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Orient Prog NLG

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    Table of Contents

    Table of Contents ................................................................................................................. 1

    Program Schedule: ............................................................................................................... 2

    Introduction: ......................................................................................................................... 3

    ICT Session: .......................................................................................................................... 4

    Market Linkage Session: ....................................................................................................... 5

    Agri Risk Management Sessions: .......................................................................................... 5

    Conclusion: ......................................6

    List of participants of the

    programme: .....................................6

    NATIONAL ARGRICULTURAL INNOVATION

    PROJECTSub-Project: Sustainable Rural Livelihoods through

    Enhanced Farming System Productivity and Efficient

    Support Systems in Rainfed RegionsORIENTATION PROGRAMME ON ICT, MARKETLINKAGES AND

    AGRI RISK MANAGEMENT - KHARIF 2010[CRIDA/ IKISAN /SAIRD-KVK]

    8th July 2010Venue: Hotel MNR,Suryapet,

    Nalgonda District

    Consortia PartnerIkisan LimitedNo.1, Nagarjuna Hills,

    Punjagutta

    Hyderabad-82

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    Program Schedule:

    Time Session Resource Person

    10.00 A.M - 10.30 A.M Registration and Inauguration

    Welcome Note

    Dr. G Gopal Reddy

    Secretary, SAIRD-KVK

    10.30 A.M - 11.00 A.M Opening remarks Dr. Ramineni Veeraiah,Programme Coordinator,

    NAIP, SAIRD-KVK

    11.00 A.M - 11.15 A.M Tea Break

    11.15A.M 12.30 A.M Session I

    Importance of ICT in Agriculture and initiatives

    under NAIP SRL Project.

    Dr. K.Ravishankar, Sr.

    Scientist, CRIDA,

    Hyderabad.

    12.30 P.M - 1.30 P.M Session II

    Essentials of effective market linkages with

    retail chains-Study of Mango procurement by

    Heritage.

    Mr. Chandrasekhar,

    Asst. Manager, Heritage

    Foods India Ltd.

    1.30 P.M 2.30 P.M Lunch Break

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    2.30 P.M - 3.30 P.M Session III

    Role of insurance in Crop Production

    Mr. L Uday Kiran,

    Ikisan Ltd., Hyderabad

    3.30 P.M - 3.45 P.M Tea Break

    3.45 P.M - 4.30 P.M Farmers experiences with retailers-Mango

    4.30 P.M Concluding Session: Vote of Thanks Mr. B.Senthilkumar

    Mr. S.Dastagiri,

    Ikisan Limited,

    Hyderabad

    Introduction:

    The orientation programme is intended to create a platform for interaction between farmers and industry

    experts. Farmers reaction to

    the programme and feedback has

    motivated to extend

    the programme to all

    the other clusters as

    well. Keeping in

    regard the recenttransaction of mango

    from Dupahad

    cluster it was taken the next

    place to organize th

    programme.

    Orientation Programme lays emphasis on

    the three important topics viz. Information and

    Communication Technology (ICT), Market Linkages and Agri

    Risk Management. Experts from these fields were invited to interact with cluster farmers. Aroundeighty farmers participated in the programme.

    Introductory notes were given by Mr. Syed Dastagiri, Project Manager, Ikisan Ltd. He greeted the

    dignitaries and farmers who attended the programme. The purpose of coming up with such an

    orientation programme was explained by him. He said that the objective of the programme is to impart

    knowledge about the importance of Information and Communication Technology (ICT) in agriculture.

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    He briefed about the National Agricultural Innovation

    Project and highlighted the emphasis it makes on ICTs.

    The programme has been planned by Ikisan under the project

    as an orientation and training for farmers of Dupahad cluster.

    Association of SAIRD-KVK and its objectives were also

    briefed. He said that important components like Market

    Linkages and Agri Risk Management are also included in

    the programme as they play a vital role in supporting the

    objective of sustainability.

