New Holland Tractor Brochure

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TRUE DEALERBECOME A

WhoisNewHolland?

New Holland is our customers, the people who rely on our equipment for their livelihood or their lifestyle.

New Holland is our dealers, who partner with us to provide customers with outstanding service and sales support.

New Holland is our employees who, whether in the field, office, manufacturing or engineering, work hard to provide products and services de-signed to meet our dealers’ and customer’s needs.

The New Holland brand is rich with a strong history of leadership and a legacy of innovation. We are a team of dedicated individuals who work together to ensure customer support and satisfaction. The strength of New Holland is based on our relationships. and, with over 100 years of experience, we continue to strive for excellence.

We are looking for dealer partners who are interested in cultivating New Holland centers of excellence. We are interested in prospects with the business experience and ability to de-velop and pursue a plan that ensures continued growth and success for the New Holland brand.

“

” – Ag Industrial, Rising Sun, MD

We’re making a commitment to keep growing with the market, so in the next couple of years, we’ll be ready to open another store. New Holland has always been a good company to work with, very supportive and willing to listen. We plan on expanding with them in the future.

Why become part of the New Holland team?

• Expansiveproductlineservingabroad customerbase

• Strongbrandrecognitionandleadership withexcellentmarket-growthpotential

• Cutting-edgewholegoodsandparts distributionnetwork

• Financialservicethatoffersflexible financeoptions

Do you have what it takes?

• Soundteamworkethicsand goodbusinesssense

• Abilitytomeetfinancialrequirements, andacquireafacility

• Strongcommunicationand interpersonalskills

• Thedesiretobringqualitytothe lifeofourcustomers

PRODUCTSNEW HOLLAND is a world leader in agricultural, utility and

construction equipment with an innovative and diverseproduct line, including a full line of tractors as well as hay and for-

age, harvesting, crop production and material handling equipment.

Boomer™ Tractors 20-60 engine hp

• Best-in-class visibility with slopedhood design and curved boom loader

• Exclusive SuperSteer™ axle for supertight turns and Sensitrack™ that auto- matically engages and disengages 4WD when needed

• SuperSuite™ cab features a high visibilityroof panel allowing operators to view fullrange of loader motion

From 20-horsepower sub-compacts up to 60-horsepower utility tractors, all Boomer tractors offer superior comfort, visibility and maneuverability to make short work of the chores your customers want to do - from mowing to loading, hauling, snowplowing and tilling.

Lean and Mean™ Series Utility Tractors 25 - 62 PTO hp

• Tractors with more capability, horsepower and iron than many competitors

• No-frills simplicity design

• Ideal for a variety of applications including loader work, mowing, baling and blade work

New Holland’s Lean and Mean Series tractors are perfect for tractor users looking for reliability as well as simplicity at a solid value price.

Specialty Tractors 62-88 PTO hp

• High-clearance tractors for vegetable crops without concern for crop damage

• Crawler tractors provide traction and low ground pressure to work in areas where soil compaction is a problem

• Orchard and vineyard tractors with sleek design to work in tight rows and close quarters

New Holland specialty tractors are designed for the unique needs of orchard, vineyard and vegetable growers.

TRACTORS

Mid-Range Tractors 62 – 195 PTO hp

• Best-in-class maneuverability with tight-turning SuperSteer™ front-axle option

• Outstanding chore tractors, with heavier, stronger frames than most competitive utility tractors

• A wide selection of transmissions and front axle options to meet customer needs

• Best-in-class cabs that offer a command center and precision like no other

New Holland offers the broadest product offering of mid-range tractors in the indus-try with models to fit any job. They deliver outstanding power, performance and fuel economy for municipalities, dairy, livestock and row crop producers.

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“We do business with a lot of different types of folks. With New Holland, we can offer our customers an awfully good product and a wide-spread offering

”– Old Stone Tractor, Anderson, SC

Mid-Range Tractors 62 – 195 PTO hp

High-HP Tractors up to 535 hp

• Impressive hydraulic flow and lift capacity for high-demand implements

• Custom Headland Management system can memorize and replay up to 30 adjustments with the push of a button to simplify headland turns

• The tight-turning SuperSteer™ axle or self-leveling TerraGlide™ suspended axle available as options

• IntelliSteer™ precision auto-steering capability for near perfect rows

• Six-cylinder engines offer exceptional power and torque rise as well as emissions compliance

• Best-in-class cab visibility and cap space

New Holland’s high horsepower tractors boast best-in-class performance in pulling power, hydraulic capacity and comfort. They provide innovative performance features that maximize productivity and control in row-crop and other operations.

