One of Singapore’s Largest 201210_SMRT... · 2020. 12. 11. · 2 3 SMRT MEDIA W CONNECT, ACTIVATE N REACH SS With close to 100 stations and 2,200 billboards all over the island,

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With close to 100 stations and 2,200 billboards all over the island, we are definitely Singapore’s largest out-of-home marketing and advertising network.

From digital screens and interactive ads in our stations, to ads carried around Singapore by our buses and taxis, or even vast on-site campaigns and installations, we have the perfect platform for you to connect, activate and reach the millions using our network daily.

Speak to us, and let us provide you with unparalleled visibility to deliver your message and brand to large captive audiences.

One of Singapore’s LargestDigital and OOH Media Company

*Source: Marketing Magazine 2012, 2013 & 2014

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21.1 million riders weekly • 296 trains • 105 stations • 1,450 buses • 3,380 taxis • 2,500 digital screens2,297 billboards • 147 event spaces • 5 mobile advertising trucks • 6 outdoor digital billboards

20 hot food vending machines

CONNECT ACTIVATE REACH

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SMRT

MED

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OVER

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MAP

DIGITALiViewSMRT 8iPlasma 9Vending Machine 10STARis Screens 11In-Taxi Screen 11Media Hub @Orchard 12Indoor iBillboard Raffles Place Station 13Outdoor iBillboard The Heeren (Orchard) 14Wisma Atria (Orchard) 15Bugis Junction 16Bugis+ 17Wilkie Edge 18PLQ Mall 19

TRAINSConcept Trains 20Window Stickers 22In-train Panels 23Train Hangers 23

STATIONSConcourse / Platform Concepts 22Platform Screen Doors (PSD) 26Wallscapes 28Showcases 29Faregates 30Pillars 31Escalator Ambient 32Escalator Sides 34Stair Risers 35Travelator Sides 35Benches 36Floor Stickers 37Beams 37

BILLBOARDS4 Sheets 384 Sheet Networks 386 Sheets 4012 Sheets 41Bulkheads 42Escalator Crown Networks 42Concourse Lightboxes 43 Large Format Lightboxes 43

ROADSBuses 44 Bus Interchange Banners 44Bus Hangers 45Taxis 45

EVENTSOptiMax 46

MALL ASSETSPLQ Mall Non-illuminated (West) 48Illuminated (North) 49Static billboards (East) 50Travellator Panel Ads 51Escalator Panel Ads (in-mall), B2 – L4 52Event Space 54 Testimonials 55 Guidelines for Advertising 62Terms & Conditions 63

CONTENT

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iViewSMRT

Note:• Min ad period: 2 weeks• *Only applicable for 10am - 12nn, 3pm - 5pm and 8pm - 12mn slots• Operates 18 hours daily• Max 12 advertisers, based on a 30 sec slot, on 200 iViewSMRT units• Train information and news scrollers are permanent

Full Day 6am - 12mn($ per week)

Morning Travel Peak6am - 10am($ per week)

Lunch Travel Peak12nn - 3pm($ per week)

Evening Travel Peak5pm - 8pm($ per week)

Leisure Hour 10am - 12mn*($ per week)

Frequency 252,000spots / week

56,000 spots / week

42,000 spots / week

42,000 spots / week

112,000spots / week

5 sec 1,400 592 417 522 623

15 sec 4,000 1,690 1,190 1,490 1,780

30 sec 7,200 3,060 2,160 2,700 3,240

60 sec 13,000 5,500 3,890 4,860 5,830

Specification - Full Screen (px)

1,080 x 1,216

Format jpeg, avi, mov, mpg, wmv, ogg

iPLASMATVC Weekly Rate ($ per slot)

15 sec 6,500

30 sec 13,000

Frequency 936 spots/week

Aspect Ratio 16:9

Format (video) avi, mov, mpg, wmv, ogg

Screen Size (mm) H520 x W920

Plasma TV Size (mm) H720 x W1,150

Estimated Production Cost $120 per piece

Frame Wrap Weekly Rate ($ per station)

Premium Cosmo Lifestyle Hubs

Main Line 2,300 1,870 1,400 1,000

Circle Line 1,200 1,000 700Note:• Min ad period: 2 weeks• Operates 18 hours daily• Max 6 advertisers, based on a 30 sec slot,

on 368 iPlasma units• Sticker schemes are subject to approval from authorities• All production of stickers to be undertaken by SMRT Media• Production costs will be provided upon request

StationsPremium Main Line City Hall, Jurong East, Orchard, Raffles Place

Cosmo Main Line Ang Mo Kio, Bedok, Bishan, Boon Lay, Bugis, Clementi, Dhoby Ghaut, Somerset, Tampines, Tanjong Pagar, Toa Payoh, Woodlands, Yishun

Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Promenade, Serangoon

Lifestyle Main Line Admiralty, Choa Chu Kang, Novena, Outram Park, Pasir Ris, Paya Lebar, Sembawang, Tiong Bahru

Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Stadium, Tai Seng

Hubs Main Line Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Canberra, Changi Airport, Chinese Garden, Commonwealth, Dover, Eunos, Expo, Gul Circle, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marina South Pier, Marsiling, Newton, Pioneer, Queenstown, Redhill, Simei, Tanah Merah, Tuas Crescent, Tuas Link, Tuas West Road, Yew Tee, Yio Chu Kang

Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, Pasir Panjang, Telok Blangah

DIGITAL

DIGITAL

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Note:• Min ad period: 2 weeks

Note:• Min ad period: 4 weeks

STARis Screens

In-Taxi Screen

DIG

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DIGITAL

DIGITAL

Specification (px) 1,366 x 768

Format (video) MP4 format (MPEG 4), H264 Codec (Strictly only this format)

Specification (px) 1280 px (w) x 750 px (h)

Format (video) JPEG or JPG forstatic, MP4 for video

Full Day: 7am - 11pm($ per week)

Frequency 20 Main Line Trains (960 screens) per week

5 sec 800

10 sec 1,200

15 sec 1,800

24 Hours (Daily Operation)($ per week)

Frequency 20,160 Spots / week

30 sec 300

Media Buy Weekly Rate ($)

Plasma Frame Wrap 140

TVC (30 sec) 300

Vending Machines DIGITAL

Normal Operation During Dispensing of Hot Food

Screen Size 27 Inch 18 Inch

Panel Type Touch Touch

Effective Display Area (cm) 57 x 33 40 x 22

Specification (px) 1,920 x 1,080 1,920 x 1,080

Format mp4, jpg, avi, mov, wmv mp4, jpg, avi, mov, wmv

Static ads Media Cost($ per week)

10 sec 750

Additional Media Cost ($ per booking)

Video 1,500

Lead Generation 750

Geo-targeting $1.50 per taxi that enter 1km of the selected location

SMS Services 750

Day Parting 1,500

Note:• Min ad period: 4 weeks• Price is based on 100 taxis only

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Slot Buy (30 sec) Weekly Rate ($)

1 iBillboard 5,000

2 iBillboards 8,000

Frequency per iBillboard 3,024 spots/week

Full Buy Out Weekly Rate ($)

1 iBillboard 20,000

2 iBillboards 35,000

Frequency per iBillboard 15,120 spots/week

Specification (px) 896 x 560

Aspect Ratio 16:10


Format (static image) jpeg

Note:• Min ad period: 4 weeks• Max 5 advertisers, based on a 30 sec slot

• Operates 18 hours daily• Sticker schemes are subject to approval from authorities• All production of stickers to be undertaken by SMRT Media• Production costs will be provided upon request

Weekly Rate ($)

Exclusive Concept Linkway (incl Sticker Wall)

28,000*

Resolution W x H (px)

AspectRatio

Display Size W x H (m)

LED Screen

3960 x 480 8.25:1 15.84 x 1.92

Note:• Min ad period: 4 weeks• Operates 18 hours daily• Sticker schemes are subject to approval from authorities• All production of stickers to be undertaken by SMRT Media• Production costs will be provided upon request

iBILLBOARDS @ RAFFLES

MEDIA HUB @ ORCHARD

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DIGITAL

DIGITAL (INDOOR)

