One of Singapore’s Largest

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With close to 100 stations and 2,200 billboards all over the island, we are definitely Singapore’s largest out-of-home marketing and advertising network.
From digital screens and interactive ads in our stations, to ads carried around Singapore by our buses and taxis, or even vast on-site campaigns and installations, we have the perfect platform for you to advertise, create and engage the millions using our network daily.
Speak to us, and let us provide you with unparalleled visibility to deliver your message and brand to large captive audiences.
One of Singapore’s Largest Digital and OOH Media Company
*Source: Marketing Magazine 2012, 2013 & 2014
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ACTIVATE
DIGITAL
CONNECT
REACH
21.1 million riders weekly • 296 trains • 105 stations • 1,450 buses • 3,380 taxis • 2,500 digital screens 2,297 billboards • 147 event spaces • 5 mobile advertising trucks • 6 outdoor digital billboards
20 hot food vending machines
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ST EL
LA R
AC E
CO VE
RA GE
M AP
DIGITAL iViewSMRT 8 iPlasma 9 Vending Machine 10 STARis Screens 11 In-Taxi Screen 11 Fashion Walkway @Orchard 12 Indoor iBillboard Raffles Place Station 14 Ace Biota 15 Outdoor iBillboard The Heeren (Orchard) 16 PLQ Mall 17
TRAINS Concept Trains 18 Window Stickers 20 In-train Panels 21 Train Hangers 21
STATIONS Concourse / Platform Concepts 22 Platform Screen Doors (PSD) 24 Wallscapes 26 Showcases 27 Faregates 28 Pillars 29 Escalator Ambient 30 Escalator Sides 32 Stair Risers 33 Travelator Sides 33 Benches 34 Floor Stickers 35 Beams 35
BILLBOARDS 4 Sheets 36 4 Sheet Networks 36 6 Sheets 38 12 Sheets 39 Bulkheads 40 Escalator Crown Networks 40 Concourse Lightboxes 41 Large Format Lightboxes 42 Nestia Umbrella Stand 43
ROADS Buses 44 Bus Interchange Banners 44 Bus Hangers 45 Taxis 45
EVENTS OptiMax 46
MALL ASSETS PLQ Mall Non-illuminated (West) 48 Illuminated (North) 49 Static billboards (East) 50 Travellator Panel Ads 51 Escalator Panel Ads (in-mall), B2 – L4 52 Event Space 54 Testimonials 56 Guidelines for Advertising 62 Terms & Conditions 63
CONTENT
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iViewSMRT
Note: • Min ad period: 2 weeks • *Only applicable for 10am - 12nn, 3pm - 5pm and 8pm - 12mn slots • Operates 18 hours daily • Max 12 advertisers, based on a 30 sec slot, on 200 iViewSMRT units • Train information and news scrollers are permanent
Full Day 6am - 12mn ($ per week)
Morning Travel Peak 6am - 10am ($ per week)
Lunch Travel Peak 12nn - 3pm ($ per week)
Evening Travel Peak 5pm - 8pm ($ per week)
Leisure Hour 10am - 12mn* ($ per week)
Frequency 252,000 spots / week
Specification - Full Screen (px)
iPLASMA TVC Weekly Rate ($ per slot)
15 sec 6,500
30 sec 13,000
Frequency 936 spots/week
Aspect Ratio 16:9
Screen Size (mm) H520 x W920
Plasma TV Size (mm) H720 x W1,150
Estimated Production Cost $120 per piece
Frame Wrap Weekly Rate ($ per station)
Premium Cosmo Lifestyle Hubs
Main Line 2,300 1,870 1,400 1,000
Circle Line 1,200 1,000 700Note: • Min ad period: 2 weeks • Operates 18 hours daily • Max 6 advertisers, based on a 30 sec slot,
on 368 iPlasma units • Sticker schemes are subject to approval from authorities • All production of stickers to be undertaken by Stellar Ace • Production costs will be provided upon request
Stations Premium Main Line City Hall, Jurong East, Orchard, Raffles Place
Cosmo Main Line Ang Mo Kio, Bedok, Bishan, Boon Lay, Bugis, Clementi, Dhoby Ghaut, Somerset, Tampines, Tanjong Pagar, Toa Payoh, Woodlands, Yishun
Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Promenade, Serangoon
Lifestyle Main Line Admiralty, Choa Chu Kang, Novena, Outram Park, Pasir Ris, Paya Lebar, Sembawang, Tiong Bahru
Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Stadium, Tai Seng
Hubs Main Line Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Canberra, Changi Airport, Chinese Garden, Commonwealth, Dover, Eunos, Expo, Gul Circle, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marina South Pier, Marsiling, Newton, Pioneer, Queenstown, Redhill, Simei, Tanah Merah, Tuas Crescent, Tuas Link, Tuas West Road, Yew Tee, Yio Chu Kang
Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, Pasir Panjang, Telok Blangah
DIGITAL
DIGITAL
STARis Screens
In-Taxi Screen
D IG
IT A
Specification (px) 1,366 x 768
Format (video) MP4 format (MPEG 4), H264 Codec (Strictly only this format)
Specification (px) 1280 px (w) x 750 px (h)
Format (video) JPEG or JPG forstatic, MP4 for video
Full Day: 7am - 11pm ($ per week)
Frequency 20 Main Line Trains (960 screens) per week
5 sec 800
10 sec 1,200
15 sec 1,800
Frequency 20,160 Spots / week
Screen Size 27 Inch 18 Inch
Panel Type Touch Touch
Effective Display Area (cm) 57 x 33 40 x 22
Specification (px) 1,920 x 1,080 1,920 x 1,080
Format mp4, jpg, avi, mov, wmv mp4, jpg, avi, mov, wmv
Static ads Media Cost ($ per week)
10 sec 750
Video 1,500
Lead Generation 750
Geo-targeting $1.50 per taxi that enter 1km of the selected location
SMS Services 750
Day Parting 1,500
Note: • Min ad period: 4 weeks • Price is based on 100 taxis only
1312
28,000*
Aspect Ratio
LED Screen
3960 x 480 8.25:1 15.84 x 1.92
Note: • Min ad period: 4 weeks • Operates 18 hours daily • Sticker schemes are subject to approval from authorities • All production of stickers to be undertaken by Stellar Ace • Production costs will be provided upon request
Fashion Walkway @Orchard
illustration: Freepik.com. This illustration has been designed using resources from Freepik.com
From Out Of Home to In-Home: Amplify your brand message with ReachAds to get connected to the consumer • End to end media solution to clients – From OOH ad exposure to amplifying message via mobile advertising • Upsell and make incremental revenues – drive higher yield per asset
ReachAds – BASIC ReachAds – PREMIUM
• 500,000 impression ReachAds • Complimentary Report
• 1,000,000 impression ReachAds • Complimentary Report
Enjoy exclusive preferential rates on SMRT Media’s Suite of Out-of-Home Assets.