“New Holland has equipment that covers a lot of areas. In the tractor line, we have tractors for the rural homeowner to the big time row- crop farmer with thousands of acres. On the skid-steer loader side, we have a good skid steer for the ag market, for the landscaping guy and the home builder.

” – Old Stone Tractor, Anderson, SC

UTILITY VEHICLESRustler™ Utility Vehicles 14-23 hp

• Industry-leading two-year warranty

• Two and four-passenger models; gas or diesel engines

• Customize with wide assortment of options and attachments

• Independent rear suspension for a smooth ride

• Best-in-class ground clearance for easy travel over rough, uneven terrain

• Durable rustproof frame made of aircraft grade aluminum

Hard at work or hard at play, there’s no stopping a Rustler™ utility vehicle. Rustlers combine rugged construction and gritty performance with a smooth ride.

Bidirectional™ Tractor 105 PTO hp

• Can be operated cab-end or engine-end first to get the best combination of visibility, traction and weight balance

• Exclusive Turnabout™ console rotates the seat and primary controls 180 degrees so the operator always faces the work

• Depending on the application, the tractor can push and pull implements simultaneously

• The loader attaches quickly on the cab end of the tractor, improving maneuverablility when working in tight barnyards, and providing more reach than traditional loader

Available exclusively from New Holland, the Bidirectional™ tractor is the most versatile tractor on the market

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HAY & FORAGERoll-Belt™ Round Balers

• Innovations that shaped well over 200,000 New Holland balers since 1974

• No hassle wrapping with twine or net

• Three pick-up designs including the industry’s widest pick-up

• Silage Special models bale crops with 65% moisture for ideal silage bales

The industry leader in cut hay tech-nology, New Holland offers eleven distinct Roll-Belt™ round baler models that produce uniform, dense bales in any crop or condition.

Square Balers

Large Square Balers

• Since 1980, more than 15,000 efficient and reliable large square balers have been produced

• Versatile balers make short work of large acreages with exclusive SuperSweep™ pick-ups and curved tines to take in all the crop

• New Holland density management ensures each bale is made exactly the way you want it

• Proven double knotter for dense bales that stay tied

New Holland balers make consistent bales that stand up easily to handling and transport.

Small Square Balers

• 70-year heritage of more than 700,000 small square balers, beginning with the first successful automatic baler in 1940

• Exclusive rotary feeding system provides the highest capacity of any small baler

• Commercial small square baler forms bales ideal for handling by automatic-stack wagons

Automatic Bale Wagons

• Self-propelled and pull-type models

• Mil-Stak® big bale handling attachment available for moving large square bales

• ISO-mouted cab offers a quiet work environment and reduces operator fatigue

For over 40 years, New Holland bale wagons have transformed the back-breaking labor of moving and stacking bales into a job that’s almost effortless.

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Discbine® & Haybine® Mower-Conditioners

New Holland offers an extensive line of mower-conditioners ranging from a narrow nine-foot cutting width for outstanding maneuverability in smaller fields to 15-1/2 feet to knock down acres fast.

• MowMax™ true modular disc cutterbarwith the ShockPro™ protection system and three-year warranty

• Extra-fast knife speed slices smoothly through thick crops

• Premium cutting quality with gentle chevron intermeshing rubber rolls or flail conditioner for thorough conditioning and fast dry down

• Advanced header flotation hugs the ground moving up and back to protect valuable crop stubble

• Designed to breeze through the toughest conditions with non-stop, trouble-free cutting

• Cuts a smooth, fast swath through open fields and makes quick work out of mowing around ponds, buildings and lanes

Disc Mowers

No matter what the crop—alfalfa, grass, small grains, canola, barley, lentils or peas—Speedrower® self-propelled windrowers deliver capacity that can’t be matched.

• Exclusive cab and chassis suspension design for best operator ride and comfort

• Wide, roomy operator cab provides excellent visibility to the header, and to the rear of the machine

• Choice of heads to match customer’s requirements including sickle, draper, and MowMax™ disc heads

• Routine service and maintenance is performed at ground level with easy changeover between heads

Speedrower® Self-Propelled Windrower 126 – 226 hp

MATERIAL HANDLING

Super Boom™ Skid-Steer Loaders & Compact Track Loaders

• Super Boom™ vertical lift linkage loader arm lifts up and out

• Roomy cab with excellent visibility

• Wide range of attachments to tackle any job

• Deluxe cab enclosure available for comfort in all weather conditions

New Holland Super Boom™ skid steer loaders and compact track loaders beat the competition with superior visibility, more lift capacity, better stability, better durability and better dump height and reach.

