy!

Yourpersonalprofileshouldbepersonal- Ibelieve inthe80/20rulethat80%ofwhatyoushareonyourpersonalprofileshouldbethingsthatare“personal”(i.e.familyupdates,travel,interestingvideosyouwatch,beautifulsunsetpics,etc.)

In addition, real estate is a personal business. So, creating a client or prospect list on your personalFacebookprofile(seeinstructionsbelow)isimportantbecausepartoftheVALUEofusingsocialmediaistointentionallyconnectwithyourpastclients.Ifyou’vebeeninrealestatemorethanafewyearsyouknowhowharditistointentionallykeepintouchwithpeopleoverthecourseoftime.

Wesendemails,postcards,etcbut there isnothing likebeing intentionalwithyourFacebookpersonalprofileandspending3-5minutesaday,lookingatyourlistsofyourclientsandthentakingthetimetolikeorcommentontheirposts.Relationshipsarebuiltwithsmallinteractionsoverthecourseoftime.

Yourbusinesspageistheplacetopromoteyourlistings,yourvideosyoucreate,yourpillarandsnackablecontent,yourtestimonials,etc.Anything“businessrelated”toyourbusinessshouldbepostedtoyourbusinesspage.Now,fromtimetotime-youmayshareapostfromyourbusinesspagetoyourpersonalprofilebutthinkofyourbusinesspageastheplacetoattractnewclientsandprospectswhereasyourpersonalprofile istheplacetoreconnectwithpastclients.BOTHimportant!


Facebook Personal Profile Essentials

ACTION: 15 Minute Task...Use this checklist to update your

Facebook personal profile...

ChecktomakesureyourjobtitleandcompanyyouworkarelistedtothePUBLIConyourAboutsection(notjustsetto‘Friends-Only’)

Addyouremail,websiteand/orphonenumberinthecontactinformationareaofyourpersonalprofile.Theseshouldalsobesetto‘PUBLIConyourAboutsection(notjustsetto‘Friends-Only.’)

OrganizeyourFacebookfriendsintoprivatelists(yourclientswillnotbenotified!):

Gotoyourdesktoporlaptopcomputerandgotohttps://www.facebook.com/bookmarks/lists

Createthenameofthelistsyou’dtomakeandthenstartaddingfriendstoyourlists.Theselistsareprivate-yourfriendswillnotbenotifiedtheyareonalist.

Ifyouarenotfriendswithyourclients,thinkaboutthelast6-12monthsandwhoyouhaveworkedwith.SearchthemonFacebookandthensendthemasimpleFacebookMessage:i.e.“Hi____,Itwasgreatworkingwithyouandyourfamilylastyear.I’dlovetoconnecthereonFB!(-yourname)”

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YourFacebookbusinesspageistheplacetopostyourlistingsandallbusiness-relatedcontent.However,withFacebook’salgorithm,it’sharderthanevertogettractiononyourbusinesspage.Here’showtomakethemostofyourbusinesspage!

Just getting started? Here is your checklist for creating a business page:

Already have a Facebook business page? First,makesureyourpageisuptodate(checkyourlinks,contactinfoandverbiage.Iseverythingupdatetodate?)Herearesomehelpfultipstomakethemostoutofyourpagetobuildengagementandgeneratebusiness!

Facebook business page success strategies:

• Haveaclearandconsistentcontentstrategy.Post3-5timesaweek.Why?Consistencybuildstrust!

• Postand/orscheduleatthesametimeeachweek.Setasideatimeonceortwiceaweektoscheduleorpost content.

• Useaconversationaltoneandemojis.Keepitbrief.Originalcontentiskey!

