Online marketing-solutions

The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW Tel: 01952 234004 E: [email protected] www.thestudio4.co.uk

CREATIVEGRAPHIC DESIGN

CORPORATE IDENTITY

ADVERTISING

RE-BRANDING

EXHIBITION GRAPHICS

ONLINEWEBSITES

E-FLYERS

ONLINE BROCHURES

LANDING PAGES

SEARCH ENGINE OPTIMISATION

ANIMATIONS / FLASH

CUSTOM BUILT APPLICATIONS

HOSTING / SUPPORT

LITERATUREBROCHURES

LEAFLETS

PRESS RELEASES

COPYWRITING

POINT OF SALE

PRODUCTIONDIRECT MAIL

LIST RENTAL

MEDIA PLANNING

DATA ENTRY

PRINT BUYING

ONLINE MARKETING SOLUTIONS



Background

The Studio 4 - A leading integrated marketing agency based in Telford.

We aim to provide you with solutions to fulfil your needs along with other options youmay not have considered.

As a fully integrated marketing agency we provide a comprehensive mix, from webdesign to media planning.

The Studio 4 has a combined a wealth of many years experience in design,marketing, web and PR campaigns, backed by an established ABC-accreditedpublisher, TSPMedia.

As our sister company primarily focuses on the Architect/specifier sector, naturally alot of our clients operate in this market. This has allowed us to become specialistswithin this field both from the advertisers and architects perspective.


REFERENCES

“We would like to thank you and your team for their work and patience with this project.We appreciate that the new corporate brochure and website have taken longer to complete because of the number of amendments we made to our original brief but it has been well worththe time and the number of visits you made to get the detail correct and the end result presents our business as we wanted.”

Steve WoodhouseManaging Director - Telford Group Ltd, Enterprise House, Stafford Park 1, Telford, Shropshire TF3 3BD

“In the 3 years we have worked with them, The Studio 4 have provided us with an outstanding level of service and support. Their expert knowledge and experience in creative and onlinemarketing has been extremely valuable in the delivery of some of our major marketing campaigns. Mattʼs creative work is always exceptional and I cannot imagine any other agencyproviding a more professional and supportive level of service.”

Sarah CopeMarketing Officer, Advantage Healthcare, Grosvenor House, Central Park, Telford TF2 9TW

“I have had the pleasure of working with the team at The Studio 4 for the past 12 months on various marketing projects for SP Holding. They are a great team and always deliver onpromises, often exceeding expectations in terms of time. The quality of the work that they produce is extremely high and they are excellent at interpreting briefs and providing designs thatpresent the Company in the best possible way. When it comes down to tight deadlines, they never disappoint and their standards of customer care and work outcomes are consistentlygood. I donʼt view The Studio 4 as an outside agency, but more as an extension to the Company and like having my own in-house team available as and when required. I wouldnʼt hesitateto recommend them to any company that wishes to work with a truly professional and skilled team.”

Alastair CampbellMarketing Manager, SP Holding, Upper Coalmoor Farm, Moreton Coppice, Telford, Shropshire TF4 2PX

“The whole team at Studio4 continue to offer a professional and personable service. Give them any task and it will be completed on time, on budget and more importantly exactly in line withwhat you are looking forʼʼ

Andy OliverBusiness Development Director - Steelway, Queensgate Works, Bilston Road, Wolverhampton, West Midlands WV2 2NJ

“Just a line to say many thanks for the brochures, stationary, labels etc…and all the other work youʼve done for us over the last few months, we have found working with you a pleasure andappreciate your input into lifting corporate image and your advice as to print and web issues. In particular many thanks for being so accommodating with the many changes of mind andalterations along the way – designers often plough ahead with their own thoughts but we feel youʼve listened to what we were trying to achieve – we look forward to more of the same overthe coming months and years!”

Roger PenpraseManager, A&S Landscape Contractors, Alpine House, Drayton Road, Shawbury, Shropshire, SY4 4NZ



WebsiteDesign


WEBSITE PORTFOLIO LOCAL

http://www.honeycombhair.co.uk http://www.novaford.co.uk http://www.newportsaloprufc.co.uk

http://www.weldingsuperstore.co.uk http://www.letsmovepropertymanagement.co.uk http://www.longfordplaygroup.co.uk


WEBSITE PORTFOLIO NATIONAL

http://www.advantagehealthcare.co.uk http://www.steelway.co.uk http://www.smpsecurity.co.uk

http://www.telfordgroup.co.uk http://www.ic-international.com http://www.concretepipes.co.uk



PressReleases



Print

PRPR is an excellent way of communicating your message via both print and online to your target market. The UK construction industry and inparticular the architectural sector is well served by a range of print and online magazines and web based platforms all of which have a thirstfor product and project information. Trespa are involved in a range of prestigious projects in both Europe and the United Kingdom andpossess a wealth of inspirational project photography that will appeal to the UK architectural market.

