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1 NETAJI SUBHAS UNIVERSITY Jamshedpur Syllabus- BA (Economics) Session :- 2018-2021 Paper Semester- I No. of Credits Paper Semester-II No. of Credits ECB-101 Microeconomics-1 4 ECB-201 Microeconomics-2 4 ECB-102 Macroeconomics-1 4 ECB-202 Macroeconomics-2 4 ECB-103 Indian Economy -1 4 ECB-203 Indian Economy -2 4 ECB-104 History of Economic Thought. -1 4 ECB-204 History of Economic Thought. -2 4 ECB-105 Communication Skill-1 4 ECB-205 Communication Skill-2 4 Paper Semester-III No. of Credits Paper Semester-IV No. of Credits ECB-301 Money & Banking 4 ECB-401 Environmental Economics 4 ECB-302 Political Economy 4 ECB-402 Public Finance 4 ECB-303 Statistical Methods 4 ECB-403 Mathematical Economics 4 ECB-304 Labour Economics 4 ECB-404 Agricultural Economics And Demography 4 ECB-305 Computer Basics - I 4 ECB-405 Computer Basics -II 4 Paper Semester-V No. of Credits Paper Semester-VI No. of Credits ECB-501 Economic Development -I 4 ECB-601 Economic Development -II 4 ECB-502 International Economics 4 ECB-602 Applied Economics 4 ECB-503 Industrial Economics 4 ECB-603 Operations Research. 4 ECB- (504 508) Elective -1 4 ECB- (604-608) Elective-III 4 ECB- (504- 508) Elective- II 4 ECB- (604-608) Elective-IV 4 Paper Select Any two from the following for Semester V as Elective -1 and Elective - II No. of Credit Paper Select Any two from the following for Semester VI as Elective -III and Elective - IV No. of Credits ECB-504 Advanced Mathematical Economics. 4 ECB-604 Human Resource Managements 4 ECB-505 Economics of Health and Education 4 ECB-605 Financial Institutions 4 ECB-506 Banking & Insurance 4 ECB-606 Jharkhand Economy 4 ECB-507 Comparative Development Experience 4 ECB-607 Advertising and consumer Behaviour 4 ECB-508 Economics of Tourism 4 ECB-608 Hospitality Economics 4
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Page 1: NETAJI SUBHAS UNIVERSITY JamshedpurHONS).pdf · Balance of payments- Concept, Equilibrium and Disequilibrium, Measures to Correct ... The New Classical View of Macroeconomics and

1

NETAJI SUBHAS UNIVERSITY

Jamshedpur

Syllabus- BA (Economics)

Session :- 2018-2021

Paper Semester-

I

No. of

Credits Paper Semester-II No. of

Credits

ECB-101 Microeconomics-1 4 ECB-201 Microeconomics-2 4

ECB-102 Macroeconomics-1 4 ECB-202 Macroeconomics-2 4

ECB-103 Indian Economy -1 4 ECB-203 Indian Economy -2 4

ECB-104 History of Economic Thought. -1 4 ECB-204 History of Economic Thought. -2 4

ECB-105 Communication Skill-1 4 ECB-205 Communication Skill-2 4

Paper Semester-III No. of

Credits Paper Semester-IV No. of

Credits

ECB-301 Money & Banking 4 ECB-401 Environmental Economics 4

ECB-302 Political Economy 4 ECB-402 Public Finance 4

ECB-303 Statistical Methods 4 ECB-403 Mathematical Economics 4

ECB-304 Labour Economics 4 ECB-404 Agricultural Economics

And Demography 4

ECB-305 Computer Basics - I 4 ECB-405 Computer Basics -II 4

Paper Semester-V No. of

Credits Paper Semester-VI No. of

Credits

ECB-501 Economic Development -I 4 ECB-601 Economic Development -II 4

ECB-502 International Economics

4 ECB-602 Applied Economics 4

ECB-503 Industrial Economics 4 ECB-603 Operations Research.