• Video is thebestcontenttoshareformaximumengagement.Uploadyourvideocontentdirectlytoyourbusinesspage.Consideraddingcaptionstoallofyourvideos.MostFacebookusersneverturnthesound‘on’duringvideos.Thisisthepreferredsourceweuseforallofourcaptions.https://www.rev.com/blog/katie/(affiliatelink)

Facebook Business Page Essentials

Goto:https://www.facebook.com/pages/create/

Selectlocalbusinessorcompany/organization

Addcoverphoto(gotocanva.comtocreateoneifneeded)

Addprofilephoto

Add3-5piecesofcontent(i.e.1st“welcomemessageand3-4additionalposts(i.e.videolinks,articlelinks,bloglinks,etc)

KeystoagreatFacebookpost:keepitshortandsweet,2sentencemax,useimagesorvideos95%ofthetime

Publishthepage

https://www.rev.com/blog/katie/

https://www.rev.com/blog/katie/

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• Re-sharevideocontentafewdayslater

• Shareyourpillarcontentandyoursnackablecontenthereweekly

• Goliveonyourbusinesspageonceortwiceamonth

• Shareyourbusinesspagepoststoyourpersonalprofileonceortwiceamonth

Additional notes:

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How to Maximize Facebook Live to Increase Exposure in the News Feed

HowwillFacebookLivefitintoyouroverallcontentstrategy?Usethisworksheettobrainstormhowitwillfitintoyouroverallsocialmediaplan.

Getting started with Facebook Live:• DownloadtheFacebookMobileapporFacebookPagesManager(oruseyourdesktopcomputerorlaptop)

• Haveatopicinmind.Jotdownafewnotes.• PromoteyourFacebookLiveinadvanceonFacebookand/oryourothersocialmediachannels.• Whenyougolive,introduceyourselfandtellpeoplewhatyouaregoingtotalkabout.Whenyouendaddacalltoaction(i.e.‘“formoreinfo,leavemeacommentbelow!”)

• Promotethereplayafterward

Use this area to brainstorm 5-10 Facebook Live ideas: Examples: How to get your home ready for the market? How should you choose your listing agent? What is the most important marketing a listing agent can provide? Top 5 things to consider doing before you list your home?How to make the most of an open home?


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What day/time will you go live on Facebook? Set a date/time for your next 3 Facebook Live broadcasts:

Facebook Live #1 Facebook Live #2 Facebook Live #3

Date: ______________ Date: ______________ Date: ______________

Time: ______________ Time: ______________ Time: ______________

Topic: ______________ Topic: ______________ Topic: ______________

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How to Create a Simple and Effective Facebook Ads Strategy

Facebookadsand/orboostedpostscanbeagreatwaytoexpandyourreach,buildyourbrand,drivetraffictoyourwebsiteandattractmoreclients.However,Facebookadsarenotthe‘magicbullet.’Thebestadsareonesthatarewelltargeted,wellwrittenandareeye-catching.Inthiscourse,wetouchonthebasicsofadtargetingbutformoredetailedinstruction,checkoutourFacebookAdsCourseinsideofour#GetSocialSmartAcademy.Brainstorm below who you’d like to target - who is your ideal client? YoumayhaveafewdifferentidealclientswhichmeansyoumayhaveafewdifferentFacebookadaudienceyoucancreateusingFacebook’scustomaudiencefeature(facebook.com/ads).Also,lookatyourFacebookInsightsonyourBusinessPagetoviewyourAudienceDemographicsthatcanhelptremendouslywithyourtargeting.


Use the area below to craft a few different ads. Focus on the words you use and try to stay away from “facts” and think more about using emotional language that will connect with potential clients.

EXAMPLE AD 1: Looking to downsize? I can help! I have a beautiful home that just came on the market that may be perfect for you. Call or text me at ___-___-____ for more details!

EXAMPLE AD 2: “Been thinking about moving to ____? I can help! Call or text me at ___-___-____ for more details!”

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How to Craft and Execute a Smart Instagram Plan

TherearemanyareasofInstagramtoconsider:yourbio,theNewsFeed,InstagramStories,InstagramAds,InstagramLiveandmuchmore.Inthiscourse,wetouchonthebasicsofInstagrambutformoredetailedinstruction,checkoutourInstagramCourseinsideofour#GetSocialSmartAcademy.

Younevergetasecondchancetomakeafirstimpression!UpdateyourInstagramprofileandincludeabitaboutwhoyouarepersonallyandprofessionally.