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OON Screens @ The Heeren (Orchard)

Day Part Pricing Full Day(Weekdays & Weekends 8am-11pm)

Morning Commuter (Weekdays 8-11am)

Evening Commuter (Weekdays 5-8pm)

Shopper (Weekdays 11am-5pm)

Shopper (Weekends 11am-5pm)

Nightlife (Weekdays & Weekends 8-11pm)

Takeover (Hourly full buy out)

15 hours / day

3 hours / day

3 hours / day

6 hours / day

6 hours / day

3 hours / day

Per hour

30 sec 1 day 1,320 400 400 450 950 300 3,500

3 days 3,940 1,190 1,190 2,210 - 880

5 days 6,560 1,980 1,980 3,680 - 1,450

7 days 9,188 - - - - 2,030

15 sec 1 day 840 250 250 560 570 180

3 days 2,420 720 720 1,330 - 530

5 days 3,990 1,190 1,190 2,210 - 880

7 days 5,570 - - - - 1,220

10 sec 1 day 530 160 160 300 380 120

3 days 1,580 480 480 890 - 350

5 days 2,630 790 790 1,480 - 580

7 days 3,680 - - - - 810

5 sec 1 day 330 100 100 190 240 80

3 days 990 300 300 560 - 230

5 days 1,640 500 500 930 - 360

7 days 2,300 - - - - 510

DIGITAL (OUTDOOR)

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OON Screens @ Wisma Atria (Orchard)

Note:• Min ad period: 4 weeks• Operates 18 hours daily






Shopper (Weekends 12-8pm)



15 hours / day

3 hours / day

3 hours / day

8 hours / day

8 hours / day

3 hours / day

Per hour

30 sec 1 day 1,000 300 300 750 960 220 2,670

3 days 3,000 900 900 2,240 - 660

5 days 5,000 1,500 1,500 3,730 - 1,100

7 days 7,000 - - - - 1,540

15 sec 1 day 600 180 180 450 580 130

3 days 1,800 540 540 1,340 - 400

5 days 3,000 900 900 2,240 - 660

7 days 4,200 - - - - 920

10 sec 1 day 400 120 120 300 380 90

3 days 1,200 360 360 900 - 260

5 days 2,000 600 600 1,490 - 440

7 days 2,800 - - - - 620

5 sec 1 day 250 80 80 190 240 60

3 days 750 230 230 560 - 170

5 days 1,250 380 380 930 - 280

7 days 1,750 - - - - 390

DIGITAL (OUTDOOR)

Specification - Full Screen (px) 1092 (w) x 614 (h)




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IGIT

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OON Screens @ Bugis Junction








15 hours / day

3 hours / day

3 hours / day

8 hours / day

8 hours / day

3 hours / day

Per hour

30 sec 1 day 790 240 240 590 750 170 2,100

3 days 2,360 710 710 1,760 - 520

5 days 3,930 1,180 1,180 2,930 - 860

7 days 5,500 - - - - 1,210

15 sec 1 day 470 140 140 350 450 100

3 days 1,410 420 420 1,060 - 310

5 days 2,360 710 710 1,760 - 520

7 days 3,300 - - - - 730

10 sec 1 day 310 90 90 230 300 70

3 days 940 280 280 700 - 210

5 days 1,570 470 470 1,170 - 350

7 days 2,200 - - - - 480

5 sec 1 day 200 60 60 150 190 40

3 days 590 180 180 440 - 130

5 days 980 290 290 730 - 220

7 days 1,380 - - - - 300

DIGITAL (OUTDOOR)

OON Screens @ Bugis+








15 hours / day

3 hours / day

3 hours / day

8 hours / day

8 hours / day

3 hours / day

Per hour

30 sec 1 day 710 210 210 530 690 160 1,900

3 days 2,140 640 640 1,600 - 470

5 days 3,570 1,070 1,070 2,670 - 790

7 days 5,000 - - - - 1,100

15 sec 1 day 430 130 130 320 410 90

3 days 1,290 390 390 960 - 280

5 days 2,140 640 640 1,600 - 470

7 days 3,000 - - - - 660

10 sec 1 day 290 90 90 210 270 60

3 days 860 260 260 640 - 190

5 days 1,430 430 430 1,070 - 310

7 days 2,000 - - - - 440

5 sec 1 day 180 50 50 130 170 40

3 days 540 160 160 400 - 120

5 days 890 270 270 670 - 200

7 days 1,250 - - - - 280

DIGITAL (OUTDOOR)



Specification - Full Screen (px) 1,024 (w) x 640 (h)


Specification - Full Screen (px) 1,280 (w) x 960 (h)


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OON Screens @ Wilkie Edge








15 hours / day

3 hours / day

3 hours / day

8 hours / day

8 hours / day

3 hours / day

Per hour

30 sec 1 day 710 210 210 530 690 160 1,900

3 days 2,140 640 640 1,600 - 470

5 days 3,570 1,070 1,070 2,670 - 790

7 days 5,000 - - - - 1,100

15 sec 1 day 430 130 130 320 410 90

3 days 1,290 390 390 960 - 280

5 days 2,140 640 640 1,600 - 470

7 days 3,000 - - - - 660

10 sec 1 day 290 90 90 210 270 60

3 days 860 260 260 640 - 190

5 days 1,430 430 430 1,070 - 310

7 days 2,000 - - - - 440

5 sec 1 day 180 50 50 130 170 40

3 days 540 160 160 400 - 120

5 days 890 270 270 670 - 200

7 days 1,250 - - - - 280

DIGITAL (OUTDOOR)

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OON Screens @ PLQ Mall

Day Part Pricing

Full Day(Weekdays & Weekends 8am-11pm)



Shopper Shopper evening(Weekends 5pm - 8pm)

Nightlife(Weekdays & Weekends 8pm - 11pm)

Takeover (Full buy out) (Weekdays

10am-6pm)(Weekends 12-8pm)

15 hours / day

3 hours / day

3 hours / day

8 hours / day

8 hours / day

3 hours / day

3 hours / day Per hour

30 sec

1 day $500 $150 $150 $380 $480 $200 $110 $1,400

3 days $1,500 $450 $450 $1,120 - - $330

5 days $2,500 $750 $750 $1,870 - - $550

7 days $3,500 - - - - - $770

15 sec

1 day $300 $90 $90 $230 $290 $120 $70

3 days $900 $270 $270 $670 - - $200

5 days $1,500 $450 $450 $1,120 - - $330

7 days $2,100 - - - - - $460

10 sec

1 day $200 $60 $60 $150 $190 $80 $50

3 days $600 $180 $180 $450 - - $130

5 days $1,000 $300 $300 $750 - - $220

7 days $1,400 - - - - - $310

5 sec

1 day $130 $40 $40 $100 $120 $50 $30

3 days $380 $120 $120 $280 - - $90

5 days $630 $190 $190 $470 - - $140

7 days $880 - - - - - $200

DIGITAL (OUTDOOR)







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CONCEPT TRAINS

Main Line Trains Weekly Rate ($ per train)

Interior 8,000

Circle Line Trains Weekly Rate ($ per train)

Interior 5,000

Note:• Min ad period: 4 weeks• Size and quantity vary by design• Site measurements are required• Sticker schemes are subject to approval from authorities• All production to be undertaken by SMRT Media• Production costs will be provided upon request

TRA

INS

TRAINS

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WINDOW STICKERS

No. of Windows per Train Weekly Rate ($ per train)

Main Line Trains 72 (single side print) 5,500*

Circle Line Trains 34 (single side print) 2,600

Note:• Min ad period: 4 weeks• Maximum 25% coverage per window• Size and quantity vary by design• Sticker schemes are subject to approval from authorities• All production to be undertaken by SMRT Media• Production costs will be provided upon request

IN-TRAIN PANELS

TRAIN HANGERS

No. of Panels Weekly Rate ($)

Window Network (across train network)

