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Our Teens’ World in the Our Teens’ World in the Year 2011 Year 2011 Cristi Cousins, MADD o f Virginia Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Nancy Hans, Prevention Council of Roanoke County Roanoke County
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Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.

Dec 17, 2015

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Page 1: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.

Our Teens’ World in Our Teens’ World in the Year 2011the Year 2011

Cristi Cousins, MADD o f VirginiaCristi Cousins, MADD o f VirginiaNancy Hans, Prevention Council of Nancy Hans, Prevention Council of

Roanoke CountyRoanoke County

Page 2: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.

ROANOKE COUNTY ROANOKE COUNTY PREVENTION COUNCILPREVENTION COUNCIL

Fostering the healthy Fostering the healthy development of youth and over development of youth and over

time the community.time the community.

Empowering Families.Empowering Families.Encouraging Youth.Encouraging Youth.

www.preventioncouncil4youth.orgwww.preventioncouncil4youth.org

Page 3: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.

Connecting to Promote Connecting to Promote Healthy CommunitiesHealthy Communities

Partnering with the Medical CommunityPartnering with the Medical Community Four Strategic Teams: Underage Four Strategic Teams: Underage

Alcohol Use/Marijuana Use/Prescription Alcohol Use/Marijuana Use/Prescription Drug UseDrug Use

Spreading the Seeds of the DFC Spreading the Seeds of the DFC program to far southwest Virginiaprogram to far southwest Virginia

Regional Training, Evaluation and Regional Training, Evaluation and NetworkingNetworking

Page 4: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.

We are part of 22 Drug Free Community We are part of 22 Drug Free Community Coalitions in the Commonwealth and over Coalitions in the Commonwealth and over

750 in the nation.750 in the nation.

Page 5: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.

Community Coalitions Community Coalitions of of VirginiaVirginia

The Community Coalitions of Virginia (CCOVA)  works collaboratively to prevent and reduce substance abuse and related risk factors in Virginia communities in ways that are measurable and that improve quality of life.

Page 6: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.

What does your community What does your community look like?look like?

Do you know of a community Do you know of a community coalition in your community? If so, coalition in your community? If so, are you active in it?are you active in it?

Name 3 issues surrounding policies Name 3 issues surrounding policies and/or practices unique to your and/or practices unique to your school or communityschool or community

What are 3 protective factors that What are 3 protective factors that you see students have and 3 risk you see students have and 3 risk factorsfactors

Page 7: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.

Health Education Standards in Health Education Standards in VirginiaVirginia

Act with skill and reason to demonstrate an Act with skill and reason to demonstrate an understanding of the concepts and behaviors that understanding of the concepts and behaviors that reduce health risks and enhance the health of self reduce health risks and enhance the health of self and others.and others.

Demonstrate the ability to access, evaluate, and Demonstrate the ability to access, evaluate, and use health information, products, and services that use health information, products, and services that influence health and wellness in a positive manner.influence health and wellness in a positive manner.

Demonstrate the use of appropriate health Demonstrate the use of appropriate health practices and behaviors to promote a safe and practices and behaviors to promote a safe and healthy community when alone, with family, at healthy community when alone, with family, at school and in other group settings.school and in other group settings.

Page 8: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.

Standards of Learning for Standards of Learning for Health EducationHealth Education

K – choices, effect of drugs, electronic media; seek K – choices, effect of drugs, electronic media; seek guidance from trusted adultsguidance from trusted adults

1-5 – health promoting decisions, effects of drugs, 1-5 – health promoting decisions, effects of drugs, media, healthy habits, consequences of substance media, healthy habits, consequences of substance use, healthy choices, seeking assistance from use, healthy choices, seeking assistance from trusted adults, managing stress, addiction, academic trusted adults, managing stress, addiction, academic performance, value of community healthy and performance, value of community healthy and wellnesswellness

6-10 – self-image, risk-taking behaviors, positive role 6-10 – self-image, risk-taking behaviors, positive role model within family and community, implementing model within family and community, implementing safe and healthy practices and behaviors, practices safe and healthy practices and behaviors, practices with healthy environments, personal standards of with healthy environments, personal standards of using substances, community health programs for all using substances, community health programs for all ages, consequences of drinking and driving, mediaages, consequences of drinking and driving, media

Page 9: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.

WHOSE PROBLEM IS IT WHOSE PROBLEM IS IT ANYWAY?ANYWAY?

A SCHOOL DOES NOT HAVE A “____ A SCHOOL DOES NOT HAVE A “____ PROBLEM”. PROBLEM”.