Slot Buy (30 sec) Weekly Rate ($)
1 iBillboard 5,000
2 iBillboards 8,000
1 iBillboard 20,000
2 iBillboards 35,000
Aspect Ratio 16:10
Format (static image) jpeg
Note: • Min ad period: 4 weeks • Max 5 advertisers, based on a 30 sec slot
• Operates 18 hours daily • Sticker schemes are subject to approval from authorities • All production of stickers to be undertaken by Stellar Ace • Production costs will be provided upon request
iBILLBOARDS @ RAFFLES
DIGITAL (INDOOR)
Day Part Pricing Full Day (Weekdays & Weekends 8am-11pm)
Morning Commuter (Weekdays 8-11am)
Evening Commuter (Weekdays 5-8pm)
15 hours / day
3 hours / day
3 hours / day
6 hours / day
6 hours / day
3 hours / day
Per hour
30 sec 1 day 1,320 400 400 450 950 300 3,500
3 days 3,940 1,190 1,190 2,210 - 880
5 days 6,560 1,980 1,980 3,680 - 1,450
7 days 9,188 - - - - 2,030
15 sec 1 day 840 250 250 560 570 180
3 days 2,420 720 720 1,330 - 530
5 days 3,990 1,190 1,190 2,210 - 880
7 days 5,570 - - - - 1,220
10 sec 1 day 530 160 160 300 380 120
3 days 1,580 480 480 890 - 350
5 days 2,630 790 790 1,480 - 580
7 days 3,680 - - - - 810
5 sec 1 day 330 100 100 190 240 80
3 days 990 300 300 560 - 230
5 days 1,640 500 500 930 - 360
7 days 2,300 - - - - 510
Note: • Min ad period: 4 weeks • Operates 15 hours daily
Specification - Full Screen (px) 992 (w) x 816 (h)
Format jpeg, avi, mov, mpg, wmv, ogg
OON Screens @ PLQ Mall
Morning Commuter (Weekdays 8-11am)
Evening Commuter (Weekdays 5-8pm)
Nightlife (Weekdays & Weekends 8pm - 11pm)
Takeover (Full buy out) (Weekdays
10am-6pm) (Weekends 12-8pm)
15 hours / day
3 hours / day
3 hours / day
8 hours / day
8 hours / day
3 hours / day
30 sec
1 day $500 $150 $150 $380 $480 $200 $110 $1,400
3 days $1,500 $450 $450 $1,120 - - $330
5 days $2,500 $750 $750 $1,870 - - $550
7 days $3,500 - - - - - $770
3 days $900 $270 $270 $670 - - $200
5 days $1,500 $450 $450 $1,120 - - $330
7 days $2,100 - - - - - $460
3 days $600 $180 $180 $450 - - $130
5 days $1,000 $300 $300 $750 - - $220
7 days $1,400 - - - - - $310
3 days $380 $120 $120 $280 - - $90
5 days $630 $190 $190 $470 - - $140
7 days $880 - - - - - $200
Note: • Min ad period: 4 weeks • Operates 15 hours daily
Specification - Full Screen (px) 900 (w) x 600 (h)
Format jpeg, avi, mov, mpg, wmv, ogg
1918
Interior 8,000
Interior 5,000
Note: • Min ad period: 4 weeks • Size and quantity vary by design • Site measurements are required • Sticker schemes are subject to approval from authorities • All production to be undertaken by Stellar Ace • Production costs will be provided upon request
TR A
IN S
Main Line Trains 72 (single side print) 5,500*
Circle Line Trains 34 (single side print) 2,600
Note: • Min ad period: 4 weeks • Maximum 25% coverage per window • Size and quantity vary by design • Sticker schemes are subject to approval from authorities • All production to be undertaken by Stellar Ace • Production costs will be provided upon request
IN-TRAIN PANELS
TRAIN HANGERS
Main Line1 300 4,900* (per network)
Circle Line2 30 950 (per network)
Main Line + Circle Line3 150 2,700 (per network)
Main Line + Circle Line4 Plus 210 3,600 (per network)
Whole Train (per train) Main Line 54 1,200* (per train)
Circle Line 34 1,100 (per train)
Note: • Min ad period: 4 weeks • All production to be undertaken by Stellar Ace • Production costs will be provided upon request • 1300 panels across 50 Main Line trains • 230 panels across 10 Circle Line trains • 3120 panels across 20 Main Line trains and 30 panels across 10 Circle Line trains • 4180 panels across 30 Main Line trains and 30 panels across 10 Circle Line trains
Whole Train Rate ($ per distribution)
20,000 hangers across 5 trains per distribution
8,000 Note: • Min ad period: 4 weeks • Includes production cost for 1 design only
TRAINS
TRAINS
TRAINS
Circle Line 7,000 5,600 4,200
CONCOURSE / PLATFORM CONCEPTS
Note: • Min ad period: 4 weeks • Size and quantity vary by stations • Site measurements are required • Sticker schemes are subject to approval from authorities • All production to be undertaken by Stellar Ace • Production rates will be provided upon request
Hubs Main Line Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marina South Pier, Marsiling, Newton, Pioneer, Queenstown, Redhill, Simei, Tanah Merah, Yew Tee, Yio Chu Kang
ST AT
IO N
Weekly Rate ($ per station)
Premium Cosmo Lifestyle Hub
Main Line 24,100* 16,600* 10,300* 7,700* 600 WINKs # 480 WINKs # 480 WINKs # 480 WINKs #
PSD+ includes: 1 week of WINK+ scans at corresponding station PSD
Banner ad & logo exposure on app
Circle Line 8,400* 6,800* 5,300* PSD+ includes: 300 WINKs # 300 WINKs # 300 WINKs #
1 week of WINK+ scans at corresponding station PSD
Banner ad & logo exposure on app
Note: • PSD+ includes WINK+ in-app pop-up banners for QR codes
at corresponding station Platform Screen Doors • #Maximum 1 week or when WINKs are fully redeemed • Min ad period: 4 weeks • *Half height Platform Screen Doors • Size and quantity vary by stations • Sticker schemes are subject to approval from authorities • All production to be undertaken by Stellar Ace • Production costs will be provided upon request • ^Landscape bottom strips only
Pop Up Banner Ad
In-App Banners
Stations Premium Main Line City Hall, Jurong East*, Orchard, Raffles Place
Cosmo Main Line Ang Mo Kio*, Bedok*, Bishan, Boon Lay*, Bugis, Clementi*, Dhoby Ghaut, Somerset, Tampines*, Tanjong Pagar, Toa Payoh, Woodlands*, Yishun*
Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut^, Esplanade, HarbourFront^, Holland Village, Promenade, Serangoon
Lifestyle Main Line Admiralty*, Choa Chu Kang*, Novena, Outram Park, Pasir Ris*, Paya Lebar*, Sembawang*, Tiong Bahru
Circle Line Buona Vista, Kent Ridge, Paya Lebar^, Stadium^, Tai Seng
Hubs Main Line Aljunied*, Braddell, Bukit Batok*, Bukit Gombak*, Buona Vista*, Canberra, Changi Airport, Chinese Garden*, Commonwealth*, Dover*, Eunos*, Expo*, Gul Circle*, Joo Koon*, Kallang*, Kembangan*, Khatib*, Kranji*, Lakeside*, Lavender, Marina Bay, Marina South Pier, Marsiling*, Newton, Pioneer*, Queenstown*, Redhill*, Simei*, Tanah Merah*, Tuas Crescent*, Tuas Link*, Tuas West Road*, Yew Tee*, Yio Chu Kang*
Circle Line Bartley^, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Lorong Chuan, MacPherson, Marina Bay^, Marymount, Mountbatten, Nicoll Highway, one-north^, Pasir Panjang, Telok Blangah
2726
WALLSCAPES STATIONS
For enquiries on other Wallscapes, please contact our sales team. Email: stellarace@smrt.com.sg Tel: 6331 1383
Stations Weekly Rate ($ per wall)
Premium Orchard1 11,500
Raffles Place2 13,800
Note: • Min ad period: 4 weeks • Size and quantity vary by stations • Site measurements are required • Sticker schemes are subject to approval from authorities • All production to be undertaken by Stellar Ace • Production costs will be provided upon request • 1 Wall 4 + 4 units of 6 Sheets • 2 Linkway Wall + 5 units of Large Format Lightbox
ST AT
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SHOWCASES @ ORCHARD
Note: • Min ad period: 4 weeks • Sticker schemes and display items are subject to approval from authorities • All production of stickers to be undertaken by Stellar Ace • Production costs will be provided upon request
Specification for Screen (px)
Format (static image) jpeg
11,500
STATIONS
2928
Circle Line 2,100 1,800 1,300
Note: • Min ad period: 4 weeks • Size and quantity vary by stations • Site measurements are required • Sticker schemes are subject to approval from authorities • All production to be undertaken by Stellar Ace • Production costs will be provided upon request
STATIONS
Circle Line 4,750 3,950 2,800
STATIONS
3130
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ESCALATOR AMBIENT For enquiries on other Escalator Ambient, please contact our sales team. Email: stellarace@smrt.com.sg Tel: 6331 1383
STATIONS Stations Weekly Rate ($ per wall)
Premium City Hall1 11,500
Raffles Place2 8,000
Note: • Min ad period: 4 weeks • Size and quantity vary by stations • Site measurements are required • Sticker schemes are subject to approval from authorities • All production to be undertaken by Stellar Ace • Production costs will be provided upon request • 1 Escalator Wall + Planter • 2 Escalator Wall + Crown
ST AT
IO N
Circle Line 770 650 450
TRAVELATOR SIDES
Circle Line 1,600 1,300 900
Weekly Rate ($ per travelator per station)
Cosmo Lifestyle Hubs
Circle Line 2,500
Stations Cosmo Circle Line Serangoon
STATIONS STATIONS
STAIR RISERS
STATIONS
3534
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BENCHES
Weekly Rate ($ per station)
