New Media and Social Benefit

New Media

&Social Benefit

The WorldIs Built On

Baltimore’s Networks

Dave Troy’s http://peoplemaps.org/

Social MediaIs All About

Relationships

Social Media DefinedOnline tools that allow people to create and share content

• Collaborative projects (Wikipedia)

• Blogs and microblogs(Twitter)

• Content communities (YouTube)

• Social networking sites (Facebook)

• Virtual games worlds (World of Warcraft)

• Virtual social worlds (Second Life)

EverythingYou Know Is

Social Media Myths

“My people aren’t on social media.”

“We’ll get an intern & let them do it.”

“We should be on all of the sites. It’s free.”

“We’ll make a lot of money without a lot of work.”

“My people aren’t on social media.”

“My people aren’t on social media.”

“My people aren’t on social media.”

Social Media Myths

“We’ll get an intern & let them do it.”

“We should be on all of the sites. It’s free.”

“We’ll make a lot of money without a lot of work.”

Social Media Myths

“We’ll get an intern & let them do it.”

“We’ll make a lot of money without a lot of work.”

Social Media Myths

“We’ll make a lot of money without a lot of work.”

Back To The

Some Examples

Quick Stats

> 955M monthly active users

> 552M daily active users

Vocabulary

Profiles

Pages

Groups

Friends

(June 2012)

Quick Stats

> 340M tweets daily

> 1.6B search queries

> 140M users

Vocabulary

Tweets

Retweets

Lists

Followers

(March 2012)

Quick Stats

> 175M members

~4.2B searches in 2011; likely 5.3B in 2012

Vocabulary

Profiles

Contacts

Companies

Groups

(August 2012)

Quick Stats

> 4B hours of video watched each month

> 800M unique visitors monthly

Vocabulary

Channels

Uploads

Playlists

(April 2012)

Blogging

Quick Stats

> 181 million blogs

• Mostly well educated women, 18-34

Vocabulary

Posts

Comments

RSS Feeds

News Reader

(March 2012)

Together Your

Process

The ProcessSet a goal

Collect baseline

data

Try itEvaluate

Reflect & revise

Is It Worth It?

• Record the baseline

• Start simple

• Look to your goal for what to track

• Look at trends

• Give it time

• Don’t forget to translate numbers into $ or services

E-newsletter Subscribers

OpenRate (%)

FacebookFriends

Website Visits

Twitter Posts

TwitterFollowers

BlogPosts

BlogTraffic

Baseline 2000 23 10 4200 10 3 0 0

January 2225 29 30 5400 5 10 1 325

February 2275 27 60 5000 20 25 3 850

March 2375 22 87 5600 50 60 7 650

What Do You Count?• Engagement

– Likes, retweets

– Subscribers, followers

– Comments, click throughs, opens

• Don’t forget qualitative data

• Tools

– Listening

– Google Analytics

– You Tube Insight

– Face Book Insights

General Tips

• Start small.

• Be present and engaged.

• Watch what other people do and then figure out your style.

• Mix personal and professional. Or don't.

• No one knows what their first post should be. Just post something and get it over with.

General Tips

• Make it a good habit.

• Be a person & remember that people are on the other side.

• Post what you want, but be ready to live with the consequences.

• Combine your online and offline networking for the greatest impact.

Your

What Are Your Fears?• I’m too busy.

• Staff will embarrass the organization.

• Public will criticize our organization.

• Others?

Resources• Idealware - http://idealware.org/

• TechSoup - http://www.techsoup.org/

• NTEN - http://www.nten.org/

• Tech & Social Change Baltimore -http://www.meetup.com/Tech-Social-Change-Baltimore/

Contact Information

Kate BladowFounder & Strategist

Powered Pursuits

[email protected]

(406) 431-5597