Telehandler 20’ – 32’ lift height 7,250 - 8,800 lbs. lift capacity

• Moves massive amounts of material fast: it loads,stacks, scoops and digs

• Wide variety of attachments

• Provides plenty of traction in slippery conditions with full-time four-wheel drive and four large tires

• Maneuverability can be matched to any application with a choice of three steering modes: front-wheel steer, circle steer and crab steer

HydraBox™ Hydraulic-Push Spreaders

• Heavy-duty vertical beaters provide up to a 30’ wide spread

• A unique patent-pending beater design for a more uniform spread pattern

• Hydraulic-push unloading allows a broad range of application rates

DuraTank™ Side-Delivery Spreaders

• Heavy-duty overshot paddle expeller provides a uniform controlled spread pattern

• Offset 40/60 tandem axle reduces spindle stresses and tire wear

• Gusseted side supports and heavy-duty spindles can haul the heaviest loads

Box Spreaders

• New Holland box spreaders — known as strong boxes — are engineered to produce an even spread pattern and are built to last

• These top sellers have the toughest floors and sides of any spreaders available

Spreaders

New Holland spreaders are built for high-volume spreading, heavy loads and years of performance.

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Self-Propelled 425 – 824 hp

• Widest cutterhead and feedrolls provide the industry’s highest capacity and best chop quality

• Exclusive Variflow™ system achieves the strongest bowing force in any crop condition, avoiding blockages and plugging

• Largest cab in the industry provides a panoramic view and premium operator comfort

• Advanced Metaloc™ metal detection protects the machine and locates metal for quick removal from the crop

• Heads to suit any crop or condition: windrow pick-up, 6-12 row corn, direct cut hay, 1-2 row coppice tree headers

Pull-Type 150-300 hp

• Exclusive flip-up feedrolls provide full access to components for easy servicing

• Toughest cutterhead in the industry with standard 12 knife cutterhead on all models

• Metalert™ III metal detector protects machine from damage and keeps metal out of feed

• Hay heads from 7’-9’ and 2-3 row corn heads

When it comes to rugged, high-capacity forage harvesters, no one builds them like New Holland. That’s why New Holland offers America’s best-selling forage line with industry-leading levels of power, capacity, and comfort.

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Precision Land ManagementPrecision farming and guidance systems for extremely accurate application of seed and materials.Precision farming and guidance systems for extremely accurate application of seed and materials.

• EZ-Steer™ Assisted Steering System uses guidance information from the EZ-Guide® 500 Lightbar for hands-free steering

• IntelliSteer™ auto-steering system is an integral part of the tractor’s steering system and uses global positioning technology to maintain arrow straight rows and return to those same rows for operations later in the season

system and uses global positioning

Combines 322 - 591 hp

• Twin Rotor® and Super-Conventional combines

• Best-in-class Harvest Suite™ cab with a choice of state-of-the-art IntelliView™ displays

• Wide range of heads from pick-up heads to chopping corn heads

• Highest quality grain sample with grain-on-grain threshing of the Twin Rotor combine

• Two rotors deliver higher centrifugal force than competitive-brand combines for the highest capacity threshing systems in the industry

Impressive grain quality and harvesting capacity are the hallmarks of New Holland combines.

Air Hoe Drills

• Large air drills, ranging between 27’ and 70’ working width

• Best-in-class ground contour- following air drill

• Patented individual opener control

Deliver precise seed placement across the entire width of the machine in all types of challenging terrain.

Pull-Type Sprayers

• 1,000- and 1,600-gallon options

• Choice of suspended or wheeled booms

• High-clearance suspension with parallel link design for improved boom stability and spray accuracy

Heavy-duty New Holland field sprayers provide dependable perfor-mance, accurate spraying and load stability, even across bumpy, varied field conditions.

Air Carts

• Carry up to three products

• Easiest air cart tank cleanout, roller changes, or adjustments in the industry

• On-the-go product rate changes from the tractor cab

The most progressive air delivery technology available. Apply several products in a single pass, fill and clean out fast, and transport easily for maximum productivity.

Guardian™ Self-Propelled Sprayers 240-365 hp

• Front-boom models with four-wheel hydrostatic drive

• Rear-boom models with two-wheel mechanical drive

• An industry-leading 15-foot turning radius allows for easy maneuvering in tight spaces and effortless headland turns

• Full size front wheels gives better ride, better turning traction and less compaction

• 1,000 - 1,600 gallon tank options

With the exceptional productivity of Guardian™ sprayers, producers can get into their fields just about any time during the growing season to protect their invest-ment and profit for the year.

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SUPPORTNEW HOLLAND provides dealers with world-class parts, service,

training, business management, financing, promotional support,

and a staff of responsive, experienced individualsto back it up.