Main Line 4,600 3,740 2,800 2,000
FLOOR STICKERS
Circle Line 4,200 3,500 2,500
Stations Premium Main Line City Hall, Orchard, Raffles Place, Jurong East
Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Somerset, Tampines, Tanjong Pagar, Woodlands
Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Promenade, Stadium
Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Pasir Ris, Toa Payoh, Yishun
Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon
Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, Pasir Panjang, Tai Seng, Telok Blangah
BEAMS
Stations Premium Main Line Jurong East
Cosmo Main Line Ang Mo Kio, Bedok, Clementi, Boon Lay, Tampines, Toa Payoh, Woodlands, Yishun
Circle Line Bayfront
Circle Line Buona Vista, Kent Ridge
Hubs Main Line Aljunied, Buona Vista, Changi Airport, Commonwealth, Dover, Eunos, Expo, Kallang, Kembangan, Khatib, Kranji, Queenstown, Simei, Tanah Merah, Yew Tee, Yio Chu Kang
Weekly Rate ($ per side per station)
Circle Line 640 550
LRT 100
55 panels - $1,800
20 panels - $1,000
No. of Panels
Stations Premium Main Line City Hall, Jurong East, Raffles Place
Cosmo Main Line Ang Mo Kio, Bedok, Boon Lay, Bugis, Clementi, Dhoby Ghaut, Somerset, Tampines, Tanjong Pagar, Toa Payoh, Woodlands, Yishun
Circle Line Bras Basah, Esplanade, Holland Village, Serangoon
Lifestyle Main Line Admiralty, Choa Chu Kang, Novena, Pasir Ris, Paya Lebar, Sembawang, Tiong Bahru
Circle Line Buona Vista, Kent Ridge, Paya Lebar
Hubs Main Line Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marsiling, Newton, Pioneer, Queenstown, Redhill, Simei, Tanah Merah, Yew Tee, Yio Chu Kang
Circle Line Botanic Gardens, Haw Par Villa, Labrador Park, Lorong Chuan, Marymount, Pasir Panjang, Telok Blangah
LRT Bangkit, Bukit Panjang, Choa Chu Kang, Fajar, Jelapang, Keat Hong, Pending, Petir, Phoenix, Segar, Senja, South View, Teck Whye, Ten Mile Junction
Stations Broadcast Network 90 panels across Main Line stations, 10 panels across Circle Line stations and
5 panels across LRT stations
Shopping & Entertainment Network
50 panels across Main Line stations and 5 panels across Circle Line stations
Ang Mo Kio, Bedok, Boon Lay, Bugis, Bukit Batok, Buona Vista, Choa Chu Kang, City Hall, Clementi, Dhoby Ghaut, Expo, Jurong East, Kallang, Novena, Pasir Ris, Sembawang, Serangoon, Simei, Somerset, Tampines, Tiong Bahru, Woodlands, Yew Tee, Yishun
PMET Network Bras Basah, Buona Vista, Bugis, City Hall, Dhoby Ghaut, Esplanade, Expo, Jurong East, Kent Ridge, Lavender, Lorong Chuan, Marina Bay, Newton, Novena, Raffles Place, Tampines, Tanjong Pagar, Tiong Bahru
Youth Network Ang Mo Kio, Bedok, Boon Lay, Bras Basah, Bugis, Buona Vista, City Hall, Choa Chu Kang, Clementi, Dhoby Ghaut, Dover, Jurong East, Kent Ridge, Pasir Ris, Somerset, Tampines, Woodlands, Yew Tee, Yio Chu Kang, Yishun
B IL L B O A R D S
Note: • Min ad period: 13 weeks • All production to be undertaken by Stellar Ace
Note: • Min ad period: 2 weeks • 1 Max 2 panels per station • 2 Min 1 panel per station • All production to be undertaken by Stellar Ace
Rate does not include Sticker WallRate does not include Sticker Wall
3938
Material Size (mm) H1,800 x W1,200
Display Size (mm) H1,715 x W1,145
Stations (static panels) Premium Main Line Orchard, Jurong East
Cosmo Main Line Tampines, Tanjong Pagar, Toa Payoh, Woodlands, Yishun
Circle Line Esplanade
Static Panels
12 SHEETS
Stations (static panels) Premium Main Line Jurong East
Cosmo Main Line Boon Lay, Bugis, Dhoby Ghaut, Tampines, Tanjong Pagar
Circle Line Bishan, Bras Basah, Dhoby Ghaut, Esplanade, Promenade
Lifestyle Main Line Choa Chu Kang
Circle Line Paya Lebar, Stadium, Tai Seng
Hubs Circle Line Dakota, MacPherson, Mountbatten
Material Size (mm) H1,500 x W3,050
Display Size (mm) H1,450 x W2,970
BILLBOARDS BILLBOARDS
Rate does not include Sticker Wall
4140
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ESCALATOR CROWN NETWORKS
Main Line 900 500
Hubs Main Line Pasir Ris, Tiong Bahru
Material Size (mm) H735 x W485
Display Size (mm) H720 x W470
No. of Panels 10 panels per network
Estimated Production Cost
$180 per piece
Display Size H x W (mm)
1, 2, 11, 12 1,366 x 1,950 1,351 x 1,890
3, 4, 9, 10 1,366 x 2,075 1,351 x 1,990
5, 6, 7, 8 1,366 x 2,050 1,351 x 1,990
CONCOURSE LIGHTBOXES
BILLBOARDS
Stations Panel No. Weekly Rate ($ per poster)
Premium City Hall 1 1,600
Orchard 1 1,200
2, 3 2,000
Jurong East 1 2,300
2, 3, 4, 5 1,200 Note: • Min ad period: 13 weeks • All production to be undertaken by Stellar AceEstimated Production Cost Vary by size of panel
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Note: • Min ad period: 13 weeks • All production to be undertaken by
Stellar Ace
Main Line 2,200 1,870
Stations Panel No.
Material Size H x W (mm)
Display Size H x W (mm)
Premium Raffles Place 1 - 5 1,655 x 5,730 1,595 x 5,680
6 - 7 1,680 x 5,800 1,605 x 5,680
8 1,655 x 4,340 1,615 x 4,250
Cosmo Somerset 1 - 12 1,678 x 5,730 1,608 x 5,680
Tampines 1 - 24 1,750 x 5,620 1,608 x 5,580
Tanjong Pagar 1 - 5 1,678 x 5,730 1,608 x 5,680
BILLBOARDS
Nestia Umbrella Stand BILLBOARDS
1 Rack (per week)
Circle Line $100 $90 $80
Out of SMRT Station Network $75
Note: • Production cost is not inclusive for SMRT Station Network racks quoted • Production cost is inclusive for the Out of SMRT Station Network • Estimate size: A2
4544
Premium Cosmo Lifestyle Estimated Production Cost ($ per bus)
Double Wrap 1,800 1,600 1,100 3,400
Single Wrap 700 600 525 1,650
Full Rear Panel 150 (Single & Bendy) 400
In-bus Panel $40 per bus $50 per panel
BUS INTERCHANGE BANNERS Interchanges Banner No. Weekly Rate
($ per banner)
Choa Chu Kang 1, 2, 3 625
Woodlands 1, 2, 3, 4, 5 625
Note: • Min ad period: 4 weeks • Size vary by banner • Site measurements are required • Banner schemes are subject to approval from authorities • All production to be undertaken by Stellar Ace • Production costs will be provided upon request
BUS HANGERS
20,000 hangers across 10 buses per distribution
7,000 Note: • Min ad period: 4 weeks • Includes production cost for 1 design only
TAXIS Taxi Type Weekly Rate
($ per taxi)
100
Note: • Min ad period: 12 weeks • Min quantity: 50 taxis • Includes production costs
BUSES ROADS
Daily Activation Cost 1,500
*Subsequent Hourly cost 500
Daily Activation Cost 1,500
*Subsequent Hourly Cost 500
Estimated Production Cost 3,200 (Exterior Wrap)
Note: • Operating hours are from 9am to 6pm (8 hours, 6 days per week) • *Operating hours after 6pm ar e subject to additional surcharge • Additional costs such as ERP, car park charges, parking charges or any other costs may apply • Additional costs such as venue changes, license fees or any o ther costs may apply • Venue space subject to availability • Final artwork and routes are subject to relevant authority’s approval
Note: • Operating hours are from 9am to 6pm (8 hours, 6 days per week) • *Operating hours after 6pm ar e subject to additional surcharge • Additional costs such as ERP, car park charges, parking charges or any other costs
may apply • Additional costs such as venue changes, license fees or any o ther costs may apply • Venue space subject to availability • Final artwork and routes are subject to relevant authority’s approval
OptiMax 24-feet trucks
OptiMax 18-feet trucks
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Note: • All plans are solely for reference purposes and subject to change. • Production cost: $10,000 per panel.
Non-illuminated (West) Illuminated (North) PLQ AD PLQ AD
S/N Technical Specifications & Dimensions Minimum Booking Duration
Quantity Media Rates (4 weeks)
Billboard 6 Material Size: W 5,510mm x H 6,390mm
Print Size: W 5,660mm x H 6,540mm
4 weeks 1 nos $3,400
Billboard 7 4 weeks 1 nos $3,400
Billboard 3 Material Size: W 7,670mm x H 4,770mm
Print Size: W 7,820mm x H 4,920mm
4 weeks 1 nos $7,000
PA YA
L EB
A R
Q U
A R
TE R
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Note: • All plans are solely for reference purposes and subject to change. • Production cost: $3,400/ set. (B2 Carpark Lobby) • Production cost: $3,000/ set. (B1A Carpark Lobby)
Static Billboards (East) B2 & B1A Carpark Lobby PLQ AD PLQ AD
L1 W 5,570mm x H 3,870mm 4 weeks 1 nos $4,700
L2 W 5,720mm x H 4,020mm 4 weeks 1 nos $4,700
EACPB2-1 W 19,3500mm x H 635mm 4 weeks 1 set $1,200
EACPB1A-1 W16,200mm x H 635mm 4 weeks 1 set $1,200
PA YA
L EB
A R
Q U
A R
TE R
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Note: • All plans are solely for reference purposes and subject to change. • Production cost: $4,800/ set.
