N.K.PROTINS

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The project report on marketing on industrial visit to

N.K.PROTEINSPresented by:- JAY DAVE FY.BBA(DIV:-A) ROLL NO:-29

Submitted to:- Mrs. RUPAL SHAH L.J IBA

Submitted to:- Mrs.RUPAL SHAH L.J.IBA

2010-11

PREFACE

“Experience is the best teacher”. This saying has played a guiding role in including visit as a part of the curriculum of the B.B.A. programme of the Gujarat University. This visit & a consequent report on it allow the student to practically visit the industry and study real business environment.

This practical training at B.B.A programme develops a feeling about difficulties and challenges in the business world. Only theory knowledge does not impart complete education, practical experience must accompany theoretical knowledge to add meaning to education. To fulfill these objectives, industrial visit is a part if B.B.A. programme.

In this direction, I have tried my level best to present the project report based on this visit.

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ACKNOWLEDGEMENT

The successful completion of this report would not have been possible without co-operation and support of my teacher, friends and my institute.

I forward gratitude to respected director of institute for arranging this visit.

I am heartily thankful to the management for providing me the opportunity to make a study of practical training in their organization.

I express my sincere thanks to the staff of the unit who have given us all the information and who have guided us during the visit. With whose help, the training was possible and who provided full guidance, co-operation and valuable suggestions about industrial report.

I am really obliged to the company and that entire manager, Chief executives and other persons of the company who heartily gave me information about the company by answering my questions.

I am thankful to my college friends and all those who have helped me directly or indirectly in the preparations of this report.

With thanks…

Place :- Ahmedabad. Your Sincerely,

Name: Jay Dave Date :-

Class: FY B.B.A.

Div: A

Roll No:29

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TABLE OF CONTENT

Sr no. Particulars Page no.I MACRO ASPECT1. Introduction 82. Distribution Network 93. Major Players 104. Background 11

II MICRO ASPECT1. Company Profile 152. Quality Control 173. Quality Objective 18

III ORGANIZATIONAL ASPECT1. Departments Of Organization 202. Organizational Structure 213. Organizational Chart 22

IV PRODUCTION ASPECT1. Product Portfolio 252. Production Process 283. Manufacturing Process (Diagram) 344. Installed Capacity 35

V PERSONNEL ASPECT1. Human Resource Management 37

Training And Development2. Man Power Strength In Company 38

VI MARKETING ASPECT1. Marketing 40

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2. Product Planning 413. Advertising 424. Product Line 435. Product Mix 446. Branding 457. Packaging 458. Factors to Consider When Making Packaging

Decision47

9. Product Life- Cycle 4910. Name Of Products 5111. Product Range 5212. Organization Of Marketing Department 5413. Distribution Network 55

VII FINANCIAL ASPECT1. Finance 572. Corporate Growth 58

VIII CONCLUSION 59

IX BIBLIOGRAPHY 60

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INTRODUCTION

N. K. PROTEINS LTD., an ISO 9001:2000 certified company registered in the year 1993 is engaged in the refining of all types of edible oil. Their refinery is located at village Thor, Tal, Kadi, Dist. Mehsana, Gujarat. They have the most integrated automatic and continuous plant from Alfa Lavel, Pune with the capacity of 400 MT per day of edible oil. They are having well established in house R & D department and supported by well-equipped and scientific testing equipment like Gas Chromatograph etc. They are refining all types of edible oil and sell them under different brand names. Following are the well accepted brand names.

Their market share in Refined Cottonseed oil in Gujarat is more than 65%. They are also selling in consumer packs in 15 & 5 ltrs HDPE Jars, 1 Ltr pouch, 1 Ltr Bottle, 500 Ml. & 200 Ml Pouch. They are having very good marketing set up in the State of Gujarat. Recently they have started their regular marketing in the State of Rajasthan, Maharashtra and some other parts of India. They are having their own transport division which covers 20 fleet vehicle and 30 tanker to enable the company to provide prompt & quality service to their customers. They are also having in house fabrication unit for manufacturing of tins, corrugated boxes, HDPE jars, which ensures premium quality at an affordable price.