A “_______PROBLEM” IS A A “_______PROBLEM” IS A COMMUNITY PROBLEM THAT IS COMMUNITY PROBLEM THAT IS MANIFESTED IN SCHOOL AND MANIFESTED IN SCHOOL AND OTHER COMMUNITY LOCATIONS. OTHER COMMUNITY LOCATIONS.

THE RESPONSE MUST COME FROM THE RESPONSE MUST COME FROM THE COMMUNITY AS A WHOLETHE COMMUNITY AS A WHOLE..

Page 10: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.

Roanoke County SchoolsRoanoke County SchoolsLocal School-Based YRBSLocal School-Based YRBS

66thth – 12th grade students (8000+) – 12th grade students (8000+) Anonymous, self-administered, Anonymous, self-administered,

computer-scan answer sheetcomputer-scan answer sheet Trend data: Conducted biennially Trend data: Conducted biennially

during the spring, since 2002during the spring, since 2002 2 years of parent Online survey data2 years of parent Online survey data Analysis by Roanoke County Analysis by Roanoke County

Prevention Council Data Committee, Prevention Council Data Committee, Virginia Tech, Radford researchersVirginia Tech, Radford researchers

Page 11: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.

Brain Development

Maturation Occurs from Back to Front of the Brain

Images of Brain Development in Healthy Youth (Ages 5 – 25)

Blue represents maturing of brain areas

Source: Gogtay, Giedd, et al., 2004.

Page 12: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.

The Digital Divide: Internet The Digital Divide: Internet Safety and BullyingSafety and Bullying

89.4% web presence for high school – an increase of 9% 89.4% web presence for high school – an increase of 9% since 2008.since 2008.

68.7% for middle school – an increase of 21% since 68.7% for middle school – an increase of 21% since 2008.2008.

32.3% of high schoolers and 23.7% of middle schoolers 32.3% of high schoolers and 23.7% of middle schoolers report they have received threatening or intimidating report they have received threatening or intimidating messages online or through cell phones.messages online or through cell phones.

24.1% of high schoolers and 16.5% of middle schoolers 24.1% of high schoolers and 16.5% of middle schoolers report they have sent threatening or intimidating report they have sent threatening or intimidating messages.messages.

35.5% of high schoolers and 15.4% of middle schoolers 35.5% of high schoolers and 15.4% of middle schoolers report sexually inappropriate pictures or messages using report sexually inappropriate pictures or messages using a cell phone or computer.a cell phone or computer.

33.4% of high schoolers report they have texted while 33.4% of high schoolers report they have texted while driving in the past 30 days.driving in the past 30 days.

Page 13: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.

Roanoke County Roanoke County Middle/High School Youth Middle/High School Youth

report:report: 17.0%/39.1% have tried cigarettes17.0%/39.1% have tried cigarettes 9.7%/35.8% have tried marijuana9.7%/35.8% have tried marijuana 23.7%/62.0% have tried alcohol23.7%/62.0% have tried alcohol 20.8%/20.3% had their first drink before age 1320.8%/20.3% had their first drink before age 13 46.0%/77.0% say alcohol is very easy or fairly 46.0%/77.0% say alcohol is very easy or fairly

easy to geteasy to get 23.1% of high schoolers report having 5 or 23.1% of high schoolers report having 5 or

more drinks in a row in the past 30 days (binge more drinks in a row in the past 30 days (binge drinking) drinking)

Page 14: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.

High Schools2002

High Schools2004

High Schools2006

High Schools2008

High Schools2010

Ever used alcohol

73.3% 71.5% 65.6% 64.0% 62.0%

One drink or more last 30 days

45.6% 43.0% 39.2% 36.7% 36.3%

First drink before 13 years old

25.5% 22.7% 21.1% 21.1% 20.3%

Drove while drinking

13.6% 13.1% 10.5% 10.9% 10.5%

5 drinks in a row last 30 days

27.8% 26.2% 25.4% 24.0% 23.1%

Think risk of harm for drinking 1 or 2 drinks a day is great/moderate

New Question>

66.8% 68.6% 68.1%

Page 15: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.

Middle Schools2006

Middle Schools2008

Middle Schools2010

Ever used alcohol 33.1% 24.8% 23.7%

One drink or more last 30 days

11.1% 6.1% 11.0%

First drink before 13 years old

25.5% 22.5% 20.8%

Think risk of harm for drinking 1 or 2 drinks a day is great/moderate

78.4% 77.4% 79.2%

Page 16: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.