EAB1.W W 12,320mm x H 765mm 4 weeks 1 set $1,600
EAB1.E W 12,320mm x H 765mm 4 weeks 1 set $1,600
B1, in-mall PLQ AD
EAB2-1 W 13,190mm x H 765mm 4 weeks 1 set $1,600
B2, in-mall PLQ AD
EAL2.W W 12,320mm x H 765mm 4 weeks 1 set $1,600
EAL2.E W 12,320mm x H 765mm 4 weeks 1 set $1,600
L2, in-mall PLQ AD
EAB1.E W 14,060mm x H 765mm 4 weeks 1 set $1,600
EAB1.W W 14,060mm x H 765mm 4 weeks 1 set $1,600
L1, in-mall PLQ AD
EAL3.E W 12,320mm x H 765mm 4 weeks 1 set $1,600
L3, in-mall PLQ AD
L4, in-mall PLQ AD
PZL1 Event Engagement area: 26,000mm (L) x 20,000mm (W)
Event Setup Area: 18,000mm (L) x 14,0000mm (W)
1 week 1 nos $18,000 (Year 1 special rate)
$24,000 (Year 2 onwards)
Event Space PLQ AD
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We are very pleased with the results! SMRT stations and trains offer us multiple touch points, creating endless possibilities for us to reach out to our target audience. By strategically placing our communications in prominent spots where it can be easily viewed, our message has reached out to a sizeable portion of daily commuters. Stellar Ace is proven to be effective in mass interaction and audience activation.
Janice Cai Account Manager Adbox Advertising Pte Ltd
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Lillian Wong Marketing Manager Super Coffee Corporation Pte Ltd
We were able to reach a large group of captive audiences with SMRT’s concept train, and reinforced our new brand message throughout their journeys. We received very positive feedback from the public about the Super Smile campaign in SMRT trains.
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Lervinia Swee Marketing Manager Tohtonku (S) Pte Ltd
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We are impressed that the linkway advertising space turned out to be more than just a static wall. It allowed us to engage consumers while generating hype for the sustenance phase of our Samsung GALAXY S4 With LTE campaign. The Orchard Media Hub Wall combined motion and sound to fully immerse commuters in the S4 experience. Through this and the busy linkway at Somerset, we were able to reach out to shoppers along the prime Orchard Road shopping belt effectively.
Irene Ng Vice President of Marketing Samsung Asia Pte Ltd
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DULUX TESTIMONIALS
Josephine Lee Head of Marketing, Singapore and New Markets Akzo Nobel Paints Singapore Pte Ltd
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GUIDELINES FOR ADVERTISING Approval of Artwork
1) One coloured copy of Final Artwork (FA) must be submitted to Stellar Lifestyle Pte. Ltd. (“STELLAR”) for approval at least 3 weeks before the Display Commencement Date. STELLAR reserves the right to reject a FA which, in its opinion is objectionable, controversial, or likely to elicit negative feedback from the public, or for any other reasons.
Advertising Material 1) All advertising materials shall meet our
requirements. STELLAR reserves the right to reject any advertising materials that do not adhere to the requirements. All CD must be submitted to STELLAR at least 2 weeks before commencement date of the Display.
2) All artwork (including associated files and fonts used in the artwork) for posters shall be saved and delivered to STELLAR at least 3 weeks before commencement date to the display in the following format:
a) Output: CD-ROM or DVD-ROM b) Software used: Freehand MX, Illustrator CS,
Photoshop CS, Indesign CS. c) Scanned image should be CMYK and saved
as TIF (not compressed) or EPS format or PSD format.
d) Minimum image requirement: For bus, taxi and train exterior – min. 300 dpi on actual size For posters and other sticker schemes – min. 300 dpi on actual size
e) All files must be in layers format. f) Text and layout: preferably to be done in
Freehand software, converted to path. g) A copy of the visual in PDF low resolution
should be submitted in the CD.
3) For window sticker, the flip of the visual for the other side of the stickers facing the platform should be submitted.
4) STELLAR shall not be liable for any late-posting of the advertisement materials due to late delivery of FA. The charge for displaying them shall be calculated from the commencement of the Contract Period.
Collection of Advertisement Materials Advertiser shall collect all advertising materials within 14 days from the expiry of the Contract Period or date of termination of the Agreement, whichever is earlier. Posters that are not collected will be disposed accordingly.
TERMS & CONDITIONS 1 INTERPRETATION In this Agreement, the following expressions shall have the following
meanings: 1.1 “Advertiser/Company” means the person (including a natural person,
partnership, body corporate or incorporate) who has entered into this Agreement with Stellar Lifestyle Pte. Ltd. (“STELLAR”) and shall include his successors in title and assigns where relevant.
1.2 “Advertising Materials” are the final product that are displayed on STELLAR’s advertisement spaces.
1.3 “Advertising Rate” means such rate quoted by STELLAR herein or otherwise for advertisement space.
1.4 “Applicable Laws” means any and all treaties, statutes, laws, by- laws, regulations, rules, orders, judgments, awards, injunctions, decisions, determinations or requirements made or issued by any Authority.
1.5 “Artwork” is the final artwork that the Advertiser/ Company provides to STELLAR for purpose of the advertisement production.
1.6 “Authority” means the Singapore government or any entity exercising executive, legislative, judicial, regulatory or administrative functions of or pertaining to the Singapore government.
1.7 “Contract Amount” means the total aggregate value of the contract (exclusive of all applicable taxes). For the avoidance of doubt, any deductions made by STELLAR pursuant to this Agreement or otherwise and/or additional payments made by the Advertiser/ Company pursuant to Clause 9.4(b) of this Agreement shall not go towards or in any way affect the computation of the total aggregate value unless the parties so consent in writing.
1.8 “Contract Period” means the period during which the advertisement is displayed or the period during which the OptiMAX Truck has been contracted for use by the Advertiser/ Company.
1.9 “Display Timing” means the daily timing during which the advertisement is displayed.
1.10 “Display Commencement Date” refers to the date from which the display of the advertisements or use of the OptiMAX Truck shall commence as specified in the Order.
1.11 “Downtime” means the disruptions caused by preventive maintenance and technical malfunction of OptiMAX Truck(s), iViewSMRT, digital platforms or WINK (as the case may be).
1.12 “OptiMAX Truck” means the vehicles on which advertisements are displayed on the exterior of the said vehicles which shall include all fittings, installations and accessories affixed to the vehicle from time to time.
1.13 “Order” means an order for the display of advertisement space placed with STELLAR and/or order for production of stickers or posters.
1.14 “Parties” shall mean the Advertiser/ Company and STELLAR.
1.15 “Production Costs” means all costs, charges, fees and expenses incurred for the material creation of advertisement(s) arising out of or in connection with an Order.
1.16 “SMRTCOMM” means SMRT Commercial Pte Ltd and shall include its successors in title and assigns.
1.17 “WINK” means STELLAR’s loyalty programme at website www. winkwink.sg which allows consumers to redeem e-vouchers with points accumulated by consumers.
2 TERMS AND CONDITIONS FOR ANY ORDER 2.1 These terms and conditions shall be deemed to have been accepted
and agreed to by the Advertiser/Company when he places an Order; and shall not be varied or amended without the prior written consent of STELLAR. STELLAR shall not be or be deemed to be bound by any terms or rates stated on or that accompany (whether attached, enclosed and/or annexed to) any Order.
Cancellation of Any Order
2.2 2.2. Subject always to the right of STELLAR to allow the same at its sole discretion and without prejudice to any of the other rights and/or remedies of STELLAR, the Advertiser/ Company may, without prejudice to Clause 7 (Payment), be entitled to cancel any Order for advertisement space by way of written notice to STELLAR provided always that the Advertiser/ Company pays to STELLAR the following amounts for such cancellation:
a. Cancellation fee, which shall be calculated as follows:
If before the Display Commencement Date: i. 50% of the Contract Amount should such written notice be
received by STELLAR less than eight (8) weeks (but more than four (4) weeks) before the Display Commencement Date; or
ii. 80% of the Contract Amount should such written notice be received by STELLAR less than four (4) weeks before the Display Commencement Date.
