© 2014 [email protected] www.dusil.com 1 Gabriel Dusil Chief Marketing & Corporate Strategy Officer Visual Unity Global a.s. www.linkedin.com/in/gabrieldusil www.dusil.com [email protected] Getting Your ROI From Video Streaming
OTT & Multiscreen • Web Seminar • #6 • Getting Your ROI from Video Streaming
Dec 05, 2014
• We are proud to present to you our fifth web seminar from our '14 series.
• Check out other white papers, video presentations, and opinion pieces from my blog “Digital Video for a Digital Generation": www.dusil.com
• Investing in video streaming services requires a solid understanding of the Return on Investment (ROI) for such a platform. In this presentation we breakdown the value proposition of Over the Top content (OTT) platforms, used to generate new revenue streams from entertainment assets. Understanding ROI, requires a breakdown of cost savings, new revenue streams, feature enhancements, and other intangible benefits. This web seminar looks into various aspects of content management, delivery and consumption, and how cloud-based services such as OTT not only generates new revenue streams, but also opens new doors to monetize entertainment libraries.
• Check out other white papers, video presentations, and opinion pieces from my blog “Digital Video for a Digital Generation": www.dusil.com
• Investing in video streaming services requires a solid understanding of the Return on Investment (ROI) for such a platform. In this presentation we breakdown the value proposition of Over the Top content (OTT) platforms, used to generate new revenue streams from entertainment assets. Understanding ROI, requires a breakdown of cost savings, new revenue streams, feature enhancements, and other intangible benefits. This web seminar looks into various aspects of content management, delivery and consumption, and how cloud-based services such as OTT not only generates new revenue streams, but also opens new doors to monetize entertainment libraries.
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© 2014 [email protected] www.dusil.com
1
Gabriel Dusil Chief Marketing &
Corporate Strategy Officer Visual Unity Global a.s.
www.linkedin.com/in/gabrieldusil
www.dusil.com [email protected]
Getting Your ROI
From Video Streaming
© 2014 [email protected] www.dusil.com
2
Getting Your ROI From Video Streaming Download the Recorded Video Presentation or the Native PowerPoint Slides, here: • http://dusil.com/
© 2014 [email protected] www.dusil.com
4
Over the Top CDN
Transit Providers
Aggregators
Access Providers
© 2014 [email protected] www.dusil.com
5
Broadcast TV Over the Top Engagement • Passive
Reach • Regional
Experience • Lean-back 100’s of Channels few useful
Audience • General
Viewing • Living Room
Features • Limited EPG, red button, PiP, TV Guide
Feedback • Delayed
Engagement • Active
Reach • Global
Experience • Lean-forward back Create Your Own Channel
Audience • Personal
Viewing • Multiscreen
Features • Interactive 1+ million apps
Feedback • Immediate
Broadcast TV Over the Top
© 2014 [email protected] www.dusil.com
6
Subscriber Advantages Local Storage Skip Ads
Subscriber Disadvantages No portability Expensive STB
Provider Advantages App Control “Locked” clients
Provider Disadvantages Expensive STB
Subscriber Advantages ∞ Storage ∞ Apps
Subscriber Disadvantages Internet Speed
& Reliability
Provider Advantages Central control 1:1 Relationship Relevant ads
Provider Disadvantages “Losing control”
Appliance • TV Cloud • Service Appliance • TV Cloud • Service
© 2014 [email protected] www.dusil.com
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Long-tail
Head -end
Pop
ula
rity
R
even
ue
Long-tail
# o
f Ti
tles
Cloud ROI – Monetizing the Long-Tail News Sports
Cult-classic
Movies & TV Series
Most Effective for Recommendation Engines
Ideal for OTT • Movies • TV • Stock Footage
Age of content
Most Effective for Advertising
Ideal in Broadcast • Live Content • Sports • News
© 2014 [email protected] www.dusil.com
8
ROI • • Content Discovery
Requires a Proactive Subscriber to search for what they want
• Need to Ask Google the right question
Subscriber Reacts to Recommended Content
• Collaborative Behavior • User Ratings • Stats • Plays • Testimonials • Reviews • Likes • Dislikes • Buying • Viewing Behavior
© 2014 [email protected] www.dusil.com
9
Revenue Cost
Informia – OTT Video Revenue Forecast AccuStream Research - Integrated Video Platforms
32:1 ROI
-2
8
18
28
2012 2014 2016
bil
lio
n
US
$
TransactionSubscriptionAdvertisingCosts
Global OTT Forecast '11-'17
© 2014 [email protected] www.dusil.com
10
cz.linkedin.com/in/gabrieldusil www.dusil.com [email protected]
© 2014 [email protected] www.dusil.com
11
Synopsis – Getting Your ROI From Video Streaming
Check out other white papers, video presentations, and opinion pieces from
my blog “Digital Video for a Digital Generation": www.dusil.com Investing in video streaming services requires a solid understanding of the
Return on Investment (ROI) for such a platform. In this presentation we breakdown the value proposition of Over the Top content (OTT) platforms, used to generate new revenue streams from entertainment assets. Understanding ROI, requires a breakdown of cost savings, new revenue streams, feature enhancements, and other intangible benefits. This web seminar looks into various aspects of content management, delivery and consumption, and how cloud-based services such as OTT not only generates new revenue streams, but also opens new doors to monetize entertainment libraries.
© 2014 [email protected] www.dusil.com
12
Tags – Getting Your ROI From Video Streaming
Fear Uncertainty Doubt, 2nd Screen, Broadcast, Connected TV, Digital Rights,
Digital Video, DRM, Gabriel Dusil, Internet Video, Linear Broadcast, Linear TV, Multi + screen, Multiscreen, Online Video Platform, OTT, Over the Top Content, OVP, Recommendation Engine, Search + Discovery, second screen, Smart TV, Social TV, Television, TV Everywhere, Video Streaming, Visual Unity Global, Return On Investment, ROI, Total Cost of Ownership, TCO,
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