Hawaii’s Niche Tourism Market Edu-Tourism Wellness Tourism Cultural Tourism Agri-Tourism Hawaiian Art, Music and Cuisine Judith Fox-Goldstein, Director University of Hawai'i at Hilo Conference Center & Hawaiian EDventure http://conference.uhh.hawaii.edu for: McNEIL WILSON COMMUNICATIONS, INC.
30
Embed
Niche marketing presentation to mc neil wilson communications
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Hawaii’s Niche Tourism MarketEdu-Tourism
Wellness TourismCultural Tourism
Agri-TourismHawaiian Art, Music and Cuisine
Judith Fox-Goldstein, DirectorUniversity of Hawai'i at Hilo
Conference Center & Hawaiian EDventure
http://conference.uhh.hawaii.edu
for:
McNEIL WILSON COMMUNICATIONS, INC.
Sustainable Niche Tourism…Sustainable Niche Tourism…Community Community InspiredInspired, Community , Community DrivenDriven & Community & Community OWNED!OWNED!
COMMUNITY
UNIVERSITY STATE C0UNTY
ProgramDevelopers,Marketers
Students, Interns,Faculty, Cultural
& Educational Resource
Logistical , Clerical & Fiscal Support
Public RelationsAmbassadors
Marketing &Advertising
Grants, Reports &Product Development
Kupuna &Senior Centers
Volunteers , Community
Organizations &Mentorship Programs
Business and Local Vendors &Service Providers
COMMUNITY IMPACT COMMUNITY IMPACT Employment & ServicesEmployment & Services
PROGRAMSPROGRAMS• To To promotepromote Hawai`i as the Hawai`i as the PREMIER educational PREMIER educational
and cultural destination in the world!and cultural destination in the world!• To To showcaseshowcase our island’s diversity, extraordinary our island’s diversity, extraordinary
community resources and the University & community resources and the University & community’s expertise in science and culture.community’s expertise in science and culture.
• To To extendextend the visitors length of stay in Hawai`i. the visitors length of stay in Hawai`i.• To To developdevelop innovative niche tourism programs and innovative niche tourism programs and
activities appealing to a broad demographic of visitors.activities appealing to a broad demographic of visitors.• To To stimulatestimulate economyeconomy by increasing visitor by increasing visitor
expenditures. expenditures. • Acts as a Acts as a “change agent”“change agent” by expanding Hawaii’s by expanding Hawaii’s
image to “The image to “The 3 S’s3 S’s ( (SunSun – – SurfSurf – and – and SCIENCESCIENCE. . Expanding image to promote Hawai`i as a learning Expanding image to promote Hawai`i as a learning destination.destination.
• Experiential educational, cultural, recreational and Experiential educational, cultural, recreational and wellness programs that provide hands-on, wellness programs that provide hands-on, participatory and integrated approaches to learning participatory and integrated approaches to learning
in a very unique environmentin a very unique environment..
DESIGNED FOR: (Target DESIGNED FOR: (Target Markets)Markets)
• Students - local, national Students - local, national and international and international (Elementary-University)(Elementary-University)
• Alumni Groups, Charter GroupsAlumni Groups, Charter Groups• Elementary and High School Elementary and High School
Science Teachers and ClubsScience Teachers and Clubs• International Schools (Japan, International Schools (Japan,
Korea, China)Korea, China)• Local Artists, Local Clubs, Local Local Artists, Local Clubs, Local
VendorsVendors• Local Hotels, Transportation, Local Hotels, Transportation,
Visitor Industry AttractionsVisitor Industry Attractions• Educational Travel GroupsEducational Travel Groups
– OdysseyOdyssey– Earth ExploreEarth Explore– Seimer and HandSeimer and Hand– People to PeoplePeople to People– Rainforest and ReefRainforest and Reef
• Life Long Learning GroupsLife Long Learning Groups– ElderhostelElderhostel– InterhostelInterhostel– FamilyhostelFamilyhostel– Golden Escapes (Canada)Golden Escapes (Canada)
• JASON & Educational GroupsJASON & Educational Groups• Religious GroupsReligious Groups• Volunteer OrganizationsVolunteer Organizations• Kupuna and Senior Citizens Kupuna and Senior Citizens
GroupsGroups• Alu LikeAlu Like• Hawaii Tourism AuthorityHawaii Tourism Authority• Hawaii Visitors BureauHawaii Visitors Bureau• DBEDT DBEDT • Economic Development BoardsEconomic Development Boards• Farmers/ Ag TourismFarmers/ Ag Tourism• B & BsB & Bs• HotelsHotels• CorporationsCorporations• National, International and localNational, International and local conferencesconferences
Community Impact
HotelsUH Dorms
B&B's
Restaurants
Food Serv Vendors
TransportationCar RentalsRetailersVisitor Ind Tours
DOE
Teachers
Volunteers
Kupuna
Artists/EntFaculty
Funding Sources
Conference Reg Fees22%
Admin/Coord Fees13%
EduTourism27%
Spec Events17%
Grants17%
Commissions4%
Honored by Hawai‘i Visitor’s & Honored by Hawai‘i Visitor’s & Convention Bureau!Convention Bureau!
• 1997 Kahili Award1997 Kahili Award• 1999 Kahili Award1999 Kahili Award• 1999 “Best of Show”1999 “Best of Show”
• 2002 Kahili Award2002 Kahili Award• 2002 “Best of 2002 “Best of
Show” Show”
Honored by International Honored by International Academic Association of Academic Association of
of the of the year- US Small Business year- US Small Business AdministrationAdministration
• 2000 Judith Fox-Goldstein, Athena Award 2000 Judith Fox-Goldstein, Athena Award WinnerWinner
1990 Conference Professional of the Year1990 Conference Professional of the Year• 1996 International Award in Academic &1996 International Award in Academic & Institutional Achievement in the field ofInstitutional Achievement in the field of Conference & Event ManagementConference & Event Management• 1998 Judith Fox-Goldstein: Athena Award 1998 Judith Fox-Goldstein: Athena Award