Brain ActivityBrain Activity

Image from Susan Tapert, PhD, University of California, San Diego

Page 17: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.

SAMANTHA SPADYSAMANTHA SPADY

Sam’s number was .436Sam’s number was .436

Page 18: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.

Other Risky BehaviorsOther Risky Behaviors

12.5% of middle schoolers and 16.1% of high 12.5% of middle schoolers and 16.1% of high schoolers have used inhalants to get high (93% schoolers have used inhalants to get high (93% of those that continue beyond initial of those that continue beyond initial experimentation go on to use illicit drugs)experimentation go on to use illicit drugs)

3.6% of middle schoolers and 16.1% of high 3.6% of middle schoolers and 16.1% of high schoolers have taken over the counter to get highschoolers have taken over the counter to get high

3.1% of middle schoolers and 18.9% of high 3.1% of middle schoolers and 18.9% of high schoolers have taken prescription drugs to get schoolers have taken prescription drugs to get highhigh

For high schoolers OTC and prescription drugs are For high schoolers OTC and prescription drugs are the new high increasing over 3% in just 2 years.the new high increasing over 3% in just 2 years.

Page 19: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.

Adolescent Substance Abuse: America’s #1 Public

Health Problem 9 in 10 People Who Are Addicted* Begin to

Smoke, Drink and/or Use Other Drugs Before Age 18 91.4% of those addicted to nicotine 91.6% of those addicted to alcohol

96.1% of those addicted to illicit or controlled prescription drugs

*Have a substance use disorder, defined as meeting clinical criteria for nicotine dependence or alcohol or other drug abuse or dependence

Page 20: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.

Academic: lower grades & academic attainment, higher unemployment

Health: traffic accidents, risky sex, chronic health problems, brain damage, addiction, fatal health conditions, unintentional injuries, homicides, suicides

Crime: juvenile & adult property, violent & substance-related offenses

Page 21: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.

Costs of Teen Use: $68 billion/year for underage drinking ($2,280/year for

every adolescent in the U.S.)

$14.4 billion/year for juvenile justice

Teen Use Drives Lifetime Costs: $467.7 billion/year in government spending on

substance use/addiction ($1,500/year for every person in the U.S.)

96 cents of every $1 goes to cope with the consequences; only 2 cents for prevention & treatment

Teen Substance Use Results in Staggering Costs to Society

Page 22: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.

Families Present Mixed Messages to Teens About Risks of Substance Use

Schools Miss the Mark Advertising & Media Messages

Glamorize Substance Use

Page 23: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.
Page 24: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.

GASOLINA IN A POUCHGASOLINA IN A POUCH

* * Brightly colored, 200-ml aluminum pouches complete with little straws inside to suck up the vodka, tequila, and rum, plus some fruit juice. 

  These pouches look remarkably similar to Capri Sun. Yes, the same packaging you see at youth

soccer games across the country has now been repurposed for easy-access, take-anywhere alcohol. 

We can’t help but wonder how the manufacturer, Pan American Properties, can say their product is not intended for consumption by minors without bursting into fits of laughter. Who else drinks sweet, brightly colored liquid from small aluminum pouches? Maybe the giggle fits continue when imagining parents grabbing the wrong pouch from the fridge when packing their kids' lunches. Not so funny when the kids actually drink the whole pouch of up to 11% alcohol by volume.

Gasolina is also directly targeting the urban Latino demographic with product names such as “Tu Madras” and “Mojito" along with its own brand name. The marketing on its Facebook and Twitter accounts is in both English and Spanish. And young people are already paying attention – the Gasolina Facebook page has 77,888 "likes" and features beach parties, bikini-clad young girls, and “belly button of the week” contests, along with events like last week's "all-you-can-drink Gasolina pouches" event called "Frequency Thursdays" at Zen Exotic Lounge in Orlando, advertised on Gasolina's Open Bar page on Facebook.

Page 25: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.

SNEAKY KIND OF HEALTH SNEAKY KIND OF HEALTH ISSUESISSUES

Ratings Creep – PG13 is the new R – know your Ratings Creep – PG13 is the new R – know your childrenchildren

Energy Drinks – fastest growing US beverage Energy Drinks – fastest growing US beverage market 2011 sales to top $9 billionmarket 2011 sales to top $9 billion

YouTube vides on cutting are widely viewedYouTube vides on cutting are widely viewed THE SOLUTIONS:THE SOLUTIONS: 5-2-1-0 Rule: 5 or more servings of 5-2-1-0 Rule: 5 or more servings of

fruits/veggies/day; 2 hours or less of screen time; 1 fruits/veggies/day; 2 hours or less of screen time; 1 hour of physical activity –OUTSIDE preferably hour of physical activity –OUTSIDE preferably without electronic devices; zero sugar-sweetened without electronic devices; zero sugar-sweetened drinksdrinks

Adults – LEAD BY EXAMPLEAdults – LEAD BY EXAMPLE

Page 26: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.

