Office of Minority Health & AIDS.gov New Media Webinar 2pm EST, January 28, 2010 Victor Olano, Stacey Williams, Sonsiere Cobb-Souza Office of Minority Health Candice Donald, Miguel Gomez, Jennie Anderson, & Josie Halpern-Finnerty AIDS.gov
OMH & AIDS.gov New Media Webinar on 01-28-10
Sep 06, 2014
The Office of Minority Health (OMH) and AIDS.gov to host a New Media Webinar Training on January 28, 2010 from 2:00–3:00 p.m. (EST). OMH and AIDS.gov are collaborating to provide information to grantees on:
1. HHS’s new media objectives
2. What is new media?
3. The steps for developing a new media strategy
4. New media tools that are used by HIV programs targeting youth
Participants will have an opportunity to ask questions and to share their own New Media experiences.
1. HHS’s new media objectives
2. What is new media?
3. The steps for developing a new media strategy
4. New media tools that are used by HIV programs targeting youth
Participants will have an opportunity to ask questions and to share their own New Media experiences.
Welcome message from author
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Transcript
Office of Minority Health & AIDS.gov
New Media Webinar2pm EST, January 28, 2010
Victor Olano, Stacey Williams, Sonsiere Cobb-SouzaOffice of Minority Health
Candice Donald, Miguel Gomez, Jennie Anderson, & Josie Halpern-FinnertyAIDS.gov
Introductions
Victor OlanoOMH
Stacey WilliamsOMH
Miguel GomezDirectorAIDS.gov
Candice DonaldCommunity
AdvisorAIDS.gov
Jennie AndersonCommunications
DirectorAIDS.gov
Josie Halpern-FinnertyNew Media Coordinator
AIDS.gov
Sonsiere Cobb-SouzaOMH
Agenda
•New media overview •Benefits and limitations •Developing a new media
strategy•Monitoring and evaluation•Learning from each other
Who are we?
Who are you?
New Media
It’s a conversation...
leveling the playing field...
accessible and affordable...
New media helps us connect,create, collaborate, and listen.
Some of the many (and ever-changing) tools…
RSS Podcasts Blogs
Facebook MySpace
YouTube
Widgets Mobile
Thanks to Carlos Morales, Systems Analyst, CSAP's Central CAPT for this slide
It’s just an evolution.
New media in response to HIV
BlogMySpace
Facebook Twitter
YouTube Texting/Mobile
Second Life
A few examples from your orgs
What we know about people & the Internet…
“Consumers want their health information when they want it,
how they want it and in whatever quantities they want it.”*
Adapted from Price Waterhouse quote
•White, Non-Hispanic: 76%•Black, Non-Hispanic: 70%•Hispanic (English & Spanish speaking): 64%
•Men: 74%•Women: 74%•18-29 year olds: 93%•30-49 year olds: 81%
Demographic of Internet users*
* Pew Internet & American Life Project, December 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Whos-Online.aspx. Accessed 1/25/10.
What we know about people & mobile phones….
10 million adults accessed health info through mobile
devices last year.
Manhattan Research. Ten Million Mobile Health Consumers and Growing – Is Your Brand Ready?. http://www.manhattanresearch.com/newsroom/Press_Releases/future-
of-mhealth.aspx. Updated 2009. Accessed July 25, 2009.
Text messages > voice calls.
88% of American’s own a cell phone
50% of mobile users send text messages (30% send daily).
Average text message read within 15 minutes.
Little to no “spam”!
Distributive Networks
Sex Info:
A sexual health text messagingservice for San Francisco youth
www.isis-inc.org/in-print/AJPH_SexInfoTxtMsg.php
What we know about health info online...
150 million U.S. adults have gone online to look for health information: 66% of all adults and 81% of those online.
*
“Adults Who Have Ever Gone Online for Health Information.” Harris Interactive Inc., 2008. Available at: http://www.harrisinteractive.com/harris_poll/index.asp?PID=937. Accessed 1/27/09.
What are the top 5 thingspeople in the U.S. do online?
What People are Doing Online in the U.S.*90% Send or read an email
88% Use search to find information
86% Find map or direction
83% Look for health/medical information
81% Look for info about a hobby or interest
*Pew Internet and American Life Project, 2009. Available at:
http://www.pewinternet.org/Static-Pages/Trend-Data/Online-Activites-Daily.aspx. Accessed 8/24/09.
What are the benefits and limitations of new media?
It’s about the message.
It’s about your audience.
Helping in the Workplace
“Don’t give me 1 > thing 2 do!”
Repurpose, Repurpose!
Blog Podcast
Tweet YouTube Channel
New media strategy: What do you want to do?
Approach to New Media Strategy*
PeopleObjectivesStrategy Technology
* ©2007 Forrester Research, Inc. All rights reserved.
People
Who are you trying to reach? → Diverse communities online.
What do you know about how/if they use new media?
→ They are already online and engaged in social networks.
How can you find out more?→ We asked them on Twitter and our blog,
and learned from last year’s activities.
Objectives
What do you want to accomplish with new media?
→ Help reduce HIV stigma and link people to HIV testing sites.
Strategy
How does new media support your online strategy plan?
→ Brings information to people where they are, and makes it easy for them to take action and share.
Is there an “offline” component that you need to support/connect?
→ Hosted a photo booth at the US Conference on AIDS.
Technology
What tools best support your objectives andmatch your targeted audience?
→ Social network sites, photo sharing, blogs, texting.
What do you have the capacity to implement?
→ We knew we couldn’t do it alone, so we found partners.
Remixed from the WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
Remixed from the WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
New Media Strategy Map
Goal: To introduce planning questions to ask before getting started with a new media plan.
Remixed from the WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
New media monitoring and evaluation
Listen. Learn. Adapt.
Before After What did you
plan to do? What did you
think would be the result?
What actually happened? How could your results
have been improved? What did your audience
think? What will you do
differently in the next iteration?
Remixed from the WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
What would success look like to YOU?
Remixed from the WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
A Facebook Conversation
Blog Comments
Facebook Insights
As of today (10/16/09) -• Twitter: 2852 followers (up 45 from 2807 last
week)
This week we tweeted the following:• Statement by Kathleen Sebelius, Secretary of
Health & Human Services, on Ntl Latino AIDS Awareness Day (Rt'd 5 times)
Our most interesting new follower(s) this week:• Alliance of AIDS Services North Carolina
Possible tweets for next week: • Texas Surgeon to Provide Individuals Living
with HIV/AIDS Equal Access to Services
Social Network Weekly Update
Twitter Hash Tag Example
cutiebootycakes: @debohobo Raising the level of
awareness about HIV/AIDS and taking personal responsibility is the
only way to stop the madness. #WAD08
dawessner: loved visiting Karuna for World AIDS Day
#WAD08
waynesutton: Remember my HIV test for world AIDS day?
Results=Negative, #awareness #WAD08 #blck
get tested.
ABartelby Did you know that you can also text message
your ZIP code to KnowIt (566948) to find HIV Test
Centers nearest you? Pretty awesome! #WAD08
200 of Alabama A& M Students in this Mosaic. We are all Facing AIDS Together.
Obligation to
Help is Available
www.cdc.gov/socialmedia
WeAreMedia: www.wearemedia.org
Questions?
Stay connected!www.AIDS.govBlog.AIDS.gov
Twitter.com/aidsgovFacebook.com/aidsgovMyspace.com/aidsgovFlickr.com/aidsgovYouTube.com/aidsgov
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