New Media for Student Leaders

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Student Leaders on New Media

PRESENTED BY JT on JULY 22, 2010

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This is New Media

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Journalism in New Media

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Breaking News in Journalism

"From post-election protests in Iran to the campaign against trade in conflict minerals, social media is revolutionizing the way human rights advocates broadcast their efforts. Internet-based services like Twitter and YouTube enable campaigners to reach global audiences and put issues in the international spotlight with just a few mouse clicks. The Iranian protestors' use of social media dominated the news coverage, with traditional news outlets discovering for the first time how these new platforms can provide access to information in otherwise closed-off environments." (worldpoliticsreview.com)

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Journalists and Media on Twitter

BIO: A behind the scenes look at “Anderson Cooper 360°”written by Anderson Cooper and the show’s correspondents and producers.

CNN.com is among the world's leaders in online news and information delivery.

Vs.

BIO: Covering all angles.

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Creating a Twitter List

Click to add to List!

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Build relationships

The results are in…

• 52% of reporters now use Twitter as part of their jobs (study by Cision/GSPM)

• 37% of journalists are required to maintain Twitter accounts (study by PRWeek)

• 65% of journalists use Facebook for their work (study by Cision/GSPM)

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The Perfect Online Pitch

Perfect pitching…• Utilize Facebook and Twitter, as well as email

• Direct message• Wall interaction

• Be short – make it’s point in the title or the opening line• Be personal

• This is why it’s important to build a relationship with a reporter and/or blogger first

What’s in the best story pitches?• Numbers and stats• Breaking news that hasn’t been discussed before• Identify new trends and find relationships

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Social Media News Release (SMNR)

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Pitch Engine

• Pitch Engine is used by in-house PR pros, agency reps, and other communication professionals

• Incorporate multi-media• Shareable• Broader audience reach

• Bloggers and journalists• Investors and consumers• Online influencers

Social Media Release (SMR) – a reinvention of the traditional press release

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#journchat

• #journchat is a hashtag used to congregate a weekly Twitter conversation between journalists, bloggers and PR professionals

• Created and moderated by Sarah Evans (@prsarahevans)

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Social Media Revolution

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International Advocacy Tools

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Human Rights Watch

• One of the world’s leading organizations in protecting human rights

• Enlists the support of the public to take action, stay informed, and make donation

• Challenge those who hold power to end abusive practices

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Human Rights Watch

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WITNESS

• WITNESS uses video to open the eyes of the world to human rights violations.

• WITNESS empowers people to transform personal stories of abuse into powerful tools for justice, promoting public engagement and policy change.

Be a WITNESS

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Amnesty International

Donate.. To your favorite Causes

Join.. To help gain awareness

Take Action.. To make a difference

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NAFSA

• The association of international educators

• Promotes the exchange of students to and from the U.S.

• Resources include Connecting Our World and social media platforms – Twitter, Facebook, Blog, etc.

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NAFSA: Social Media Platform

RSS Feed:Allows you to stay up to date on initiatives and news

FACEBOOK:Connect and discuss issues

TWITTER:Newest ways to take action

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Case Studies

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DipNote

A place to share stories,

…discuss experience

s,

…and inspire new ideas

…on the important

foreign policy issues

of the day.

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Iran Twitter Revolution

Use of hashtag #Iranelection

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Iran Twitter Revolution

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Haiti Relief Efforts via Twitter and Mobile Marketing

#HAITI was main hashtag used for Hurricane relief efforts and emergency family location

Text ‘HAITI’ earthquake relief raises $32 million dollars for Red Cross in one month.

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Thank YouQuestions?