As each prestigious project is completed we would through liaison with your sales and adminstration team prepare a press release withphotography and circulate to UK publishing houses who publish and host architectural magazine and web based products that are read byUK architects and specifiers. This PR activity and the photography that supports it would then become the main driver for the marketingstrategy across print media advertising, direct mail, ebulletins, online advertising and social media. It could also have a major impact on theSEO of your website.



Pressreleaseformat

Typicalmediacoverage



Socialmedia

Turn one platform into many!



Make your news go further...



Online

Social media

Social media can be used to support any PR campaign.Previously a press release has appeared in a few magazines,now your press or product release can reach a far wideraudience. Each release we write for you does not only appear inpublications but also.

Magazine websitesArticle Submission sitesTwitter feedsFacebook PostsPinterest Boards

For all PR campaigns, we also create a designated projectsupload area where sales representatives can uploadinformation about installations. Some of these may becomePress release which appear in magazines, but all of theinformation uploaded in this area can be used to promote thecompany on social media platforms.



Social media websites can also be harnessed to workfor SEO Campaigns to deliver your marketing messagedirectly to the target audience. We can construct andmanage your social media pages to get the bestcommercial results from them.

Social media can be used on your website in 2 ways.

Sharing - Allow the content on your website to beshared with other people through social media.

Following - Populate your own social media pages withinteresting content and encourage the right people tofollow you by following them.

More information on SEO can be found at the endof this report

Online

Social media

http://thestudio4.co.uk/online-marketing/seo



EmailMarketing



Online

E-Shots

E-Shots can also be used to promote company innovations to a wider audience.

Once an EShot has been sent out to the requested circulation we would provideyou with the following statistics:

How many people it was sent toHow many people Received itHow many people Opened itHow many people Clicked through to your websiteHow many people Clicked through to your email

Note: If you have provided the email database we can actually tell you who clickedon what so you can approach them directly as you know that they have shownsome interest.

Linking your E-Shot through GleniganBecause of the relationship TSPMedia have with Gleniganʼs Architects andSpecifiers databae, we now have facility to match your product with architects thatare working on live projects that may want to specify it. We can then pre-populatethe subject and header so that the recipient feels that you are talking directly tothem. If your products are not in the construction sector, we can buy mailing liststhat are releavnt to your products market area.



OnlineAdvertising



Online

Online advertising

Banners, Buttons and SkyscrapersThe costs of banner and button advertising can vary from website to website. Some companies canoffer a banner or button for free if it is coupled with other advertising where as you can pay in excess of£1000 for the top banner on some websites for a month yet this does not really show a return on clicksto your website. This form of advertising is used as more of a branding exercise and can form part of themarketing mix but will never show the same return as an EBulletin or google adwords.

DirectoriesThis form of advertising is becoming a popular inclusion in the marketing mix but prices can rangebetween £125 to £1500 for the year so it is important to choose the right directory for you. Website visitsare not necessarily the best way to determine which are the most successful as dependent on how bigthe directory is it will lessen the percentage of you being found. This best measure is to look at howmany referrals these directories bring to your website and this can be found through google analytics.

E-newsletters

E-Newsletters are a popular and cost effective way of reaching your target audience. Like a

traditional magazine, publications now send E-Newsletters to their readership and add your news

piece to their website with a click through to your own website. You can ensure your product news

is read by a targeted demographic for as little as £150.



GoogleAdwords



Online

Adwords

Adwords is Google's own advertising network allowing you to place adverts that are displayed along with search resultswhen someone searches on Google using one of your targeted keywords at the top and right hand side of searchresults. This will give you instant exposure as your advertisement will be listed on the first page of Google searchresults. We would assign an amount each month that we would spend on google adwords each month which we wouldmonitor and adjust during the month to maximise the amount of people that visit the website.



Adword campaigns need to be managed and monitored throughout the month to ensure that you receive the best returnon your investment. You can adjust your cost per click, daily spend, the time your advert is viewed and where it isdisplayed all in an effort to maximise your return. But you must stay ahead of your competitors and adjust your campaignaccordingly. The example below shows how we saved a client £7 per day without it having an impact on their daily clicks.



SEO



SEO is an on-going requirement which can involve many facets in an effort to ensure your website ranks highly ongoogle. Unlike Google adwords, this does not cost anything other than the management fee for optimising thewebsite. Google will decide if you rank highly for the keyword based on the work we do to optimise the website whereas with google Adwords, you pay for the privilege.

SEO Campaign which will be detailed in a monthly report will containing the following:

· Page hits

· Geographical locations

· Traffic sources (eg search engines, direct or referring)

· Search engine ranking progress

· website changes (Meta Tags / H1 refs etc / keyword density.)

- Competitor Analysis – How your competitors rank for your key terms on Google.

- Page views – Which days during the month attracted the most clicks

- Site overlays – Showing how people navigate through the site and the first page they view after the homepage.

- Link Submissions – Sites that are showing links to the website.

- Most Popular Keywords – The words that drove people to the site through search engines.