SALES SUPPORT

DEALER PORTALThe New Holland Dealer Portal is the single point of access for dealership communications and New Holland In-ternet applications. Because the Dealer Portal can be accessed from any com-puter with an Internet connection, you will be able to easily access the most current news and information whenever you need it.

Information on the New Holland Dealer Portal includes letters, policies, user guides, programs and pricing. In-ternet links connect you to information on wholegoods, parts, service, finance, and marketing tools.

DEALER HELP DESKThe Dealer Help Desk supports dealers with access to New Holland systems such as the Dealer Portal, Parts eCatalog, Parts Ordering, Wholegoods, Finance and Warranty.

You can contact the Dealer Help Desk with requests for additional user ID’s, questions on receiving New Holland e-mail, or system and password issues. The Dealer Help Desk is available Monday - Friday from 8:00 a.m. - 8:00 p.m. EST and can be reached by phone, fax, or e-mail.

“From my experience, New Holland provides more of a personal touch. It’s a little easier to get in touch with somebody higher up the food chain than it is with some of the other companies.

”– Northside New Holland, Dothan, Al.

BUSINESS MANAGERSNew Holland Business Managers are our frontline liaisons to help you manage and grow the business. They live in your area and have a solid understanding of the local markets and New Holland products, processes and policies. Although they are focused on the wholegoods side of the business, they “own” the relationship with your entire dealership operation.

New Holland Business Managers work with you to develop and achieve your business plan for market penetration, support your sales and marketing efforts, and help with order planning. They are focused on helping you sell equipment and make money.

Our products are sold through New Holland dealerships and you can rely upon the expertise of New Holland Business Managers to help you manage your business profitably. They work to better understand the needs of cus-tomers in your area and will mutually serve those needs.

Making sales is your business – and that keeps us in business!

DEALER SALES SUPPORTNew Holland’s Dealer Sales Support Department works with dealers and their New Holland Business Managers to profitably grow New Holland sales and market share. They support an assigned group of dealers, based on region, so that each representative will have specialized knowledge of the products, competitive environment, and challenges in the region.

The Dealer Sales Support Department assists with:• Equipment locating and availability• Order entry• Order changes• Order diversions• Special order programs• Government & fleet concessions• Bargain list sales• Equipment order status inquiries• Shipment tracking

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DIGITAL DEALERNEW HOLLAND DIGITALDEALER PROGRAMNew Holland Digital Dealer Program pro-vides New Holland dealers with a simple, low-cost, integrated online dashboard to manage sales and business activities, quote products, evaluate used inventory, and strengthen customer relations.

New Holland Digital Dealer is a com-plete Customer Relationship Man-agement (CRM), pricing and quoting application for dealers that’s tailored specifically for the farm equipment industry. It’s web-based, so there’s no software to upload, and it’s accessible from your laptop or mobile device. You’ll be able to close deals faster by using this single source for updating deal information, tracking opportunity milestones, and recording interactions.

FAST, ERROR-FREE QUOTESNew Holland Digital Dealer captures information for your customer database, and enables you to quickly go back to the customer with a fast, professional, error-free quote you can produce in just minutes. All of the current programs matched to a specific product are in the system, so it makes it easy to verify

eligible New Holland programs for the models being quoted and integrate them into the quote.

IT’S EASY TO EVALUATETRADESCompetitive trades or older inline trades can be hard to appraise, but New Holland Digital Dealer makes that easier, too. With New Holland Digital Dealer 20 years of IRON Guides valu-ation data is just a few clicks away. Your quote will incorporate used equipment and values from the Official Guides. And, New Holland Digital Dealer enables used inventory to be automati-cally published on IRONsearch.com, saving you valuable time.

BUILD & PRICENew Holland has made a significant in-vestment in the Digital Dealer program and in a targeted, online advertising campaign that is designed to reach more buyers and drive prospects to the Build & Price site on newholland.com/na. When prospects click on online banner ads promoting New Holland products and offers, they are directed to Build & Price. Using the interactive

Build & Price tool, prospects can con-figure equipment and request a quote from their local dealer.

DEAL OR NO DEAL?New Holland Digital Dealer also helps you know which deals to take and which deals to walk away from based on profitability. Gross margin is calcu-lated on the new unit and trade-in, so as you negotiate with the customer, you can immediately see how your customer’s offer impacts the profitabil-ity of the deal.