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COMPANY PROFILE

Name of the company: N.K. Proteins Limited

Location of works: Kadi- Thor Road Opp. Syphne Factory, Thor, Taluka. Kadi, Dist. Mehsana Gujarat India Phone: +91-2764-274247

Registered Office: 2nd / 7th floor, Popular House, Ashram Road, Ahmedabad – 380009 Gujarat India Phone: +91-79-66309999 Fax: +91-79-26589214

Main Business: Manufacturing and selling of Oil

Product Range: 1) Refined Cotton Seed oil2) Refined Corn oil3) Refined Soyabean oil4) Filtered Groundnut oil5) Refined Groundnut oil6) Refined Sunflower oil

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History : N. K. PROTEINS LTD., an ISO 9001:2000 certified company registered in the year 1993 is engaged in the refining of all types of edible oil. The refinery is located at village Thor, Tal, Kadi, Dist. Mehsana, Gujarat. They have the most integrated automatic and continuous plant from Alfa Lavel, Pune with the capacity of 400 MT per day of edible oil. They are having well established in house R & D department and supported by well-equipped and scientific testing equipment like Gas Chromatograph etc. They are refining all types of edible oil and sell them under different brand names.The company is also planning for ISO 14000

Mission: Looking to the market demand of our products, they are planning to expand further 400 MT fully automatic refining plant to satisfy the needs of their customer.

Now a day the power cost is very high, so they are planning to install co-generation power plant for 1.5 MW.

They are also planning to go for ISO 22000 and HACCAP

Financial Information: Their sales turnover has reached upto the level of Rs. 900 crores and there has been a growth rate of 30%.

Special Achievements: Refinery: 400 Mt Filling: 30,000 tins per day Storage capacity: 5000 Mt Tin manufacturing: 50,000 tins per day Jar manufacturing: 20,000 jars per day Box manufacturing: 3000 boxes per day

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Existing Management Group: Director - Kamleshbhai Patel Owner - Nileshbhai Patel

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QUALITY CONTROL & OBJECTIVE

The company is committed to ensure customer satisfaction by supplying quality in all their edible oil products. Therefore continuous improvement shall remain mission of every employee and the management.

“The production will be strictly as per the expectation and requirement of the customer. Their entire satisfaction and we will rigidly observe the standards required for the quality products”.

They are having well established in house QC department and supported by well-equipped and scientific testing equipment like Gas Chromatograph etc. to meet the domestic and international quality standard of edible oils. Laboratory also provides analytical support to production department for control of quality parameters.

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Quality Objective

To provide necessary resources required for the quality management system to prove excellence.

To provide effective customer care services. To monitor the processes to ensure environmental care. To provide inputs for enriching technical and

interpersonal competence of the employees.

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MAJOR PLAYERS

The Edible Oil industry is mostly dominated in Gujarat by Tirupati Oil, Saffola Oil, Ankur Oil, Krishna oil and others. There are many companies which are engaged in producing soyabean oil, corn oil, cotton oil, groundnut oil, etc. All these companies are in competition with N.K. Proteins. All those companies have their products in the market.

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BACKGROUND

EDIBLE OIL

Edible oil in simple terms means “A liquid fat that is capable of being eaten as a food or food accessory. Edible oil can be further classified in to different types :-

Peanut Oil

Cottonseed Oil

Corn Oil

Soyabean Oil

Sunflower Oil

Peanut Oil

Peanut oil (arachis oil) is an organic oil derived from peanuts, noted to have the slight aroma and taste of its parent legume. In the UK it is marketed as 'Groundnut Oil'.

