The Social Web: Now Any Destination Can Play in the Big Time Sheila Scarborough Tourism Currents
Oklahoma Tourism Conference Keynote Oct 19
Jan 15, 2015
Luncheon keynote delivered at the Oklahoma Governor's Conference on Tourism, Tulsa OK, on Oct 19, 2009, about the power of social media and the social Web - it enables any destination to play in the big time. I told stories and gave examples for three places: Hutchinson, Kansas, the state of Iowa, and the City of Round Rock, Texas.
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Transcript
The Social Web: Now Any Destination Can Play in the Big Time
Sheila Scarborough
Tourism Currents
Little Guys Win Online
So Where IS Everybody?
The Freak-Out Factor
Fear of the new Fear of tech But remember…. It’s the people,
not the tech
Social Web = Stories
3 places….3 stories
Hutchinson, Kansas: Cody
The state of Iowa: Jessica
Round Rock, Texas: Will and Brooks
Story 1 - What’s Up, Hutch?
Just a local guy….
Sure, he coaches son’s team
Awww, he likes puppies!
But he also sees possibilities
How can a small town….Be coolAvoid isolationAttract positive
attention• From locals• From others
His answer: the Social Web
Use the Web toFoster sense of
communitySupport local
eventsEnjoy the “little
things”• In town• In life
Why Hutch is already cool
Cosmosphere and Space Center
Downtown & 3rd Thursdays
Unique eateries Kansas State Fair Underground Salt
Museum
See Beyond the Obvious
#Hutch Blogger’s Fam Tour
Others now “get it”
Cosmosphere on Facebook
Get the biggies in there, too
Hey kids, let’s put on a play!
Ask the blogosphere
Impact: Downtown Third Thursdays
3rd Thurs of the month
First one: 19 people
Now, hundreds on Thursday
4000-6000 over the weekend
Hutch Takeaway
He has created a virtual Cheers for his town - “Where Everybody Knows Your Name”
Story 2 – Travel Iowa
OMG, I’m a Mommyblogger!
After that, Jessica took off….
….bringing the Iowa Tourism Office along with her.
She said, “Facebook!”
She said, “Twitter!”
What’s next for Iowa?
Maybe Flickr photo-sharing Group Pool
More interaction on Facebook Finding better measurement Constraint: she’s the only one
Iowa Takeaway
She is a Virtual Visitor’s Center for Iowa.
Story 3 – Will & Brooks
Personalize communications
….in the second–fastest growing city in the United States.
They’re All OVER it!
Killer App – Flickr Photos
Will Hampton on social media strategy
Will
Round Rock Takeaway
They are a Virtual Concierge for their city.
So, which would you rather visit?
A brochure, Web site or person?
The Social Web = people
Photo Credits: all Sheila’s except…. Little guy frog:
snappybex, Flickr CC Freak-out eye: Annie in
Beziers, Flickr CC Enola the Welder:
Wisconsin Historical Society, Flickr CC
All Cody pics courtesy Cody Heitschmidt
Hutch bloggers & Third Thursday: Becky McCray on Facebook
All Jessica pics courtesy Jessica O’Riley
Locomotive courtesy Iowa Tourism
Round Rock Christmas, khowaga1, Flickr CC
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