    Dr. G Gopal Reddy was requested to give welcome note. He talked on making

    He has reiterated that the Knowledge Share Centre (KSC) set up at cluster has to be used up to the

    maximum level. He suggested that it should also be made a platform to carry out other operations as

    well. The point to ponder over now he said is sustainability of the KSC building. In this regard he has

    advised the Salaha Samiti of the area to take up the responsibility. He asked them to plan for revenue

    generation in order to sustain the set up even after the project terminates. He has also discussed on the

    difficulties in Market Linkage for Milk Procurement, an initiative taken by Ikisan with Reliance diary in

    the Jamisthapur. He expressed much concern over its failure. He said the reasons are not clear but that

    there were mistakes from both the sides involved in the linkage. Mr. Dakya Naik, Member of the Salaha

    Samiti and representative of Kodur Thanda village has spoken for a while. He made his speech concise.

    He said that the notable change because of the project is that the farmers now are not solely dependent

    on agriculture but also concentrating on allied activities like dairy and poultry.

    Following this, Dr. Ramineni Veeraiah was invited to give opening remarks for the programme.

    ICT Session:

    Dr. K Ravishankar explained the importance of ICTs and the many ways it could be utilized by

    residents of the cluster. She said that the KSC belongs to the farmers. She emphasized that the use of

    KSC extends to farmers children also. While detailing the services farmers expressed disconcert that

    they are not able to use them much because of frequent power failure. For this Dr. Nagasree explained

    that very soon the issue would be resolved. She said that discussions are going on with ISRO,

    Hyderabad for provision of inverters to KSC buildings. Once this happens she said there would not be a

    problem with IVRS service also. She explained that this particular institute expressed interest inproviding rural information apart from agriculture through the projects information kiosks. Farmers

    of Kodur Thanda expressed the difficulty of commuting to the KSC located around two kilometers away.

    Dr. Nagasree answered that instead of going to Mahaboob Nagar for crop advisory, internet services

    etc. which is farther they can avail the services at KSC much closer to their places. She said it saves

    time and money for them. She anticipates technical assistance from ISRO in two to three months.

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    Mr.Syed Dastagiri thanked Dr. K Ravishankar for the light he has thrown on ICTs in agriculture. He

    reminded farmers that the purpose of the programme is to let them know information on ICT and other

    components. He requested them not to get diverted into other issues like seed distribution etc.

    Market Linkage Session:

    One of the interesting speeches was by Mr. Chandrasekhar, Asst. Manager, fruit and vegetable category

    for Heritage Foods India Pvt. Ltd. In fact the most interactive session has been on market linkages.

    Many farmers have participated in the discussion actively.

    Dr. Hussain, General Manager for Reliance Dairy hence followed with his speech on Dairy and its

    importance in India. Before talking on this topic he reminded the boom of mobile technology in the

    context of ICT. He said that this particular revolution has transformed lives and expects ICT initiative

    in agriculture to be the next. Explaining about his background he said that he has been in dairy

    business from the last two decades. He admitted that much of his learning is from the farmer though he

    is a graduate in dairy technology. He explained the importance of dairy and milk marketing. He said

    that the average levels of milk consumption should be maintained which is around 300g per head. India

    is the highest in milk production and cattle but it still remains back in per head consumption. He

    explained the importance of breed selection when buying cattle. He conveyed that Jamisthapur has a

    good potential of milk production and that Mahaboob Nagar is the ideal district in the whole of

    Telangana in milk production and marketing. Farmers said that around 300-400 liters can be supplied

    in Jamisthapur. As the town is in viscinity they would like to sell it in Mahaboob Nagar. They said theygenerally sell milk to households and hotels. They admitted that they adulterate milk but gets a fair

    price. The price offered is Rs. 20-25 per lit they say. Reacting to these statements Dr. Hussain said that

    there definitely is a good price for quality milk. He explained the importance of Solid Non Fat (SNF) in

    milk. He said that there are total eight BMCs in Mahaboob Nagar. The equipment in BMC is Rs. 1.5 lac

    worth that could not be tampered in any case. He highlighted the fact that Mahabubangar, Medak and

    Nizamabad districts together supplies 60,000 liters of quality milk to Reliance Dairy. He concluded the

    speech by asked the farmers to adapt clean habits for better quality and hence fair price. Mr. Tulasi

    Naidu added to this and emphasized the need to maintain quality to become globally competitive. He

    took the example of coffee beans of Araku Valley to explain this.

