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Table of Contents
Table of Contents ................................................................................................................. 1
Program Schedule: ............................................................................................................... 2
Introduction: ......................................................................................................................... 3
ICT Session: .......................................................................................................................... 4
Market Linkage Session: ....................................................................................................... 5
Agri Risk Management Sessions: .......................................................................................... 5
Conclusion: ......................................6
List of participants of the
programme: .....................................6
NATIONAL ARGRICULTURAL INNOVATION
PROJECTSub-Project: Sustainable Rural Livelihoods through
Enhanced Farming System Productivity and Efficient
Support Systems in Rainfed RegionsORIENTATION PROGRAMME ON ICT, MARKETLINKAGES AND
AGRI RISK MANAGEMENT - KHARIF 2010[CRIDA/ IKISAN /SAIRD-KVK]
8th July 2010Venue: Hotel MNR,Suryapet,
Nalgonda District
Consortia PartnerIkisan LimitedNo.1, Nagarjuna Hills,
Punjagutta
Hyderabad-82
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Program Schedule:
Time Session Resource Person
10.00 A.M - 10.30 A.M Registration and Inauguration
Welcome Note
Dr. G Gopal Reddy
Secretary, SAIRD-KVK
10.30 A.M - 11.00 A.M Opening remarks Dr. Ramineni Veeraiah,Programme Coordinator,
NAIP, SAIRD-KVK
11.00 A.M - 11.15 A.M Tea Break
11.15A.M 12.30 A.M Session I
Importance of ICT in Agriculture and initiatives
under NAIP SRL Project.
Dr. K.Ravishankar, Sr.
Scientist, CRIDA,
Hyderabad.
12.30 P.M - 1.30 P.M Session II
Essentials of effective market linkages with
retail chains-Study of Mango procurement by
Heritage.
Mr. Chandrasekhar,
Asst. Manager, Heritage
Foods India Ltd.
1.30 P.M 2.30 P.M Lunch Break
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2.30 P.M - 3.30 P.M Session III
Role of insurance in Crop Production
Mr. L Uday Kiran,
Ikisan Ltd., Hyderabad
3.30 P.M - 3.45 P.M Tea Break
3.45 P.M - 4.30 P.M Farmers experiences with retailers-Mango
4.30 P.M Concluding Session: Vote of Thanks Mr. B.Senthilkumar
Mr. S.Dastagiri,
Ikisan Limited,
Hyderabad
Introduction:
The orientation programme is intended to create a platform for interaction between farmers and industry
experts. Farmers reaction to
the programme and feedback has
motivated to extend
the programme to all
the other clusters as
well. Keeping in
regard the recenttransaction of mango
from Dupahad
cluster it was taken the next
place to organize th
programme.
Orientation Programme lays emphasis on
the three important topics viz. Information and
Communication Technology (ICT), Market Linkages and Agri
Risk Management. Experts from these fields were invited to interact with cluster farmers. Aroundeighty farmers participated in the programme.
Introductory notes were given by Mr. Syed Dastagiri, Project Manager, Ikisan Ltd. He greeted the
dignitaries and farmers who attended the programme. The purpose of coming up with such an
orientation programme was explained by him. He said that the objective of the programme is to impart
knowledge about the importance of Information and Communication Technology (ICT) in agriculture.
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He briefed about the National Agricultural Innovation
Project and highlighted the emphasis it makes on ICTs.
The programme has been planned by Ikisan under the project
as an orientation and training for farmers of Dupahad cluster.
Association of SAIRD-KVK and its objectives were also
briefed. He said that important components like Market
Linkages and Agri Risk Management are also included in
the programme as they play a vital role in supporting the
objective of sustainability.
