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ENTERTAINMENT SURVEY COPYRIGHT © 2016 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.
7

OUTFRONT Insiders - Entertainment Survey

Apr 15, 2017

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Page 1: OUTFRONT Insiders - Entertainment Survey

ENTERTAINMENT SURVEY

COPYRIGHT © 2016 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.

Page 2: OUTFRONT Insiders - Entertainment Survey

WE CALL THEM

OUTFRONT INSIDERS.

WE SURVEYED HEAVY COMMUTERSACROSS THE COUNTRY.

PRESS THE PLAY BUTTON TO BEGIN PART I

COPYRIGHT © 2016 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.

Page 3: OUTFRONT Insiders - Entertainment Survey

INCREASE MOBILE AND DESKTOP VIEWING,

DECREASE TV VIEWING.

+19%MOBILE

+8% DESKTOP

-2% TV

MEDIA CONSUMPTION, COMPARED TO 2012

COPYRIGHT © 2016 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.

Page 4: OUTFRONT Insiders - Entertainment Survey

MEDIA CONSUMPTION, COMPARED TO 2012

+18 %STREAMING

SUBSCRIPTIONS

+12 %DIGITAL MEDIA

PLAYERS

+1 %CABLE

PACKAGES

COPYRIGHT © 2016 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.

Page 5: OUTFRONT Insiders - Entertainment Survey

RECALL SEEING TV, FILM,

OR STREAMING CONTENT ON OOH

ADS IN THE PAST 6 MONTHS23%

COPYRIGHT © 2016 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.

Page 6: OUTFRONT Insiders - Entertainment Survey

69% WATCHED THE PROGRAM ON TV

46% SAW THE FILM IN A THEATER

38% STREAMED CONTENT ONLINE

COPYRIGHT © 2016 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.

Page 7: OUTFRONT Insiders - Entertainment Survey

Copyright © 2016 OUTFRONT Media Inc. All rights reserved.

END OF

CLICK LEARN MORE AT THE TOP TO VIEW PART II!

PART I

COPYRIGHT © 2016 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.