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Open Search Network - Recruitment at the speed of social (Social Business Forum 2014)

Oct 21, 2014

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Social Business Forum 2014 #SocialRecruitment, #Social #Recruitment #HeadHunting #Innovation
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1

Recruitment at the Speed of Social

Aldo RazzinoOpen Search Network Ltd.

Outline

My StoryRecruitment evolutionSocial RecruitmentSocial Recruitment 2.0My Final Numbers

@aldorazzino

#BeOpenBeHappy

Recruitment at the Speed of Social

Aldo RazzinoOpen Search Network Ltd.

My Story

2007-2010Italy

2010-2013UK

2013UK

Recruitment Evolution

Off Line / On Line Recruitment

On Line Recruitment / Social Recruitment 1.0

Social Recruitment 2.0

My Company

Global Brand

NicheInternational Brand

Start UpSocial Brand

Recruitment Tools

DB, Head Hunting, Print Ad, Online Job Ad, Online Job Boards (Sourcing), Network

Head Hunting, Online job boards, Online Job Ad, Network

Social Networking, Head Hunting, Online Job Ad (Marketing vs Sourcing)

Social Tools

Linkedin

Linkedin, Facebook, Twitter, Skype, Klout

Same as before, plusGoogle+, Pinterest, Foursquare, Whatsapp

Recruitment War

fromWar for ClientstoWar for Candidates

War for Talent

War for Network / Relationship

@aldorazzino

#BeOpenBeHappy

Recruitment at the Speed of Social

Aldo RazzinoOpen Search Network Ltd.

Goal: Be Social Get Value

Recruitment Evolution

Off Line

On Line

Social

Print Advertising

Goal: Visibility

Online JobAd

Corporate Website

Goal: Visibility + Get ranked

Head Hunting

Head Hunting

Head Hunting

+ many others Social Network and tools .

@aldorazzino

#BeOpenBeHappy

Recruitment at the Speed of Social

Aldo RazzinoOpen Search Network Ltd.

Social Networks Figures

We are starting to hire the Digital Native generation5.3 Billion Worldwide Mobile SubscriptionBeing mobile can be a key factor for those who want to be one step ahead

+150 Million Active Users

+240 Million Active Users

+400 Million Active Users

+560 Million Active Users

+1 Billion Active Users

Source http://www.mediabistro.com

@aldorazzino

#BeOpenBeHappy

Recruitment at the Speed of Social

Aldo RazzinoOpen Search Network Ltd.

What is Social Recruitment?

Definition: Using Social Media tools to get in touch with your contacts.

But being a Social Recruiter does not mean to stay online all day long!

Nowadays we live in an era of:Data OverloadingHigh Speed InteractionsMultiple Social Devices

Most of the time, Social Recruitment means checking out info about someone!

@aldorazzino

#BeOpenBeHappy

Recruitment at the Speed of Social

Aldo RazzinoOpen Search Network Ltd.

Social Recruitment - Figures & Info

Linkedin, Facebook and Twitter are the main channels used by Recruiters, even though nowadays they are not the only ones: Google+, Youtube, InstagramRecruiters and Employers change opinion about candidates because of specific online shared contentsSocial Media cannot be used as a stand alone solution. They are part of a multi-channel integrated strategy78% of recruiters have made a hire thanks to Social Media94% of recruiters use Social Media in their activitiesThe Best-Quality candidates come through your networks!

Source http://www.jobvite.com

@aldorazzino

#BeOpenBeHappy

Recruitment at the Speed of Social

Aldo RazzinoOpen Search Network Ltd.

Speed of Recruitment

Time to Delivery can be reduced by 75%But.. Technologies & Social Networks are now available to everyone! All my clients have access and are able to use my same tools. Being a Social Recruitment do not just mean stay on line using Social Media for Recruitment Activities.

4 Weeks min

2 Weeks min

1 Weeks min

Time to delivery (from Job Acquisition to Short List Presented)

Off Line Recruitment (Print Job Ad, Database on premise)

On Line Recruitment (Online Job Ad, Database online)

Social Recruitment

@aldorazzino

#BeOpenBeHappy

Recruitment at the Speed of Social

Aldo RazzinoOpen Search Network Ltd.

New Challenges

After the Financial Crisis, everyone is always looking for a new role. No more difference between active and passive candidatesSpecialisation is the key success factor in a even more global market. We are fighting with competitors all around the globeThe big difference will be between social and not social contactsConverting Contacts in Brands Ambassadors We believe in co-creation and co-partecipation and collaboration

@aldorazzino

#BeOpenBeHappy

Recruitment at the Speed of Social

Aldo RazzinoOpen Search Network Ltd.