Dr. G Gopal Reddy was requested to give welcome note. He talked on making
He has reiterated that the Knowledge Share Centre (KSC) set up at cluster has to be used up to the
maximum level. He suggested that it should also be made a platform to carry out other operations as
well. The point to ponder over now he said is sustainability of the KSC building. In this regard he has
advised the Salaha Samiti of the area to take up the responsibility. He asked them to plan for revenue
generation in order to sustain the set up even after the project terminates. He has also discussed on the
difficulties in Market Linkage for Milk Procurement, an initiative taken by Ikisan with Reliance diary in
the Jamisthapur. He expressed much concern over its failure. He said the reasons are not clear but that
there were mistakes from both the sides involved in the linkage. Mr. Dakya Naik, Member of the Salaha
Samiti and representative of Kodur Thanda village has spoken for a while. He made his speech concise.
He said that the notable change because of the project is that the farmers now are not solely dependent
on agriculture but also concentrating on allied activities like dairy and poultry.
Following this, Dr. Ramineni Veeraiah was invited to give opening remarks for the programme.
ICT Session:
Dr. K Ravishankar explained the importance of ICTs and the many ways it could be utilized by
residents of the cluster. She said that the KSC belongs to the farmers. She emphasized that the use of
KSC extends to farmers children also. While detailing the services farmers expressed disconcert that
they are not able to use them much because of frequent power failure. For this Dr. Nagasree explained
that very soon the issue would be resolved. She said that discussions are going on with ISRO,
Hyderabad for provision of inverters to KSC buildings. Once this happens she said there would not be a
problem with IVRS service also. She explained that this particular institute expressed interest inproviding rural information apart from agriculture through the projects information kiosks. Farmers
of Kodur Thanda expressed the difficulty of commuting to the KSC located around two kilometers away.
Dr. Nagasree answered that instead of going to Mahaboob Nagar for crop advisory, internet services
etc. which is farther they can avail the services at KSC much closer to their places. She said it saves
time and money for them. She anticipates technical assistance from ISRO in two to three months.
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Mr.Syed Dastagiri thanked Dr. K Ravishankar for the light he has thrown on ICTs in agriculture. He
reminded farmers that the purpose of the programme is to let them know information on ICT and other
components. He requested them not to get diverted into other issues like seed distribution etc.
Market Linkage Session:
One of the interesting speeches was by Mr. Chandrasekhar, Asst. Manager, fruit and vegetable category
for Heritage Foods India Pvt. Ltd. In fact the most interactive session has been on market linkages.
Many farmers have participated in the discussion actively.
Dr. Hussain, General Manager for Reliance Dairy hence followed with his speech on Dairy and its
importance in India. Before talking on this topic he reminded the boom of mobile technology in the
context of ICT. He said that this particular revolution has transformed lives and expects ICT initiative
in agriculture to be the next. Explaining about his background he said that he has been in dairy
business from the last two decades. He admitted that much of his learning is from the farmer though he
is a graduate in dairy technology. He explained the importance of dairy and milk marketing. He said
that the average levels of milk consumption should be maintained which is around 300g per head. India
is the highest in milk production and cattle but it still remains back in per head consumption. He
explained the importance of breed selection when buying cattle. He conveyed that Jamisthapur has a
good potential of milk production and that Mahaboob Nagar is the ideal district in the whole of
Telangana in milk production and marketing. Farmers said that around 300-400 liters can be supplied
in Jamisthapur. As the town is in viscinity they would like to sell it in Mahaboob Nagar. They said theygenerally sell milk to households and hotels. They admitted that they adulterate milk but gets a fair
price. The price offered is Rs. 20-25 per lit they say. Reacting to these statements Dr. Hussain said that
there definitely is a good price for quality milk. He explained the importance of Solid Non Fat (SNF) in
milk. He said that there are total eight BMCs in Mahaboob Nagar. The equipment in BMC is Rs. 1.5 lac
worth that could not be tampered in any case. He highlighted the fact that Mahabubangar, Medak and
Nizamabad districts together supplies 60,000 liters of quality milk to Reliance Dairy. He concluded the
speech by asked the farmers to adapt clean habits for better quality and hence fair price. Mr. Tulasi
Naidu added to this and emphasized the need to maintain quality to become globally competitive. He
took the example of coffee beans of Araku Valley to explain this.