Main Line1 300 4,900* (per network)

Circle Line2 30 950 (per network)

Main Line + Circle Line3 150 2,700 (per network)

Main Line + Circle Line4 Plus 210 3,600 (per network)

Whole Train (per train) Main Line 54 1,200* (per train)

Circle Line 34 1,100 (per train)

Note:• Min ad period: 4 weeks• All production to be undertaken by SMRT Media• Production costs will be provided upon request• 1300 panels across 50 Main Line trains• 230 panels across 10 Circle Line trains• 3120 panels across 20 Main Line trains and 30 panels across 10 Circle Line trains • 4180 panels across 30 Main Line trains and 30 panels across 10 Circle Line trains

Whole Train Rate ($ per distribution)

20,000 hangers across 5 trains per distribution

8,000 Note:• Min ad period: 4 weeks• Includes production cost for 1 design only

TRAINS

TRAINS

TRAINS

TRA

INS

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Weekly Rate ($ per concourse / platform per station)


Main Line 17,000* 11,000 8,000 6,000

Circle Line 7,000 5,600 4,200

CONCOURSE /PLATFORM CONCEPTS

Note:• Min ad period: 4 weeks• Size and quantity vary by stations • Site measurements are required • Sticker schemes are subject to approval from authorities• All production to be undertaken by SMRT Media• Production rates will be provided upon request






Hubs Main Line Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marina South Pier, Marsiling, Newton, Pioneer, Queenstown, Redhill, Simei, Tanah Merah, Yew Tee, Yio Chu Kang


STAT

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STATIONS

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PLATFORM SCREEN DOORS (PSD) STATIONS

Weekly Rate ($ per station)

Premium Cosmo Lifestyle Hub

Main Line 24,100* 16,600* 10,300* 7,700*600 WINKs # 480 WINKs # 480 WINKs # 480 WINKs #

PSD+ includes: 1 week of WINK+ scans at corresponding station PSD

Banner ad & logo exposure on app

Circle Line 8,400* 6,800* 5,300*PSD+ includes: 300 WINKs # 300 WINKs # 300 WINKs #

1 week of WINK+ scans at corresponding station PSD

Banner ad & logo exposure on app

Note:• PSD+ includes WINK+ in-app pop-up banners for QR codes

at corresponding station Platform Screen Doors• #Maximum 1 week or when WINKs are fully redeemed• Min ad period: 4 weeks• *Half height Platform Screen Doors• Size and quantity vary by stations• Sticker schemes are subject to approval from authorities• All production to be undertaken by SMRT Media• Production costs will be provided upon request• ^Landscape bottom strips only

Pop UpBanner Ad

In-AppBanners

StationsPremium Main Line City Hall, Jurong East*, Orchard, Raffles Place

Cosmo Main Line Ang Mo Kio*, Bedok*, Bishan, Boon Lay*, Bugis, Clementi*, Dhoby Ghaut, Somerset, Tampines*, Tanjong Pagar, Toa Payoh, Woodlands*, Yishun*

Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut^, Esplanade, HarbourFront^, Holland Village, Promenade, Serangoon

Lifestyle Main Line Admiralty*, Choa Chu Kang*, Novena, Outram Park, Pasir Ris*, Paya Lebar*, Sembawang*, Tiong Bahru

Circle Line Buona Vista, Kent Ridge, Paya Lebar^, Stadium^, Tai Seng

Hubs Main Line Aljunied*, Braddell, Bukit Batok*, Bukit Gombak*, Buona Vista*, Canberra, Changi Airport, Chinese Garden*, Commonwealth*, Dover*, Eunos*, Expo*, Gul Circle*, Joo Koon*, Kallang*, Kembangan*, Khatib*, Kranji*, Lakeside*, Lavender, Marina Bay, Marina South Pier, Marsiling*, Newton, Pioneer*, Queenstown*, Redhill*, Simei*, Tanah Merah*, Tuas Crescent*, Tuas Link*, Tuas West Road*, Yew Tee*, Yio Chu Kang*

Circle Line Bartley^, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park,Lorong Chuan, MacPherson, Marina Bay^, Marymount, Mountbatten, Nicoll Highway, one-north^, Pasir Panjang, Telok Blangah

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WALLSCAPESSTATIONS

For enquiries on other Wallscapes, please contact our sales team. Email: [email protected]: 6331 1383

Stations Weekly Rate ($ per wall)

Premium Orchard1 11,500

Raffles Place2 13,800

Note:• Min ad period: 4 weeks• Size and quantity vary by stations• Site measurements are required• Sticker schemes are subject to approval from authorities• All production to be undertaken by SMRT Media• Production costs will be provided upon request • 1 Wall 4 + 4 units of 6 Sheets• 2 Linkway Wall + 5 units of Large Format Lightbox

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SHOWCASES @ ORCHARD

Note:• Min ad period: 4 weeks• Sticker schemes and display items are subject to approval from authorities• All production of stickers to be undertaken by SMRT Media• Production costs will be provided upon request

Specification for Screen (px)

Aspect Ratio 16:9


Format (static image) jpeg

Weekly Rate ($)

Showcase 1 11,500

Showcase 2 (includes showcase TV screen)

11,500

STATIONS

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FAREGATES



Main Line 4,030 3,300 2,500 1,800

Circle Line 2,100 1,800 1,300








Note:• Min ad period: 4 weeks• Size and quantity vary by stations • Site measurements are required • Sticker schemes are subject to approval from authorities• All production to be undertaken by SMRT Media• Production costs will be provided upon request

STATIONS

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PILLARSWeekly Rate ($ per zone)


Main Line 11,000* 7,480 5,600 4,000

Circle Line 4,750 3,950 2,800








Note:• Min ad period: 4 weeks• Size and quantity vary by stations• Site measurements are required• Sticker schemes are subject to approval from authorities• All production to be undertaken by SMRT Media• Production costs will be provided upon request

STATIONS

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ESCALATOR AMBIENTFor enquiries on other Escalator Ambient, please contact our sales team. Email: [email protected]: 6331 1383

STATIONSStations Weekly Rate ($ per wall)

Premium City Hall1 11,500

Orchard 5,750

Raffles Place2 8,000

Note:• Min ad period: 4 weeks• Size and quantity vary by stations• Site measurements are required• Sticker schemes are subject to approval from authorities• All production to be undertaken by SMRT Media• Production costs will be provided upon request • 1 Escalator Wall + Planter• 2 Escalator Wall + Crown

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ESCALATOR SIDES

Weekly Rate ($ per escalator per station)


Main Line 3,000 1,210 900 700

Circle Line 770 650 450









TRAVELATORSIDES

Weekly Rate ($ per flight of stairs per station)


Main Line 3,000 2,500 1,800 1,300

Circle Line 1,600 1,300 900


Weekly Rate ($ per travelator per station)

Cosmo Lifestyle Hubs

Circle Line 2,500

StationsCosmo Circle Line Serangoon








STATIONS STATIONS

STAIR RISERS

STATIONS


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BENCHES

Note:• Min ad period: 4 weeks• Size and quantity vary by stations • Site measurements are required• Sticker schemes are subject to approval from authorities• All production to be undertaken by SMRT Media• Production costs will be provided upon request



Main Line 4,600 3,740 2,800 2,000





FLOOR STICKERS

Weekly Rate ($ per concourse / platform per station)


Main Line 8,050 6,600 5,000 3,500

Circle Line 4,200 3,500 2,500

StationsPremium Main Line City Hall, Orchard, Raffles Place, Jurong East

Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Somerset, Tampines, Tanjong Pagar, Woodlands

Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Promenade, Stadium

Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Pasir Ris, Toa Payoh, Yishun

Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon


Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, Pasir Panjang, Tai Seng, Telok Blangah


BEAMS

StationsPremium Main Line Jurong East

Cosmo Main Line Ang Mo Kio, Bedok, Clementi, Boon Lay, Tampines, Toa Payoh, Woodlands, Yishun