It is often used in South Asian and Southeast Asian cuisine much as olive oil is used in the Mediterranean. Peanut oil is appreciated for its high smoke point relative to many other cooking oils. Its major component fatty acids are palmitic acid, oleic acid, and linoleic acid. The oil also contains some 6–

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8% (total) of arachidic acid, behenic acid, lignoceric acid and other fatty acids. Peanut oil was used as the original source of fuel for the engine. Peanut oil is most commonly used when frying foods, particularly French fries and chicken.

Cottonseed Oil

'Health-Hygiene and lots of love' may be a punchline of high recall to the reader but for N. K. Proteins it tells of the success of N. K. Proteins' operation Golden Flow. Available in 15 Kg Tin, 15 Lt Jar, 1 Lt. Bottle an pouch, the brand continues to be a leader in the market.

Corn Oil

Corn oil is oil extracted from the germ of corn (maize). Its main use is in cooking, where its high smoke point makes it valuable frying oil. It is also a key ingredient in some margarine. Corn oil has a milder taste and is less expensive than most other types of vegetable oils.

One bushel of corn contains 1.55 pounds of corn oil (2.8% by weight). Corn agronomists have developed high-oil varieties; however, these varieties tend to show lower field yields, so they are not universally accepted by growers. Refined corn oil is 99% triglyceride, with proportions of approximately 59% polyunsaturated fatty acid, 24% monounsaturated fatty acid, and 13% saturated fatty acid.

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Soybean Oil

The soybean (U.S.) or soya bean (UK) (Glycine max) is a species of legume native to East Asia. It is an annual plant that may vary in growth, habit, and height. It may grow prostrate, not growing higher than 20 cm (7.8 inches), or even stiffly erect up to 2 meters (6.5 feet) in height. The pods, stems, and leaves are covered with fine brown or gray pubescence. The leaves are trifoliolate, having 3 leaflets per leaf, and the leaflets are 6–15 cm (2–6 inches) long and 2–7 cm (1–3 inches) broad. The leaves fall before the seeds are mature. The small, inconspicuous, self-fertile flowers are borne in the axil of the leaf and are white, pink or purple. The fruit is a hairy pod that grows in clusters of 3–5, with each pod 3–8 cm (1–3 inches) long and usually containing 2–4 (rarely more) seeds 5–11 mm in diameter.

Sunflower Oil

Sunflower oil is the non-volatile oil expressed from sunflower (Helianthus annuus) seeds. Sunflower oil is commonly used in food as frying oil, and in cosmetic formulations as an emollient.

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DEPARTMENTS OF ORGANIZATION

Every organization has departments in it. Through departmentation the work of the company is divided into several groups. Through this the work can be done easily and efficiently. This helps the company to work in good speed and increase their profitability. There are many departments in a company. The following are the departments of NK PROTEINS:

Production Department

Marketing Department

Finance Department

Sales Department

Research Department

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ORGANIZATIONAL STRUCTURE

As an organizational structure is not merely a chart or a lifeless structure. It shows the superior subordinate relationship and also clears the way authority and responsibility flows in the organization between managers and other personnel. These charts are somewhat like “road maps” as they are guide for an official relationship.

Hierarchy refers to levels of authority in the organization, which starts from the board of directors at the top operating workers at the bottom. Managerial structure compares people and it is the path through which management performs the important functions of the important function of the direction coordination and control.

For an organization to succeed, it has to have a proper organizational Application. There are three levels of organization which can be understood

As follows:

1) Top Level Management

2) Middle Level Management

3) Bottom Level Management

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ORGANIZATIONAL CHART

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PRODUCT PORTFOLIO

N.K. Proteins has many brands. N.K. Proteins produces and sells hundreds of products in various countries. N.K. Protein’s products are well- known everywhere. They have many brands. These are some best known products which N.K. Proteins produces and sells:

Refined Cotton Seed oil

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Refined Corn oil

Refined Soyabean oil

Filtered Groundnut oil

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Refined Groundnut oil

Refined Sunflower oil

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PRODUCTION PROCESS

Process Introduction:

Vegetable oil refinery in our country is relatively a recent technology inducted in the past two decades. In vegetable oil refining, there are two types of process available viz. chemical refining & physical refining. In chemical refining, there are three main process involves viz. Degumming & Neutralizing, Bleaching & deodorizing for removal of various impurities from the raw oil. So far large quantities of expeller/solvent groundnut oil, rapeseed oil are used for edible purpose directly with simple filtration. They are physically purified and they are known as double filtered oils. However, due to more and more awareness about various health aspects, like harmful effects of various natural impurities of raw oils, such as free fatty acid (FFA), the cause for the cholesterol increase, plant pigments, phosphatides etc. consumers prefer refined vegetable oils against simple filtered oils. Oil refining industry has developed considerably in the last one decade. Further more, due to the chronic shortage of vegetable oils in our country, many oils, which are not previously used for human consumption, are being processed and used for human consumption. We have the most integrated automatic and continuous plant from Alfa Laval, Sweden with the capacity of 400 MT per day of edible oil. In processing various oils in our plant, the following technologies are used.

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Bleaching:

Purpose of the bleaching process is the complete or partial removal of colour bodies (pigments) from the oil. The pigments can be destroyed through chemical attack by oxidizing agents. The colour of the neutralised oil is improved by treating the oil with bleaching earth or a mixture of bleaching earth and carbon, that absorbs the colouring substance dissolved in oil.

The bleacher is divided into two compartments in order to prevent short

circuiting of oil/bleaching earth slurry and equipped with an agitator in

each compartment to maintain good mixing of earth and oil. After the

bleacher, the slurry of hot oil and bleaching earth is transferred to filter

section.

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Filteration

The filteration takes place in two alternatively operating pressure leaf

filters, where the bleaching earth is completely removed from the oil. While

one filter is in operation the other filter is blow with steam in order to

remove residual oil in the bleaching earth. After filteration, oil is passed

through one of the alternatively working polish filters before going to the

deodorisation.

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Deodorisation:

In the conventional edible oil refinery Deodorization is the last in a series of

process steps used to improve the taste, odour, colour and stability of the

oils by the removal of undesirable substances. The materials removed by

deodorisation include FFA, various flavours and odiferous compounds

classified largely as aldehydes, ketones and hydrocarbons.

Deodorisation is primarily a high temperature, high vacuum, steam

distillation process. Alfa Laval continuous deodoriser is based on the latest

technology using double shell arrangement, which reduces reflux and

ensures that air does not bubble through oil in the event of leakage. The

hot oil is enters the deodoriser and flows continuously under vacuum

through a number of trays via specially designed over flow channels. As the

oil progresses through deodoriser, fatty acids, aldehydes, ketones and

other unwanted materials are vapourised and carried out with the

stripping steam.

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b) Physical refining:

In recent years, there is a development of new technology, which is not

utilize any chemical at neutralization of oil for removing of various

impurities from the oils, after suitable pre-treatment to the oil refining is

done by using physical methods of separation. Physical refining is process in

which oils are refined using steam and physical methods of separation. This

technology is mostly useful for high FFA oils like palm oil, coconut oil etc.

Nitrogen Blanketing:

By using this process we can control peroxide value due to this shelf life will

be good.

Fully continuous Degumming cum neutralising, bleaching with filteration and deodorization. In this type of continuous refinery, refining of vegetable oil is undertaken by using neutralising, bleaching and deodorisation. This is the latest technology available in our country and with this it is possible to achieve better refining quality and lower processing loss ian total process. This process also minimizes steam, electricity and chemical consumption.

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Degumming:

Degumming is the process of removal of gums from crude oil, in which they are dissolved. There are two types of gums; hydratable and non-hydratable. Hydratable gums can be removed from oil by hot water treatment. Oil contains non-hydratable gums required to give phosphoric acid treatment for removal of gums.

