Off-Grid: Electric

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0%

20%

40%

60%

80%

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Adoption in Africa: Mobile vs. Solar

Mobile Phones Solar

Pre-Paid Mobile Introduced

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Why Mobile, not Solar?

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Risk.

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Technical Risk

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Financial Risk

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Solution: Solar as a Service

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Pre-paid Solar

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Enabled by Mobile Networks

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Affordable for All with No Risk.

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Customer get 50 times more light for less.

$0

$1.95

$3.90

$5.85

$7.80

$7.77$7.25

Kerosene Spend TodayOff.Grid:Electric (Actual)

Average Revenue Per User Per Month

Kerosene Spend TodayOff.Grid:Electric (Actual)

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Affordable for All with No Risk.

Local Faces. Aspirational Global Brand.Thursday, September 12, 13

We sell Africa’s #1 aspiration: modern lighting.

0%

10%

20%

30%

40%

32%

11%

15%

9%7% 7%

19%

What is your highest priority to improve your home?

Better LightingConnect to GridAccess to WaterIncrease Home SizeImprove StructureImprove FurnitureOther

From IFC Survey of 1,000 Tanzanian Households

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Technology that Just Works.Thursday, September 12, 13

Automated by SoftwareThursday, September 12, 13

Smart Distribution.

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Delivers to Local Small Businesses.Thursday, September 12, 13

Last Mile Distribution.

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Last Mule Distribution.

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African Rooftop = Investible AssetThursday, September 12, 13

Thank [email protected]

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