4

ECB-

(504 – 508) Elective -1 4 ECB-

(604-608) Elective-III 4

ECB-

(504- 508) Elective- II 4 ECB-

(604-608)

Elective-IV 4

Paper Select Any two from the following for

Semester V as Elective -1 and Elective - II

No. of

Credit Paper Select Any two from the

following for Semester VI as

Elective -III and Elective - IV

No. of

Credits

ECB-504 Advanced Mathematical Economics. 4 ECB-604 Human Resource

Managements

4

ECB-505 Economics of Health and Education 4 ECB-605 Financial Institutions 4

ECB-506 Banking & Insurance

4 ECB-606 Jharkhand Economy 4

ECB-507 Comparative Development Experience 4 ECB-607 Advertising and consumer

Behaviour

4

ECB-508 Economics of Tourism 4 ECB-608 Hospitality Economics 4

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Semester-I

Course Contents

ECB-101: Microeconomics

Module 1: Exploring the subject matter of Economics

The definitions of Economics: How people make decisions; Working of the economy as a

whole; Thinking Like an Economist: The economist as Scientist – The scientific method:

Observation, Role of assumptions; Economic Models; The economist as a policy advisor; Why economists disagree; Graphs in Economics

Module 2: Supply and Demand: How Markets Work, Markets and Welfare The market forces of demand and supply – Markets and competition; The demand curve –

Market vs individual demand curve; Shifts in demand curve; The supply curve – Market vs

individual supply curve; Shifts in supply curve; Equilibrium between supply and demand and

changes there in; Price elasticity of demand and its determinants; Computing price elasticity of demand; Income and cross elasticity of demand; The price elasticity of supply and its

determinants; Computing price elasticity of supply; Consumer Surplus and Producer Surplus;

Market efficiency and market failure.

Module 3: The Input Markets

The demand for labour – The production function and the marginal product of labour; Value of

the marginal product of labour and demand for labour; Shifts in labour demand curve; The supply of labour – the trade-off between work and leisure; Shifts in the labour supply curve;

Equilibrium in the labour market; Other factors of production: Land and capital; Linkages

among factors of production.

Module 4: The Households

The Budget Constraint; Preferences – representing preferences with indifference curves;

Properties of indifference curves; Two extreme examples of indifference curves; Optimisation – Equilibrium; Change in equilibrium due to changes in income, changes in price; Income and

substitution effect; Derivation of demand curve; Three applications – Demand for giffen goods,

wages and labour supply, Interest rate and household saving.

Module 5: The Firm and Market Structures

Cost concepts; Production and costs; The various measures of cost – Fixed and variable cost, average and marginal cost; Cost curves and their shapes; Costs in the short run and in the long

run; Economies and diseconomies of scale. Firms in competitive markets – What is a

competitive market; Profit maximisation and the competitive firm’s supply curve; The marginal

cost curve and the firm’s supply decision; Firm’s short-run decision to shut down; Firm’s long-run decision to exit or enter a market; The supply curve in a competitive market – short run and

long run; Monopoly - Why monopolies arise and public policy towards monopolies

ECB-102: Macroeconomics-I

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Module I: Consumption Function

Consumption – Income Relationship, Propensities to Consume and the Fundamental

Psychological Law of Consumption; Implications of Keynesian Consumption Function;

Factors Influencing Consumption Function; Measures to Raise Consumption Function;

Absolute, Relative, Permanent and Life – Cycle Hypotheses

Module II: Investment Function

Autonomous and Induced Investment, Residential Investment and Inventory Investment,

Determinants of Business Fixed Investment, Decision to Invest and MEC, Accelerator

and MEI Theories of Investment.