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Neutralization:

Neutralization is intended mainly for deacidifying crude fatty oils or

degummed oils. By treatment of the oil with alkali (normally caustic lye) the

alkali will neutralize the free fatty acids contained in the oil and form soap

stock. The soap stock is heavier than oil and can be removed from the oil by

centrifugal separation. Raw oil is neutralized in Short mix Plant and

controlled the process parameters. Most often the crude oil is pretreated

with acid for removal of gums.

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MANUFACTURING PROCESS

Degumming

Crude Oil

Steam Distillation &

Deodorization

Bleaching

Pretreatment

Alkali Refining

Soap Stock Splitting

Acid Oil

Deodorization

Finished Oil

Storage

PACKING

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INSTALLED CAPACITY

o 50000 15 kg. tins are produced per day

o 2500 15 Ltr Jars are produced per day

o 20000 5 Ltr Jars are produced per day

o 10000 1 Ltr bottles are produced per day

o 20000 1 Ltr pouches are produced per day

o They are using automatic volumetric filling machine of Mather

& Platt for filling of oil in 15 kg tin and 5 ltr jar.

o They are also using automatic cap sealing machine.

o They have also the latest machinery for induction wed sealing,

shrinking polythene bag and strapping machine to maintain

better quality of products.

o 300-400 metric tones of oil is produced daily.

o 20-30 tanks of stock is kept in warehouse where 1 tank is of 10

tones.

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HUMAN RESOURCE MANAGEMNT:

TRAINING & DEVELOPMENT OF WORKERS:

Training and development team indicates the process of imparting specific skills, changing attitude, increasing abilities and knowledge to an employee. Training and development program helps to improve performance, competency, grow and acquire maturity of thoughts and action.

At N.K. Proteins, training and development is an ongoing process. The company focuses on the capability of every workers, deficiencies are identified, than training required by every worker is found and the areas to be improved are identified. Training program is then decided accordingly. In fact, training calendars is prepared for the workers every year for better performance, better out-put and make them feel committed and satisfied with their jobs and the work environment.

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Man Power Strength In The Company:

o There are total 800 workers in all departments.

o Female workers work from 8:00 to 5:30 daily

o Female workers get 60 Rs per day for their work

o All workers work in only 1 shift.

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WHAT IS MARKETING?

Marketing is delivery of customer satisfaction at a profit. Marketing is an economic process by which goods services and exchanged between the producer and consumer and their values are determined in the terms of the money price.

Marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

Marketing is used to identify the customer, to satisfy the customer, and to keep the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable.

The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.

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ADVERTISING

Sales Promotion Tools & Programmes :

Today in quality conscious markets across Gujarat, edible oil from N.K.Proteins Ltd. Total command over market share is above 65% Progressive, high profile brands that have carved out their own niche’s in the marketplace and the consumer’s brand recall. In fact, N.K.Proteins oil brands today represent a progress chain spread out across hundreds of cities and the towns in Gujarat, generic cyclic profits for its manufacturer, dealers, distributors & retailers. in its first phase the company is establishing a network of dealers, distributors and main retailers in Rajasthan and Maharashtra .

Strategies and Tools:

The superlative performance is attributed to the inspiring captaincy of the company's technocrat promoters, who have decades of experiencein oil procurement, manufacture and marketingand its eclectic talent pool of management veterans, finance experts, master technicians, and committed floor personnel, assimilated over the years . Over the years, the company has carefully constructed a gigantic chain of quality awareness and obsession, which binds every employee and business associate. Today, N.K Proteins operate sat near maximum capacity utilization.

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Product Line:

In offering a product line, companies normally develop a basic platform and modules that can be added to meet different customer requirements. Car manufacturer build their cars around a basic platform. Homebuilders show a model home to which additional features can be added. This modular approach enables the company to offer variety while lowering production costs.

