Onlinemar risks

ONLINE MARKETING RISKS

By Tuấn Hà – Vietnam Seo club President, Vinalink Media CEO www.tiepthitructuyen.vn – www.dichvuseo.com

Top risks• Trademark and copyright issues • Brand hijacking• Lack of control over corporate content• Complying with Social media outlets• Local law and regulation• Negative Influences of Mass Media with booming speed• Uncontrolled user generated content• Privacy issues/ data uses• Spamming concern• Employer/employee issues (Waste working time….)• Roi measurement

1. Trademark and copyright issues

2. Brand hijacking

• Phishing sites• Virus malware • Fake materials

3.Lack of control over corporate content

* Half of social networkers post risky information - Many Online marketer use social networking sites to share personal information and photos with their friends quickly and easily. "However there are serious risks involved”

(****)(Case IBM/Intel)

Social media guidelines

4. Complying with Social media outlets

Spam

Terms Violation

Promotion

5. Local law and regulation

6. Negative Influences of Mass Media

7. Uncontrolled user generated content

• Negative comments from competitors

• Customer unsatisfaction comments

• Spamming comments

8. Privacy issues/ data uses

9. Spamming concern

10. Employer/employee issues

11. Roi measurement

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