Circle Line Bayfront

Lifestyle Main Line Admiralty, Novena, Pasir Ris, Paya Lebar

Circle Line Buona Vista, Kent Ridge

Hubs Main Line Aljunied, Buona Vista, Changi Airport, Commonwealth, Dover, Eunos, Expo, Kallang, Kembangan, Khatib, Kranji, Queenstown, Simei, Tanah Merah, Yew Tee, Yio Chu Kang


Weekly Rate ($ per side per station)


Main Line 1,500 1,000 800 600

Circle Line 640 550

STATIONS STATIONS

STATIONS

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BILLBOARDS

BILLBOARDS

4 SHEETS

4 SHEET NETWORKS

Weekly Rate ($ per poster per station)


Main Line 440 390 300 250


LRT 100

Material Size (mm) H1,530 x W1,010

Display Size (mm) H1,500 x W990



Display Size (mm) H1,500 x W990

Estimated Production Cost 105 panels - $3,200

55 panels - $1,800

20 panels - $1,000

No. of Panels

Weekly Rate ($ per network)

Broadcast Network1 105 13,700

Shopping & Entertainment Network2

55 8,300

PMET Network2 20 4,000

Youth Network2 20 3,600

StationsPremium Main Line City Hall, Jurong East, Raffles Place

Cosmo Main Line Ang Mo Kio, Bedok, Boon Lay, Bugis, Clementi, Dhoby Ghaut, Somerset, Tampines, Tanjong Pagar, Toa Payoh, Woodlands, Yishun

Circle Line Bras Basah, Esplanade, Holland Village, Serangoon

Lifestyle Main Line Admiralty, Choa Chu Kang, Novena, Pasir Ris, Paya Lebar, Sembawang, Tiong Bahru

Circle Line Buona Vista, Kent Ridge, Paya Lebar

Hubs Main Line Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marsiling, Newton, Pioneer, Queenstown, Redhill, Simei, Tanah Merah, Yew Tee, Yio Chu Kang

Circle Line Botanic Gardens, Haw Par Villa, Labrador Park, Lorong Chuan, Marymount, Pasir Panjang, Telok Blangah

LRT Bangkit, Bukit Panjang, Choa Chu Kang, Fajar, Jelapang, Keat Hong, Pending, Petir, Phoenix, Segar, Senja, South View, Teck Whye, Ten Mile Junction

StationsBroadcast Network 90 panels across Main Line stations, 10 panels across Circle Line stations and

5 panels across LRT stations

Shopping & Entertainment Network

50 panels across Main Line stations and 5 panels across Circle Line stations

Ang Mo Kio, Bedok, Boon Lay, Bugis, Bukit Batok, Buona Vista, Choa Chu Kang, City Hall, Clementi, Dhoby Ghaut, Expo, Jurong East, Kallang, Novena, Pasir Ris, Sembawang, Serangoon, Simei, Somerset, Tampines, Tiong Bahru, Woodlands, Yew Tee, Yishun

PMET Network Bras Basah, Buona Vista, Bugis, City Hall, Dhoby Ghaut, Esplanade, Expo, Jurong East, Kent Ridge, Lavender, Lorong Chuan, Marina Bay, Newton, Novena, Raffles Place, Tampines, Tanjong Pagar, Tiong Bahru

Youth Network Ang Mo Kio, Bedok, Boon Lay, Bras Basah, Bugis, Buona Vista, City Hall, Choa Chu Kang, Clementi, Dhoby Ghaut, Dover, Jurong East, Kent Ridge, Pasir Ris, Somerset, Tampines, Woodlands, Yew Tee, Yio Chu Kang, Yishun

BILLBOARDS

Note:• Min ad period: 13 weeks• All production to be undertaken by SMRT Media

Note:• Min ad period: 2 weeks• 1 Max 2 panels per station• 2 Min 1 panel per station• All production to be undertaken by SMRT Media

Rate does not include Sticker WallRate does not include Sticker Wall

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6 SHEETSStatic Panels



Main Line 880 730 550 420



Display Size (mm) H1,715 x W1,145


Stations (static panels)Premium Main Line Orchard, Jurong East

Cosmo Main Line Tampines, Tanjong Pagar, Toa Payoh, Woodlands, Yishun

Circle Line Esplanade

Lifestyle Main Line Pasir Ris

Static Panels



Main Line 830 660 500


12 SHEETS

Stations (static panels)Premium Main Line Jurong East

Cosmo Main Line Boon Lay, Bugis, Dhoby Ghaut, Tampines, Tanjong Pagar

Circle Line Bishan, Bras Basah, Dhoby Ghaut, Esplanade, Promenade

Lifestyle Main Line Choa Chu Kang

Circle Line Paya Lebar, Stadium, Tai Seng

Hubs Circle Line Dakota, MacPherson, Mountbatten


Display Size (mm) H1,450 x W2,970



BILLBOARDS BILLBOARDS

BILLBOARDS

Rate does not include Sticker Wall


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Note:• Min ad period: 13 weeks• All production to be undertaken by

SMRT Media


ESCALATOR CROWN NETWORKS

BULKHEADS

Weekly Rate ($ per network per station)


Main Line 900 500

StationsCosmo Main Line Tampines

Hubs Main Line Pasir Ris, Tiong Bahru

Material Size (mm) H735 x W485

Display Size (mm) H720 x W470

No. of Panels 10 panels per network

Estimated Production Cost

$240 per network of 10 pieces



Main Line 660



Main Line 2,200 1,870

Stations

Premium Main Line Raffles Place

LARGE FORMAT LIGHTBOXES

Estimated Production Cost

$180 per piece

Panel No. Material SizeH x W (mm)

Display Size H x W (mm)

1, 2, 11, 12 1,366 x 1,950 1,351 x 1,890

3, 4, 9, 10 1,366 x 2,075 1,351 x 1,990

5, 6, 7, 8 1,366 x 2,050 1,351 x 1,990


Stations Panel No.

Material Size H x W (mm)

Display Size H x W (mm)

Premium Raffles Place 1 - 5 1,655 x 5,730 1,595 x 5,680

6 - 7 1,680 x 5,800 1,605 x 5,680

8 1,655 x 4,340 1,615 x 4,250

Cosmo Somerset 1 - 12 1,678 x 5,730 1,608 x 5,680

Tampines 1 - 24 1,750 x 5,620 1,608 x 5,580

Tanjong Pagar 1 - 5 1,678 x 5,730 1,608 x 5,680

CONCOURSE LIGHTBOXES

Note:• Min ad period: 13 weeks • All production to be undertaken by SMRT Media

BILLBOARDS

BILLBOARDS

BILLBOARDS

BILLBOARDS

BILLBOARDS

Stations Panel No. Weekly Rate ($ per poster)

Premium City Hall 1 1,600

Orchard 1 1,200

2, 3 2,000

Raffles Place 1, 4 1,600

2, 3, 5, 6 1,200

Jurong East 1 2,300

2, 3, 4, 5 1,200Note:• Min ad period: 13 weeks• All production to be undertaken by SMRT MediaEstimated Production Cost Vary by size of panel

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Type Weekly Rate ($ per bus)

Premium Cosmo Lifestyle Estimated Production Cost ($ per bus)

Double Wrap 1,800 1,600 1,100 3,400

Single Wrap 700 600 525 1,650

Full Rear Panel 150 (Single & Bendy) 400

In-bus Panel $40 per bus $50 per panel


BUS INTERCHANGE BANNERSInterchanges Banner No. Weekly Rate

($ per banner)

Bukit Panjang 1, 2 625

Choa Chu Kang 1, 2, 3 625

Woodlands 1, 2, 3, 4, 5 625

Note:• Min ad period: 4 weeks• Size vary by banner• Site measurements are required• Banner schemes are subject to approval from authorities• All production to be undertaken by SMRT Media• Production costs will be provided upon request

BUS HANGERS

Whole Bus Rate ($ per distribution)

20,000 hangers across 10 buses per distribution

7,000 Note:• Min ad period: 4 weeks• Includes production cost for 1 design only

TAXISTaxi Type Weekly Rate

($ per taxi)