INVENTORY AT A GLANCENew Holland Digital Dealer also helps you maintain customer profiles so you can target specific machine owners. You will know what equipment your customers own and can continue mar-keting to them. Units sold are stored automatically as customer equipment. Competitive pieces the customer has purchased can be added as well to create targeted marketing campaigns. You also have an up-to-date equip-ment inventory list for all locations, and know what machines are being quoted and the price quoted.

PRODUCT & SALESLITERATUREDealers have access to professionally produced, four-color product literature for all New Holland products free of charge. Collateral promotional materials are also available, including a variety of posters, point-of-purchase displays, direct mail programs, and other promotional materi-als designed to help you sell New Holland products and promote special offers.

CO-OP ADVERTISINGSUPPORTNew Holland offers dealers promotional support through a co-op program de-signed to assist dealers in promoting the New Holland brand and their dealership at the local level. Dealers who choose to participate in the co-op program can advertise with a portion of the cost reimbursed by New Holland.

Professionally produced newspaper ads, radio and TV spots, product images, on-line banner ads, direct mail postcards and other advertising resources are available to all dealers on the online New Holland Library Site. Dealers can personalize their promotions with the tools available.

NEW HOLLANDPUBLICATIONSNew Holland produces targeted pub-lications to keep your customers and prospects informed of what is happen-ing in agriculture and the New Holland brand. They are a great way to keep in consistent touch with your customer base. These publications are customized with your dealer information, so your customers know that these publications are being provided to them by your dealership.

New Holland NewsFor livestock and dairy customers

AcresFor rural lifestyle, equestrian and hobby farmers

PowerManagerFor cash crop producers

DATABASE MANAGEMENTNew Holland Publications provide a convenient online format for maintaining your customer mailing list.

NATIONAL ADVERTISINGAND PUBLIC RELATIONSNew Holland promotes brand aware-ness by advertising in a variety of publica-tions and online sites targeted to key customer segments.

New Holland regularly provides informa-tion to ag journalists and ag broadcasters through news releases and media events. In addition, New Holland supports many major commodity groups and other associations to build and maintain important relationships with important customer segments.

WEB SITESNew Holland maintains a number of Web sites to provide customers with news and information about New Hol-land products and special programs.

newholland.com/na

New Holland Agriculture’s North American corporate site showcases the full line of New Holland equipment with promotional text and specs. Information about special programs, financing and a dealer locator are also included.

Customers can configure, price and request a quote by using the Build and Price configura-tor. Leads generated by the configurator are sent to dealers for follow-up.

NewHollandUsed.com & EquipmentAlley.com

These used equipment sites help you remar-ket your used equipment for a wide audience of potential buyers.

youtube.com/newhollandnaThe New Holland-branded You Tube channelprovides an avenue to learn about New Holland products and to interact with the brand. New videos are uploaded regularly.

facebook.com/newhollandna

twitter.com/nhagricultureFacebook and Twitter encourages interactive conversations by connecting friends and business associates interested in New Holland with the latest news and blog posts.

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MARKETING & COMMUNICATIONS SUPPORT

NPU

OCTOBER 2010

Native People Farm for Healthpage 6

Native People Farm for Healthpage 6

There’s a certain way of thinkingthat comes from living on a farm.

A seasoned farmer knows some decisionsare best left to your gut.

They know it takes equal parts brain and brawn.

Plus thick skin, calloused hands anda fair share of know how.

And above all, they know that it helps to have equipment that’s built by farmers, sold by farmers

and used by farmers.

You might call that instinct, but we call it

SHIP DIRECT CENTRALNew Holland keeps it dealers up-to-date and well informed on special offers, sales programs, pricing changes and other updates, as well as tracking the shipment of special parts through a dedicated Order Managementdepartment.

ONLINE PARTS CATALOG (OPC)The Online Par ts Catalog (OPC)is a comprehensive tool indexing par ts for over 8,400 models dating back to 1939. It also includes over 7,000 service bulletins for dealers use and research.

ePartseParts, New Holland’s electronic parts ordering system, allows dealers to easily order parts electronically. eParts contains up-to-date price and availability of parts at your fingertips.

PARTS & SERVICE SUPPORTASISTASIST is an online tool that retrieves, stores, analyzes, presents and shares tech-nical information using contact manage-ment, knowledge management, and the technical information database. ASISTgives dealers faster access to accurate information, reduces diagnostic time, increases recovery rate, and improves customer satisfaction.

PRODUCT TRAININGHaving well-trained service technicians with the training and knowledge to keep pace with increasingly sophisticated equipment is a continual challenge for dealers. New Holland supports dealers’ Service Department by offering product training courses to service technicians and managers conducted by New Holland product experts.