Instagram content and posting strategy:WhenitcomestoyourInstagramcontent-remember,Instagramisavery“aspirational”platform(whichiswhyitisgreatforrealestate!)Lookatyourlifeascontent.InstagramisagreatplacetopromoteyourpillarcontentandpostyoursnackablecontentwithintheNewsFeed.IfyouhaveabusinessInstagramaccountyoucanalsoboostand/orrunInstagramadsaswellasseeyourInstagramanalytics.InstagramStoriesandInstagramLiveisagreatwaytoshowcasethe“behind-the-scenes”inyourbusiness.InstagramStoriesandInstagramLivecontentdisappearwithin24hours.

Instagram success strategies:• Consistencycounts-post3-5timesaweekintheInstagramNewsFeed• Post3-5InstagramStoriesdaily(sharetoFacebookStories)• PostintheInstagramNewsFeedyourpillarcontentandyoursnackablecontent• Use15-30hashtagsperposttomaximizevisibility.Usehashtagify.metocreatealistofhashtagsthat

are relevant to your content.• SchedulesomeofyourInstagramcontentinadvance.UseatoollikeLater.comtoschedule3-5daysof

content in advance.


ACTION: 15 Minute Task...Write out your bio in your Notes app on your mobile device. Write it in list form with emojis and then copy/paste it into

your Instagram bio. Remember, you only have 160 characters so choose your words wisely!

Additional notes:

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Finish updating your LinkedIn profile, Facebook personal profile, Facebook Business Page and/or your Instagram profile.

Schedule 3-5 pieces of “snackable content” for Facebook and/or Instagram for the next 3-5 days.

Do a Facebook Live on your Business Page! Yes, you can do it!PromoteyourlivebroadcastaheadoftimeinourAcademyFacebookgroup.Letusknowwhatday/timeyouwillbebroadcastingsowecantuneintosupportyou!




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Putting it All Together: How to Create a Smart Social Media Plan

That Works for YouNowthatwehavetalkedaboutyourcontentstrategyandeachplatform,it’stimetoputeverythingtogetherintoaplanthatworksforyou!

Here are four things to consider:1. Whichplatformswillyoufocuson?2. Howandwhenwillyoucreatecontent?3. Whowillmanagethis?4. Whenwillitgetdone?

When it comes to creating a smart social media system - time blocking is key. Here are some recommendations for time blocking your schedule:

Daily• Focus5:like/comment/engagewith5peopledailyonsocialmedia• Respondtoallcommentsandnotifications

Weekly• Plan30-60minutesaweektoschedule3-5piecesofcontentfortheweekahead

Monthly• Plan2-4hoursamonthtobatchcreateyourcontent(i.e.video,graphics,etc)

Yearly• Plan1-2daystoevaluateyourplanfromtheyearbeforeandcreateyournewplanfortheyearahead


Additional notes:

PART 3

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How to Use a Content Grid to Never Run Out of Content Ideas AgainInadditiontoyourpillarcontentandyoursnackablecontent -usingacontentgridwillhelpkeepyouinspiredwhenitcomestoplanningyourcontentandyoursocialmediastrategy.Belowisasamplegridwith30contentideas.

Here’s a sample grid:

Let’sworkonyourcontentgrid!Usetheblankgridonthenextpagetocreateyourowncontentgridbasedonyourpassions,expertise,localmarketareaandcommunity.Feelingstuck?Feelfreetoborrowsomeoftheideasabove!


LOCAL REAL ESTATE

NATIONAL REAL ESTATE

LOCAL & COMMUNITY

PERSONAL INTEREST

HOME & DESIGN

Favorite feature of a new listing (think beyond the front of the house)

Link to an article from Inman News

Photo of your favorite restaurant or boutique

Favorite family-friendly places to visit

Before and after photos from staging

Picture of your clients at the closing table

Link to an article from NAR Best park for kids or dogs Favorite weekend get-away within two-hours away

Holiday home decorating ideas

Picture of your clients with their set of keys or by their SOLD sign

Link to an article from your local association

Link to an article about upcoming community events

Why you love where you live

Link to an article from HGTV for inspiration

Share a post from your broker or franchise

Link to an article from HousingWire.com

Link to one of your Pinterest boards highlighting different neighborhoods

Your favorite local sports team

Link to one of your Pinterest boards highlighting different rooms or design styles

