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@kenselandco Brendon Kensel Digital Innovation @Pepperdine Conference October 24, 2014
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Network Driven Advertising – The Next Frontier in Mobile Marketing

Jun 29, 2015

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Brendon Kensel

Driving monetization or engagement on WiFi or broadband networks is a model I refer to as network driven advertising. Think of network driven advertising as location-based advertising that uses advanced targeting to reach mobile consumers. It is a means for WiFi and broadband providers to monetize, engage, and analyze captive audiences within their networks. There are two significant market dynamics that are creating the opportunity for network driven advertising – the consumer demand for WiFi and Net neutrality.
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Page 1: Network Driven Advertising – The Next Frontier in Mobile Marketing

@kenselandco

Brendon Kensel

Digital Innovation @Pepperdine Conference October 24, 2014

Page 2: Network Driven Advertising – The Next Frontier in Mobile Marketing

@kenselandco

And do you connect at the edge?

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WiFi Beacon NFC

Technology Local Area Wireless

Technology

Bluetooth Low Energy

Near Field Communication

Requires App No Almost Always Almost Always

Range 1m to 100m <50m Up to 10cm

Example What store or department?

What department? What product?

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@kenselandco

– Demand for WiFi – Net neutrality

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@kenselandco

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Treat all data on the Internet equally

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And do you connect at the edge?

Internet of Things

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