PARTS AND SERVICEMANAGERSNew Holland Parts and Service Manag-ers provide after-sales parts and service consulting to assist dealers in maximizing the profitability of their dealerships. New Holland Parts and Service Manag-ers are also available to conduct training programs and seminars.

PARTS SERVICENew Holland backs its dealers’ Parts & Services operations with a host of product support programs designed to make doing business a pleasure while maximizing your profitability.

CO-OP MARKETINGNew Holland offers its dealers access to quarterly marketing programs at little or no cost that drives customers into your store.

PARTS TECHParts assistance is as close as your phone or via email. When your cus-tomers have technical questions, New Holland makes sure you’ll have the answers.

PARTS EQUITYNew Holland rewards its dealers with a liberal cash incentive program based on the growth of your parts business over a set period of time.

The people at New Holland are

good to work with. I’ve always had first-rate sales reps calling on me who do what they can for me. The people I deal with on a per-sonal basis know their busi-ness and want to help. They take an interest in my busi-ness. I do think they want me to succeed.”– Northside New Holland, Dothan, Al.

“

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NEW HOLLAND24/7 TOP SERVICEPeace of mind when your customers need it most

During harvest time, when every hour is critical, equipment downtime takes it toll in frustration, inconvenience and productivity.

While you can’t promise your customers that they’ll never experience a breakdown, you can promise them that if they do, New Holland Top Service will be there to help.

“The total downtime was about 24 hours from start to finish. Without the New Holland Top Service program, we would have been lucky to receive the gearbox in four days.”– Brian Carpenter, Champlain Valley Equipment, Middleburg, VT

24/7 SUPPORTNew Holland understands that especially during harvest season, any loss in produc-tivity can be costly to your customers, so we designed New Holland Top Service to give your customers the assurance of 24/7 support with fast-track technical and parts location solutions. Our customer support is second to none!

EXTREME MEASURES, EXTREME CAREIn “unit down” situations*, the New Holland Top Service team is empowered to quickly take any action necessary to get your customer’s machine up and running. That includes providing a loaner machine, express shipping parts, taking parts from another unit, or even paying for a custom harvester – at no ad-ditional cost to you or your customer!

TOP SPEEDWorking in close cooperation with the dealer, the New Holland Top Service team is a group of customer service reps, parts and service analysts, and logistics experts who are specially trained to understand and resolve problems quickly.

New Holland Top Service team can draw parts from any facility within the New Holland manufacturing network, including assembly lines, to work towards a fast resolution.

*Available for New Holland combines, high-horsepower tractors, and self-propelled harvest-ing equipment within warranty.

NEW HOLLAND TOP SERVICE

866-NEW-HLND

– Arden Myers, Myers Farms Ltd.Wrentham, AB

“New Hollandprovided a replacement combine, which saved us quite a lot of produc-tivity. Without it, we would havelost 4 or 5 days.

”

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BUSINESS MANAGEMENT SUPPORTNew Holland realizes the critical importance of our dealer network and works with dealers to improve their ability to manage their business.

A dealer must maintain certain financial ratios to ensure a profitable bottom line while retaining adequate cash flow to cover day-to-day operations, and must meet these initial investment requirements:

• 20% owner’s equity ratio• Working capital turns of 8• Operating investment turns of 8

New Holland publishes a standard Dealer Financial Review Book each year. This book is designed to provide dealers with a benchmark to monitor their business against like dealers. By doing so, dealers can pinpoint the strengths and weaknesses of their business and make the changes needed to improve their business management strategy.

New Holland also provides dealers with other tools to measure their financial standing, including a standard Chart of Accounts, Accounting Manual, Financial Training, Ratio Guide Cards, and Web-based business management system.

BU

FINANCE SUPPORT

Through CNH Capital, New Holland offers dealers a financing source with a wide range of flexible financing options, so you can gain a competitive edge and finalize sales quickly and efficiently.

LENDINGCNH Capital offers a variety of options to your customers to meet their financ-ing needs. Flexible payment schedules support the seasonality of the agricul-tural industry while meeting the cash-flow needs of the customer. And, CNH Capital can custom build loans with loan options such as split-rate, fixed-rate and variable-rate financing.

LEASINGCNH Capital offers customers leasing options to maximize cash flow by lower-ing payments while acquiring the latest in equipment technology. There are three primary leasing options available through CNH Capital: Operating, Finance and Municipal Leases.

COMMERCIAL REVOLVING ACCOUNTThe CNH Commercial Revolving Account (CRA) provides approved cus-tomers with a ready and available credit line to purchase the parts, service, rental, accessories and other small wholegoods when they need it, not when they have the cash. The CRA can improve a dealer’s cash flow by providing funding within 48 hours, help drive additional parts and service business through special extended terms promotions, and help reduce your operational costs.