If after the Display Commencement Date: iii. 50% of the Advertising Rates of the remaining Contract Period
should such written notice be received by STELLAR less than eight (8) weeks (but more than four (4) weeks) before the expiry of the Contract Period; or
iv. 80% of the Advertising Rates of the remaining Contract Period should such written notice be received by STELLAR less than four (4) weeks before the expiry of the Contract Period.
b. all of the Production Costs incurred up to the date of cancellation; and
c. the cost of all commitments to third parties and works in progress.
2.3 Notwithstanding Clause 2.2, if the Advertiser/ Company cancels the order for production of stickers and posters before approving the proofs or before production has started in accordance with Clause 8 (Production of Stickers and Posters), there will be no charges payable by the Advertiser/ Company except for the cost of materials which were specially purchased or ordered for this Order.
3 ADVERTISING AGENCIES/MEDIA SPECIALIST An Advertiser/ Company who is an advertising agency or media
specialist shall be deemed to contract as principal with such rights and liabilities including (without limitation) full responsibility to make punctual and complete payments as required under this Agreement and full authority to approve and/or amend the Advertising Materials.
4 ADVERTISING COMMISSION All accredited advertising agencies will be entitled to an agency
commission of 15% of the Contract Amount less any such discount given by STELLAR to the Advertiser/ Company.
5 ADVERTISING RATES Save for advertisements on taxis, digital platforms, iViewSMRT,
OptiMAX Truck and WINK, all Advertising Rates are exclusive of the Production Costs and the cost of the Advertising Materials, both of which shall be borne fully by the Advertiser/ Company.
6 CHANGE OF ADVERTISING RATES, TERMS AND CONDITIONS
6.1 STELLAR shall be entitled at any time to vary, amend or adjust the:
a. Advertising Rates and/or
b. these Terms and Conditions.
If STELLAR exercises its right to vary, amend or adjust the Advertising Rates and/or Terms and Conditions pursuant to this Clause 6.1, it will give written notice of such change to the Advertiser/ Company and, any such changes by STELLAR shall, unless the Advertiser/ Company exercises its right under Clause6.2, take effect on the date specified by STELLAR in such written notice or four (4) weeks after service of such written notice on the Advertiser/ Company, whichever date is the later.
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6.2 In the event that STELLAR exercises its rights under Clause 6.1 the Advertiser/ Company shall be entitled to cancel any Order it has placed with STELLAR prior to such changes without incurring any liability by giving STELLAR two (2) weeks written notice of cancellation of Order within two (2) weeks from the date of it being so informed by STELLAR. If STELLAR does not receive any such written notice from the Advertiser/ Company within the aforementioned period, the cancellation fees under Clause 2.2 shall be payable by the Advertiser/ Company if the Advertiser/ Company decides to make any cancellations after the aforementioned two (2) weeks period.
7 PAYMENTS Advertiser/Company Payment Terms
7.1 Subject always to Clause 7.3, all other payments by the Advertiser/ Company shall be made:
a. 30 days after the date of the relevant invoice or by the due date specified in STELLAR’s invoices; and
b. unless otherwise instructed in writing by STELLAR, by crossed cheques drawn in favour of STELLAR, and with the invoice number written behind such cheques if they are not accompanied by a covering letter or copy of the relevant STELLAR’s invoice; and
c. For the avoidance of doubt, the Advertiser / Company is responsible for the payment of any applicable taxes (including but not limited to Goods and Services Tax) and fees including but not limited to transfer fees and payment processing fees in relation to all amounts payable under the invoice.
Late Payment Interest
7.2 Interest at the rate of 1.00% per month shall be charged by STELLAR for and on any and all late payments calculated on a daily basis.
Upfront Payment
7.3 STELLAR in its sole discretion, has the right to request for the Advertiser/Company to make upfront payment of the Contract Amount prior to the Display Commencement Date and the Advertiser/ Company shall be responsible for ensuring that STELLAR receives the same at least 14 days prior to the Display Commencement Date:
a. In the event that the Advertiser/Company’s registered office is not located within Singapore, STELLAR may request for full payment of the Contract Amount.
b. in the event that the Advertiser/Company’s registered office is within Singapore, STELLAR may request for payment of fifty percent (50%) of the Contract Amount. However, in cases where the Contract Amount consists of Production Cost for stickers or posters, STELLAR may request for full payment of the Contract Amount from the Advertiser/Company
Right of Set-Off
7.4 The Advertiser/ Company agrees that STELLAR shall have the right to, exercised at STELLAR’s sole discretion, use any monies paid by the Advertiser/ Company under Clause 7.3 to offset against any amounts due and owing to STELLAR from the Advertiser/ Company (whether as a result of the Advertiser/Company’s breach of the terms herein or otherwise), without further reference to the Advertiser/Company.
7.5 In the event that STELLAR exercises its right to make any deductions or offset from or against any upfront payment of the Contract Amount pursuant to the terms herein, the Advertiser/ Company shall, forthwith on demand by STELLAR, pay STELLAR the full amount so deducted or offset by STELLAR in cash or by such other method as may be instructed by STELLAR in writing.
General Lien
7.6 7.6. STELLAR shall be entitled to a general lien, where appropriate, on any Advertising Materials in STELLAR’s possession for all sums, whether liquidated or not, due from the Advertiser/ Company to STELLAR.
8 PRODUCTION OF STICKERS AND POSTERS (IN RELATION TO BUSES, TAXIS, TRAINS, MRT/LRT STATIONS,
SHOPPING MALLS AND OPTIMAX TRUCK(S) ONLY)
8.1 The selection of production house for the stickers and posters shall be determined by STELLAR. In the event of any deviation, STELLAR has the right to charge an additional 10% of Production Cost of the Stickers and Posters to the Advertiser/ Company.
8.2 The Advertiser/ Company shall provide STELLAR with high resolution images suitable for the production of stickers and/or posters. STELLAR shall not be liable for any poorly produced images on the stickers and/or posters due to inappropriate resolution images provided.
8.3 STELLAR may submit proofs for the Advertiser/ Company’s approval:
a. should there be any alterations or changes, STELLAR may charge the Advertiser/ Company an additional charge.
b. Once the proofs are approved by the Advertiser/ Company, STELLAR shall not bear any liability as long as the final product is produced in accordance to the approved proofs. The Advertiser/ Company acknowledges and agrees that they bear the responsibility to check the accuracy of the Artwork, images, logos or wordings in the proofs.
8.4 If the Advertiser/ Company has given prior instructions to proceed without the need for their approval of the proofs, STELLAR shall not bear any liability for the printing outcome of the end product.
8.5 STELLAR shall not be responsible for any delay in the production of the Order if the delay is caused by the Advertiser/ Company or if there is any request for suspension by the Advertiser/ Company.
8.6 Notwithstanding Clause 2.2, if the Advertiser/ Company cancels the order for production of stickers and posters before approving the proofs or before production has started, there will be no charges payable by the Advertiser/ Company except for the cost of materials which were specially purchased or ordered for this Order.
8.7 The Advertiser/ Company shall ensure that all Artwork, images, logos or wordings provided by them shall not infringe any intellectual property rights of any third parties and shall indemnify STELLAR for any loss or damage arising out of or in relation to such infringement.
9 DISPLAY OF ADVERTISEMENTS
9.1 Any changes to the Contract Period and/or Display Commencement Date stated in the Order by the Advertiser/ Company, requires a written request at least four (4) weeks in advance and all such requests shall be subject to STELLAR’s right to agree to such request(s) at its sole discretion. The Advertiser/ Company shall make payment of an additional sum of 30% of the Contract Amount to STELLAR in respect of the second and each subsequent request thereafter made by the Advertiser/ Company.