Taxi Wholly Painted Taxi

100

Note:• Min ad period: 12 weeks• Min quantity: 50 taxis• Includes production costs

BUSESROADS

ROADS

ROADS

ROADS

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SEV

ENTS

Rental Weekly Rate ($)

4 weeks 17,000

Media Buy Rate ($)

OptiMAX Rental Cost (4 weeks) 22,400

Daily Activation Cost 1,500

*Subsequent Hourly cost 500

Estimated Production Cost 3,500 (Exterior Wrap)

Daily Activation Cost 1,500

*Subsequent Hourly Cost 500

Estimated Production Cost 3,200 (Exterior Wrap)

Note:• Operating hours are from 9am to 6pm (8 hours, 6 days per week)• *Operating hours after 6pm ar e subject to additional surcharge• Additional costs such as ERP, car park charges, parking charges or any other costs may apply• Additional costs such as venue changes, license fees or any o ther costs may apply• Venue space subject to availability• Final artwork and routes are subject to relevant authority’s approval

Note:• Operating hours are from 9am to 6pm (8 hours, 6 days per week)• *Operating hours after 6pm ar e subject to additional surcharge• Additional costs such as ERP, car park charges, parking charges or any other costs

may apply• Additional costs such as venue changes, license fees or any o ther costs may apply• Venue space subject to availability• Final artwork and routes are subject to relevant authority’s approval

OptiMax 24-feet trucks

OptiMax 18-feet trucks

EVENTS

EVENTS

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Note:• All plans are solely for reference purposes and subject to change.• Production cost: $10,000 per panel.


Non-illuminated (West) Illuminated (North)PLQ AD PLQ AD

S/N Technical Specifications & Dimensions Minimum BookingDuration

Quantity Media Rates (4 weeks)

Billboard 6 Material Size: W 5,510mm x H 6,390mm

Print Size: W 5,660mm x H 6,540mm

4 weeks 1 nos $3,400

Billboard 7 4 weeks 1 nos $3,400




Billboard 3 Material Size: W 7,670mm x H 4,770mm

Print Size: W 7,820mm x H 4,920mm

4 weeks 1 nos $7,000



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Note:• All plans are solely for reference purposes and subject to change.• Production cost: $3,400/ set. (B2 Carpark Lobby)• Production cost: $3,000/ set. (B1A Carpark Lobby)

Static Billboards (East) B2 & B1A Carpark LobbyPLQ AD PLQ AD



L1 W 5,570mm x H 3,870mm 4 weeks 1 nos $4,700

L2 W 5,720mm x H 4,020mm 4 weeks 1 nos $4,700



EACPB2-1 W 19,3500mm x H 635mm 4 weeks 1 set $1,200

EACPB1A-1 W16,200mm x H 635mm 4 weeks 1 set $1,200

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Note:• All plans are solely for reference purposes and subject to change.• Production cost: $4,800/ set.



EAB1.W W 12,320mm x H 765mm 4 weeks 1 set $1,600

EAB1.E W 12,320mm x H 765mm 4 weeks 1 set $1,600

B1, in-mallPLQ AD




EAB2-1 W 13,190mm x H 765mm 4 weeks 1 set $1,600

B2, in-mallPLQ AD




EAL2.W W 12,320mm x H 765mm 4 weeks 1 set $1,600

EAL2.E W 12,320mm x H 765mm 4 weeks 1 set $1,600

L2, in-mallPLQ AD




EAB1.E W 14,060mm x H 765mm 4 weeks 1 set $1,600

EAB1.W W 14,060mm x H 765mm 4 weeks 1 set $1,600

L1, in-mallPLQ AD





EAL3.E W 12,320mm x H 765mm 4 weeks 1 set $1,600

L3, in-mallPLQ AD





L4, in-mallPLQ AD

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Note:• Exclude production cost.

S/N Technical Specifications & Dimensions

Minimum BookingDuration

Quantity Media Rates (1 week)

PZL1 Event Engagement area: 26,000mm (L) x 20,000mm (W)

Event Setup Area:18,000mm (L) x 14,0000mm (W)

1 week 1 nos $18,000 (Year 1 special rate)

$24,000 (Year 2 onwards)

Event SpacePLQ AD

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We are very pleased with the results! SMRT stations and trains offer us multiple touch points, creating endless possibilities for us to reach out to our target audience. By strategically placing our communications in prominent spots where it can be easily viewed, our message has reached out to a sizeable portion of daily commuters. SMRT Media is proven to be effective in mass interaction and audience activation.

Janice CaiAccount ManagerAdbox Advertising Pte Ltd

“

“

ROYCE’TESTIMONIALS

Lillian WongMarketing ManagerSuper Coffee Corporation Pte Ltd

We were able to reach a large group of captive audiences with SMRT’s concept train, and reinforced our new brand message throughout their journeys. We received very positive feedback from the public about the Super Smile campaign in SMRT trains.

“ “SUPER COFFEE

TESTIMONIALS

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SMRT Media gave us the opportunity to create a synchronised advertising experience across their extensive train and road network. Their expertise and attention to details made outdoor advertising a confident solution for our brands. Outdoor advertising will continue to be an instrumental component of Silkpro’s future marketing and advertising plan, to help us achieve our goal of increasing brand and product awareness, and more. Moving forward, we will definitely choose SMRT Media as an effective platform for our integrated media plan.

“

“

SILKPROTESTIMONIALS

Lervinia SweeMarketing ManagerTohtonku (S) Pte Ltd

We launched the latest 2-in-1 Cough & Cold Relief on SMRT’s iBillboards @ Raffles, comprising two large format LED digital screens at Raffles Place MRT Station. This medium allowed us to highlight our fast action and non-drowsy formula in a dynamic and captivating way. The campaign successfully targeted professionals and executives, and raised both awareness and sales.

“

“

PANADOL TESTIMONIALS

May TanBrand ManagerGlaxoSmithKline Pte Ltd

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We are impressed that the linkway advertising space turned out to be more than just a static wall. It allowed us to engage consumers while generating hype for the sustenance phase of our Samsung GALAXY S4 With LTE campaign. The Orchard Media Hub Wall combined motion and sound to fully immerse commuters in the S4 experience. Through this and the busy linkway at Somerset, we were able to reach out to shoppers along the prime Orchard Road shopping belt effectively.

Irene NgVice President of MarketingSamsung Asia Pte Ltd

SAMSUNG TESTIMONIALS“

“We wanted an impactful way to inspire Singaporeans, and help them visualize what colours can do in beautifying their living spaces. SMRT’s train stations have some of the best platforms to portray interesting concepts and designs to engage consumers’ minds. We love how compelling transit advertising is, and are looking forward to greater partnerships.

“

“

DULUX TESTIMONIALS

Josephine LeeHead of Marketing, Singapore and New MarketsAkzo Nobel Paints Singapore Pte Ltd

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GUIDELINES FOR ADVERTISINGApproval of Artwork

1) One coloured copy of Final Artwork (FA) must be submitted to SMRT Commercial (SMRT COMM) for approval at least 3 weeks before the Display Commencement Date. SMRT COMM reserves the right to reject a FA which, in its opinion is objectionable, controversial, or likely to elicit negative feedback from the public, or for any other reasons.

Advertising Material 1) All advertising materials shall meet our

requirements. SMRT COMM reserves the right to reject any advertising materials that do not adhere to the requirements. All CD must be submitted to SMRT COMM at least 2 weeks before commencement date of the Display.

2) All artwork (including associated files and fonts used in the artwork) for posters shall be saved and delivered to SMRT COMM at least 3 weeks before commencement date to the display in the following format:

a) Output: CD-ROM or DVD-ROM b) Software used: Freehand MX, Illustrator CS,

Photoshop CS, Indesign CS. c) Scanned image should be CMYK and saved

as TIF (not compressed) or EPS format or PSD format.

d) Minimum image requirement: For bus, taxi and train exterior – min. 300 dpi on actual size For posters and other sticker schemes – min. 300 dpi on actual size

e) All files must be in layers format. f) Text and layout: preferably to be done in

Freehand software, converted to path. g) A copy of the visual in PDF low resolution

should be submitted in the CD.

