Oracle Eloqua & Content Marketing - RainFocus · PDF fileOracle Eloqua & Content Marketing Roadmap & Vision Stephen Streich ... Oracle B2C Cross-Channel Orchestration...

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Oracle Eloqua & Content Marketing Roadmap & Vision

Stephen Streich Senior Director, Product Management, Division April 2017

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Safe Harbor Statement

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

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Agenda

3

Vision

Recent Innovations

Coming Soon

Strategic Investments

Q&A

1

2

3

4

5


Safe Harbor Statement

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

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OMC Vision

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51% of organizations are now using 21 or more digital marketing solutions (eConsultancy)

The Average # of MarTech Solutions Per Business Is Growing

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Disconnected Tools

78% of customers don’t receive consistent experience across channels. — Accenture

94% of customers have discontinued communication with a company because of irrelevant messages. — Blue Research

Marketers Lean Heavily on Fragmented Tools

Pass Fragmentation Onto Customer

Bombarded, Customers Don’t Convert or They Leave

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11% Marketers who have high

confidence in the audience they’re targeting.

-Nielsen

Cookie IDs

Social IDs Purchase IDs

Mobile IDs Postal IDs Email IDs

Disconnected Identities


Disconnected Channels

Of marketers have silo’d teams and technologies

by channels -eConsultancy

93% Marketing Agency

EMAIL WEB SOCIAL MOBILE CONTENT OFFLINE CREATIVE MEDIA


Disconnected Innovation


Who will put the puzzle pieces together?



Connected Data

1st Party Data

2nd Party Data

Audience Data Marketplace

Oracle Datalogix

Oracle B2C Cross-Channel Orchestration Oracle B2B Marketing Automation Intelligent

Orchestration

Display Video TV Web Search Mobile Email Social Store

Oracle AppCloud

Digital Experience Management

Oracle Content Marketing

Oracle Social Marketing

Oracle WebCenter Sites

Oracle Commerce

Optimization & Insights

Oracle Maxymiser Marketing Cloud Analytics

Actionable Audience Profile

Anonymous Profile

Known Profile

Oracle Data Management Platform


Oracle Marketing AppCloud 500+ integrations with third-party data, app, and media partners


Data Media Apps


Leveraging Oracle Technologies Across Products


Integration Cloud Service

Tenant Administration

System

Oracle Business Intelligence

Oracle ID Graph

ORACLE ID GRAPH


Who will make Modern Marketing real?

3. Cross-Channel & Cross-Device

1. Data-Driven 2. Adaptive

Preferences

Interests

Behaviors

Contextual

Personalized

Intelligent

Email, Social, Mobile, Display

In-store, Events, Online


Recent Innovation

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Driving Marketing Cloud Unification

New Look & Feel

through the user experience evolution for Eloqua

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Refreshed Look & Feel throughout • New My Eloqua Today Overview

Dashboard • New navigation menu • Updated Campaign Canvas including

icons, menus, and visual cues • Oracle Alta UX stylings across OMC


Real-time data transformation with arrival

of Program Canvas

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A first of it’s kind, Program Canvas: • Improves speed to lead

• Simplifies data transformation & normalization

• “Listen” for changes & triggers actions within programs Only Eloqua can do this!

GA

Program Canvas Arrived


Program Canvas 2016 Highlights • New Steps & Options • Compare Date

• Listen to Lead Score Changes

• View / edit shared list from the shared list step on Campaign & Program Canvas

• Delete Custom Object Record

• Add linked contacts to program

• Label Assignment Workflows • Segments available as a source on the canvas • Contact Bypass Report


Program Canvas Arrived


Email Enhancements

Simplifying creating and editing emails within Eloqua A variety of enhancements including:

• Better Email Preview Functionality

• Easier Content Component Editing

• Improved Signature Rules

• Edit Time Zones in Simple Email Campaigns

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Improved Signature Rules

• The Email Sender Display Name and Email Sender Address fields in the default settings of your Eloqua user profile now automatically populate the Reply-To Display Name and Sender Display Address fields respectively in signatures layouts, if you enable the corresponding settings in the Personalize Email Headers area of the signature rules.

Email Sender Display Name Sender Display Name & Reply-To Display Name

Email Reply-To Address Reply-To Address

Email Sender Address Sender Display Address (“From”)

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Email Enhancements

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Edit Time Zones in Simple Email Campaigns

• Time zone is now an editable field for both simple and A/B testing campaigns –This is to address issues related to users in different time zones editing a

simple email campaign

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Email Enhancements

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Form Enhancements

Get to know your buyers without compromising their experience

Form Pre-Population – Email Groups • Replaces Form Pre-pop App • Single Checkboxes only, Checked value aligns with email

group OR global subscription status; Update global/group subscription status using form processing steps

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Sales can leverage every interaction. Always. Everywhere.

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Eloqua Engage Enhancements

Updates to Eloqua Engage • Add attachments, insert images, field merges, and

hyperlinks, preview before sending, better sorting & searching, and enhanced Admin Controls

• Available in French, Japanese, German, Spanish, Brazilian Portuguese, Turkish, Italian, Czech, and Korean.

• Integrations are now available for Oracle Sales Cloud, Microsoft Dynamics 2013, and Salesforce1 in addition to Salesforce, CRM onDemand, and OKTA


Eloqua Profiler App Enhancements • Responsive App: Mobile/Tablet-friendly • Better labeling of activities, interactive activity graph, and can

switch between lead score models • Configurable social fields like Facebook, LinkedIn and Twitter

handles • Option to show a Contact’s subscription which shows if the

contact has opted out of communications • Ability to “View All My Web Alerts” directly within the app

Eloqua Profiler Enhancements

Sales can leverage every interaction. Always. Everywhere.