INSURANCE AND PROTECTION PRODUCTSThe CNH Capital Insurance Agency, Inc., in the U.S. and the CNH Capital CanadaInsurance Agency Ltd. In Canada offer a wide range of insurance and equipment protection products designed to meet the needs of CNH-branded dealerships, retail customers and rental customers. These products include: Physical Dam-age Insurance (PDI), Purchased Protec-tion Plans, Credit Life Insurance, Loss Damage Waiver, Floor Plan Property PDI and Dealer Package Insurance.

WHOLESALECNH Capital provides inventory floor plan for New, Used and Parts inventory. New Holland provides additional floor plan support by offering various dealer terms for New Holland products.

REMARKETING WEB TOOLSNewHollandUsed.com and EquipmentAlley.com deliver the ultimate used equipment buying and selling experience. These sites provide dealers and equipment buyers the convenience and power of online mar-ketplace available 24/7 in 11 different languages across the globe.

NewHollandUsed.com is the best place for customers to search for your used inventory offered at retail prices, and EquipmentAlley.com offers wholesale bidding opportunities to equipment dealers.

With no listing subscriptions and no cost to bid and buy, these Web tools allow dealers to promote and quickly turn their used/aged/obsolete equip-ment, attachments and parts.

ACHIEVEMENTSA deeply-rooted tradition of product innovation continues into the

21st century as NEW HOLLAND continues a legacyof providing creative new solutions to meet customers’ ever-

changing needs.

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MEETING CUSTOMER NEEDS

A HISTORY OF INNOVATIONNew Holland Agriculture, a world leader in tractors and equipment, built on a strong history of innovation and success.

1890’s 1900 1930’s 1940’s 1950’s• Abe Zimmerman opens New Holland Machine Works, a small repair shop in New Holland, PA

• Introduces first portable feed mill small enough and economical enough for farm use

• First freeze-proof engine designed and sold

• Other innovations introduced that help mechanize farming, including rock crusher and fertilizer spreaders

• Lancaster County, PA farmer Ed Nolt creates prototype for baler

• Ford build first tractor prototypeand introduces 9N tractor Mass production of Ford’s first agricultural tractor, Fordson Model F, begins

• The three-point-hitch, introduced on Ford 9N tractors, becomes an industry standard

• New Holland acquired by four Lancaster County, PA, businessmen who purchase the rights to Nolt’s baler

• World’s first successful automatic pick-up, self-tie baler revolutionizes the hay industry

• First New Holland forage harvester introduced

• New Holland introduces famous “77” square baler with higher capacity

• New Holland acquired by Sperry Corporation and becomes Sperry New Holland

• Over 100 new products introduced by New Holland

• Model 66 PTO baler, industry’s first PTO-powered baler

• Industry’s first self-propelled baler

• Industry’s first bale thrower

• Ford expands tractor line and introduces its first diesel engine tractor

• First on-the-go shifting introduced on Ford tractors

1940’ 1950’

New Holland understands theneeds of farmers around the worldfor value tractors, high-productiv-ity machines and specialized equip-ment. As a full-line manufacturer, New Holland offers a wide tractorrange, extending from compact and utility models for residentialand municipal applications, to productive, mid-range tractors for row-crop, dairy and livestock pro-ducers, to the most powerful and sophisticated machines for largecash crop operations.

This variety is further broadened by a full range of specialty tractors for the unique requirements of vineyards and orchards, as well as tractors and imple-ments for turf and lawn maintenance.

In addition to tractors, New Holland offers a full range of combines, haytools, forage equipment, air carts and drills, crop pro-duction and materials handling equipment.

New Holland is recognized as a leader for its excellence in the industry based on the highest-quality products support-ed by a highly professional and special-ized network made up of over 700 deal-ers in over 1,000 locations across North

America. This partnership between New Holland and its dealers ensures best-in-class support to customers by provid-ing the most innovative products, and superior service, in the industry.

As part of the CNH family, New Holland is a company with global resources that develops innovative products for applica-tion to our customers’ local needs. We offer the resources of 39 manufacturing locations, 26 Research & Development Centers and 22 joint ventures in 12 countries – each focused through Cen-ters of Excellence that put our person-nel, knowledge and resources closer to the people who use our equipment.

THE ENERGY INDEPENDENT FARMAn increasing demand for reduced emissions and energy independence has fueled the need for new technology and the use of alternative fuels on the farm. One of the most promising concepts under development is the New Holland NH2™ hydrogen-powered tractor. More than just an idea, the NH2 tractor is a 106-hp working prototype able to perform all the tasks of a tractor while operating virtually silent and emitting zero pollutants.

