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The Secret Sauce for Nonprofit Crowdfunding March 6, 2013 #vmlear n
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Nonprofit Insights: The Secret Sauce for Nonprofit Crowdfunding

Jun 04, 2015

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These days, it’s not just about the fancy technology you use to raise money and support online - it’s how you use it. As more nonprofits turn to online platforms like Razoo for crowdfunding campaigns, the world of online fundraising can seem a bit like the Wild Wild West.

What separates the campaigns that just “do alright” from the ones that go viral and raise hundreds of thousands of dollars or more? You might be surprised to know that the difference is made by virtual volunteers - online champions that care so much about their causes they give their time and tap their networks to help raise money for nonprofit organizations.

In the March Nonprofit Insights webinar, Lesley Mansford, CEO of crowdfunding platform Razoo, gives us a glimpse into her world, sharing tips and best practices gathered from online campaigns that have raised more than $100 million for nonprofits from over 300,000 individual donors.

Through real-life stories and practical examples, Lesley presents the elements that contribute to a successful fundraising campaign on Razoo, including how nonprofits can best engage virtual volunteers to help spread the word and raise money.
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  • 1. The Secret Sauce forNonprofit Crowdfunding March 6, 2013 #vmlearn

2. Who are we?Lesley MansfordCEO Razoo@lesleymansford @razoo [email protected]#vmlearn 2 3. Crowdfunding For Causes #vmlearn 4. Crowdfunding for Causes Democratizing philanthropy#vmlearn 5. What is Crowdfunding? Crowdfunding describes the collective effort of individuals who network and pool their resources, usually via the internet, to support efforts initiated by other people or organizations.#vmlearn 6. Crowdfunding:Here to stay and growing fast. #vmlearn 7. Why You Should Love ItIts EasyIt Increases YourIts Efficient Donor BaseIts SocialIts Here to Stay #vmlearn 8. The Power of SocialYour network trumps your wallet.You are here. Your LinkedIn innetwork. #vmlearn 9. A new generation of giversare online.Donating makes me feelwonderful, it gives me agreat sense of self-worth.75% of millennials donated in 2011. Donor, Millennial63% Volunteered in 2011.Solicited donations from their70% network for a cause. #vmlearn 10. Plan Ahead1) Set a realistic goal2) Tell a compelling story3) Set a deadline4) Start with your inner circle5) Start!6) Dont be afraid to ask#vmlearn 11. Fundraiser = CampaignYour fundraisershould look like this. promote promotepromotestart end Not like this. promote Deadline panic. Promote! endstart #vmlearn 12. Tell your story. #vmlearn 13. Be Creative#vmlearn 14. Images Are Powerful#vmlearn 15. Videos Even More SoFundraisers withvideos typically earn 4X more.#vmlearn 16. Have Some Fun Because supporting the artsis a no-brainer. #vmlearn 17. Have Some More FunThis ED put himself in a locked cage. #vmlearn 18. Now Start Promoting#vmlearn 19. Start With Your Inner Circle Build momentum, then branch out. Staff Board of Directors Key Influencers Volunteers Friends Donors Your Social Network#vmlearn 20. Dont Be Afraid to Ask ClearlyAsk Clearly.Tie to Direct Impact$10 provides 500 liters of cleandrinking water to refugees in Somalia.#vmlearn 21. Share & Ask Your Donors to Share One Facebook share is worth a lot. = $18#vmlearn 22. Stay In TouchAnnounce when milestones have been met. Send thank you notes to donors.#vmlearn 23. Keep Donors Engaged Give shout-outs.#vmlearn 24. Show Donors Their Impact #vmlearn 25. How to turn passionate volunteersinto passionate fundraisers#vmlearn 26. Volunteers Are NaturalAdvocates and Ambassadors They understand your cause and are passionateabout it. They have personal relationships and built-innetworks to influence on behalf of your cause. They can donate both their money and their time#vmlearn 27. Just Ask! Your volunteers may not be able to be amajor donors but they could be a greatfundraiser. Online fundraising is less intimidating forvolunteers than face to face fundraising.#vmlearn 28. Make it Easy Provide volunteers with the tools to succeed. Training on your online fundraising platform webinars, etc. Links to your fundraising campaign. Sample fundraising emails, tweets and posts. Best practices and fundraising examples. #vmlearn 29. Make it Fun Offer rewards for fundraising efforts. Gamify the experience Raise $500 and receiveX! Encourage volunteers to start teams.#vmlearn 30. Create teams #vmlearn 31. Treat Volunteers like VIPs Celebrate their accomplishments with praise andrecognition. Reach out and thank them for setting up fundraisers. Promote top fundraisers on your site. Keep them up to date on the impact of their campaigns. #vmlearn 32. Questions?Lesley Mansford [email protected]@lesleymansford, @razoowww.razoo.com#vmlearn 33. Visit use to register formore free webinars!http://learn.volunteermatch.org#vmlearn