Agri Risk Management Sessions:
First session post lunch was made by Mr. V Sreenivasa Rao, Admin Officer from AICI. He started
explaining crop insurance under the National Agricultural Insurance Scheme (NAIS). He suggested
that all non loanee farmers should opt for crop insurance in order to feel a sense of security. He saidthat 12 crops for Kharif and 8 crops for Rabi will be insured under government scheme. Village as a
unit of insurance is made to only one crop per district as the complications involved in such a system
are vast. Earlier till 1997 he said that there was no provision for farmer to directly approach AICI and
insure his crop. He said that now the provision is there. So he advised farmers to use the opportunity at
the fullest level. He made his speech short and asked farmers to pose questions instead. Farmers asked
about the indemnity, loss calculations, claim settlements and that procedure of applying for insurance.
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He patiently explained all their questions. The session lasted or around one hour. He finally concluded
that Weather Insurance products of AICI have been launched. He said that weather insurance operates
from this year in Adilabad and Khammam for cotton and Warrangal for chilli crop.
Conclusion:
Mr. B Senthil Kumar gave closing remarks for the programme. He thanked everyone who participated
for coming and patiently listening to all the sessions. He quoted special thanks to all the dignitaries to
have made time to participate. Mr. Syed Dastagiri added to his comments that the farmers have been
very organized and punctual. He thanked them for being so organized.
Mr. P Dasharath, BIRD-AP expressed gladness that the farmers have been so cooperative. He said this
programme has bought up confidence in him that the institute can organize such events with ease given
cooperation of this level. He thanked Ikisan Ltd. and dignitaries. Also Salaha Samiti members Mr.
Mogalayya, Mr. Yadayya Goud gave feedback that the programme imported in them lot of knowledge
on ICT and other issues. Mrs. Laxmi Bai of Kodur Thanda village said that information on dairy tips by
Dr. Padmakar Rao will be useful. Programme concluded at around 4:30 PM. Distribution of bags has
been done to all the participated famers before leaving as a token of thanks giving.
List of participants of the programme:
Resource Persons1. CRIDA
a. Dr. K Ravishankar,Scientist (Sr Sc.)
2. Heritage Foods India
Pvt. Ltd.a. Mr. Chandrasekhar,
Asst. Manager, F&V
sector
Farmer representatives1. T. Bucchanna, Telgu
Gudem2. Dakya Naik, Kodur Thanda
3. G.Yadayya Goud,
Jamisthapur
Organizers
1. Ikisan Limiteda. Mr. B Senthil Kumar,
Manager Projectsb. Mr. Syed Dastagiri,
Project Manager
c. Mr. Uday Kiran L, SRF
(ML/ARM)
2. SAIRD - KVKa. Mr. S Suresh, RAb. Mr. D Nagengra, SRF
c. Mr. Ramulu, Assistantd. Mr. D Nagaiah, KSCOperator
FarmersVillage: Jamisthapur
1. D. Mogulaiah Goud
2. B. Ramachandraiah
3. G. Narasimhulu4. J. Srinu
5. G. Chandraiah6. Vijay Kumar
7. Bheemaiah
8. Anjaneyulu Goud
9. Shyam10. Madhava Reddy
11. Satish
12. Raju13. Sudhakar Reddy
14. G. Srinivas15. V. Bala Goud16. G.Kesavulu
17. Krishnaiah
18. RameshVillage: Telugu Gudem
1. Mandani Laxmaiah
2. P. Venkataiah
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3. N. Siddaiah
4. K. Vollaraiah
5. K. Shankaraiah6. V. Narasimhulu
7. T. Chinna Hanumanthu
8. A. Masanna9. K. Poshanna10. T. Manyakunda
11. Ramsingh
12. Venkata Ramana13. Ramulu
14. A. Narasimlu
15. K. BheemaiahVillage: Kodur Thanda
1. Rukya Naik
2. Venkya Naik
3. Bhadrya Naik4. Soni Bai
5. Bikini Bai
6. Ichya Naik7. Sankar Naik
8. Narayana
9. Ramulamma10. Chandi Bai
11. Bichya Naik
12. Padmamma13. Devamma
14. Adibiya Naik
15. Nelamma
16. Kiran
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