3) For window sticker, the flip of the visual for the other side of the stickers facing the platform should be submitted.

4) SMRT COMM shall not be liable for any late-posting of the advertisement materials due to late delivery of FA. The charge for displaying them shall be calculated from the commencement of the Contract Period.

Collection of Advertisement Materials Advertiser shall collect all advertising materials within

14 days from the expiry of the Contract Period or date of termination of the Agreement, whichever is earlier. Posters that are not collected will be disposed accordingly.

TERMS & CONDITIONS1 INTERPRETATION In this Agreement, the following expressions shall have the following

meanings: 1.1 “Advertiser/Company” means the person (including a natural person,

partnership, body corporate or incorporate) who has entered into this Agreement with SMRTCOMM and shall include his successors in title and assigns where relevant.

1.2 “Advertising Materials” are the final product that are displayed on SMRTCOMM’s advertisement spaces.

1.3 “Advertising Rate” means such rate quoted by SMRTCOMM herein or otherwise for advertisement space.

1.4 “Applicable Laws” means any and all treaties, statutes, laws, by-laws, regulations, rules, orders, judgments, awards, injunctions, decisions, determinations or requirements made or issued by any Authority.

1.5 “Artwork” is the final artwork that the Advertiser/ Company provides to SMRTCOMM for purpose of the advertisement production.

1.6 “Authority” means the Singapore government or any entity exercising executive, legislative, judicial, regulatory or administrative functions of or pertaining to the Singapore government.

1.7 “Contract Amount” means the total aggregate value of the contract (exclusive of all applicable taxes). For the avoidance of doubt, any deductions made by SMRTCOMM pursuant to this Agreement or otherwise and/or additional payments made by the Advertiser/ Company pursuant to Clause 9.4(b) of this Agreement shall not go towards or in any way affect the computation of the total aggregate value unless the parties so consent in writing.

1.8 “Contract Period” means the period during which the advertisement is displayed or the period during which the OptiMAX Truck has been contracted for use by the Advertiser/ Company.

1.9 “Display Timing” means the daily timing during which the advertisement is displayed.

1.10 “Display Commencement Date” refers to the date from which the display of the advertisements or use of the OptiMAX Truck shall commence as specified in the Order.

1.11 “Downtime” means the disruptions caused by preventive maintenance and technical malfunction of OptiMAX Truck(s), iViewSMRT, digital platforms or WINK (as the case may be).

1.12 “OptiMAX Truck” means the vehicles on which advertisements are displayed on the exterior of the said vehicles which shall include all fittings, installations and accessories affixed to the vehicle from time to time.

1.13 “Order” means an order for the display of advertisement space placed with SMRTCOMM and/or order for production of stickers or posters.

1.14 “Parties” shall mean the Advertiser/ Company and SMRTCOMM.

1.15 “Production Costs” means all costs, charges, fees and expenses incurred for the material creation of advertisement(s) arising out of or in connection with an Order.

1.16 “SMRTCOMM” means SMRT Commercial Pte Ltd and shall include its successors in title and assigns.

1.17 “WINK” means SMRTCOMM’s loyalty programme at website www.winkwink.sg which allows consumers to redeem e-vouchers with points accumulated by consumers.

2 TERMS AND CONDITIONS FOR ANY ORDER 2.1 These terms and conditions shall be deemed to have been accepted

and agreed to by the Advertiser/Company when he places an Order; and shall not be varied or amended without the prior written consent of SMRTCOMM. SMRTCOMM shall not be or be deemed to be bound by any terms or rates stated on or that accompany (whether attached, enclosed and/or annexed to) any Order.

Cancellation of Any Order

2.2 Subject always to the right of SMRTCOMM to allow the same at its sole discretion and without prejudice to any of the other rights and/or remedies of SMRTCOMM, the Advertiser/ Company may, without prejudice to Clause 7 (Payment), be entitled to cancel any Order for advertisement space by way of written notice to SMRTCOMM provided always that the Advertiser/ Company pays to SMRTCOMM the following amounts for such cancellation:

a. Cancellation fee, which shall be calculated as follows:

If before the Display Commencement Date: i. 50% of the Contract Amount should such written notice be

received by SMRTCOMM less than eight (8) weeks (but more than four (4) weeks) before the Display Commencement Date; or

ii. 80% of the Contract Amount should such written notice be received by SMRTCOMM less than four (4) weeks before the Display Commencement Date.

If after the Display Commencement Date: iii. 50% of the Advertising Rates of the remaining Contract Period

should such written notice be received by SMRTCOMM less than eight (8) weeks (but more than four (4) weeks) before the expiry of the Contract Period; or

iv. 80% of the Advertising Rates of the remaining Contract Period should such written notice be received by SMRTCOMM less than four (4) weeks before the expiry of the Contract Period.

b. all of the Production Costs incurred up to the date of cancellation; and

c. the cost of all commitments to third parties and works in progress.

2.3 Notwithstanding Clause 2.2, if the Advertiser/ Company cancels the order for production of stickers and posters before approving the proofs or before production has started in accordance with Clause 8 (Production of Stickers and Posters), there will be no charges payable by the Advertiser/ Company except for the cost of materials which were specially purchased or ordered for this Order.

3 ADVERTISING AGENCIES/MEDIA SPECIALIST An Advertiser/ Company who is an advertising agency or media

specialist shall be deemed to contract as principal with such rights and liabilities including (without limitation) full responsibility to make punctual and complete payments as required under this Agreement and full authority to approve and/or amend the Advertising Materials.

4 ADVERTISING COMMISSION All accredited advertising agencies will be entitled to an agency

commission of 15% of the Contract Amount less any such discount given by SMRTCOMM to the Advertiser/ Company.

5 ADVERTISING RATES Save for advertisements on taxis, digital platforms, iViewSMRT,

OptiMAX Truck and WINK, all Advertising Rates are exclusive of the Production Costs and the cost of the Advertising Materials, both of which shall be borne fully by the Advertiser/ Company.

6 CHANGE OF ADVERTISING RATES, TERMS AND CONDITIONS

6.1 SMRTCOMM shall be entitled at any time to vary, amend or adjust the:

a. Advertising Rates and/or

b. these Terms and Conditions.

If SMRTCOMM exercises its right to vary, amend or adjust the Advertising Rates and/or Terms and Conditions pursuant to this Clause 6.1, it will give written notice of such change to the Advertiser/ Company and, any such changes by SMRTCOMM shall, unless the Advertiser/ Company exercises its right under Clause6.2, take effect on the date specified by SMRTCOMM in such written notice or four (4) weeks after service of such written notice on the Advertiser/ Company, whichever date is the later.

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6.2 In the event that SMRTCOMM exercises its rights under Clause 6.1 the Advertiser/ Company shall be entitled to cancel any Order it has placed with SMRTCOMM prior to such changes without incurring any liability by giving SMRTCOMM two (2) weeks written notice of cancellation of Order within two (2) weeks from the date of it being so informed by SMRTCOMM. If SMRTCOMM does not receive any such written notice from the Advertiser/ Company within the aforementioned period, the cancellation fees under Clause 2.2 shall be payable by the Advertiser/ Company if the Advertiser/ Company decides to make any cancellations after the aforementioned two (2) weeks period.

7 PAYMENTS Advertiser/Company Payment Terms

7.1 Subject always to Clause 7.3, all other payments by the Advertiser/ Company shall be made:

a. 30 days after the date of the relevant invoice or by the due date specified in SMRTCOMM’s invoices; and

b. unless otherwise instructed in writing by SMRTCOMM, by crossed cheques drawn in favour of SMRTCOMM, and with the invoice number written behind such cheques if they are not accompanied by a covering letter or copy of the relevant SMRTCOMM’s invoice; and

c. For the avoidance of doubt, the Advertiser / Company is responsible for the payment of any applicable taxes (including but not limited to Goods and Services Tax) and fees including but not limited to transfer fees and payment processing fees in relation to all amounts payable under the invoice.

