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Contents

Broad Contours

Who Should Attend

Unique Features of Program

Program Modules

Detailed Program Contents

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Broad Contours

Program Faculty :Priyanka Kapuria

Duration : Four Months

Eligibility : Graduation in any discipline with (including Diplomaholders) and minimum 2 years of Experience

Schedule : Tuesday 6:30 pm 9:30 pm

Program Fee : Rs. 31,500/-[plus 10.3 % service tax]

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Who should attend?

Professionals in Marketing/Publishing/e-

business/Advertising

Professionals who want to shift to online marketing or

those who are beginners in online marketing Professionals who seek to improve the performance

of their campaigns

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Unique Features

UniqueProgram

Program in SEM from Google first time in India

Prepares the participants to take GAP exam. (Exam fee waived off for participants)

Practical

Exposure

Participants would be provided marketing vouchers worth Rs. 10,000 to test theircampaigns during the program

Participants who successfully complete the program would be provided additionalmarketing vouchers worth Rs. 10,000

Pedagogy Designed with a mix of case discussions, assignments and projects besides the

lectures in class

Peer Learning Opportunity to Network and Learn from the best in the corporate world

Certification Graded Certificate of Successful Completion from Google and NIIT Imperia

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Program Modules

Introduction to Online Advertising and AdWords

AdWords Account and Campaign Basics

AdWords Ad Formats

Policies and Ad Quality Issues AdWords Targeting and Placement

AdWords Bidding and Budgeting

Optimising Performance

Display Advertising on the Google Display Network andMobile Advertising

Performance Monitoring and Conversion Tracking

Overview of Local Business Listings and Maps

Selling and Representing AdWords

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DETAILED MODULE-WISE

CONTENTS

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1. Introduction to Online Advertising and AdWords

Module Contents

Overview of Online Advertising

Overview of AdWords , AdCenter, and Yahoo Advertising

Getting started with AdWords

2. AdWords Account and Campaign Basics

Module Contents

Account Management Basics

AdWords Campaign Management Basics

Tools to analyze Industry Insights and Trends

Ad Group Management Basics

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3. AdWords Ad Formats

Module Contents

Overview of Ad Formats

Creating ads-text/mobile/display

Ad Formats Guidelines and Best Practices

4. Policies and Ad Quality Issues

Module Contents AdWords Policies

Ad and Site Quality

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5. AdWords Targeting and PlacementModule Contents

Overview of Targeting and Placements

Keyword Match Type and Keyword Targeting

AdWords Language and Location Targeting Placement Targeting for the Content Network

6. AdWords Bidding and Budgeting

Module Contents Overview of Bidding

Overview of Budgets

Overview of Billing and Payment Options

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7. Optimizing PerformanceModule Contents

Overview of Optimization

Optimizing AdWords Campaigns and Ad Groups

Optimizing Websites and Landing Pages

8. Display Advertising on the Google Display Network and Mobile

Advertising

Module Contents

Value of Display and the Google Display Network

Value of Display on YouTube

How does Mobile Advertising work

Benefits of Mobile Advertising

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9. Performance Monitoring and Conversion TrackingModule Contents

Overview of Performance Monitoring and Conversion Tracking

AdWords Reporting

Troubleshooting through Reports Conversion Tracking Basics

Google Analytics

Case Studies

10. Overview of Local Business Listings and Maps

Module Contents

Understanding Free and Paid Local Listings

Advertising on Google Maps

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11. Selling and Representing AdWords

Module Contents

The AdWords Value Proposition

Selling the Benefits of AdWords

Maintaining Client Relationships

Click Here to know about program benefits

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How to Apply

Application period Application for the Batch will commence on 10 August 2010 and will close

on 7 September 2010

Application forms Application forms can be obtained from www.niitimperia.com or at local

NIIT IMPERIA Centres Students could also apply online at www.niitimperia.com

Class would commence on or after 5 Oct 2010

Application Foreclosure Clause:

Please be aware that seats are limited at every location for this program. Therefore,

1. Applications can be foreclosed anytime (at all or some select locations) with a

notice posted on the NIIT Imperia website.

2. Applicants are advised to apply as early as possible to book their seat

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Documents Required for Application 1 Passport size photo affixed [Latest photo with light

backdrop]

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SYNCHRONOUS LEARNING - NIITIMPERIA

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18 Classrooms in 17 cities

Direct one-to-one interaction is ensured through individual ICT

systems for each student:

High-performance PCs

Webcam

Audio system and microphone at each workstation,

connected directly to faculty at institutes

Classroom interactions & ambience are facilitated by clusters of

student-stations and camera & projection systems that span the

full classroom.

6 Synchronous Learning Centers created within corporate

premises

Collaborative Learning Management System (LMS):

supplementary e-learning

program-specific notices

online submission of assignments

reminder services

online testing

student records

STUDIO VIEW

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NIIT IMPERIA - TECHNOLOGY EDGE

CLASSROOM VIEW

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REPLICATION OF LIVE CLASSROOM

SYNCHRONOUS LEARNING

Full features of face-to-faceteaching

Raised-hand-seeking-teacher's-attention

Tabulation of responses

Quizzes randomly created by theteacher

Click Here for virtual tour of Synchronous Learning Technology

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For any Queries Or Doubts,

Call Us At 1800 180 6060 (MTNL/BSNL)

or 011 6000 6448

(Or)

Write to [email protected]

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