9.2 Terms relating to the display of advertisements on/in specific advertising spaces are as follows:
a. Trains and MRT/LRT stations
i. STELLAR shall use its reasonable endeavours to display the Advertising Materials on the Display Commencement Date. STELLAR may start posting the Advertising Materials on the night prior to the Display Commencement Date and will complete the posting within five (5) working days after the Display Commencement Date. Removal of posters will take place similarly during the allotted times prior to and after the date fixed for the completion of any Order.
ii. STELLAR reserves the right to unilaterally change the Display Commencement Date by giving 4 weeks prior written notice to the Advertiser/ Company.
iii. Where directed by any Authority, STELLAR shall be entitled to change the positions of the display of the Advertising Materials and/ or the Display Commencement Date without prior approval from the Advertiser/ Company. In such event, STELLAR shall notify the Advertiser/ Company of such a change being directed and effected.
b. Buses i. STELLAR shall be entitled to change the routes of any of the buses, the areas or positions for the display of the Advertising Materials on the buses without prior reference or notice to the Advertiser/ Company and at STELLAR’s sole and absolute discretion.
ii. While STELLAR shall use reasonable endeavours to display the Advertising Materials supplied by the Advertiser/ Company during the Contract Period, STELLAR shall be entitled to change the Contract Period by giving reasonable notice to the Advertiser/ Company
iv. On the Display Commencement Date, only 50% of the agreed number of buses in the Order will have the Advertising Materials displayed on them. The remaining buses will have the Advertising Material displayed on them after the Display Commencement Date.
c. Shopping Malls
i. While STELLAR shall use reasonable endeavours to display the Advertising Materials supplied by the Advertiser/ Company during the Contract Period, STELLAR shall be entitled to change the Contract Period by giving reasonable notice to the Advertiser/ Company.
ii. STELLAR may start posting the Advertising Materials on the night prior to the Display Commencement Date. Removal of posters will take place similarly during the allotted times prior to and after the date fixed for the completion of any Order.
iii. Where directed by any Authority and/ or the Landlord of the relevant Shopping Mall(s), STELLAR shall be entitled to change the positions of the display of the Advertising Materials and/or the Display Commencement Date without prior approval from the Advertiser/ Company. In such event, STELLAR shall notify the Advertiser/ Company of such a change being directed and effected.
d. OptiMAX Truck
i. While STELLAR shall use reasonable endeavours to display the Advertising Materials supplied by the Advertiser/ Company during the Contract Period, STELLAR shall be entitled to change the Contract Period by giving reasonable notice to the Advertiser/ Company.
ii. Where directed by any Authority, STELLAR shall be entitled to change the positions of the display of the Advertising Materials and/ or the Display Commencement Date without prior approval from the Advertiser/ Company. In such event, STELLAR shall notify the Advertiser/ Company of such a change being directed and effected.
e. Taxis i. While STELLAR shall use reasonable endeavours to display the Advertising Materials supplied by the Advertiser/ Company during the Contract Period, STELLAR shall be entitled to change the Contract Period by giving reasonable notice to the Advertiser/ Company.
ii. STELLAR shall be entitled to change the positions for the display of Advertising Materials by giving reasonable notice to the Advertiser/ Company.
iv. On the Display Commencement Date, only 50% of the agreed number of taxis in the Order will have the Advertising Materials displayed on them. The remaining taxis will have the Advertising Materials displayed on them after the Display Commencement Date.
f iViewSMRT i. STELLAR shall be entitled to change the location of any of the iViewSMRT, the dates of the Contract Period, the Display Timing, the position of the display of any of the advertisements and/or the Advertising Materials without prior reference or notice to the Advertiser/ Company and at STELLAR’s sole and absolute discretion.
ii. The Advertiser/ Company acknowledges that STELLAR shall have the right at all times to, without prior notice or reference to the Advertiser/ Company, stop, suspend or disrupt any of the advertisements displayed on any of the iViewSMRT (whether the advertisement is playing midway or otherwise).
iii. The Advertiser/ Company acknowledges that STELLAR does not guarantee the smooth running and display of any advertisements on iViewSMRT, and that such display may be affected (negatively) or marred (completely) by Downtime of iViewSMRT. STELLAR shall not be liable and the Advertiser/ Company shall have no claim against STELLAR for any Downtime up to 20% of the Contract Period.
iv. In the event that the Advertiser/ Company decides to purchase the services of any third party in relation to advertising on iViewSMRT and as promoted, operated, offered or marketed by STELLAR to the Advertiser/ Company, the Advertiser/ Company agrees that it shall abide by the terms and conditions dictated by such third party for such services and that STELLAR shall not be liable or accountable in any way for the performance, non-performance or standard of performance of such services.
g. Digital platforms
i. The Advertiser/ Company acknowledges that STELLAR shall have the right at all times to, with prior notice or reference to the Advertiser/ Company, stop, suspend or disrupt any of the advertisements displayed on any digital platforms (whether the advertisement is playing midway or otherwise).
ii. The Advertiser/ Company acknowledges that STELLAR does not guarantee the smooth running and display of any advertisements on any digital platforms, and that such display may be affected (negatively) or marred (completely) by Downtime on the digital platforms. STELLAR shall not be liable and the Advertiser/ Company shall have no claim against STELLAR for any Downtime up to 20% of the Contract Period.
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h. WINK i. The Advertiser/ Company acknowledges that STELLAR does not guarantee the smooth running and display of any advertisements on WINK, and that such display may be affected (negatively) or marred (completely) by Downtime of WINK. STELLAR shall not be liable and the Advertiser/ Company shall have no claim against STELLAR for any Downtime up to 20% of the Contract Period.
ii. In the event that the Advertiser/ Company decides to purchase the services of any third party in relation to advertising on WINK and as promoted, operated, offered or marketed by STELLAR to the Advertiser/ Company, the Advertiser/ Company agrees that it shall abide by the terms and conditions dictated by such third party for such services and that STELLAR shall not be liable or accountable in any way for the performance, non- performance or standard of performance of such services.
9.3 APPROVAL OF ARTWORK & COMMENCEMENT OF DISPLAY CHARGE
The Advertiser/ Company must obtain STELLAR’s written approval of the Artwork (including but not limited to video clips, television commercial clips and static posters) at least three (3) weeks before the Display Commencement Date. Notwithstanding any delay or withholding of such written approval by STELLAR, the Advertiser/ Company shall be liable to pay for the display of Advertising Materials from the commencement date of this Agreement.
9.4 SUPPLY OF ARTWORK
a. Once STELLAR has given its written approval of the Artwork, the Advertiser/ Company shall supply and deliver all Artwork at its own expense to STELLAR at least fourteen (14) days before the Display Commencement Date. Such delivery shall be addressed and delivered to STELLAR at its current address or to such other address or addresses as STELLAR shall specify.
b. Notwithstanding any late delivery or non-delivery of such Artwork by Advertiser/ Company, the charge for displaying them shall be calculated from the commencement of the Contract Period stated in the Agreement without STELLAR being liable for any delays arising from such late delivery or non-delivery. During any period of non-display of Advertising Materials, STELLAR shall have the absolute right to display any other Advertising Materials as it deems fit.
9.5 COMPLIANCE WITH SPECIFICATIONS
All Advertising Materials supplied to STELLAR by the Advertiser/ Company shall comply with such specification and requirements of STELLAR as may be varied by it and notified to the Advertiser/ Company from time to time.
9A TERMS RELATING TO THE USE OF OPTIMAX TRUCKS ONLY
9A.1 Definitions for the purposes of this Clause 9A: “Authorised Driver” shall mean the driver(s) contracted by STELLAR
who is duly authorised by STELLAR to drive and/or operate the OptiMAX Truck.
“Event” shall mean the event activation and/or roadshow organized and held by the Advertiser/ Company (or the Advertiser / Company’s representatives and/or agents) in which the OptiMAX Truck will be hired by the Advertiser/ Company and used for such Event.
“Incidental Charges” shall mean all incidental charges in connection with the normal operation of the OptiMAX Truck including but not limited to fuel and other consumables necessary, parking charges, ERP charges and all other outgoings.
“Purpose” shall mean the placement of Advertisement and/or the approved usage of the OptiMAX Trucks in Event(s).
9A.2 Use of the OptiMAX Truck
a. Driving Route of the OptiMAX Truck i. STELLAR and the Advertiser/ Company shall mutually agree
on the driving route of the OptiMAX Truck prior to the Display Commencement Date.
ii. All foreseeable Incidental Charges relating to the use (including the parking) of the OptiMAX Truck.
iii. In the event of any unforeseeable event, such as road accidents and road works / closures, which result in any detour or change of route of the OptiMAX Truck, all Incidental Charges shall be borne by the Advertiser/ Company.
iv. STELLAR shall be entitled to change the routes of any of the OptiMAX Trucks, the areas or positions for the display of the Advertising Materials on the OptiMAX Truck without prior reference or notice to the Advertiser/ Company and at STELLAR’s sole and absolute discretion.
v. Should STELLAR, in its sole and absolute discretion, choose to change the route for any reason, except such unforeseeable events which are stated in Clause 9A.2(a)(iii), without prior notice to the Advertiser/ Company, all additional Incidental Charges arising from such change will be borne by STELLAR.
b. Unless otherwise approved by STELLAR, the OptiMAX Truck shall only be driven and/or operated by the Authorized Driver.
c. Advertiser/Company shall: i. Not display, affix or paste any installation, advertisement, label,
artifact, marking, plate or notice on the exterior of the OptiMAX Truck for any reason or purpose without the authorization and approval of STELLAR.
ii. Not display, affix or paste any installation, advertisement, label, artifact, marking, plate or notice on the interior of the OptiMAX Truck unless authorized and approved by STELLAR. Should such authorization and approval be obtained the Advertiser/ Company may do so at its own cost.
iii. Not use the OptiMAX Truck for carriage of passengers or property for hire or reward.
iv. Not allow more than twenty (20) people into the OptiMax Truck at any one time and ten (10) people onto the extendable platform of the OptiMAX Truck at any one time.
