On site audit with screaming frog gdi

Technical SEO Audit

With Screaming Frog@glen_dimaandal

Glen Dimaandal

Online Marketing Manager

Glen Dimaandal

Founder & CEO

On-Site SEOApplying SEO

best practices to on-site elements.

Maximizing Crawlability

Relevance of Content

More Important

than Ever!

Beware of Frauds

What is Screaming

Frog?

It crawls pages so that you won’t have to

Should You Pay?

Basic Functions

Detect broken links

Detect broken links

Check Crawl Errors

Detect broken links

Check Crawl Errors

Audit Meta Data

Uncommon but Useful

Applications

Finding Thin Content

1. Crawl a site or a list of pages

1. Crawl a site or a list of pages

2. Go to the Internal Tab

1. Crawl a site or a list of pages

2. Go to the Internal Tab

Use the “Filter” dropdown and choose “HTML

4. Find the Word Count column on the far right

4. Find the Word Count column on the far right

5. Export to CSV

4. Find the Word Count column on the far right

5. Export to CSV

6. Sort Word count values from smallest to largest

4. Find the Word Count column on the far right

5. Export to CSV

6. Sort Word count values from smallest to largest

7. Investigate all pages with 200 and below word count values

Finding Images

Missing Alt Text

1. Crawl a site or a list of pages

1. Crawl a site or a list of pages

2. Goto the Images Tab

1. Crawl a site or a list of pages

2. Goto the Images Tab

3. Go to Advanced exports

1. Crawl a site or a list of pages

2. Goto the Images Tab

3. Go to Advanced exports

4. Choose “Missing Alt text”

Auditing meta

directives

1. Crawl a site or a list of pages

1. Crawl a site or a list of pages

2. Go to the directives tab

1. Crawl a site or a list of pages

2. Go to the directives tab

3. Filter according to directive (noindex, noarchive, canonical tags, etc)

1. Crawl a site or a list of pages

2. Go to the directives tab

3. Filter according to directive (noindex, noarchive, canonical tags, etc)

4. Export to CSV and address

Auditing Site Migrations

1. Install SEOQuake

1. Install SEOQuake

2. Go to site settings and turn off Google Instant

1. Install SEOQuake

2. Go to site settings and turn off Google Instant

3. Set search results per page to 100

1. Install SEOQuake

2. Go to site settings and turn off Google Instant

3. Set search results per page to 100

4. Run a “site:” query for the old domain

5. Export all listings to CSV

5. Export all listings to CSV

6 Complie all URLs into one .txt file

5. Export all listings to CSV

6 Complie all URLs into one .txt file

7. On Screamin Frog, go to Mode and choose “List”

5. Export all listings to CSV

6 Complie all URLs into one .txt file

7. On Screamin Frog, go to Mode and choose “List”

8. Choose the .txt file with the URLs from Google

9. In the Interbal tab, check the “status” column

9. In the Internal tab, check the “status” column

10. Investigate all results that are not 301 redirecting

Tracking Link Cleanup

Campaigns

1. Go to Configuration and find “cstom”

1. Go to Configuration and find “cstom”

2. Create an “includes” filter and type your root domain

1. Go to Configuration and find “cstom”

2. Create an “includes” filter and type your root domain

3. Prepare a .txt file of external pages that you requested link removal from

1. Go to Configuration and find “cstom”

2. Create an “includes” filter and type your root domain

3. Prepare a .txt file of external pages that you requested link removal from

4. Set Screaming Frog to List mode and have it crawl the list

5. When the crawl finishes, go to the Custom tab

5. When the crawl finishes, go to the Custom tab

6. You’ll see which unwanted links are still live for your site

Where Credit is Due

Thank

You!