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+ Pixar By: Rachel Beger
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PixarBy: Rachel Beger

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+BIG IDEA:

Pixar has the ability to appeal to all ages

Their movies grow old with kids and really form a consumer bond

We want to make a stronger consumer connection through social media outlets

Use social media not just to promote movies, but to form a stronger consumer relationship

We want the fans to feel “heard”

“Imagination Has No Age Limit”

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+TARGET AUDIENCE

Targeting ALL age groups

LARGELY focusing on young adults 18-27

AND the middle aged 45-60

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+DIGITAL MARKETING STRATEGY

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+#ImaginationHasNoAgeLimit

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+Twitter

#ImaginationHasNoAgeLimit

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+Instagram

Who do you watch Pixar movies with?

Post a photo with #ImaginationHasNoAgeLimit

A post will be selected to receive a shout out from Pixar’s account

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+Our Goals and KPI

10% increase in followers on social media sites

Receive atleast 20,000 comments on any #ImaginationHasNoAgeLimit post

With an increase of 5,000 every post

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+The Budget

$180,000$250/hour

30 hours a week

Duration of 6 months

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Happiness applies to all ages.

Here at Pixar, we don’t put a limit on bliss.