Oracle Campaigns August 2010 V2

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If the dogs are barking at your heels; you know you are leading the pack.

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Oracle and Gilroy

enterprise marketing across the EMEA region

June 2010

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a breed apart

Gilroy - the agency endorsed by the best our experience, your advantage

recent Oracle campaign portfolio

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Gilroy - the agency

agency overview

endorsed by the best

our experience, your advantage

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agency overview

through the line strategic marketing agency

30 year trading history – cash positive

national, pan-European and global experience

award winning

business-to-business technology sector focus

media agnostic marketing demand generation, advertising, digital & multimedia,

social media, branding, design , lead generation, online, media buying, application development, communications, strategy and messaging development

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endorsed by the best

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our experience, your advantage

we understand your industry; your products and services; and your competitors

we are tuned into buying cycles and purchasing behaviour

experience adds value to the brief, reduces the complexity and improves speed to market

available without retainer on a per-project basis

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recent campaign portfolio

Energy sector Centrica: solving the puzzle

Telecoms sector do more together

Telecoms sector what if we could

Financial Services sector FSCentral: demand generation hub

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Centrica: ‘solve the puzzle’

programme targeting a broader decision making audience within Centrica from the board to the implementation team focused on shifting the perception of Oracle – from ‘they just do database software’ to ‘they do more than just a database’

priority for the campaign was to illustrate that greater value, economies and benefits could be gained in Key Accounts in order to increase the share of wallet for Oracle and deliver more value to the customer

‘solve the puzzle’ campaign was a 3D DM project delivering a 20 piece jigsaw in a silver tin with a personalised letter with the final jigsaw piece attached

its purpose was to open up dialogue for Key Accounts in the Utilities sector to help them understand how much more they could do across their disparate business by working with Oracle

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Centrica: the missing piece

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Telecoms: ‘doing more together’

targeting the communications sector across EMEA, Oracle sought to ‘do more’ with it’s key accounts – they wanted to share a strategy which would help them to transform their businesses based on a broader Oracle strategy

with a senior decision maker target audience of 100 contacts across 32 organisations, a 5 part 3D marketing campaign was created to deliver a high impact visual experience

the initial DM pack contained a digital image player capable loaded with an SD card containing a flash animated presentation which automatically played when switched on. Each subsequent campaign contact was a small wallet containing an SD card with a presentation on each of four key subjects

the campaign ran over a 5 month period generating a warm response from the target audience opening up dialogue for the account teams with their target audience about a range of new opportunities

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Telecoms: multi-touch impact

Multimedia presentations

3D Direct mail pack

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Telecoms: ‘what if we could?’

campaign focused on ‘trying to do more’ with existing customers in the communications sector

microsite provides hub of all the campaign activity which focuses on the Oracle SOA proposition

provided a focused content briefing docs, Outlook templates, DM elements with a campaign microsite supporting the online call to action

delivered the Oracle account team knowledge of which customer contacts engaged to then drive further activity

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Telecoms: ‘what if we could’

Direct mail pack

EDM / online

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FSCentral: a demand generation hub

development of a focused web environment supporting a series of demand generation activities for the Financial Services key accounts across the EMEA region

providing cross promotional activities designed to provide broader access to Oracle thought leadership materials relevant to the financial services community by role and sector

extending the control of the customer web experience beyond each individual campaign call to action to broaden awareness of the Oracle financial services proposition and to open strategic dialogue for the account teams beyond the IT teams

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FSCentral: a demand generation hub

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getting in touch

for more information contact:

Andrew Chaplin senior partnerm: 07976.941.598e: [email protected]

Gilroy main office t: 08456 184 184t: www.gilroy.co.uk