So what can we do to So what can we do to protect our youth?protect our youth?

SILENCE ISN’T GOLDEN…. SILENCE ISN’T GOLDEN….

IT’S PERMISSION: Talk, Talk, TalkIT’S PERMISSION: Talk, Talk, Talk Know their friends and their friends’ Know their friends and their friends’

parentsparents Network with other parentsNetwork with other parents Stay involved with their school all the way Stay involved with their school all the way

through high school and beyond!through high school and beyond! Know the resources in the community – Know the resources in the community –

Guiding Good Choices parent programGuiding Good Choices parent program www.pc4y.orgwww.pc4y.org

Page 27: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.

SLIENCE ISN’T GOLDEN!!!!!SLIENCE ISN’T GOLDEN!!!!!

PARENTS: YOU MATTER!!!PARENTS: YOU MATTER!!! It’s not going to be a one-time conversation It’s not going to be a one-time conversation - The key is to keep talking. Keep - The key is to keep talking. Keep

askingasking questions and keep monitoring your child as they grow up and they encounter different questions and keep monitoring your child as they grow up and they encounter different

situations.situations. Stay positive and focus on the facts, not judgments.Stay positive and focus on the facts, not judgments.

Parents are the most powerful influence on teens when it comes to drug use Parents are the most powerful influence on teens when it comes to drug use -- It’s up to you to use that influence early and often. It’s a conversation that needs to It’s up to you to use that influence early and often. It’s a conversation that needs to

happen so that your tween knows where you stand.happen so that your tween knows where you stand.

LISTEN. TALK. MAKE A DIFFERENCE.LISTEN. TALK. MAKE A DIFFERENCE.

Page 28: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.

Links for information appear and can be printed from Epic

Page 29: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.
Page 30: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.
Page 31: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.

Youth leadership at the State and National Youth leadership at the State and National Level Level

Page 32: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.

Protective FactorsProtective Factors

Healthy beliefs and clear Healthy beliefs and clear standardsstandards for for behavior should be:behavior should be:

Clearly communicatedConsistent with family values.

Strengthen bonds with:Opportunities to contributeSkills to be successfulRecognition for contributions.

Acknowledge individual characteristics.

84.9%/85.7% William Byrd middle and high schoolers report having one or more adults (not parents) in their lives who encourage them and listen to them.

Page 33: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.

All ideas are considered.

• The decision is clear.

• Everyone is committed to it.

• Teens are involved.

• Family bonds are strengthened.

• The decision reflects family

beliefs and standards.

Characteristics of aGood Family Decision

Page 34: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.

Driving the Outcomes through Driving the Outcomes through Prevention: What Works – Education, Prevention: What Works – Education,

Collaboration, OpportunitiesCollaboration, Opportunities Action on Underage Drinking – collaboration with Action on Underage Drinking – collaboration with

pediatricianspediatricians SAP in all middle and high schoolsSAP in all middle and high schools Digital Divide – Raise awareness of use of technology and Digital Divide – Raise awareness of use of technology and

youth risk behavioryouth risk behavior Parent Education - Roanoke County support of Guiding Parent Education - Roanoke County support of Guiding

Good Choices, Staying Connected with Your Teen and Good Choices, Staying Connected with Your Teen and Internet Safety SeminarsInternet Safety Seminars

Promote Youth Raise Awareness of Health Risk - Surgeon Promote Youth Raise Awareness of Health Risk - Surgeon General’s Call to Leadership – YADAPP, school prevention General’s Call to Leadership – YADAPP, school prevention clubs, community supportclubs, community support

Unique partnerships to implement environmental Unique partnerships to implement environmental strategies: Health Officials, ABC, StopIn Stores, WDBJ7, strategies: Health Officials, ABC, StopIn Stores, WDBJ7, Hispanic community Hispanic community

Page 35: Our Teens’ World in the Year 2011 Cristi Cousins, MADD o f Virginia Nancy Hans, Prevention Council of Roanoke County.

Bringing the community together so all can be part of the solution.