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Nouweb Launch
• Thank you for attending
• Introducing the team– Andy Stevens – Director and Co Founder of Nouveau Solutions
– Joe Baily– Tom Edwards– Berni Maguire
• Who are Nouveau Solutions and what is Nouweb?
• Established for 19 years• Profitable every year of trading• Based in Woodley nr Reading• Provide IT Services, Solutions and Support• Provide specialised applications built around
Microsoft Dynamics CRM • Our data centre is based at the bunker at
Greenham common , we host customer websites and applications
About Nouveau Solutions
About Nouveau Solutions
• Accreditations
• Quality
About Nouveau Solutions
What is Nouweb
• Nouweb is a virtual business unit of Nouveau Solutions.
Who is Nouweb
• A Partnership between:– Nouveau Solutions • Software Development and Integration into other
applications• Data Hosting from Our Data Centre (the Bunker)• IT Related Services
• Generate UK• Web creation and eMarketing Skills
What is Nouweb
• How does it work• One stop shop, single accountability• Own web site – www.nouweb.co.uk• Own email addresses• Dedicated sales and technical telephone numbers• Central Project Management
• What do we do
Web Design Web Development SEO
Ecommerce
PPC
Blog Social MediaAnalytics
Online PR Email Marketing Training Consulting
Web Integration Web Hosting and Domain Management
Why have we created NouWeb
• Nouveau have been providing IT Services for 19 years (pre Internet)– We have a massive hole in our portfolio, we
provide the platform but didn’t provide the Design or e marketing side
– In the past we gave web business away– Whose responsibility is the Website - IT or
Marketing?
My other hat (as a business owner)
• I know the pain of trying to get new business• Unless you’re an industry brand, winning
business from the web (without professional help) is not easy
• I can relate to our customers
Nouveau web History• How did we win business
Nouveau web History• How did we win business
Nouveau web History• How did we win business
Nouveau web History
• How did we win business
www.nouveau.co.ukwww.nslcrm.co.ukwww.nouweb.co.uk
Having a great website doesn’t mean people are going to look at it!!!!!
Over to the experts
Online Marketing Success
Joe Baily – Online Marketing Consultant
Agenda
• Our approach• Where to start?• The 6 essential components to
online success• Elements of an online strategy• An online road map• What do you do when things
aren’t working
WEBSITE DESIGN & BUILD
WEB ANALYTICS
ONLINE STRATEGY
Consultancy
Customer ServiceSupport
Transfer Skills
WEBSITE & ONLINE PLATFORMS
Where to Start?
“a failure to plan is a plan to fail”.
A Clear Vision
Goals and Objectives
Do you have them?
Do I need loads of money?
Can
anyone
do it??
Fact or Myth?
I don’t have time!
Know your stuff!
DO YOU KNOW WHICH AREAS OF
YOUR MARKETING WORKS BEST?
Know your stuff!
DO YOU KNOW HOW
BIG YOUR FOOTPRINT IS?
Know your stuff!
DO YOU REALLY KNOW YOUR
COMPETITORS?
Know your stuff!
DO YOU REALLY KNOW YOUR
CUSTOMERS?
Know your stuff!
140 million. The average number of Tweets people sent
per day
2nd biggest search engine
Be careful!
...Attract More New Customers, Sell More to Existing Customers, and Bring Back Your Customers More Often, With Less Effort — No Matter What Product or Service You Sell
"You Will Discover The Secrets To Making $50,247 Per Month Online And How To Grow Your Own Insane Profit Machine - Even If You're Totally New To The Web!"
Be bold!
The 6 Essential Componentsto Online Success
Does your Website deliver?
INTERACTIV
E
Are the platforms you use effective?
?....have you
Can you measure?
DATA
Be proactive!
Elements of an online strategy
Building an online road map
Research
Network
Content Strategy
On-page SEO
Explore
If you’re not achieving...
Ask yourself a number of straight questions...• Are my goals realistic?• Have you done your research?• Do I have the correct platforms in place?• Do I invest enough time?• When needed do I invest enough money?• Do I have enough resource?• Is your strategy effective? Re-evaluate!
SEOThe Hard Facts!
1.) SEO Cannot Guarantee ResultsNo one can guarantee a #1 ranking on Google – Google Webmaster Guidelines
2.) Keywords Don't Remain Top Forever
3.) Rankings Can Fluctuate at Times
4.) SEO is Not About Mass Link Building
What is better?5 links from related sources
Or150 links from directories and spam sites
5.) SEO is Just Like Website Maintenance It Has To Be On-going
Content
Link building
SocialReview
Improve
6.) Slow and Steady Wins the Race
Instant or quick wins come in the form of Pay Per Click
7.) Nobody is partnered with Google
Google is a search engine not a marketing agency
8.) Buying Links is Bad and Will Result in Penalties at Some Point
4 P’s of SEO
Patience
PersistencePerseverance
Proactive
Patience
• No one is really patient, especially in business – everyone has bills to pay, bosses to report to, investors to satisfy…
• Often making it difficult to justify SEO spend in one quarter when results might happen the next quarter.
Persistence
• SEO isn’t something you can spend a few weeks doing, and then sit back and watch the traffic increase.
• In competitive niches, the competition is going to be working on something every day to reach a goal. Unless you’re doing the same or better, you’ll simply miss out
Perseverance
• No matter how strong your SEO strategy is, you don’t control the SERPs, the search engines do.
• Yes, you can influence it (sometimes very heavily), but you can’t control it.
Proactive
• Any SEO work done today likely won’t affect traffic or revenue today.
• Think and plan ahead. Make sure you factor in the long-term to your day-to-day activities.
Making SEO WorkFor Your Business
Laying Foundations• Perform keyword research for your niche
• Create a simple website structure
• Create unique content and page titles
• Build links to your new content from related sources
Page StructureInclude your KW in:• Page title• H1, H2 elements• Variations
throughout content body
• ALT tags of images
• Ideally image file name
Laying Foundations
• Ensure your site has a sitemap
• Create a robots.txt file - A robots.txt file is one that tells the search engines what they can and cannot index.
Making It Work
To ensure the hours you spend on SEO are worthwhile it is vital to track and measure every step and process taken
Making It Work
• SEO is an evolving beast and requires time and attention to improve results
• Constantly review your competition and the work they are doing
• Build authoritative links to your content
Making It Work
• Set yourself clear and realistic objectives
• Use industry knowledge – widely available from blogs including ours
• DO NOT try to cheat the system, you will be caught out
Want to win at SEO?
Create a solid foundation andgradually – patiently
build on it.
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