Soap Opera Genre – Independent Textual Analysis Name: Keir Speirs Candidate Number: 4131 Center Name: St. Andrew’s Catholic School Center Number: 64135 OCR Media Studies – A2 Level Unit G324: Advanced Portfolio
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1. Soap Opera Genre Independent Textual Analysis Name: Keir
Speirs Candidate Number: 4131 Center Name: St. Andrews Catholic
School Center Number: 64135 OCR Media Studies A2 Level Unit G324:
Advanced Portfolio
2. Trailer 1 Coronation Street -
http://www.youtube.com/watch?v=UcVoNEhhICU Verbal Codes Comment on
the use of Dialogue, Voiceover, Sound Effects or Soundtrack
Non-diegetic soundtrack The happy upbeat soundtrack is contrapuntal
to the visual imagery. The happy soundtrack clashes with the sound
of the sirens which is being played over the happy music, connoting
an enigma clue (Barthes) to something bad is about to happen or a
potential disequilibrium (Todorov). At the end of the trailer there
is some text denoting through a caption four funerals and a wedding
which makes the audience wonder what is going to happen and who
will be involved, knowing there is going to be a death and a
wedding in a multi-stranded narrative format. The verbal code of
the non-diegetic sound track the street where you live and knowing
signifies (De Saussure) how the audience are familiar with the
characters on the street and in line with the multi-stranded
narrative of a soap opera the audience are left playing a guessing
game as to who will cause chaos or whether something bad is going
to happen to their favorite character(s). The lack of a voice over
in this trailer leaves the audience wondering what is going to
happen as the music eerily fades out. Non-Verbal Codes Comment on
the use of Setting, Lighting, Costumes, Facial Expressions and
Characters The non-verbal code of the high key lighting throughout
most of the trailer contrast to the short cuts of low key lighting.
The high key lighting represents a utopian feeling within the
trailer where nothing seems to go wrong. However, when it cuts to
the low key lighting the audience get a sense of things are going
wrong as the shots are of the emergency services. The setting
represents a strong community as all the characters are in the same
street. Also their facial expressions represent a strong community
as they are looking at each other making the audience think they
are all friendly. This is reinforced by the soft focus high key
lighting. However, some of the facial expressions of the characters
make the audience wonder what is going to happen as they dont look
as though they are happy. The majority of characters are wearing
red or black clothing. These colours are usually associated with
death and/or danger. This is a binary opposite (Levi Strauss) to
the high key lighting and the soundtrack. The use of a red fire
engine connotes that something bad is going to happen. When the
audience see this they associate the fire engine with danger.
3. Technical Codes Comment on the use of Camera Angles, Shot
Types and Camera Movement There is mostly mid shots and close ups
throughout the trailer. The technical code of a close up of some of
the characters denote them looking at something which is an example
of an eye line match - which is followed by a cut to another
character or characters. This connotes to the audience that they
are looking or spying on the other characters giving the audience a
sense of mystery. Being filmed in slow motion lets the audience see
everything for example facial expression. This is then contrasting
to the normal pace of the emergency services which is a lot faster
so the audience dont have time to see what it actually is. This
connotes that no one is ready for what is about to happen including
the audience.
4. Trailer 2 EastEnders -
http://www.youtube.com/watch?v=8p4xlLezos0 Verbal Codes Comment on
the use of Dialogue, Voiceover, Sound Effects or Soundtrack The
beginning of the trailer starts with a scary, non diegetic
soundtrack which play while looking at what looks like a deserted
street. The scary non-diegetic music connotes something bad is
going to happen. Also with the western style of music it gives the
audience the feeling that there is going to be conflict with some
characters relating with Todorovs theory of there being a
disequilibrium. Finally at the end of the trailer there is the use
of non diegetic voice over denoting its all kicking off in the
square, which connotes to the audience that again something bad is
going to happen. The diegetic sound of the gun loading when Kat
opened up her mirror connotes that she is like a weapon and uses
that to get what she wants. Even though she takes care of her
appearance this which is a stereotypical thing to do as a woman,
she also likes to show her dominance by being volatile towards
other characters. The diegetic dialogue Where dyou get a drink
round ere? connotes that Kat is new to the community and wants to
make a impression on the other characters. The verbal code ere is
also colloquial and something the viewers will expect from a soap
opera set in the East End. Non-Verbal Codes Comment on the use of
Setting, Lighting, Costumes, Facial Expressions and Characters The
deserted street with all the characters running away from the one
main character connotes that they are scared of her. The deserted
street connotes that there is going to be trouble between the
characters as most of them have hid away from Kat. The high key
lighting but with a dark filter over the top adds to the western
style. This connotes that there is going to be trouble as westerns
are associated with fights and dangers. The non-verbal code of the
facial expression of the characters connote that they are all
scared of this one main character who is shown to own the square.
With the costume the two main characters are made to look menacing
and dangerous. This is reinforced by the dark clothing worn by both
Kat and Alfie.
5. Technical Codes Comment on the use of Camera Angles, Shot
Types and Camera Movement When the first character she walks into
the frame of the camera and then the camera starts to tilt up from
her feet to her face. This connotes that she is the main character
in this trailer as they want the audience to see all of her. With
the other male character there is a low angle when he walks out of
the shadows. This connotes that he is mysterious and also superior
to other characters. When establishing the other characters there
is mainly a high angle looking down at them. This signifies (De
Saussure) that they are not the main focus in this trailer and also
that they are less significant than the other two main
characters.
6. Evaluation of Textual Analysis Compare and Contrast Trailer
1) Areas of Strength and what you would repeat (Steve Neale) or
exploit (Abercrombie 1995) From the first advert I liked how
everything was given the idea of a utopian world with the high key
lighting, which was then contrasted greatly with the low key quick
cuts of the emergency services. This gave the audience something to
wonder about as they are shown a happy seen but then also a rushed
scene of the emergency services which usually means something bad
is going to happen. From this advert I would like to use a contrast
of good and bad to make the audie3nce wonder what is happening
which will make them watch the episode. Trailer 2) Areas of
Strength and what you would repeat (Steve Neale) or exploit
(Abercrombie 1995) In the second trailer I liked the soundtrack. I
thought that this gave a creepy feel which went really well with
the shots of the deserted streets. I also liked how they used a
minimum amount of words and the voice over at the end which left
the audience wondering making them want to watch the episode. From
this advert I would like to include a creepy soundtrack which will
go with a creepy scene maybe. This would make the trailer more
interesting to the audience as they both go well together and
create tension.