Nikles Corporate Identity Book

1 .THE CORPORATE IDENTITY GUIDE | JAN 2012 |

JAN 2012T H E C O R P O R A T E I D E N T I T Y G U I D E


ContentsPage

3

4

5 - 9

10

11

Subject

Introduction

Nikles Inter AG Head Office | Aesch, Basel, Switzerland

Mission Statement

Company Logo

Company Fonts

Company Colors

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IntroductionNikles Group is one of the world’s leading shower equipment manufacturers. Our clients, such as up market manufac-

turers and leading retailers are sourcing hand showers, shower heads, slide bars, shower systems, and kitchen sprays from us. Nikles products are of trend setting design and state of the art quality. We serve customers from all around the world including in Europe, North America, Asia, Australia, New Zealand, and South America. Nikles continuously invests in research & development of existing and new technologies to ensure that our customers always have access to the latest innovation and technologies.

As Nikles becomes more globalized, it is critical to portrait a clear picture and the character of our organization. In order to maintain and reinforce our brand unity, the Corporate Identity guide is created. It is also important that Nikles brand

image is consistent wherever it is being represented. This guide shall be used as a binding reference when producing visual communication materials for our brand across all media including prints and electronics.

ACS


Mission StatementAs a designer, creator and manufacturer of shower products it is our core purpose to offer to our customer the right

product with an attractive design, appropriate functionality and superior quality and thus contribute to the success of our clients and business partners. Our success is built around a team of people with an extraordinary dedication to their professional standards. Our focus is the creation of products and implementation of strategies that exceed market expectations. Our suppliers and customers trust in our proven commitment to excellent service and in our ability to offer effective solutions tailored to their needs.

THERMO INSULATIONEASY TO CLEAN


1.1. The Evolution of Nikles Logo 1.2. Nikles Logo

Vertical Logo (preferred)

Horizontal Logo

Nikles logo should be used on all communication materials, both internal and external. Correct usage and consistent application of the company logo establishes a clear identity.1982

2002

Present

NIKLES PRODUCTS

1. Company Logo


1.3. Logo Color

Pantone Black C

Black or dark background use Pantone Silver 877

White or light background use standard logo color Pantone Black C

100% K

PANTONE CMYK

Pantone Silver 8770% C0% M0% Y24% K

1. Company Logo

Negative Positive


1. Company Logo1.4. Placement & Positioning

Another important element for communicating the Nikles brand is “a Swiss company” symbol. This symbol should always be incorporated with the Nikles logo across the media.

“A Swiss company” symbol must... - be placed on the right hand side of the Nikles logo (or away from the logo)- be 3 mm away from the Nikles logo- be relative to Nikles logo size and proportion

The Nikles logo must be at least 1 times bigger than “a Swiss company” symbol.

A Swiss Company Symbol

Nikles Logo With “a Swiss company” Symbol

3 mm

3 mm

Vertical Logo (preferred)

Horizontal Logo


To ensure that our brand logo is recognizable and is visually effective, it must be of a certain size.

Vertical Logo (preferred)The full width of the vertical logo should not be less than ½” on all print work

Horizontal LogoThe minimum width of 2” is required for all print work

However, in special circumstances such as laser etching, specific guidance can be sought from the management.

1.5 Minimum Size Requirement

1. Company Logo1.6. Clear Space Requirement

½”

1cm

0.5cm

0.5cm

0.5cm

0.5cm

0.5cm

0.5cm

0.5c

m

0.5c

m

2”

A clear (safe) zone equivalent to ½ the height of the symbol “N” should extend from the logo on all sides. No other design element with the exception of the “a Swiss company” symbol, photography and backgrounds should intrude into this area.


1. Company Logo1.7. Co-Branding Guidelines

When the Nikles logo appears as a co-brand, it is preferable that both logos occupy a similar area of volume and appear to be of equal prominence.

The Nikles logo should always stand alone. Product, location or any other names should not be attached to the Nikles corporate logo.

Minimum clear space requirements around the Nikles logo should always be considered when placing a Nikles logo on the same viewing surface as the partner’s logo.

Samples of correct and incorrect placements

S W I S S C O M P A N Y

x

x

x


The primary typeface for all printed and digital communications is Century Gothic.

Century Gothic Regular

Century Gothic Italic

Century Gothic Bold

Century Gothic Blod Italic

2.1. Primary Font

2. Company Fonts2.2. Official Use

For internal and external produced communica-tions including MS Word documents, MS Power-Point presentations, e-mail and etc, the primary font, Century Gothic can be replaced with other San-serif typefaces.

Example:

Arial Arial Arial Arial

Calibri Calibri Calibri Calibri

Helvetica

Tahoma Tahoma


3. Company Colors3.1. Colors

The corporate colors used in Nikles communications are derived from the Nikles logo.

Varying percentage of tints can be used for specific purposes to ensure clarity of the messages.

Pantone Black C

Pantone Silver 877

100% 90% 80% 70% 60% 50% 40% 30% 20% 10%

100% 90% 80% 70% 60% 50% 40% 30% 20% 10%


Nikles Inter AG P.O. Box, Arlesheimerstrasse 5

CH-4147 Aesch / Basel, SwitzerlandTel: +41 61 726 88 66 Fax: +41 61 726 88 69

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Nikles Corporate Identity Book

Design

nikles logo nikles logo

nikles corporate logo

brand logo

nikles logo size

proportionthe nikles

evolution of nikles

partners logo

communicatingnikles