Top Banner
2017 Media Kit
9

OILPRICE - 2017 MEDIA KIT · NATIVE ADS NATIVE ADS ARE MORE VISUALLY ENGAGING THAN BANNER ADS 4.1 BANNER ADS 2.7 NATIVE ADS 25% BANNER ADS 20%. oilprice.com 2016 Media Kit I 08 Mobile

Aug 05, 2020

Download

Documents

dariahiddleston
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: OILPRICE - 2017 MEDIA KIT · NATIVE ADS NATIVE ADS ARE MORE VISUALLY ENGAGING THAN BANNER ADS 4.1 BANNER ADS 2.7 NATIVE ADS 25% BANNER ADS 20%. oilprice.com 2016 Media Kit I 08 Mobile

2017 Media Kit

Page 2: OILPRICE - 2017 MEDIA KIT · NATIVE ADS NATIVE ADS ARE MORE VISUALLY ENGAGING THAN BANNER ADS 4.1 BANNER ADS 2.7 NATIVE ADS 25% BANNER ADS 20%. oilprice.com 2016 Media Kit I 08 Mobile

oilprice.com 2016 Media Kit I 02

About Oilprice.com

Oilprice.com is the most popular energy news site in the world.

Our analysis of oil & gas, alternative energy, and geopolitics is trusted by the largest names in financial news.

We are partnered with Time, Fortune, CNN Money, USA Today, Yahoo Finance and many others…

Page 3: OILPRICE - 2017 MEDIA KIT · NATIVE ADS NATIVE ADS ARE MORE VISUALLY ENGAGING THAN BANNER ADS 4.1 BANNER ADS 2.7 NATIVE ADS 25% BANNER ADS 20%. oilprice.com 2016 Media Kit I 08 Mobile

oilprice.com 2016 Media Kit I 03

Our Audience

We have a rapidly growing audience of top tier professionals, including:Executives from large multinationals, investors & fund managers, top political advisors & politicians, high net-worth individuals, energy industry professionals

Over 1.8 million uniquevisitors per month

Over 120,000 newslettersubscriptions (and grow-ing by 3,000+ per week)

Over 9 millionmonthly page views

33,000+ Facebook likes

Page 4: OILPRICE - 2017 MEDIA KIT · NATIVE ADS NATIVE ADS ARE MORE VISUALLY ENGAGING THAN BANNER ADS 4.1 BANNER ADS 2.7 NATIVE ADS 25% BANNER ADS 20%. oilprice.com 2016 Media Kit I 08 Mobile

oilprice.com 2016 Media Kit I 04

Audience Demographics

Source: https://www.quantcast.com/oilprice.com?qcLocale=en_US#/generalInterestsCard

Page 5: OILPRICE - 2017 MEDIA KIT · NATIVE ADS NATIVE ADS ARE MORE VISUALLY ENGAGING THAN BANNER ADS 4.1 BANNER ADS 2.7 NATIVE ADS 25% BANNER ADS 20%. oilprice.com 2016 Media Kit I 08 Mobile

oilprice.com 2016 Media Kit I 05

Audience Geographics

Source: https://www.quantcast.com/oilprice.com?qcLocale=en_US#/generalInterestsCard

Page 6: OILPRICE - 2017 MEDIA KIT · NATIVE ADS NATIVE ADS ARE MORE VISUALLY ENGAGING THAN BANNER ADS 4.1 BANNER ADS 2.7 NATIVE ADS 25% BANNER ADS 20%. oilprice.com 2016 Media Kit I 08 Mobile

oilprice.com 2016 Media Kit I 06

Ad Units

728 x 90

728 x 90

300

x 60

0

3 Premium Ad Units for Homepage & Article Pages

We believe in quality not quantity. Limited spaces ensure your ad is promi-nently placed and valued by our audience.

Page 7: OILPRICE - 2017 MEDIA KIT · NATIVE ADS NATIVE ADS ARE MORE VISUALLY ENGAGING THAN BANNER ADS 4.1 BANNER ADS 2.7 NATIVE ADS 25% BANNER ADS 20%. oilprice.com 2016 Media Kit I 08 Mobile

oilprice.com 2016 Media Kit I 07

Native Advertising

Why Native?Higher engagement, retention and action

Consumers looked at Native Ads 52% more frequently than banner ads

Native ads registered an 18% higher lift for purchase intent responses (52/34 part)

Consumers looked at Native Ads more than the original editorial content

Consumers looked at original editorial content and native ads for a similar amount of time

Native ads generate an 82% brand lift

32% of consumers say they would share a native ad with their friends and family

Consumers looked at native ads 52%more frequently than banner ads

25% more consumers were meassuredto look at in-feed native ad placements

rather than standard banners

Average number of times thead was viewed in a session

Percentage of users who sawnative ad vs. banner ads

NATIVE ADS

NATIVE ADS ARE MORE VISUALLYENGAGING THAN BANNER ADS

4.1BANNER ADS

2.7

NATIVE ADS

25%BANNER ADS

20%

Page 8: OILPRICE - 2017 MEDIA KIT · NATIVE ADS NATIVE ADS ARE MORE VISUALLY ENGAGING THAN BANNER ADS 4.1 BANNER ADS 2.7 NATIVE ADS 25% BANNER ADS 20%. oilprice.com 2016 Media Kit I 08 Mobile

oilprice.com 2016 Media Kit I 08

Mobile Native Ads

A Seemless AD Experience

Page 9: OILPRICE - 2017 MEDIA KIT · NATIVE ADS NATIVE ADS ARE MORE VISUALLY ENGAGING THAN BANNER ADS 4.1 BANNER ADS 2.7 NATIVE ADS 25% BANNER ADS 20%. oilprice.com 2016 Media Kit I 08 Mobile

oilprice.com 2016 Media Kit I 10

To start your campaign please contact:

[email protected]

Contact Us