Late Payment Interest

7.2 Interest at the rate of 1.00% per month shall be charged by SMRTCOMM for and on any and all late payments calculated on a daily basis.

Upfront Payment

7.3 SMRTCOMM in its sole discretion, has the right to request for the Advertiser/Company to make upfront payment of the Contract Amount prior to the Display Commencement Date and the Advertiser/Company shall be responsible for ensuring that SMRTCOMM receives the same at least 14 days prior to the Display Commencement Date:

a. In the event that the Advertiser/Company’s registered office is not located within Singapore, SMRTCOMM may request for full payment of the Contract Amount.

b. in the event that the Advertiser/Company’s registered office is within Singapore, SMRTCOMM may request for payment of fifty percent (50%) of the Contract Amount. However, in cases where the Contract Amount consists of Production Cost for stickers or posters, SMRTCOMM may request for full payment of the Contract Amount from the Advertiser/Company

Right of Set-Off

7.4 The Advertiser/ Company agrees that SMRTCOMM shall have the right to, exercised at SMRTCOMM’s sole discretion, use any monies paid by the Advertiser/ Company under Clause 7.3 to offset against any amounts due and owing to SMRTCOMM from the Advertiser/ Company (whether as a result of the Advertiser/Company’s breach of the terms herein or otherwise), without further reference to the Advertiser/Company.

7.5 In the event that SMRTCOMM exercises its right to make any deductions or offset from or against any upfront payment of the Contract Amount pursuant to the terms herein, the Advertiser/ Company shall, forthwith on demand by SMRTCOMM, pay SMRTCOMM the full amount so deducted or offset by SMRTCOMM in cash or by such other method as may be instructed by SMRTCOMM in writing.

General Lien

7.6 SMRTCOMM shall be entitled to a general lien, where appropriate, on any Advertising Materials in SMRTCOMM’s possession for all sums, whether liquidated or not, due from the Advertiser/ Company to SMRTCOMM.

8 PRODUCTION OF STICKERS AND POSTERS (IN RELATION TO BUSES, TAXIS, TRAINS, MRT/LRT STATIONS,

SHOPPING MALLS AND OPTIMAX TRUCK(S) ONLY)

8.1 The selection of production house for the stickers and posters shall be determined by SMRTCOMM. In the event of any deviation, SMRTCOMM has the right to charge an additional 10% of Production Cost of the Stickers and Posters to the Advertiser/ Company.

8.2 The Advertiser/ Company shall provide SMRTCOMM with high resolution images suitable for the production of stickers and/or posters. SMRTCOMM shall not be liable for any poorly produced images on the stickers and/or posters due to inappropriate resolution images provided.

8.3 SMRTCOMM may submit proofs for the Advertiser/ Company’s approval:

a. should there be any alterations or changes, SMRTCOMM may charge the Advertiser/ Company an additional charge.

b. Once the proofs are approved by the Advertiser/ Company, SMRTCOMM shall not bear any liability as long as the final product is produced in accordance to the approved proofs. The Advertiser/ Company acknowledges and agrees that they bear the responsibility to check the accuracy of the Artwork, images, logos or wordings in the proofs.

8.4 If the Advertiser/ Company has given prior instructions to proceed without the need for their approval of the proofs, SMRTCOMM shall not bear any liability for the printing outcome of the end product.

8.5 SMRTCOMM shall not be responsible for any delay in the production of the Order if the delay is caused by the Advertiser/ Company or if there is any request for suspension by the Advertiser/ Company.

8.6 Notwithstanding Clause 2.2, if the Advertiser/ Company cancels the order for production of stickers and posters before approving the proofs or before production has started, there will be no charges payable by the Advertiser/ Company except for the cost of materials which were specially purchased or ordered for this Order.

8.7 The Advertiser/ Company shall ensure that all Artwork, images, logos or wordings provided by them shall not infringe any intellectual property rights of any third parties and shall indemnify SMRTCOMM for any loss or damage arising out of or in relation to such infringement.

9 DISPLAY OF ADVERTISEMENTS

9.1 Any changes to the Contract Period and/or Display Commencement Date stated in the Order by the Advertiser/ Company, requires a written request at least four (4) weeks in advance and all such requests shall be subject to SMRTCOMM’s right to agree to such request(s) at its sole discretion. The Advertiser/ Company shall make payment of an additional sum of 30% of the Contract Amount to SMRTCOMM in respect of the second and each subsequent request thereafter made by the Advertiser/ Company.

9.2 Terms relating to the display of advertisements on/in specific advertising spaces are as follows:

a. Trains and MRT/LRT stations

i. SMRTCOMM shall use its reasonable endeavours to display the Advertising Materials on the Display Commencement Date. SMRTCOMM may start posting the Advertising Materials on the night prior to the Display Commencement Date and will complete the posting within five (5) working days after the Display Commencement Date. Removal of posters will take place similarly during the allotted times prior to and after the date fixed for the completion of any Order.

ii. SMRTCOMM reserves the right to unilaterally change the Display Commencement Date by giving 4 weeks prior written notice to the Advertiser/ Company.

iii. Where directed by any Authority, SMRTCOMM shall be entitled to change the positions of the display of the Advertising Materials and/or the Display Commencement Date without prior approval from the Advertiser/ Company. In such event, SMRTCOMM shall notify the Advertiser/ Company of such a change being directed and effected.

b. Buses i. SMRTCOMM shall be entitled to change the routes of any of the buses, the areas or positions for the display of the Advertising Materials on the buses without prior reference or notice to the Advertiser/ Company and at SMRTCOMM’s sole and absolute discretion.

ii. While SMRTCOMM shall use reasonable endeavours to display the Advertising Materials supplied by the Advertiser/ Company during the Contract Period, SMRTCOMM shall be entitled to change the Contract Period by giving reasonable notice to the Advertiser/ Company


iv. On the Display Commencement Date, only 50% of the agreed number of buses in the Order will have the Advertising Materials displayed on them. The remaining buses will have the Advertising Material displayed on them after the Display Commencement Date.

c. Shopping Malls

i. While SMRTCOMM shall use reasonable endeavours to display the Advertising Materials supplied by the Advertiser/ Company during the Contract Period, SMRTCOMM shall be entitled to change the Contract Period by giving reasonable notice to the Advertiser/ Company.

ii. SMRTCOMM may start posting the Advertising Materials on the night prior to the Display Commencement Date. Removal of posters will take place similarly during the allotted times prior to and after the date fixed for the completion of any Order.

iii. Where directed by any Authority and/or the Landlord of the relevant Shopping Mall(s), SMRTCOMM shall be entitled to change the positions of the display of the Advertising Materials and/or the Display Commencement Date without prior approval from the Advertiser/ Company. In such event, SMRTCOMM shall notify the Advertiser/ Company of such a change being directed and effected.

d. OptiMAX Truck

i. While SMRTCOMM shall use reasonable endeavours to display the Advertising Materials supplied by the Advertiser/ Company during the Contract Period, SMRTCOMM shall be entitled to change the Contract Period by giving reasonable notice to the Advertiser/ Company.

ii. Where directed by any Authority, SMRTCOMM shall be entitled to change the positions of the display of the Advertising Materials and/or the Display Commencement Date without prior approval from the Advertiser/ Company. In such event, SMRTCOMM shall notify the Advertiser/ Company of such a change being directed and effected.

e. Taxis i. While SMRTCOMM shall use reasonable endeavours to display the Advertising Materials supplied by the Advertiser/ Company during the Contract Period, SMRTCOMM shall be entitled to change the Contract Period by giving reasonable notice to the Advertiser/ Company.

ii. SMRTCOMM shall be entitled to change the positions for the display of Advertising Materials by giving reasonable notice to the Advertiser/ Company.


