OMSPhoenix6-15-2011-workshop three

Social Measurement

Workshop 3:

KATHY JACOBS

CallKathy for social media support, training, and consulting!

TOOLS, TOOLS, TOOLS

What’s outthere?

Learn more at:

What Are The Best Social Media Monitoring Tools? [Infographic]

http://oneforty.com/blog/what-are-the-best-social-media-monitoring-tools/

What have I used?• TweetDeck• SocialMention• Sysomos• UberVu• HowSociable• Visibli• Klout

Social Media Monitoring Tools

http://vitaminch.com/blogs/2010/07/08/july-social-media-club-phoenix-social-media-monitoring/

What about autoposting?

Ok when…• One piece of content, many

places to post• Pre-scheduled posts• Multiple posters

Not OK when…• Invasive• No human touch• Spamming• Stupid

Most of all: Don’t be a BOT

Your turn

Each table pick a monitoring tool and pull together a short report for the group telling us:– Which tool you picked– What it does– Good points– Bad points– Cost

Time limit 10 minutes

DATA STRATEGY

What about measurement?

Your content

• Google Analytics• Facebook page and ad analytics• Flickr stats (pro accounts only)• Follower and Following data• Click through data• YouTube Stats

Content about you

• Hits/comments/likes• Changes over time• New mentions• Back links

Do you know how your customers feel about you?

Your turn

Determine two sets of data you need to acquire to measure the impact of your content, two sets to measure content about you, and whether you will use sentiment data.

Time Limit: 10 minutes

RETURN ON INVESTMENT

What is ROI?

Benefit - CostCost

Costs are…

Tool AcquisitionPersonnelHardware to supportGadgets to supportFace to face events

Benefits are…

Decrease in support costsCustomer retentionSalesReputationVisibility

Other metrics

Time of response

Quality of interactions

Frequency of

interaction

Customer sentiment

Reputation

Reactions

Retweets

Comments

Metrics alone are not the

objective!

Your turn

Using the data decisions made earlier, determine your ROI equation and document three other goals for your SMM plan.

Time Limit: 10 minutes

SELLING SOCIAL INSIDE THE COMPANY

How will you share with…

• … the CEO• … another department head• … a member of another department• … an existing customer

STAYING ENGAGED AND ENTHUSED

Sanity tips

• Love it or leave it• Connect with others in your industry• Connect with others in online world• Keep your own brand going• Have an outlet outside of work

Sometimes you have to break the rules

• Do something your community doesn’t expect• Try new sites and tools• Expand the team• Deal with volunteers

Your turn

Share with your table group one tip for preventing social media burnout.

Time limit: 3 minutes

GROWING YOUR SKILLS

Stay connected

Events you should attend…

Gangplank events

Social Media Club Phoenix

PodCampAZ

WordCampAZ

Wordpress group

SxSW

Blogworld

Post workshop assignment

Sign up for at least one of the events on the previous page. Attend, volunteer to help, or present. It will do you good!

WRAP UP