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Page 1: Nike ppt
Page 2: Nike ppt

Nike is a American Multinational corporation

It is engaged in designing and worldwide marketing and selling of footwear, apparel, equipment and accessories .

Nike is the world’s leading supplier of Athletic

Shoes and apparel and also a major manufacturer of sports equipment.

It was founded on May 30 ,1978 by Bill Bowerman and Phil Knight.

Nike in Greek means Goddess of Victory.

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SLOGAN “JUST DO IT”   The slogan was coined in 1988 at an ad

agency meeting.

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The Nike "Swoosh" is a design created in 1971 by Carolyn Davidson, a graphic design student at Portland State University, She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company, Blue Ribbon Sports (BRS).

The Nike design logo was originally taken from the Greek mythological Goddess (Nike) as one of her wings. The ideology was that the goddess Nike was actually a symbol of victory. Hence conceptually the Nike logo design meant victory or winning.

Nike logo is also known as Nike Swoosh.

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Logo represents the wing of Greek Goddess.

The word NIKE means goddess of victory.

 The Nike logo design is an abstract wing, designed by Carolyn Davidson, was an appropriate and meaningful symbol for a company that marketed running shoes

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On analyzing the success of Nike, it is possible to single out several factors that contributed to the progress of the company.

Probably one of the most important factors of Nike’s success in its expansion in international markets was the shift of production to Asia.

It is beyond doubts that the role of sportsmen in the modern market of sports equipment is extremely important and, naturally, their popularity is successfully exploited by Nike to promote its products.

Moreover, due to the simplicity of the tags they are understandable and easily perceived by all people regardless national or cultural peculiarities and norms.

Finally, the promotion and advertising campaign were extremely successful and not only due to sportsmen involved but also due to the wise strategy and image of the company and its products

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Risk Grade – 103 (Max 134) Over 3/4 of all stocks available are more risky than

NIKE

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It s obvious that Nike was initially in a privileged position since originally the company did not have any rivals in its segment of the market.

The dominance and the lack of competition was probably one of the major reasons for the failure of Nike at this point.

The shift from traditional regions of production such as Europe, the US and Japan was another reason which could deteriorate the quality of Nike’s products and decrease its competitiveness.

Moreover, such a shift provoked an unexpected reaction in traditional markets where Nike’s position were stable and even dominant, notably in Europe and the US.

Finally, such a conflict did not contribute to the growth of the popularity of Nike in China, especially taking into consideration the defining role of local authorities in economic life of the country.

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Positive: Company has strong potential if it can tap into the

foreign markets (China and International Soccer). A purchase of 65 shares would account for 4.65% of the portfolio and would have a market value 5,382 dollars.

Negative: Right now too much stress is put on the strength and growth

of the US Footwear sector. The abroad sector that is expected to grow contributes a low

percentage of overall revenue. However, this does leave room for rapid growth and expansion.

The company has doubled its market cap. over the last five years and has seen a very wide trading range between 50 and 90 dollars.

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Footwear

Sandals

Shoes

Slippers

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Apparel

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Accessories

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BaseballBasketballCyclingFootballGolfRunningSoccerSwimTennisTrainingYoga

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College licensed gears

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Choose material and color Personalize symbol or ID

Available within 4 weeks of order

Premium prices

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Enhance running experiencePick workout and custom playlistRun with real-time feedbackSync and track progress

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Modern/sporty interior design

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“To bring inspiration and innovation to every athlete in the world.”

“If you have a body, you are an athlete.”

– Bill Bowerman( co-founder of Nike )

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