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Product Mix:

Range of products sold by a firm. For example, a supermarket sells food, but it may also sell clothes, electrical equipment, beauty products, and stationery; an electric appliance manufacturer may sell washing machines, dishwashers, refrigerators, televisions, and videos. A firm may expand its product mix by offering different products for sale; for example, a clothes shop may add underwear to its range. It may extend existing ranges; for example, a car manufacturer may bring out a special edition of an existing car model. It may change existing products; for example, a washing powder manufacturer may add more blue flakes to an existing brand and declare it to be ‘new’ and ‘improved’, or a food company may repackage a product.

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Branding:

The American Marketing Association defines a brand as “A name, term, sign, symbol or design or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.” A Brand is thus a product or service that adds dimensions that differentiate it in some way from other products or services designed to satisfy the same need. These differences may be functional, rational or tangible- related to product performance of the brand. They may also be symbolic, emotional or intangible- related to what the brand represents.

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Packaging:

We define packaging as all the activities of designing and producing the container for a product. Packages might include up to three levels of material. Paco Rabanne cologne comes in a bottle (primary package) that is in a cardboard box (secondary package) that is in a corrugated box (shipping package) containing six dozen boxes of Paco Rabanne.

Well designed packages can create convenience and promotional value. We must include packaging as a styling weapon, especially in food products, cosmetics, toiletries and small consumer appliances. The package is the buyer’s first encounter with the product and is capable of turning the buyer on or off.

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Factors to Consider When Making Packaging Decision

Packaging decisions are important for several reasons including:

Protection – Packaging is used to protect the product from damage during shipping and handling, and to lessen spoilage if the protect is exposed to air or other elements.

Visibility – Packaging design is used to capture customers’ attention as they are shopping or glancing through a catalog or website. This is particularly important for customers who are not familiar with the product and in situations, such as those found in grocery stores, where a product must stand out among thousands of other products. Packaging designs that standout are more likely to be remembered on future shopping trips.

Added Value – Packaging design and structure can add value to a product. For instance, benefits can be obtained from package structures that make the product easier to use while stylistic designs can make the product more attractive to display in the customer’s home.

Distributor Acceptance – Packaging decisions must not only be accepted by the final customer, they may also have to be accepted by distributors who sell the product for the supplier. For instance, a retailer may not accept packages unless they conform to requirements they have for storing products on their shelves.

Cost – Packaging can represent a significant portion of a product’s selling price. For example, it is estimated that in the cosmetics industry the packaging cost of some products may be as high as 40% of a product’s selling price. Smart packaging decisions can help reduce costs and possibly lead to higher profits.

Expensive to Create - Developing new packaging can be extremely expensive. The costs involved in creating new packaging include: graphic and structural design, production, customer testing, possible

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destruction of leftover old packaging, and possible advertising to inform customer of the new packaging.

Long Term Decision – When companies create a new package it is most often with the intention of having the design on the market for an extended period of time. In fact, changing a product’s packaging too frequently can have negative effects since customers become

conditioned to locate the product based on its package and may be confused if the design is altered.

Environmental or Legal Issues – Packaging decisions must also include an assessment of its environmental impact especially for products with packages that are frequently discarded. Packages that are not easily bio-degradable could draw customer and possibly governmental concern. Also, caution must be exercised in order to create packages that do not infringe on intellectual property, such as copyrights, trademarks or patents, held by others

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Name of Products at N.K. Proteins:

1) Refined Cotton Seed oil2) Refined Corn oil3) Refined Soyabean oil4) Filtered Groundnut oil5) Refined Groundnut oil6) Refined Sunflower oil

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Product Range:

1) Refined Cotton Seed Oil: Health-Hygiene and lots of love' may be a punch line of high recalls to the reader but for N. K. Proteins it tells of the success of N. K. Proteins' operation Golden Flow. Available in 15 Kg Tin, 15 Lt Jar, 1 Lt. Bottle an pouch, the brand continues to be a leader in the market.

