P2P: Yesterday, Today and Tomorrow. 2 A Very Short History Fundamental Internet architecture is distributed Centralized web servers dont scale - Easy.

P2P: Yesterday, Today and Tomorrow

2

A Very Short History

• Fundamental Internet architecture is distributed

• Centralized web servers don’t scale- Easy to implement- But rich media causes problems

• P2P apps restore scalability to Internet

3

Media Delivery Evolution

• Central control and distribution: Web and FTP

• Central control, distributed delivery: Napster• Legal issue• Performance issues

• Radical distribution: Kazaa, Gnutella• No central control• Worse performance than Napster

• Hybrid model: Pando, Bittorent DNA, Oversi, CacheLogic• Central control• Central and distributed delivery

4

Future

• Pando CDN Peer Assist

• P2P not a separate distribution channel• P2P not a destination site

• Part of the infrastructure• Integrated with CDN delivery• Behind websites “invisible” to consumers

5

CDN

The New Way

More Viewers =

Worse performanceHigher cost

CDN + Pando

More Viewers =

Better performanceLower cost

Single-source HTTP

Existing Web servers with peer-assisted media delivery

Multi-source HTTP+P2P

6

“Pando may represent the future of media distribution.”

They say …

March 2007

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What’s Pando?

Pando is the fastest growing media distribution

and monetization platform.

88 Confidential

Pando is …

Accelerating

Total Installs:

8+ Million

Growth:

350,000+ new users per week

Total Installs

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

May-06 Jul-06 Sep-06 Nov-06 Jan-07 Mar-07 May-07

99 Confidential

Pando is …

Massively Scalable

Monthly Online Users

2,200,000+

Daily Media Downloads

350,000+

Daily Data Delivered

70,000+ GB (70TB)

Daily Media Deliveries

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

May-06 Jul-06 Sep-06 Nov-06 Jan-07 Mar-07 May-07

1010 Confidential

Differentiators

• Platform

• User Experience

• Managed P2P

• Embeddable

• B2C2C

Platform, not a Destination

Embeddable into content sites and desktop apps

Web

DesktopStream:

•P2P StreamingDownload:

•On Demand or Subscription

DOWNLOAD

1111 Confidential

Differentiators

Simple, Elegant User Experience

“Pando’s process is simple. Users initiate video transfers as easily as attaching a digital photo.” - David A. Kelly

“Pando performed really well in our tests. It’s a great solution to a vexing problem.” - Walt Mossberg

“Pando arrives in the nick of time. I know you'll love it once you try it.” - James Coates

• Platform

• User Experience

• Managed P2P

• Embeddable

• B2C2C

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• Platform

• User Experience

• Managed P2P

• Embeddable

• B2C2C

12 Confidential

Differentiators

Secure, Controlled

Distributed NetworkEfficient & Scalable

Central Server

Managed Peer to Peer Infrastructure

Monetization PlatformDynamic & Targeted

1313 Confidential

Differentiators

Managed Peer to Peer Infrastructure

Commercial-grade Security• Start and stop distributed content flow• DRM support• AES-256 Encryption • Subscriber Authentication• Password Protection

Robust, Centralized Management & Reporting• Content and user control• Policy based management• Detailed reporting for media companies

– Subscribers– Downloads– Views– Shares - Email, IM & Web– “Viral Index” – Consumer Demographics– Revenue– Syndication Channels– “Connectors”

• Platform

• User Experience

• Managed P2P

• Embeddable

• B2C2C

1414 Confidential

Differentiators

Embeddable• Platform

• User Experience

• Managed P2P

• Embeddable

• B2C2C

Sites and CDNs Applications & DevicesPublishing Platforms

• Email• IM• Web• RSS• Toolbar

1515 Confidential

Differentiators

Email

IM

Web

B2C2C Super-Distribution

Content owner’s empower their consumers to easily download and share hi-res downloadable

media via the Web, Email and IM

• Platform

• User Experience

• Managed P2P

• Embeddable

• B2C2C

1616 Confidential

Differentiators

Connectors: People with wide social circles and exponential degrees of influence. They are the "hubs" of the human social network.

(Actual Pando “Connector” Grid Visualization)

Result:Minimal promotionMaximum reach

Identify & Engage “Connectors”• Platform

• User Experience

• Managed P2P

• Embeddable

• B2C2C

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Network Efficiency

8%

37%

94% 100%

0%

20%

40%

60%

80%

100%

1 - 9 10 - 99 100 - 999 1000+

Network Efficiency By Swarm Size Case Study 1 – Post to Web

Case Study 2 – Push to Network

• Pando software update• 12 copies pushed from Pando server• 435,000 peer deliveries over next six days• 99.999% of copies delivered by peers

17 Confidential

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P2P Mission

• Disrupt

• Enable

• Extend

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