v. Not use the OptiMAX Truck for any commercial purposes except as otherwise set out in this Agreement or with the prior written approval of STELLAR.
vi. Not do or permit or suffer anything to be done whereby any policy of insurance of STELLAR may be rendered void or voidable or any premium payable thereunder may be increased.
vii. Not license, assign or sublet or part with possession or dispose of the OptiMAX Truck except with the prior written approval of STELLAR who shall in its absolute discretion withhold its approval.
viii. Not use the OptiMAX Truck or to permit or suffer the OptiMAX Truck to be used in any manner contrary to any laws, regulations or directives made by the Authority.
ix. Not use the OptiMAX Truck or to permit or suffer anything to be done which might cause the OptiMAX Truck liable to be confiscated, seized or detained by any Authority or any other party.
x. Not remove, obscure or deface any existing component, installation, artifact, marking, plate, label or notice affixed in or onto the OptiMAX Truck.
xi. Not alter, add, modify or tamper with or to permit or suffer any unauthorised person to alter, add, modify or tamper with the OptiMAX Truck or any component or part of the OptiMAX Truck.
d. Upon the earlier of the end of Campaign Period or earlier termination of the Agreement, Advertiser/ Company shall within one (1) day thereafter duly reinstate the interior of the OptiMAX Truck to the same condition when Advertiser/ Company took possession of the OptiMAX Truck. If Advertiser/ Company fails to do so, STELLAR may effect the same at Advertiser/ Company’s costs and expense and all costs and expenses incurred by STELLAR shall be paid by Advertiser/ Company to STELLAR within seven (7) days of demand from STELLAR, and in this connection, a certificate of STELLAR as to the amount of costs and expenses incurred shall be conclusive and binding on Advertiser/ Company save for manifest error.
e. Advertiser/ Company shall seek the prior written approval of STELLAR on the activities to be conducted on/ in the OptiMAX Truck during the Event and/or how the OptiMAX Truck will be used at the Event. The Advertiser/ Company shall not carry out any activities involving the OptiMAX Truck without the prior written approval of STELLAR.
9A.3 General Obligations of the Advertiser/ Company in relation to the OptiMAX Truck
The Advertiser/ Company agrees and undertakes:
a. To make payment in accordance with Clause 7 (Payment) of all Incidental Charges.
b. To observe and comply with all rules, regulations or directives as communicated by STELLAR from time to time.
c. To procure and maintain all applicable licences required or necessary for the Purpose and use of the OptiMAX Truck for the Purpose.
d. To comply with all summons and pay all fines and penalties (if any) arising out of any breach caused by and/or attributable to Advertiser/ Company.
e. To permit STELLAR to inspect the OptiMAX Truck at all reasonable times at such place as determined by STELLAR.
f. To take all reasonable steps to prevent any loss or damage to the OptiMAX Truck and to indemnify STELLAR for loss or damage to the OptiMAX Truck caused by Advertiser/ Company.
g. To keep the OptiMAX Truck free from distress, execution or any other enforcement or legal proceedings.
h. To comply with all requests of STELLAR to provide assistance in any action or proceedings arising from any accident or collision and this undertaking shall remain in full force and effect regardless of the expiry or earlier termination of this Agreement.
i. at its sole cost and expense, obtain and maintain in force during the Campaign Period, insurance against all risks which may arise in connection with the Event including (but not limited to) liabilities to third parties including STELLAR. Advertiser/ Company shall name STELLAR as an additional insured in its policies of insurance and include a cross liability clause and waiver of right of subrogation clause in favour of STELLAR.
9A.4 Repossession of OptiMAX Truck
a. STELLAR may at any time repossess the OptiMAX Truck without prior notice and for this purpose to enter onto any premises wherein the OptiMAX Truck is believed to be located and to use such measures as may be necessary to gain access thereto without being liable for any action or proceeding at the claim of Advertiser/ Company or anyone claiming for and on behalf of Advertiser/ Company in the event that the Advertiser/ Company fails to make payment in accordance with Clause 7 or where the Advertiser/ Company has failed to perform any obligation in accordance with the provisions of this Agreement.
b. Should repossession of the OptiMAX Truck under Clause 9A.4(a) become necessary, the Advertiser/ Company shall within three (3) days of the date of repossession of the OptiMAX Truck by STELLAR, at its own cost, collect any belongings left in the OptiMAX Truck from STELLAR’s premises failing which STELLAR shall be entitled to dispose of the belongings in whatever manner they deem fit and Advertiser/ Company shall have no claim whatsoever against STELLAR. STELLAR shall not be responsible for any article or property (whether of Advertiser/ Company or otherwise) left in the repossessed OptiMAX Truck.
10 CHANGE OF ADVERTISING MATERIALS
10.1 The Advertiser/ Company shall give STELLAR at least four (4) weeks’ prior written notice for a change of Advertising Materials.
10.2 STELLAR will use reasonable efforts to complete the change of Advertising Materials within ten (10) days.
10.3 Notwithstanding Clause 10.2, in the event that the Advertiser/ Company requests for a change or touch-up or repair of the Advertising Materials and during the period of such change, touch- up or repair, the relevant bus(es), train(s) and/or taxi(s) are not in operation, the Advertiser/ Company shall pay to STELLAR the following additional charges within thirty (30) days of the Advertiser/ Company’s request:
Advertisement on the Vehicle Cost
Double Decker Bus Wrap* $1,000 per bus per day
Single Decker Bus Wrap* $600 per bus per day
Rear/Side advertisement of Single Decker Bus
$300 per bus per 4 hours
Rear/Side advertisement of Double Decker Bus
$500 per bus per 4 hours
Wholly Painted Taxi $200 per day per taxi
Taxi Door $200 per day per taxi
Taxi Top $200 per day per taxi
Concept Trains $1,000 per day per train
Train Window Stickers $500 per half day per train
* Wrap of single decker and double decker buses shall always be based on 2/3 of the length of the bus.
11 LIABILITY
11.1 STELLAR shall not be liable for or in any way responsible to the Advertiser/ Company nor shall the Advertiser/ Company have any claim against STELLAR in respect of:
a. any loss of or damage to Advertising Materials supplied to STELLAR;
b. any loss of articles, cash or items kept or left in the OptiMAX Truck howsoever arising;
c. any non-display, late display or incorrect display of advertisement and/or Advertisement Materials;
d. the display of any damaged Advertising Materials; and/or e. any damage or loss howsoever caused, and including but not
limited to disruption or loss of business, or access, inconvenience, costs and expenses arising out of any works carried out to, on or in the vicinity of the Station and/or Shopping Mall, including works carried out by any third party, which impacts (including but not limited to the obstruction or destruction of) the advertisements or the display of advertisements, unless and except where STELLAR is proven to be wilfully and grossly negligent,
11.2 Advertiser/ Company shall be liable for and shall indemnify STELLAR against any loss, expense, costs, damages, liability or claim whatsoever which STELLAR may incur or suffer directly or indirectly in respect of:
a. personal injury to or the death of any person whomsoever arising out of the hire of the OptiMAX Truck;
b. injury or damage of any kind to any property real or personal (including any property of the STELLAR) arising out of the hire of the OptiMAX Truck;
c. any seizure, confiscation, loss, damage or repossession of the OptiMAX Truck;
d. all rectification costs if any unauthorised alteration, addition, modification, tampering or repairs have been made to the OptiMAX Truck or any component or part of the OptiMAX Truck by the Advertiser/ Company.
e. any seizure, confiscation, loss, damage or repossession of the OptiMAX Truck;
f. any breach by Advertiser/ Company of any of the terms herein g. claims of defamation, infringement of copyrights, trademarks or
any non-compliance with all Applicable Laws. unless and except where the same is shown to be due solely to any negligent or wilful act of STELLAR or of any person for whom STELLAR is responsible.
11.3 STELLAR shall have the right, after giving the Advertiser/ Company reasonable notice:
a. to cancel any Order or b. to alter the position of or withdraw temporarily or permanently
any item of advertising media for operational, aesthetic or other reasons and no claims of any nature shall be made against STELLAR in respect thereof.
11.4 STELLAR shall not be obliged to give any prior notice to the Advertiser/ Company of STELLAR’s intention to remove or discontinue the display of any such Advertising Materials or its intention to cancel any Order if at the request, directions, instructions or order of any Authority, such as but not limited to the Land Transport Authority of Singapore. STELLAR shall not be liable or in any way responsible to the Advertiser/ Company nor shall the Advertiser/ Company have any claim against STELLAR in respect of any cost, expense, damage or loss arising out of or related to or in connection with the removal or discontinuance (by STELLAR or its authorized representative) of any display of any Advertising Materials or the cancellation of any Order under this clause.
