Our Community Marketing Program Ppt 10 7 11

• 1. Our CommunityMarketing ProgramPresented by ProPrinters1 877 614 7746 Paradigm Partners Inc Confidential and Copyright 2011

2. Community Advertising 7,000 Community Chambers of Commerces in theU.S A Typical Community Has : 200-1,000 B2Cs A Typical B2C Spends: $5,000 to $30,000 onAdvertising Total Community Advertising: $1 Million to $12Million Advertising: Coupon Mailers, Promotions, Mobile, Paradigm Partners Inc Confidential and Copyright 2011Bill Board, Newspaper, Magazine, Web 3. B2C Advertisers Pizza Retail Mall Quick Serve Dry Cleaner C Store Fitness Center Grocery Medical Clinic Pharmacy Hospital Bank Sports Team Credit Union Salon Car Dealer Law Firm Auto Parts Education Package Goods MFG Financial Services Utility Restaurant Insurance Phone/Cable/Internet Building Supply Real Estate Construction Dental ChiropractorParadigm Partners Inc Confidential and Copyright 2011 4. Community Fundraising Community has 20-40 Sports Teams betweenthe High School Teams/Clubs can K-8Community Teams/Clubs Team/Club generally run 2 Fundraisers a year Total Fundraisers Per Year: 40 to 80 Raise $5,000 to $100,000 Per Fundraiser Sell 4 Fundraisers: $20,000 to $400,000 Paradigm Partners Inc Confidential and Copyright 2011 5. Community Merchandise Community Chamber Population Range: 10,000 to 60,000 Conservative Population: 5%-20% Buy Average Merchandise Annual Purchases: $30 Total Merchandise Potential: $15,000 to $60,000 Paradigm Partners Inc Confidential and Copyright 2011 6. Community Sales Opportunity 10% of Advertising or $100,000 to $1,200,000 Sell 4 Fundraisers: Earn $20,000 to $400,000 Merchandise Sales: $30,000 Total Community Sales: $150,000 to $1,630,000 3 Communities: $450,000 - $4,890,000 6 Communities: $900,000 - $9,780,000 Paradigm Partners Inc Confidential and Copyright 2011 7. Other Community SalesBenefits Easier Access to Decision Makers Personal Involvement in the Community Shorter Sales Cycle and Easier Repeat Sales More Open to New and Better Ideas 35% Plus Margins Paradigm Partners Inc Confidential and Copyright 2011 8. Our Community MarketingPrograms1)Our Community Calendar2)Our Community TrafficTicket Direct Mail Program3)Our Community LithoDecoder Direct Mail Program4)Our Community Bingo Direct Mail Program5)Our Community Gift Card Direct Mail Program6)Our Community Mobile Program7)Our Community Merchandise Program8)Our Community Gift Card Purchase/Quote/MtgProgram 9)Our Community Collect Game Program 10) Our Community Coupon Card Program Paradigm Partners Inc Confidential and Copyright 2011 9. #1 OurCommunity Calendar 10. #2 Our CommunityTrafficTicket Direct Mail ProgramParadigm Partners Inc Confidential and Copyright 2011 11. Traffic Builder DecoderExamples Paradigm Partners Inc Confidential and Copyright 2011 12. #3 Our Community LithoDecoderDirect Mail Program* Hidden Image printed on materialAPPLICATIONS: * User visits website WEB, TV, DIGITAL SIGNAGE, * User completes registration JUMBOTRON, KIOSK, PRINT, * User decodes WebDecoderAPPAREL, PACKAGINGWebDecoder game pieceWebDecoder being decoded 13. LithoDecoder FilterParadigm Partners Inc Confidential and Copyright 2011 14. #4 Our Community BingoProgram Paradigm Partners Inc Confidential and Copyright 2011 15. #5 Our Community Gift CardDirect Mail Program Paradigm Partners Inc Confidential and Copyright 2011 16. # 6 Our CommunityMobile Program Text MessagingQR Code Mobile WebsiteText Surveys Paradigm Partners Inc Confidential and Copyright 2011 17. #7 Our Community Merchandise Store Paradigm Partners Confidential and Copyright 2011 18. 8 Our Community Gift Card ProgramParadigm Partners Inc Confidential and Copyright 2011 19. Ad ExampleParadigm Partners Inc Confidential and Copyright 2011 20. #9 Our Community Collect Game 21. Collect and Win Game Board Game Board Back Game Board Front 22. Game Ticket Inside 23. Game Ticket Back Game TicketFront 24. #10 Our Community Coupon Card 25. Postcard/One Piece Mailer 26. Door Hanger 27. In Vehicle Merchandise 28. Our Community Fundraiser Programs1) Our Community Braman Gift Card Fundrasier Program2) Our Community OPOLY Fundraiser Program3) Our Community Popcorn Fundrasier Program 4) Our Community 365 School Fundraiser Program5) Our Community Coupon Card Fundraiser Program Paradigm Partners Inc Confidential and Copyright 2011 29. #1 Our Community Braman Gift Card Fundraising ProgramParadigm Partners Inc Confidential and Copyright 2011 30. #2 Our Community-OPOLYFundraising ProgramParadigm Partners Inc Confidential and Copyright 2011 31. OPOLY Game Sales ProfitGame Sell Price Ad Advertising Game $35.00Game Cost ProceedsRateSalesQuantityTotal Profit Estimate EstimateAvg.500$150.00$17,500.00$8,250.00 $20,269.50$5,480.50750$200.00$26,250.00 $11,000.00 $24,293.25 $12,956.75 1,000 $300.00$35,000.00 $16,500.00 $25,177.50 $26,322.50 2,500 $450.00$87,500.00 $24,750.00 $43,545.00 $68,705.00 5,000 $600.00 $175,000.00 $33,000.00 $72,672.50 $135,327.50Paradigm Partners Inc Confidential and Copyright 2011 32. #3 OurCommunity PopcornFundraiser Program Consumer Price $10 Organization Cost $5 You earn $5 per saleParadigm Partners Inc Confidential and Copyright 2011 33. Email Marketing Fundraising Program You Earn35% of the $20 or $25 Sell PriceNo Set Up CostJust Send Email OutParadigm Partners Inc Confidential and Copyright 2011 34. Free WebsiteParadigm Partners Inc Confidential and Copyright 2011 35. #5 Our Community Coupon CardFundraising ProgramParadigm Partners Confidential and Copyright 2011 36. Promotion CalendarTiming Promotion MerchandisFundraiser e Q1BingoYes365 Q2 TrafficTickeYesPopcornt Q3 Web/Mobi YesOpolyDecoder Q4 Calendar Yes CouponCard Paradigm Partners Inc Confidential and Copyright 2011