Oct 21, 2014
1
Recruitment at the Speed of Social
Aldo RazzinoOpen Search Network Ltd.
Outline
My StoryRecruitment evolutionSocial RecruitmentSocial Recruitment 2.0My Final Numbers
@aldorazzino
#BeOpenBeHappy
Recruitment at the Speed of Social
Aldo RazzinoOpen Search Network Ltd.
My Story
2007-2010Italy
2010-2013UK
2013UK
Recruitment Evolution
Off Line / On Line Recruitment
On Line Recruitment / Social Recruitment 1.0
Social Recruitment 2.0
My Company
Global Brand
NicheInternational Brand
Start UpSocial Brand
Recruitment Tools
DB, Head Hunting, Print Ad, Online Job Ad, Online Job Boards (Sourcing), Network
Head Hunting, Online job boards, Online Job Ad, Network
Social Networking, Head Hunting, Online Job Ad (Marketing vs Sourcing)
Social Tools
Linkedin, Facebook, Twitter, Skype, Klout
Same as before, plusGoogle+, Pinterest, Foursquare, Whatsapp
Recruitment War
fromWar for ClientstoWar for Candidates
War for Talent
War for Network / Relationship
@aldorazzino
#BeOpenBeHappy
Recruitment at the Speed of Social
Aldo RazzinoOpen Search Network Ltd.
Goal: Be Social Get Value
Recruitment Evolution
Off Line
On Line
Social
Print Advertising
Goal: Visibility
Online JobAd
Corporate Website
Goal: Visibility + Get ranked
Head Hunting
Head Hunting
Head Hunting
+ many others Social Network and tools .
@aldorazzino
#BeOpenBeHappy
Recruitment at the Speed of Social
Aldo RazzinoOpen Search Network Ltd.
Social Networks Figures
We are starting to hire the Digital Native generation5.3 Billion Worldwide Mobile SubscriptionBeing mobile can be a key factor for those who want to be one step ahead
+150 Million Active Users
+240 Million Active Users
+400 Million Active Users
+560 Million Active Users
+1 Billion Active Users
Source http://www.mediabistro.com
@aldorazzino
#BeOpenBeHappy
Recruitment at the Speed of Social
Aldo RazzinoOpen Search Network Ltd.
What is Social Recruitment?
Definition: Using Social Media tools to get in touch with your contacts.
But being a Social Recruiter does not mean to stay online all day long!
Nowadays we live in an era of:Data OverloadingHigh Speed InteractionsMultiple Social Devices
Most of the time, Social Recruitment means checking out info about someone!
@aldorazzino
#BeOpenBeHappy
Recruitment at the Speed of Social
Aldo RazzinoOpen Search Network Ltd.
Social Recruitment - Figures & Info
Linkedin, Facebook and Twitter are the main channels used by Recruiters, even though nowadays they are not the only ones: Google+, Youtube, InstagramRecruiters and Employers change opinion about candidates because of specific online shared contentsSocial Media cannot be used as a stand alone solution. They are part of a multi-channel integrated strategy78% of recruiters have made a hire thanks to Social Media94% of recruiters use Social Media in their activitiesThe Best-Quality candidates come through your networks!
Source http://www.jobvite.com
@aldorazzino
#BeOpenBeHappy
Recruitment at the Speed of Social
Aldo RazzinoOpen Search Network Ltd.
Speed of Recruitment
Time to Delivery can be reduced by 75%But.. Technologies & Social Networks are now available to everyone! All my clients have access and are able to use my same tools. Being a Social Recruitment do not just mean stay on line using Social Media for Recruitment Activities.
4 Weeks min
2 Weeks min
1 Weeks min
Time to delivery (from Job Acquisition to Short List Presented)
Off Line Recruitment (Print Job Ad, Database on premise)
On Line Recruitment (Online Job Ad, Database online)
Social Recruitment
@aldorazzino
#BeOpenBeHappy
Recruitment at the Speed of Social
Aldo RazzinoOpen Search Network Ltd.
New Challenges
After the Financial Crisis, everyone is always looking for a new role. No more difference between active and passive candidatesSpecialisation is the key success factor in a even more global market. We are fighting with competitors all around the globeThe big difference will be between social and not social contactsConverting Contacts in Brands Ambassadors We believe in co-creation and co-partecipation and collaboration
@aldorazzino
#BeOpenBeHappy
Recruitment at the Speed of Social
Aldo RazzinoOpen Search Network Ltd.