- Keyword Changes – Suggestions on how different keywords can bring traffic to your site.

https://www.facebook.com/pages/The-Studio-4/117928438293333?ref=br_tf



Competitor Analysis EXAMPLE

Here is an example of how acompany ranks in comparison totheir competitors for thekeywords they have. We wouldcarry this out for you to see howyou are performing against yourcompetitors and then look tomimic the top performingwebsites.



23% - View Jobs8.6% - Contact us7.1% - Branches4.9% - Support Workers4.7% - Carers4.4% - Nurses2.8% - Care Home Staffing2.6% - Work in the NHS2.2% - Candidate Area1.9% - Social Care1.7% - Hospital and PCT Services1.3% - Nursing Care1.1% - Live-in Care1.0% - Specialist Healthcare Services0.9% - AHP and HSS

Site Overlay EXAMPLE

This analysis shows the first pageusers view after the Homepage.Therefore it is a good indicator of themain interests of your users. Thisinformation can be used to knowwhere to have the most importantproducts or services on the website,such as the visitor data capture.



Link Directory EXAMPLE

A backlink is a hyperlink pointed toyour website from another site and isthe key to ranking high in searchengines. Backlinks are importantbecause they are seen as a type ofcredit given to you from otherwebmasters. Search engines give youmore status for quality backlinks.

Through the competitor analysis wecan choose the right link directoriesthat have proved successful for yourcompetitors. There may also be paidfor link directories such as Adirect2zwhich has been successful for some ofour other clients.

Link directories can also be used topromote a specific page within thewebsite as oppose to just thehomepage. This is often a good tacticif one of your core keywords is notranking highly.



As the table above shows, one of our existing clients now has 80% of its keywords are now ranking on the first page of Google.

Keyword Rankings EXAMPLE

We will analyse your keywords each month and compare them to the previous month so you can see the websitesimprovement from month to month. The example shows how one of our other clients have improved month on month.



open mesh flooring

broadstel

handrail standards

bs en 124

bripave

steel flooring

durbar flooring

mesh flooring

open mesh steel flooring

steel platforms

en 124

muga fencing

open grid flooring

tubular handrail

bs en124

diamond pattern flooring

durbar plate

durbar plate load tables

handrail loadings

mild steel handrails

open steel flooring

pro lift stamp lock

stainless steel durbar plate

stainless steel open mesh flooring

steel handrails

steel open mesh flooring

tubular handrail standards

tubular handrail system

tubular steel handrails

aluminium access covers

bristeel

durbar plate flooring

facta loading

guardsman cover

gwr turntables

hand rail standards

open mesh floor

railway turntables

recessed or inset cover for bt

ducts

steel mesh flooring

steel open grid flooring

torlift

weldmesh fencing

ball type handrails

brickhouse steelway

durbar stair plates

estate fencing

external handrails

mild steel diamond pattern

flooring

mild steel handrail

prolift access covers

retractable ladder

ships ladder

spiral staircase

stainless steel floor plate

standard handrail details

steel durbar plate

steel fabricators

Keyword Rankings EXAMPLE

This is a list of the mostpopular words people used toreach one of our existingclients websites. As expected,many of them are derivatives ofthe company name but all ofthe words listed below in boldare words people have used toreach the site that did notalready know of our clientsexistence. In this particularmonth it amounted to 500 extravisits to the website.



Track record - Our Clients

Reflective Bollards - Simmonsigns NO.1




Steel Railings - Steelway NO.1




Fire Blanket Manufacturers - IC International NO.1



Track record - Our ClientsPlayground Canopies - A&S Landscape NO.2



Track record - Our ClientsEntrance Matting - Emco NO.2



The quality of a visitor

As shown in the example above, there so many different ways to attract people to your website but the quality of the person youattract can vary on sometimes a targeted promotion can improve the quality of visitors

SEO - As SEO improves your ranking on search engines, it in turn improves the content on your website. But as everyone usesgoogle, a visitor via a search engine could be an architect or could be a school child.

Google ads - Similarly to SEO, you cannot screen who clicks on your google ads. You can however choose a word that would appeal moreto architects and although you cannot be sure, you would expect those that type specific words into google know what they are talking about.

Magazine website - Magazine websites are primarily news sites so therefore you would assume that architects viewing thesewebsites are interested in your products but are not necessarily on that website with a view to purchasing.

Directory listing - As these are not news based you would expect the users on these websites would not be on them unless theywere looking to purchase product.

Social Media - As you can choose the people who follow you via social media, any visits from this source should be of reasonablyquality assuming you screen the people you accept.

Email using someone else's database - If you purchase a database of a certain demographic, any visits from this source wouldbe valuable as you have already identified them as a potential buyer.

Email using your database - Any visits that derive from your existing database are probably the most important as they have usedyou before, the fact that they are then on your website, you would hope that they would use you again.



GoogleAnalytics



Google Analytics EXAMPLE

The advantage of any online marketing, be itSEO, Google Adwords, online presscoverage, EShots or social media. All of theinformation can be tracked and thesestatistics are provided in a monthly report soyou can see the impact that all of thesedifferent mediums are having and reactaccordingly.

Online marketing-solutions

Business

social media

social media

search results

search engines

pr campaigns

online marketing

marketing

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