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New Apps For Eloqua Delivered

Newly added/enhanced Apps: • Contact Washing Machine App [updated] • Facebook Lead Ads App [new] • Date App [new] • Oracle Sales Cloud App* [new] • Oracle Integrated Cloud Service App [new] • Webex and Citrix App Enhancements * Controlled Availability

Fully integrated app experience

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WeChat GA

• Now generally available!

• WeChat subscription accounts are now supported.

• You can now generate WeChat QR codes that can be inserted in your promotional material.


CRM Integration Enhancements

CRM Integrations

Support for TLS 1.1 and 1.2 encryption

for SFDC Integration

Support for Oracle Sales Cloud

Integration R12 (Existing Integration)

MSCRM Dynamics 365 Online is now

supported

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Sales Cloud App Enhancements

• Bi-directional support for Top-Level Custom Objects in OSC

• View Import Progress and Completed Details

• Bi-directional field mapping on Actions

• New Global Reporting Dashboard • Support for Static and Dynamics

dates on Actions

Controlled Availabiliy

CRM Integrations

Controlled Availability

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Increase the velocity, flexibility, and extensibility of your Integrations via Integration Cloud Service (ICS)

FUTURE AVAILABLE

Eloqua CX Adapter

Contacts, Accounts, Custom Objects

Leads, Contacts, Accounts, Opportunities,

Custom Objects

Simplified CX Integrations


API Documentation Enhancements Easier to use and more accurate

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API Documentation Enhancements

• New API End Point Documentation

• Eloqua Developer Changelog • New and enhanced tutorials

and reference pages

http://docs.oracle.com/cloud/latest/marketingcs_gs/OMCAC/

http://docs.oracle.com/cloud/latest/marketingcs_gs/OMCAC/

http://docs.oracle.com/cloud/latest/marketingcs_gs/OMCAB/index.html


Bulk API Enhancements

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Bulk API Enhancements

• New Features: • Lead Scoring Models and Fields

Available via the Bulk API • Sync action endpoints to execute

sync actions without running a data import • Option to Export System Timestamp

Fields in UTC • Events endpoints to discover events and event

fields, and export event registrants • Improvements:

• Export Definition Field Limit Increased to 250


New API Endpoints

APIs and Developer Framework

• Application API • Send quick send and low volume emails • Low-volume Retrieve of Accounts (up to 200 by id) • Retrieve Account Group membership information for an Account • CRUD on Account Groups • Low-volume Retrieve of Contacts (up to 200 by id) • Retrieve Contact List membership information for a Contact • Retrieve Signature Rules • Retrieve a list of Visitor Profile Fields

• Developer Framework • Retrieve outbound logs for Apps cross-pod

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Coming Soon


Reporting A new look for

Custom Reporting


New Insight Reporting powered By Oracle BI Leverage Best-of-breed analytics to measure marketing success.

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Custom Dashboards

New Reporting Area


Insights New Dashboards

Form Performance

Lead Score Model

Access Actionable

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Actionable insight

within #1 mail client used by sales people

Insight In full digital

profile

Engage with approved content &

track interaction

Validate new contacts field merges exclusions

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Sales Tools for Microsoft Outlook


LinkedIn Campaign Manager

Lead Gen Forms

Matched Audiences

CA CA


Responsive Content Creation Build stunning cross-device content without having to see or touch a single piece of code.

modular templates

natively responsive

guide experience

Responsive Email Editor

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Sales Tools Enhancements

Profiler: Contact Views • If available, click the View drop-

down to select a View that determines which fields are available in a contact’s Details tab

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Engage: Contact Views • If available, click the View drop-

down when creating or editing a contact in Engage to determine which fields are shown

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Sales Tools Enhancements


Strategic Investments


• A/B Testing on Multi-Step Campaigns

• Account Profiler & Cloud Apps for Sales Tools

• App Based CRM Integrations – Salesforce

• Facebook Custom Audiences

• Email metrics by device

• Reporting API

• Auditing for primary assets / objects

• Data Privacy & GDPR

• Authenticated microsites & secure inbox viewer


A Look Ahead – Strategic Investments


Testing Email A/B

Allow marketers to easily test their emails to drive better overall performance and conversion rates on individual assets and within campaigns.

Simple A/B Test

Campaign A/B Split

Nurture Campaign Test

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Facebook

Lead Ads Custom

Audiences

GA future


Action

Account Profile Data

Account Based Marketing

Aggregate Data Across Accounts

Integrated 3rd Party Predictive Models

LifeCycle Views

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App-Based

Integration The power of the Program Canvas drives speed to lead while increasing the flexibility and extensibility of your integrations

FUTURE AVAILABLE

I N T E G R A T I O N CLO U D S E R V I CE

App Based Integration


Reporting Data

Reporting API

Combine Eloqua Reporting data with

other enterprise data

Integrate with 3rd party analytics products

Share

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Cross Device Leverage Actionable

Segmentation

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Reporting

Email Metrics by Device

Email Metrics


GDPR Data Privacy & GDPR

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Access Control, Logging, and Audit

More Robust

Access control

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Logging

Access, Logging and Auditing

Auditing


And so much more!

Visit the Eloqua Release Center in Topliners for more

information, including release notes, and videos!

Oracle Confidential

https://community.oracle.com/docs/DOC-895287

https://community.oracle.com/docs/DOC-895287


Questions?

Oracle Eloqua & Content Marketing - RainFocus · PDF fileOracle Eloqua & Content Marketing Roadmap & Vision Stephen Streich ... Oracle B2C Cross-Channel Orchestration...

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