Monday market update – a one-minute video you create

Throwback Thursday #TBT – home prices then and now

Link to one of your favorite local bloggers

Your charity of choice Photo of one of your client’s homes after they move in

Photo or video of a past client with their story of how you helped them

Link to an article from the New York Times on housing

Best place to get a cup of coffee or a glass of wine

Behind-the-scenes; why you love what you do

Photos of your favorite home details

Graphic featuring a review you received online

Photos from real estate events you attend

Important school dates and info – link to the school sites

Photos of your team and/or your office

De-cluttering or home improvement tips

LOCAL REAL ESTATE

NATIONAL REAL ESTATE

LOCAL & COMMUNITY

PERSONAL INTEREST

HOME & DESIGN

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How to Create the Ultimate Plan 7-Day Social Media Plan that is Repeatable

Week in and Week OutOnceyouhavedevelopedyourpillarcontentandsnackablecontentplan-here’sanexampleofhowthatmay look as you start to create a social media content plan.

Here’s a sample 7-day social media plan showcasing how you can take one piece of pillar content (i.e. a recorded video) and turn it into 6 different posts.


Monday Tuesday Wednesday Thursday Friday Saturday Sunday

FB Business Page

Upload a new video

Reshare the video as a new post

Instagram Upload a 1 min version of the video and add YouTube link to IG profile

Create an Instagram Story about the video

Upload the video to IGTV

YouTube Upload a new video

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Here’sthesame7-daysocialmediaplanwiththepillarcontentplussnackablecontent.Remember,thisisjustanexample,yourschedulemaynothaveasmanypoststostart!



FB Business Page

Monday market update post

Upload a new video

Wednesday Wisdom

#TBT Reshare the video as a new post

Feature Friday or List of Open Houses for the weekend

Community post – fun fact

Instagram Monday market update post and IG Story

Upload a 1 min version of the video and add YouTube link to IG profile

Wednesday Wisdom

#TBT Create an Instagram Story about the video

Feature Friday or List of Open Houses for the weekend

Upload the video to IGTV

YouTube Upload a new video

Here’s a blank template for you to work on your 7-day social media plan:


FB Business Page

Instagram

YouTube

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Add your time blocking into your schedule (daily, weekly, monthly and yearly)

Batch create 5-10 more pieces of snackable content. Schedule those over the next few weeks for Facebook and/or Instagram:

• Startgettingonaregularsystemforcreatingcontentandposting–startimplementing!• Donotsufferfromanalysisparalysis!

Finish your 7-day plan and finalize which platforms you will focus on to start

Create 3 more videos:• Lookatyourpillarcontentandpickthreetopicsandbatchcreateyourvideosanddecidewhenyouwillpublishthose.




Additional ResourcesThereareanumberofadditionalresourcesinsidethe#GetSocialSmartAcademythatyoumaywanttoreferencenowor inthefutureasyoubuildandcreateyoursocialmediaplanincludingourcoursesonFacebook,LinkedIn,Instragramaswellasourotherdownloadablecalendarsandtemplates.AccessalloftheAcademytrainingatKatieLance.com.

Also,keepactiveinsideourFacebookGroup!Ioftensaythatpeoplejointhe#GetSocialSmartAcademyforthecontentandtrainingbuttheystayforavery longtimebecauseofthecommunity.Wehaveanincrediblysupportiveandcaringcommunitythatwillhelpandguideyou!


What’s Next?Asyouprogressinyoursocialmediajourney,keepanotepadorhaveasystemtojotdowncontentideas.Ifsomeoneasksyouthesamequestiontwice,thatcanbeablog,aFacebookLive,Instagramstoryoravideo.

Remember–donotreinventthewheelandthinkabouthowcanyourepurposecontent.Gobackandlistentotherecordingofthiscourse-manytimesithelpstolistentoitmorethanonce!Remember-don’tsufferfromanalysisparalysis.You’vegotthis!

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