Module III: Demand for and Supply of Money

Demand for Money – Classical, Neoclassical and Keynesian Approaches, The

Keynesian Liquidity Trap and its Implications, Supply of Money – Classical and

Keynesian Approaches, The Theory of Money Supply Determination and Money

Multiplier, Measures of Money Supply in India

Module IV: Aggregate Demand and Aggregate Supply

Derivation of Aggregate Demand and Aggregate Supply Curves in the IS-LM

Framework; Nature and Shape of IS and LM curves; Interaction of IS and LM curves

and Determination of Employment, Output, Prices and Investment; Changes in IS and

LM curves and their Implications for Equilibrium

Module V: Inflation, Unemployment and Expectations, and Trade Cycles

Inflation – Unemployment Trade off and the Phillips Curve – Short run and Long run

Analysis; Adaptive and Rational Expectations; The Policy Ineffectiveness Debate;

Meaning and Characteristics of Trade Cycles; Hawtrey’s Monetary Theory, Hayek’s

Over-investment Theory and Keynes’ views on Trade Cycles

ECB-103: Indian Economy-1

Module I: Introduction to Indian Economy

Colonialism & British Rule: Exploitation and under-development in India; Basic

features of India Economy; Indian Economy as a developing economy; Demographic

trends in India - Size and growth of population, Occupational structure, Sex

composition, Age structure and demographic dividend; Causes of population growth and

population policy

Module II: Indian Agriculture

Role of agriculture in Indian Economy; Cause of low productivity, Green Revolution

and Land Reforms, Agricultural Finance-Sources and Problems; Agricultural Marketing

in India

Module III: Industrial Development in India

Role of Industrialisation in Indian Economy; Small Scale & Cottage Industries:

Meaning, Role, Problems and Remedies; Industrial Policies of 1948, 1956, 1977

and1991; Problems of Industrial Development in India; Industrial Sickness

Module IV: Service Sector in India

Growth & Contribution to GDP; Composition and relative importance of service sector;

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Factors determining growth of the sector; ICT and IT – Spread and Policy;

Sustainability of services led growth

Module V: Current Challenges facing Indian Economy

Unemployment – Meaning; important employment Generation programmes,

MGNREGS; Inequality in income distribution-Causes thereof; Government policy to

check its growth

ECB-104-: History of Economic Thought-I

Pre-Classical Schools of Economics: Mercantilism-main characteristics: Thomas Mun,

Physiocracy: Natural Order, Primacy of Agriculture, Social Classes, Tableau Economique,

Taxation

Classical School of Economics Adam Smith Division of Labour, Theory of Value, Capital

Accumulation, Distribution, Views on Trade, Economic Progress, Idea of Laissez faire-

Naturalism and Optimism. David Ricardo Value, Theory of Rent, Distribution, Ideas on

Economic Development and International Trade; Thomas R. Malthus Theory of Population,

Theory of Gluts; J.B. Say & Economic Ideas of J.S. Mill.

Socioeconomic Conceptions: German Historical School, F. List. W. Roscher.G. Schmoller.

Methodological Debate.-M. Weber. Utopian Socialism and T. More, Saint-Simon, Sismondi,

Scientific Socialism-Karl Marx- Dynamics of Social Change, Theory of Value, Surplus Value,

Profit, and Crisis of Capitalism;

Marginalists & Cambridge School: The precursors of marginalism – Cournot, The marginalist

revolution- Jevons, Gossen, Walras, Bohm-Bowerk and Menger, The rate of interest – Wicksteed,

Wicksell and Weiser- Distribution.

ECB-105 :-Communication Skill-1

Unit 1: Basic Grammar and Composition

Unit 2:

Introduction to Communication

Meaning and Definition, Process, Functions, Objectives, Importance,

Unit 3:

Essentials of good communication Communication barriers, overcoming communication barriers.

Unit 4:

Types of Communication

Written, Oral, Face-to-Face, Silence - Merits and limitations of each type

Semester-II

ECB-201: Microeconomics -II

Module I: Firm Supply and Equilibrium

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Market Environments; Pure competition ; Supply decision of a competitive firm and Exceptions;

Inverse Supply Function; Profits and Producer’s Surplus; Long Run Supply Curve of a Firm;

Long Run Average Costs; Short Run and Long Run Industry Supply; Industry Equilibrium in Short and Long Run; Meaning of Zero Profits; Economic Rent.

