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Page 1: Our story - The Konica Minolta Philosophy

Our Story

Page 2: Our story - The Konica Minolta Philosophy

Our StoryBackground Company Purpossssee Corprporrata e CuCultuururure Our ViVision Our Promise Konica Minolta Philosophy

A Need for Change

In this day of globalization and rapidly changing issues,

cutting-edge ideas that offer substantial and lasting solutions are

the most important commodity any company has to offer. As we at

Konica Minolta continue the shift from being a pure manufacturer

to a solution service provider, we need to be as aggressive moving

forward as we are nimble, so that we can deliver the innovative

ideas that our customers so desire.

Though the challenges ahead may be great, by understanding our

group goals, the road before us is clear and direct.

Page 3: Our story - The Konica Minolta Philosophy

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Why Are We Here?We are a company with over 40,000 members around the world.

With such strength, comes great responsibility. As a company,

Konica Minolta is committed to a single purpose, both for the

benefit of our customers and for society at large. We refer to this

purpose as Our Philosophy.

The Creation of New Value

This is the reason we are here as a company and our single-minded

direction for ensuring growth as we continue to move forward.

What is “New Value” and how does it relate to me?

The Creation of New Value is not limited to the development of

new technology or worldwide ideas. It encompasses any

solution-driven idea that helps to improve quality of life, whether

for a single customer or for the benefit of mankind. This is what we

work together to accomplish.

Our Story

Page 4: Our story - The Konica Minolta Philosophy

BaBacckggrgrouound Company Purpossssee Corporate Culture Our ViVision Our Promise Konica Minolta Philosophy

Live By What We BelieveWith the global economy comes global competition. Meaning that

for every potential customer there are countless companies seeking

to do business. So why should customers want to work with us?

The answer lies within each of us, with the quality of our beliefs.

Since our inception and now with the recent re-organization of our

company into One Konica Minolta, we continue to refine our

corporate culture. It is based on past and present qualities of our

company’s story, which have been identified by members

throughout the world as the 6 values that delineate what we stand

for. When brought to life through our actions, these 6 values

become more than words.

Open and honest Customer-centric Innovative Passionate Inclusive and collaborative Accountable

Our Story

Page 5: Our story - The Konica Minolta Philosophy

BaB ckckgrg oundd CoC mpany PuPurposo ee Corpooratate CCCuCultltururee Our Vision Our Prromomisise KoK nica Minolta PPhih loosos phyy

That’s Where We’re Going

As a group, we share a responsibility to live up to the high

standards we set for ourselves. We need to be committed to a

common vision. For us at Konica Minolta, this entails being

innovative and robust, committed to evolving and becoming a

company that is vital to society. This is Our Vision.

A global company that is vital to

society

An innovative company that is

robust and constantly evolving

Our Story

Page 6: Our story - The Konica Minolta Philosophy

BaBacckggrgrouound Company Purpossssee Corprporrata e CuCultuururure Our ViVision Our Promise Konica Minolta Philosophy

Yes, We Will

Our mission is the Creation of New Value. We have made this

promise to ourselves, to our customers and to society. This promise

exists as our Brand Proposition.

Giving Shape to Ideas

It tells the world what we offer and how we are different. It is also an

endless challenge that requires us to consider the future to deliver

the kinds of solutions that exceed our customers’ expectations.

Our Story

Page 7: Our story - The Konica Minolta Philosophy

BaB ckckgrg oundd CoC mpany PuPurposo ee Corpooratate CCCuCultltururee OuOur Vision Our Prromomisise Konica Minolta Philosophy

Konica Minolta Philosophy

Our Story

Our Philosophy

The Creation of New Value

Brand Proposition

Open and honest Customer-centric InnovativePassionateInclusive and collaborative Accountable

6 Values

Our Vision

A global company that is vital to society

An innovative company that is robust and constantly evolving

Giving Shape to Ideas

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Page 8: Our story - The Konica Minolta Philosophy

BaB ckckgrg oundd CoC mpany PuPurposo ee Corpooratate CCCuCultltururee OuOur Vision Our Prromomisise Konica Minolta Philosophy

Konica Minolta Philosophy

Our Story

Definition Explanation

The Creation of New ValueOur Philosophy

6 Values

Our Vision

Brand Proposition

Open and honest Customer-centric InnovativePassionateInclusive and collaborative Accountable

A global company that is vital to society

An innovative company that is robust and constantly evolving

Giving Shape to Ideas

Through innovation which only Konica Minolta can provide,

we create value and share it with society for the betterment

of people’s lives today and for the generations to come.

Our 6 Values are the essence of our innermost beliefs, our

inherited DNA, and define how we go about our business

and act towards all our partners. They articulate what we

stand for and direct our decision making.

Possessing a mindset that drives us to best serve and

improve the quality of society in all our activities, we are

determined to become a company that is vital to global

society by providing excitement that exceeds the

expectations of all.

We are committed to becoming an innovative company that

stands tall in difficult times with a solid and quality business

base, ensuring we remain courageous to provide new value

in the face of any challenge.

It is our pledge to bring the ideas of customers and society

to life through innovation and contribute to the creation of

a high quality society.

Category

Page 9: Our story - The Konica Minolta Philosophy

BaB ckckgrg oundd CoC mpany PuPurposo ee Corpooratate CCCuCultltururee OuOur Vision Our Prromomisise Konica Minolta Philosophy

Konica Minolta Philosophy

Our Story

Definition Explanation

6 ValuesWe are convinced that only by acting with integrity and

communicating with all our partners in an open and honest way can we

create long-lasting partnerships of mutual trust and true significance.

We exist solely for our customers; always thinking on their behalf,

undertaking challenges together with them, and working tirelessly to

bring them success and provide excitement that exceeds expectations

both now and in the future.

Innovation is what drives us. We constantly strive to develop

ground-breaking ideas that will form the basis of everything we do

going forward, every step of the way.

Being passionate, strong-willed and determined is essential to making

a meaningful contribution to our customers’ businesses and society as

a whole.

We believe that the power of inclusiveness and collaboration with

customers, partners and each other is the best way to come up with

game-changing ideas that provide ultimate benefits.

Not only must we be individually and collectively responsible and

accountable for what we do, all our actions should contribute to the

creation of a sustainable society and Konica Minolta.

Category

Open and honest

Customer-centric

Innovative

Passionate

Inclusive and collaborative

Accountable

Page 10: Our story - The Konica Minolta Philosophy

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simply BOLD

Our Story

simply BOLD. Our slogan to realize the Konica Minolta Philosophy.

Page 11: Our story - The Konica Minolta Philosophy