2) Refined Corn oil: To be active and healthy, We introduced “Tirupati active” with features like superior quality and longer shelf life. Corn oil enriched with essential fatty acids and rich source of vitamin E an Polyunsaturated fatty acid, which may help regulate blood cholesterol. Corn oil is used for Salad dressing and deep frying. It is also widely used in institutions and hotel catering to the health of the society

3) Refined Soyabean oil: Soyabean oil is one of the healthy cooking medium unknown to may which is growing increasingly population in the health conscious segments. The taste, purity and health is combined together for the price conscious customer in Tirupati Liter Soyabean Oil. Refined in the latest refinery of ISO 9001 company this oil is available in four pack sizes 15 kg tin, 5 lt. Jar, 1 lt. bottle, 1 lt. pouch.

4) Filtered Groundnut oil: A brand recently launched in the market with overwhelming support of Guaranties. It is double filtered Groundnut oil being prepared in the state-of-the-art manufacturing unit. The Oil so pure that it retains the natural taste of groundnut to enhance the taste, packed in above mentioned sizes. These are the packs that offer much more than convenience.

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5) Refined Groundnut oil: Refined Groundnut Oil is traditionally preferred oil for deep frying. Tirupati Refined Groundnut Oil is sourced form the best ground nut oil available in the country. A crystal clear oil, It is liter to consume and preferred oil among the consumers.

6) Refined Sunflower oil: Particularly proud of the brand-the company considers its launch as one of the significant achievements. The brand is strategic move to focus customers on the single most important benefit-Health. Available in 15 Lt. Jar, 5 Lt. Jar, 1 Lt. Bottle consumer pack and 15 Kg Tin, the brand is expected to strengthen the wholesome image of N. K. Proteins Limited

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Organization of Marketing Department:

CHAIRMAN

MANAGING DIRECTOR

HEAD OF MARKETING DEPARTMENT

MARKETING OFFICER

SALES MEN / MARKETING CLERK

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DISTRIBUTION NETWORK

N.K.Proteins edible oils are supplied to its vast dealers network by the company's own transportation division i.e. N.K.Transport, comprising 20 fleet vehicles and 30 large tankers .This ensures that the company's dealers and distributors receive their supplies promptly and precisely. And this fleet is enhanced periodically, as product demand rises. The company too owns its own transport, as well as well equipped work shops for its vehicles. Thus, overall the company comprises a well equipped, organised distribution network of transport as well as the delivery.

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FINANCE

Finance is the life blood of the business. It is the function of management into work. It is said efficiently and effectively that managed finance department acts as a mirror for the company which shows the true picture of the working of the company. Finance department is managed in very perfect manner that it has the funds available with it and it can use it when needed.

Finance is the science of funds management. The general areas of finance are business finance, personal finance, and public finance. Finance includes saving money and often includes lending money. The field of finance deals with the concepts of time, money, risk and how they are interrelated. It also deals with how money is spent and budgeted.

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CORPORATE GROWTH

Sales turnover of the company is Rs.900 crore and there has

been a growth rate of 30%.

Refinery - 400 MT Per Day

Filling - 30000 Tin Per Day

Storage Capacity - 5000 MT

Tin Manufacturing - 50000 Tins Per Day

Jar Manufacturing - 20000 Jars Per Day

Corrugated Box

Manufacturing

- 3000 Box Per Day

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CONCLUSION

By the study of market survey and the present information, I came to the conclusion that the company is establishing excellent reputation in all over India and World also, that is possible only after hardworking and sincere interest of directors, Company’ operation of rest of all the staff members and all other members of the company look after for better future of company.

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BIBLIOGRAPHY

The information about NK POTEINS Company for make marketing are collected from the website called

www.nkproteins.com

www.google.com

www.wikipedia.com

And Management book of Principles of Management

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