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Session 1 | July 16, 2009 Rebecca Krause-Hardie AudienceWorks This program is made possible with support from American Express Foundation and the New York State Council on the Arts, a State Agency NYS ARTS presents ArtsForward Leadership Training Webinar & Blog Series
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Nys Arts Audience

Nov 01, 2014

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Page 1: Nys Arts Audience

Session 1 | July 16, 2009Rebecca Krause-Hardie

AudienceWorks

This program is made possible with support from

American Express Foundation

and the New York State

Council on the Arts, a State Agency

NYS ARTS presents

ArtsForward Leadership Training

Webinar & Blog Series

NYS ARTS presents

ArtsForward Leadership Training

Webinar & Blog Series

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Rebecca Krause-Hardie - Today’s Moderator

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Social Media - Quick Overview Tracking down Conversations Beginning to Listen Listening Tools and Tactics Building Capacity Rural and Urban - a few insights Q & A

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Let’s look at our models of communication….

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My Org One

One to One

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One to Many

My Org

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Many to Many

My Org

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Personal relationships

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close rate on referrals 75% close rate on direct mail 2% What is the value of those relationships? The power is both positive and negative

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Flickr attribution Amit Gupta

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Flickr attribution opxphile

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Flickr attribution Andy Woo

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Flickr attribution ClickFlashPhotos

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Flickr attribution avriette

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Flickr attribution kitchenkam

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“resources accumulated over time in human relationships” = the basis for friendship Sharing Trusting Valuing Supporting Responsive

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My Org

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twitter

My Org

facebookblogs

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Culture and art specific social sites Facebook Subscribe to blogs Subscribe to ‘alerts’ Subscribe to ‘feeds’ of keywords

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Setting up ‘feeds’ with Google Reader Google alerts Del.icio.us Twitter searches Technorati searches

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Set up accounts Set up and test keywords Subscribe to feeds Refine our searches Share what we learn Do something with it

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Use the subscribe button to add to your reader

Note the authority ranking

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Rural users have roughly 1/3 as many friends as Urban users

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Rural users tend to make friendships off-line then move them on-line

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Rural people view the internet as a place to connect to people they already know

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Rural women users set their profiles to ‘private’ at much higher rates then others

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Networks of rural users tend to be nearby

Only 20% live more than 414 miles away

20% live more than 948 miles away

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Share your learning Experiment Begin with little things Failing is okay Network with colleagues Partnerships are powerful

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Google Reader as your Dashboard Share things of note (Shift S) Email to core team (click on E on keyboard) Sort your feeds into folders Fine Tune your searches - iteratively

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What are you learning? What is the business value? Who needs to hear this? How will you respond? Listening is for the entire

organization

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It’s all about relationships!

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Continue the conversation with Rebecca on the

NYS ARTS Blog

Playback today’s session or review the slides on the blog and then post your comments about this course or ask questions on the NYS ARTS BLOG

www.nysarts.typepad.com

Next session July 30 | Thinking Strategically about the Shiny New Toys