11.5 STELLAR shall not be liable for any and all indirect, incidental and consequential damages including without limitation to any losses or damages resulting from loss of use or profits and/or loss of revenue arising out of or connected with this Agreement regardless of whether STELLAR has been advised of the possibility of such losses or damages. STELLAR’s total and cumulative liability for all losses or damages (including all expenses, disbursements and reasonably attorney fees where relevant) arising out of or in connection with this Agreement or termination of this Agreement shall be limited to the maximum aggregate amount of the total Contract Amount.
11.6 Notwithstanding any other provision contained herein, in no event will STELLAR be liable for any special, indirect, incidental or consequential damages (including without limitation any losses or damages resulting from loss of use, earnings, profits, revenue, business, goodwill and/or reputation) arising out of or connected with this Agreement (including Downtime) even if STELLAR has been advised of the possibility of such losses or damages. This limitation will apply regardless of the form of action brought against STELLAR.
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12 STELLAR’S RIGHT TO REFUSE / DISCONTINUE / SUSPEND DISPLAY OF ADVERTISING MATERIALS
12.1 Without prejudice to STELLAR’s rights specified in Clause 11 (Liability),STELLAR shall be entitled to, without prior notice or reference to the Advertiser/ Company and without incurring any responsibility or liability on the part of STELLAR, refuse to accept or discontinue or remove the display of any Advertising Materials supplied to it by the Advertiser/ Company if:
a. in STELLAR’s opinion, they are objectionable, inappropriate, likely to cause offence, damaged, defaced, or unsuitable for any reason;
b. the Advertiser/ Company is in breach of Clause 7 (Payments), notwithstanding STELLAR’s rights under Clause 14;
c. the advertisements do not comply with the specifications stipulated by STELLAR pursuant to Clause 9.5 (Compliance With Specifications);
d. the advertisements or the Advertiser/ Company do/does not comply with Applicable Laws; or
e. any Authority requests, directs, instructs or orders (and the Advertiser/ Company acknowledges that in such case, it shall not make any claims against the Authority and STELLAR shall not be liable or in any way responsible to the Advertiser/ Company).
12.2 The Advertiser/ Company acknowledges that the exercise by STELLAR of its right under this Clause is without prejudice to STELLAR’s right to recover any sums of money that are owing by the Advertiser/ Company to STELLAR.
12.3 Remounting of suspended Advertising Materials will be subject to additional charges to be paid to STELLAR.
13 STATUTORY REQUIREMENTS
13.1 STELLAR shall comply with all Applicable Laws concerning the use of any site for the display of advertisements.
13.2 The Advertiser/ Company warrants and undertakes that: a. all Advertising Materials comply with all Applicable Laws, including
but not limited to the Code of Advertising Practice laid down by the Advertising Standards Authority of Singapore and all Applicable Laws relating to the use of the OptiMAX Truck;
b. all necessary consents, licences and payments for use of any intellectual property, material or appearance of any person in the Advertising Materials have been obtained or made;
c. it shall comply with its obligations herein; and d. The Advertiser/ Company shall be responsible and shall indemnify
STELLAR fully for and against any liability, loss or damage arising out of or in connection with or related to the advertisements (or the subject matter or content thereof).
14 TERMINATION
14.1 If at any time: a. The Advertiser/ Company fails to make payment in accordance
with Clause 7 (Payment); or b. any Authority shall lawfully withdraw, or refuse to renew any
consent previously given, or shall require STELLAR to remove any advertisements; or
c. the Advertiser/ Company or STELLAR shall become bankrupt or go into liquidation proceedings or the Advertiser/ Company or STELLAR is presumed insolvent; or
d. a receiver shall be appointed of the whole or any part of STELLAR’s or the Advertiser/ Company’s undertakings; or
e. any form of execution of distress is threatened, levied or issued against the OptiMAX Truck or any of Advertiser/ Company’s assets (and if levied or issued, the same is not withdrawal or discharged within seven (7) days;
f. STELLAR or the Advertiser/ Company breaches its obligation(s) under this Agreement which breach is incapable of remedy; or
g. STELLAR or the Advertiser/ Company breaches any of these terms and conditions and fails / neglects or refuses to remedy the breach within ten (10) days of a written request by the non-breaching party (“Innocent Party”) to remedy the same;or
h. Advertiser/ Company shall have offered or given or agreed to give to any person any gift or consideration of any kind as an inducement or reward for doing or forbearing to be or for having done or forborne to do any action in relation to the obtaining or execution of this Agreement with STELLAR or for showing or forbearing to show favour or disfavour to any person in relation to this Agreement or any other contract(s) with STELLAR, or if the like acts shall have been done by any person employed by Advertiser/ Company or acting on his behalf (whether with or without the knowledge of Advertiser/ Company), or if in relation to this Agreement or any other contract(s) with STELLAR, Advertiser/ Company or any person employed by him or acting on his behalf
shall have committed any offence under the Penal Code (Cap. 224) of the Prevention of Corruption Act (Cap. 241) or shall have abetted or attempted to commit such an offence or shall have given any fee or reward the receipt of which is an offence under the said Acts,
then the innocent party shall be entitled to terminate the Agreement forthwith in whole or in part by notice in writing without incurring any responsibility or liability on the part of the Innocent Party and without prejudice to the Innocent Party’s rights to recover whatever sums of money that is due and owing to the Innocent Party or any other rights that it may be entitled to hereunder, at law or in equity.
14.2 All accrued rights or liabilities of the Parties and any provision which is expressly or by implication intended to come into or continue in force on or after such termination shall not be affected.
14.3 In the event that the land in the vicinity of the MRT Station and/or the MRT Station or parts thereof is developed, redeveloped, renovated, retrofitted or upgraded, STELLAR shall be entitled to:
a. relocate the Advertising Materials to another part of the MRT Station as STELLAR in its sole discretion shall decide, with prior notification to the Advertiser/ Company;
b. delay the display of the Advertising Materials for such a period as jointly determined by STELLAR and Advertiser/ Company; and/or
c. terminate this Agreement by giving the Advertiser/ Company at least seven (7) days’ notice in writing to that effect. STELLAR shall refund all unutilized monies paid by Advertiser/ Company under this Agreement in such an event.
Collection Of Advertising Materials After The Expiry Or Termination Of This Agreement
14.4 The Advertiser/ Company shall collect all Advertising Materials supplied to STELLAR within fourteen (14) days from the expiry of the Contract Period or date of termination of this Agreement, whichever is earlier. In the event of late collection or non-collection of such Advertising Materials, STELLAR shall:
a. not be liable to return them after they have been displayed; and b. be entitled to destroy or dispose of them in any manner as it
deems fit without any liability whatsoever.
15. GENERAL PROVISIONS a. NOTICES Any notice given hereunder may be delivered or sent by hand or by
post or by email or facsimile transmission and shall be deemed to be served if:
i. sent by hand: at the time of delivery. ii. sent by post to the address of the party to be served as
specified on the Order or such other address as may be notified in writing from time to time: 48 hours after posting.
iii. sent by email to the email address of the party to be served as specified on the Order or such other email address as may be notified in writing from time to time: at the time of transmission provided for in the confirmation of delivery provided that a copy is sent by hand or post.
iv. Sent by facsimile transmission: the time stated in the confirmation of transmission receipt.
b. FORCE MAJEURE STELLAR shall not be obliged to perform any of its obligations
under this Agreement and/or be deemed to be in breach of this Agreement by reason of its failure to perform its obligations due to any cause or causes beyond its control (an event of “Force Majeure”). Without prejudice to the generality of the foregoing, the following shall be regarded as such causes: (i) acts of God, lighting, floods, fire, explosion, tempest or accident; (ii) nationalisation, expropriation, acts of war, terrorism, civil interest, riots, strikes or nuclear fission; and; (iii) any other circumstances beyond the control of the quality workshop including without limitation, outbreak of epidemics and infectious diseases such as severe acute respiratory syndrome, bird flu, plagues, quarantine restrictions.
c. ASSIGNMENT The Advertiser/ Company shall not assign his rights and obligations
in whole or in part under this Agreement without the prior written consent of STELLAR. The Advertiser/ Company agrees and accepts that STELLAR shall be entitled to assign its rights and obligations in whole or in part under this Agreement without requiring the Advertiser/ Company’s consent.
d. RENEWAL STELLAR may give priority to any Orders which are bookings
for renewal of existing advertisements made by the Advertiser/ Company in writing received at least four (4) weeks before the expiry of the Contract Period. For the avoidance of doubt, the Advertiser/ Company accepts and agrees that in any event, such renewals are not guaranteed by STELLAR.
e. SEVERANCE The various clauses and sub-clauses of this Agreement are
severable and if any provision is held to be invalid or unenforceable by any court of competent jurisdiction then such invalidity or unenforceability shall not affect the remaining provisions of this Agreement which shall remain in full forc

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