New Holland’s experimental hydrogen-powered tractor is a key element in a project that hopes to free farmers from the cost of purchased fossil-fuel and allow them to achieve fuel autonomy while meeting increasingly stringent emissions standards. Farmers are in a unique position to benefit from hydrogen technology. Unlike many people, they have the space to install alternative electricity generation systems, such as solar, wind, biomass or waste, and then store that power as hydrogen. Apart from the environmental benefits, such a system would allow customers to become energy independent and improve their financial stability.

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AWARD-WINNING INNOVATIVE DESIGNS

Agritechnica, the world’s largest agricultural equipment exhibition presented these awards to New Holland:

1960’s 1970’s 1980’s 1990’s PRESENT• Industry’s first self-propelled windrower introduced

(Speedrower® windrower)

• Industry’s first self-propelled forage harvester introduced

• Industry’s first automatic bale wagon introduced

• Industry’s first mower- conditioner introduced

(Haybine® 460)

• Model 273 baler, the most popular baler ever sold, introduced

• Ford introduces their first tractor with engine over 100 hp

• Industry’s first metal detector for forage harvesters introduced

(Metalert™)

• TR™ Twin Rotor® combines introduced, the first commercially successful rotary combine

• Ford first to introduce deluxe tractor cab with air conditioning, radio and contoured seats

• Revolutionary Bidirectional™ tractor introduced by Versatile

• New Holland acquired by Ford Motor Company and merged with Ford Tractor to become Ford New Holland

• Super Boom™ parallel lift linkage introduced for skid steers

• New Holland enters disc mower-conditioner market with Discbine™ disc mower-conditioners

• Versatile joins New Holland team, bringing a 4WD tractor and Bidirectional™ tractor to the family

• Roll-Belt™ round baler concept introduced

• SuperSteer™ tight-turning front axle introduced

• Genesis™ tractors introduced as power units with the latest technology and sharp turning radius

• Bale Slice™ cutting system for round balers introduced

• CNH formed with the global resources of New Holland, New Holland Construction, Case IH, Case Construction, Kobelco, Steyr and Flexi-Coil brands

• New Holland’s CR9090, the world’s largest combine, sets a Guinness World Record for harvesting

• Lean and Mean™ economy trac- tors introduced for value-minded consumers

• FR Series introduced as the industry’s most powerful self- propelled forage harvester by a major manufacturer

• XtraSweep™, Edgewrap™ and Autowrap™ innovative features introduced on BR Series round balers

• 2010 Tractor of theYearPresented for innovation, productivity, economy and ease of use - T7070 Auto Command™ tractor

• 2010 Golden Tractor for DesignPresented for design excellence in ease of use & operator comfort - T7070 Auto Command with

SideWinder™ armrest

• 2010 Machine of the Year T7070 Auto Command™ tractor

• Gold medal IntelliFill™ system for FR9000 Series self-propelled forage harvesters

• Silver medalsOpti-Fan™ system on the CSX7000

combine & ABS SuperSteer™ anti-lock brake technology

Agritechnica, the world’s largest

Good Design AwardsPresented by the Chicago Athenaeum

Museum of Architecture and Design for design excellence• Boomer™ 8N compact tractor• SideWinder ™ II armrest

FinOvation AwardPresented by Farm Industry News for best innovations of the year

BB9000 Series large square balers

AE50 AwardsIn 2010, New Holland was honored with seven prestigious

AE50 Awards by the American Society of Agricultural and Biological Engineers (ASABE). Only 50 products are chosen

for the award each year.

• The 760 CG Varifeed™ combine grain header introduced significant

new features to provide less downtime,a lower cost of ownership, and high-capacity harvesting.

• The IntelliView™ III monitor with Smart Cameras system provides live

video views of key combine field operations on one central touch-screen monitor.

• P2070 precision hoe drill delivers precise seed and fertilizer placement

with adjustable individual opener depth control.

• Boomer™ 8N compact tractor combines retro design with modern, innovative amenities.

• Dynamic Bale Weight System provides highlyaccurate “on-the-go” single bale-weighing.

• The SideWinder™ II armrest delivers superior ergonomics, convenience and control formerly only available in the most advanced self-propelled forage harvesters and combines.

• The 130 FB coppice header is a new spe-cialty header designed to harvest and pro-cess fast-growing, woody biomass crops grown as a renewable fuel source.

To inquire about becoming a New Holland dealer, visit newholland.com/naand select About New Holland > Become a Dealer

© 2010 CNH America LLC. All rights reserved. New Holland is a registered trademark of CNH America LLC.