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No More Mass Marketing A presentation by Karim Gargum, inspired by a Seth Godin post.
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No More Mass Marketing

Sep 01, 2014

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Business

Karim Gargum

Shift your marketing focus from the masses to individuals.
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Transcript
Page 1: No More Mass Marketing

No MoreMass MarketingA presentation by Karim Gargum, inspired by a Seth Godin post.

Page 2: No More Mass Marketing

The Masses

Page 3: No More Mass Marketing
Page 4: No More Mass Marketing

Most businesses are seeking the masses

Page 5: No More Mass Marketing

They want thebig launch

Page 6: No More Mass Marketing

The PR whirlwind

Page 7: No More Mass Marketing

The aggressive advertising campaign

Page 8: No More Mass Marketing

They’re preparing the ‘big bang’

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Page 10: No More Mass Marketing

So What Happens Next?

Page 11: No More Mass Marketing

They start strong, they ‘shock and awe’ the

masses....

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And they spend a lot of $$$

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They make a lot of money....for a while

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0

25

50

75

100

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

Thousands of Sales

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But they’ve built a sand castle

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After the fan-fare, people stop paying

attention

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They didn’t have a solid foundation

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What could theyhave done?

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Don’t TargetThe Masses

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Start Small

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Can you find a small group of people, and

create something they fall in love with?

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If you can, start like that, start with them, give them your full

attention

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If you create something they really

enjoy, they’ll talk about it

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Start a virtuous circle for your product

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You can always do the ‘big bang’ later

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Photos sourced from these flickr profiles:

•http://www.flickr.com/photos/stignygaard/

• http://www.flickr.com/photos/clickclickclickclick/