iv. On the Display Commencement Date, only 50% of the agreed number of taxis in the Order will have the Advertising Materials displayed on them. The remaining taxis will have the Advertising Materials displayed on them after the Display Commencement Date.

f. iViewSMRT i. SMRTCOMM shall be entitled to change the location of any of the iViewSMRT, the dates of the Contract Period, the Display Timing, the position of the display of any of the advertisements and/or the Advertising Materials without prior reference or notice to the Advertiser/ Company and at SMRTCOMM’s sole and absolute discretion.

ii. The Advertiser/ Company acknowledges that SMRTCOMM shall have the right at all times to, without prior notice or reference to the Advertiser/ Company, stop, suspend or disrupt any of the advertisements displayed on any of the iViewSMRT (whether the advertisement is playing midway or otherwise).

iii. The Advertiser/ Company acknowledges that SMRTCOMM does not guarantee the smooth running and display of any advertisements on iViewSMRT, and that such display may be affected (negatively) or marred (completely) by Downtime of iViewSMRT. SMRTCOMM shall not be liable and the Advertiser/ Company shall have no claim against SMRTCOMM for any Downtime up to 20% of the Contract Period.

iv. In the event that the Advertiser/ Company decides to purchase the services of any third party in relation to advertising on iViewSMRT and as promoted, operated, offered or marketed by SMRTCOMM to the Advertiser/ Company, the Advertiser/ Company agrees that it shall abide by the terms and conditions dictated by such third party for such services and that SMRTCOMM shall not be liable or accountable in any way for the performance, non-performance or standard of performance of such services.

g. Digital platforms

i. The Advertiser/ Company acknowledges that SMRTCOMM shall have the right at all times to, with prior notice or reference to the Advertiser/ Company, stop, suspend or disrupt any of the advertisements displayed on any digital platforms (whether the advertisement is playing midway or otherwise).

ii. The Advertiser/ Company acknowledges that SMRTCOMM does not guarantee the smooth running and display of any advertisements on any digital platforms, and that such display may be affected (negatively) or marred (completely) by Downtime on the digital platforms. SMRTCOMM shall not be liable and the Advertiser/ Company shall have no claim against SMRTCOMM for any Downtime up to 20% of the Contract Period.

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h. WINK i. The Advertiser/ Company acknowledges that SMRTCOMM does not guarantee the smooth running and display of any advertisements on WINK, and that such display may be affected (negatively) or marred (completely) by Downtime of WINK. SMRTCOMM shall not be liable and the Advertiser/ Company shall have no claim against SMRTCOMM for any Downtime up to 20% of the Contract Period.

ii. In the event that the Advertiser/ Company decides to purchase the services of any third party in relation to advertising on WINK and as promoted, operated, offered or marketed by SMRTCOMM to the Advertiser/ Company, the Advertiser/ Company agrees that it shall abide by the terms and conditions dictated by such third party for such services and that SMRTCOMM shall not be liable or accountable in any way for the performance, non-performance or standard of performance of such services.

9.3 APPROVAL OF ARTWORK & COMMENCEMENT OF DISPLAY CHARGE

The Advertiser/ Company must obtain SMRTCOMM’s written approval of the Artwork (including but not limited to video clips, television commercial clips and static posters) at least three (3) weeks before the Display Commencement Date. Notwithstanding any delay or withholding of such written approval by SMRTCOMM, the Advertiser/ Company shall be liable to pay for the display of Advertising Materials from the commencement date of this Agreement.

9.4 SUPPLY OF ARTWORK

a. Once SMRTCOMM has given its written approval of the Artwork, the Advertiser/ Company shall supply and deliver all Artwork at its own expense to SMRTCOMM at least fourteen (14) days before the Display Commencement Date. Such delivery shall be addressed and delivered to SMRTCOMM at its current address or to such other address or addresses as SMRTCOMM shall specify.

b. Notwithstanding any late delivery or non-delivery of such Artwork by Advertiser/ Company, the charge for displaying them shall be calculated from the commencement of the Contract Period stated in the Agreement without SMRTCOMM being liable for any delays arising from such late delivery or non-delivery. During any period of non-display of Advertising Materials, SMRTCOMM shall have the absolute right to display any other Advertising Materials as it deems fit.

9.5 COMPLIANCE WITH SPECIFICATIONS

All Advertising Materials supplied to SMRTCOMM by the Advertiser/ Company shall comply with such specification and requirements of SMRTCOMM as may be varied by it and notified to the Advertiser/ Company from time to time.

9A TERMS RELATING TO THE USE OF OPTIMAX TRUCKS ONLY

9A.1 Definitions for the purposes of this Clause 9A: “Authorised Driver” shall mean the driver(s) contracted by

SMRTCOMM who is duly authorised by SMRTCOMM to drive and/or operate the OptiMAX Truck.

“Event” shall mean the event activation and/or roadshow organized and held by the Advertiser/ Company (or the Advertiser / Company’s representatives and/or agents) in which the OptiMAX Truck will be hired by the Advertiser/ Company and used for such Event.

“Incidental Charges” shall mean all incidental charges in connection with the normal operation of the OptiMAX Truck including but not limited to fuel and other consumables necessary, parking charges, ERP charges and all other outgoings.

“Purpose” shall mean the placement of Advertisement and/or the approved usage of the OptiMAX Trucks in Event(s).

9A.2 Use of the OptiMAX Truck

a. Driving Route of the OptiMAX Truck i. SMRTCOMM and the Advertiser/ Company shall mutually agree

on the driving route of the OptiMAX Truck prior to the Display Commencement Date.

ii. All foreseeable Incidental Charges relating to the use (including the parking) of the OptiMAX Truck.

iii. In the event of any unforeseeable event, such as road accidents and road works / closures, which result in any detour or change of route of the OptiMAX Truck, all Incidental Charges shall be borne by the Advertiser/ Company.

iv. SMRTCOMM shall be entitled to change the routes of any of the OptiMAX Trucks, the areas or positions for the display of the Advertising Materials on the OptiMAX Truck without prior reference or notice to the Advertiser/ Company and at SMRTCOMM’s sole and absolute discretion.

v. Should SMRTCOMM, in its sole and absolute discretion, choose to change the route for any reason, except such unforeseeable events which are stated in Clause 9A.2(a)(iii), without prior notice to the Advertiser/ Company, all additional Incidental Charges arising from such change will be borne by SMRTCOMM.

b. b. Unless otherwise approved by SMRTCOMM, the OptiMAX Truck shall only be driven and/or operated by the Authorized Driver.

c. Advertiser/Company shall: i. Not display, affix or paste any installation, advertisement, label,

artifact, marking, plate or notice on the exterior of the OptiMAX Truck for any reason or purpose without the authorization and approval of SMRTCOMM.

ii. Not display, affix or paste any installation, advertisement, label, artifact, marking, plate or notice on the interior of the OptiMAX Truck unless authorized and approved by SMRTCOMM. Should such authorization and approval be obtained the Advertiser/ Company may do so at its own cost.

iii. Not use the OptiMAX Truck for carriage of passengers or property for hire or reward.

iv. Not allow more than twenty (20) people into the OptiMax Truck at any one time and ten (10) people onto the extendable platform of the OptiMAX Truck at any one time.

v. Not use the OptiMAX Truck for any commercial purposes except as otherwise set out in this Agreement or with the prior written approval of SMRTCOMM.

vi. Not do or permit or suffer anything to be done whereby any policy of insurance of SMRTCOMM may be rendered void or voidable or any premium payable thereunder may be increased.

vii. Not license, assign or sublet or part with possession or dispose of the OptiMAX Truck except with the prior written approval of SMRTCOMM who shall in its absolute discretion withhold its approval.

viii. Not use the OptiMAX Truck or to permit or suffer the OptiMAX Truck to be used in any manner contrary to any laws, regulations or directives made by the Authority.

One of Singapore’s Largest 201210_SMRT... · 2020. 12. 11. · 2 3 SMRT MEDIA W CONNECT, ACTIVATE N REACH SS With close to 100 stations and 2,200 billboards all over the island,

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