What is Social Recruitment for me
In my opinionBeing a Social Recruiter 1.0 (Passive Relationship) means:Being Online, Checking out infoBeing a Social Recruiter 2.0 (Active Relationship) means:Being Open Humanising the relationship with my contactsCreating trust, transparency and engagementSocial Head HuntingBeing a Social Recruiter 2.0 means giving a different Recruitment Experience (Rx) to your contacts
@aldorazzino
#BeOpenBeHappy
Recruitment at the Speed of Social
Aldo RazzinoOpen Search Network Ltd.
Activities of a Social Recruiter 2.0
Find Right Candidate / Job Opportunity trough the right mix of Skills, Experience and Cultural Fit.
Use Social Media, Mobile App and new technology solutions to get in contact and keep in touch
Humanise the relationship #H2H
Engage his/her audience
Listen to and coach when necessary
Use Social Media to develop brand awareness
@aldorazzino
#BeOpenBeHappy
Recruitment at the Speed of Social
Aldo RazzinoOpen Search Network Ltd.
Traits of the Social Recruiter 2.0
Passionate
Do not rely just on a DB
Use Open Communication and Transparent methods
Believe in high standard working ethics
Deal with real opportunities and people
Updated with the latest industry and technology developments
React quickly and deliver effectively
Flexible, easy to engage
Create trust
Share intelligence / data
Work with partner not candidate and/or clients
The Social Recruiters will win the War of Relationship, not just because of the technology, but also because they:
Mix Social, Business and Personal Networks
Open
@aldorazzino
#BeOpenBeHappy
Recruitment at the Speed of Social
Aldo RazzinoOpen Search Network Ltd.
Success Factors Recruit 2.0: SpecialisationInfluence#H2HCollaborationPassionLess Salesman, More Advisor
Business Network
Personal Network
Social Network
Business Network
Personal Network
Social Network
Social Recruitment 2.0
Business Network
Social Network
Personal Network
Social Recruitment 1.0
Social Recruitment 2.0
Recruiter 1.0 Added Value
Recruiter 2.0 Added Value (3x)
@aldorazzino
#BeOpenBeHappy
Recruitment at the Speed of Social
Aldo RazzinoOpen Search Network Ltd.
My final numbers
KLOUT Score 45
Offline/Online Recruitment
Social Recruitment 1.0
Social Recruitment 2.0
Sales targets: Phone Calls
Sales targets: Positive Interviews
Sales targets: BD / Meeting
Database
OnLine Database
Network
Linkedin 2800 connections
KLOUT Score unknown
Linkedin 1200 connections
KLOUT Score 63
Linkedin 7000 connections
Global BrandNiche International BrandStart Up
HowSociable - Brands ImpactIndication of the level of activity around a brand during a given weekhttp://www.howsociable.com (Scale from 0 to 10)
6.1 3.05.6
Sources of placements
@aldorazzino
#BeOpenBeHappy
Recruitment at the Speed of Social
Aldo RazzinoOpen Search Network Ltd.
Open Search Network
@aldorazzino
#BeOpenBeHappy
Recruitment at the Speed of Social
Aldo RazzinoOpen Search Network Ltd.
Point of Contacts
Aldo Razzino Points of Contacts:Linkedin http://linkedin.com/aldo.razzinoSkype aldorazzinoGoogle+ https://plus.google.com/+AldoRazzino (+Hangouts)Facebook http://facebook.com/aldo.razzinoTwitter http://twitter.com/aldorazzinoAbout.me http://about.me/aldorazzinoMobile +447730667005 / +393663516009(WhatsApp, FaceTime and iMessage available)
Open Search Network Points of Contacts:Linkedin http://linkedin.com/company/open-search-network-ltdFacebook https://www.facebook.com/OpenSearchNetworkTwitter http://twitter.com/opensearchnet Website http://www.opensearchnetwork.com
@aldorazzino
#BeOpenBeHappy
Recruitment at the Speed of Social
Aldo RazzinoOpen Search Network Ltd.
Thanks!
Be Social Get Value!
Be Open Be Happy#BeOpenBeHappy
@aldorazzino
#BeOpenBeHappy
Recruitment at the Speed of Social
Aldo RazzinoOpen Search Network Ltd.