    Agri Risk Management Sessions:

    First session post lunch was made by Mr. V Sreenivasa Rao, Admin Officer from AICI. He started

    explaining crop insurance under the National Agricultural Insurance Scheme (NAIS). He suggested

    that all non loanee farmers should opt for crop insurance in order to feel a sense of security. He saidthat 12 crops for Kharif and 8 crops for Rabi will be insured under government scheme. Village as a

    unit of insurance is made to only one crop per district as the complications involved in such a system

    are vast. Earlier till 1997 he said that there was no provision for farmer to directly approach AICI and

    insure his crop. He said that now the provision is there. So he advised farmers to use the opportunity at

    the fullest level. He made his speech short and asked farmers to pose questions instead. Farmers asked

    about the indemnity, loss calculations, claim settlements and that procedure of applying for insurance.

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    He patiently explained all their questions. The session lasted or around one hour. He finally concluded

    that Weather Insurance products of AICI have been launched. He said that weather insurance operates

    from this year in Adilabad and Khammam for cotton and Warrangal for chilli crop.

    Conclusion:

    Mr. B Senthil Kumar gave closing remarks for the programme. He thanked everyone who participated

    for coming and patiently listening to all the sessions. He quoted special thanks to all the dignitaries to

    have made time to participate. Mr. Syed Dastagiri added to his comments that the farmers have been

    very organized and punctual. He thanked them for being so organized.

    Mr. P Dasharath, BIRD-AP expressed gladness that the farmers have been so cooperative. He said this

    programme has bought up confidence in him that the institute can organize such events with ease given

    cooperation of this level. He thanked Ikisan Ltd. and dignitaries. Also Salaha Samiti members Mr.

    Mogalayya, Mr. Yadayya Goud gave feedback that the programme imported in them lot of knowledge

    on ICT and other issues. Mrs. Laxmi Bai of Kodur Thanda village said that information on dairy tips by

    Dr. Padmakar Rao will be useful. Programme concluded at around 4:30 PM. Distribution of bags has

    been done to all the participated famers before leaving as a token of thanks giving.

    List of participants of the programme:

    Resource Persons1. CRIDA

    a. Dr. K Ravishankar,Scientist (Sr Sc.)

    2. Heritage Foods India

    Pvt. Ltd.a. Mr. Chandrasekhar,

    Asst. Manager, F&V

    sector

    Farmer representatives1. T. Bucchanna, Telgu

    Gudem2. Dakya Naik, Kodur Thanda

    3. G.Yadayya Goud,

    Jamisthapur

    Organizers

    1. Ikisan Limiteda. Mr. B Senthil Kumar,

    Manager Projectsb. Mr. Syed Dastagiri,

    Project Manager

    c. Mr. Uday Kiran L, SRF

    (ML/ARM)

    2. SAIRD - KVKa. Mr. S Suresh, RAb. Mr. D Nagengra, SRF

    c. Mr. Ramulu, Assistantd. Mr. D Nagaiah, KSCOperator

    FarmersVillage: Jamisthapur

    1. D. Mogulaiah Goud

    2. B. Ramachandraiah

    3. G. Narasimhulu4. J. Srinu

    5. G. Chandraiah6. Vijay Kumar

    7. Bheemaiah

    8. Anjaneyulu Goud

    9. Shyam10. Madhava Reddy

    11. Satish

    12. Raju13. Sudhakar Reddy

    14. G. Srinivas15. V. Bala Goud16. G.Kesavulu

    17. Krishnaiah

    18. RameshVillage: Telugu Gudem

    1. Mandani Laxmaiah

    2. P. Venkataiah

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    3. N. Siddaiah

    4. K. Vollaraiah

    5. K. Shankaraiah6. V. Narasimhulu

    7. T. Chinna Hanumanthu

    8. A. Masanna9. K. Poshanna10. T. Manyakunda

    11. Ramsingh

    12. Venkata Ramana13. Ramulu

    14. A. Narasimlu

    15. K. BheemaiahVillage: Kodur Thanda

    1. Rukya Naik

    2. Venkya Naik

    3. Bhadrya Naik4. Soni Bai

    5. Bikini Bai

    6. Ichya Naik7. Sankar Naik

    8. Narayana

    9. Ramulamma10. Chandi Bai

    11. Bichya Naik

    12. Padmamma13. Devamma

    14. Adibiya Naik

    15. Nelamma

    16. Kiran

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