What is Social Recruitment for me

In my opinionBeing a Social Recruiter 1.0 (Passive Relationship) means:Being Online, Checking out infoBeing a Social Recruiter 2.0 (Active Relationship) means:Being Open Humanising the relationship with my contactsCreating trust, transparency and engagementSocial Head HuntingBeing a Social Recruiter 2.0 means giving a different Recruitment Experience (Rx) to your contacts

@aldorazzino

#BeOpenBeHappy

Recruitment at the Speed of Social

Aldo RazzinoOpen Search Network Ltd.

Activities of a Social Recruiter 2.0

Find Right Candidate / Job Opportunity trough the right mix of Skills, Experience and Cultural Fit.

Use Social Media, Mobile App and new technology solutions to get in contact and keep in touch

Humanise the relationship #H2H

Engage his/her audience

Listen to and coach when necessary

Use Social Media to develop brand awareness

@aldorazzino

#BeOpenBeHappy

Recruitment at the Speed of Social

Aldo RazzinoOpen Search Network Ltd.

Traits of the Social Recruiter 2.0

Passionate

Do not rely just on a DB

Use Open Communication and Transparent methods

Believe in high standard working ethics

Deal with real opportunities and people

Updated with the latest industry and technology developments

React quickly and deliver effectively

Flexible, easy to engage

Create trust

Share intelligence / data

Work with partner not candidate and/or clients

The Social Recruiters will win the War of Relationship, not just because of the technology, but also because they:

Mix Social, Business and Personal Networks

Open

@aldorazzino

#BeOpenBeHappy

Recruitment at the Speed of Social

Aldo RazzinoOpen Search Network Ltd.

Success Factors Recruit 2.0: SpecialisationInfluence#H2HCollaborationPassionLess Salesman, More Advisor

Business Network

Personal Network

Social Network

Business Network

Personal Network

Social Network

Social Recruitment 2.0

Business Network

Social Network

Personal Network

Social Recruitment 1.0

Social Recruitment 2.0

Recruiter 1.0 Added Value

Recruiter 2.0 Added Value (3x)

@aldorazzino

#BeOpenBeHappy

Recruitment at the Speed of Social

Aldo RazzinoOpen Search Network Ltd.

My final numbers

KLOUT Score 45

Offline/Online Recruitment

Social Recruitment 1.0

Social Recruitment 2.0

Sales targets: Phone Calls

Sales targets: Positive Interviews

Sales targets: BD / Meeting

Database

OnLine Database

Network

Linkedin 2800 connections

KLOUT Score unknown

Linkedin 1200 connections

KLOUT Score 63

Linkedin 7000 connections

Global BrandNiche International BrandStart Up

HowSociable - Brands ImpactIndication of the level of activity around a brand during a given weekhttp://www.howsociable.com (Scale from 0 to 10)

6.1 3.05.6

Sources of placements

@aldorazzino

#BeOpenBeHappy

Recruitment at the Speed of Social

Aldo RazzinoOpen Search Network Ltd.

Open Search Network

@aldorazzino

#BeOpenBeHappy

Recruitment at the Speed of Social

Aldo RazzinoOpen Search Network Ltd.

Point of Contacts

Aldo Razzino Points of Contacts:Linkedin http://linkedin.com/aldo.razzinoSkype aldorazzinoGoogle+ https://plus.google.com/+AldoRazzino (+Hangouts)Facebook http://facebook.com/aldo.razzinoTwitter http://twitter.com/aldorazzinoAbout.me http://about.me/aldorazzinoMobile +447730667005 / +393663516009(WhatsApp, FaceTime and iMessage available)

Open Search Network Points of Contacts:Linkedin http://linkedin.com/company/open-search-network-ltdFacebook https://www.facebook.com/OpenSearchNetworkTwitter http://twitter.com/opensearchnet Website http://www.opensearchnetwork.com

@aldorazzino

#BeOpenBeHappy

Recruitment at the Speed of Social

Aldo RazzinoOpen Search Network Ltd.

Thanks!

Be Social Get Value!

Be Open Be Happy#BeOpenBeHappy

@aldorazzino

#BeOpenBeHappy

Recruitment at the Speed of Social

Aldo RazzinoOpen Search Network Ltd.