Module II: General equilibrium, efficiency and welfare

The Edgeworth Box; Trade; Pareto Efficient Allocations; Existence of equilibrium and efficiency; The Welfare Theorems and their implications; The Firm; Production and the Welfare

Theorems ; Production possibilities, comparative advantage and Pareto efficiency

Module III: Monopoly

Barriers to Entry, Profit Maximization and Output Choice, Monopoly and resource Allocation,

Monopoly, Product Quality and Durability, Price Discrimination, Second Degree Price

Discrimination through Price Schedules, Regulation of Monopoly, Dynamic Vies of Monopoly

Module IV: Oligopoly

Oligopoly – Choosing a strategy; Quantity leadership – Problems of the follower and the leader; Price leadership; Comparing quantity leadership and price leadership; Simultaneous Quantity

Setting; Example of Cournot Equilibrium; Simultaneous Price Setting; Collusion

Module V: Game Theory

The Payoff Matrix of a Game; Nash Equilibrium; Mixed Strategies ;The Prisoner’s Dilemma;

Repeated Games; Enforcing a cartel; Sequential Games; A Game of entry deterrence.

ECB-202 :- MACRO ECONOMICS - II

Module I: Financial Markets and Reforms

Features of Financial Markets, Functions of Financial Markets, Banks and Financial

Markets, Adverse Selection and Moral Hazard, Risk and Supply of Credit, The

Determination of Banks Asset Portfolio, Financial Repression and Major Financial Sector

Reforms in India, Lessons from the Global Financial Crisis and the Policy Response in

India

Module II: Open Economy Macroeconomics

Balance of payments- Concept, Equilibrium and Disequilibrium, Measures to Correct

Disequilibrium, Determination of Foreign Exchange Rate- the PPP Theory and its

Implications, Fixed vs. Flexible Exchange Rates, The Short-run open economy Model, the

basic Mundell-Fleming Model. International Financial Markets

Module III: Modelling Economic Growth

The Basic Harrod- Domar Model, Joan Robinson and the Golden Rule of Capital

Accumulation, The Basic Solow Model, Theory of Endogenous Growth – the Rudimentary

A-K Model

Module IV: Macroeconomic Policy

The Goals of Macroeconomic Policy and of Policy Makers, The Budget and Automatic

Fiscal Stabilisers, The Doctrine of Balanced Budget and Keynesian Objections; Concepts of

Budget, Revenue and Fiscal Deficits, Fiscal Policy: Objectives and Limits to Discretionary

Policy, The Crowding –Out Hypothesis and the Crowding – in Controversy Meaning, Scope

and Objectives of Monetary Policy, Instruments of Monetary Policy, the Transmission

Mechanism of Monetary Policy, Rules vs. Discretion in Monetary Policy, Implications of

Targeting the Interest Rate, Limits to Monetary Policy

Module V: Schools of Macroeconomic Thought and the Fundamentals of

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Macroeconomic Theory and Policy

Classics, Keynes, Monetarists, New Classicals and New Keynesians: (i) Keynes vs. the

Classics – Aggregate Demand and Aggregate Supply, Underemployment Equilibrium and

Wage Price Flexibility, (ii) Monetarists and Friedman’s Reformulation of Quantity Theory,

Fiscal and Monetary Policy: Monetarists vs. Keynesians, (iii) The New Classical View of

Macroeconomics and the Keynesian Counter critique, (iv) The New Keynesian Economics

with reference to the Basic Features of Real Business Cycle Models, the Sticky Price

Model.

ECB-203:-Indian Economy- II

.

Module I: External Sector in India

Trends, Composition & Direction in exports from and imports of India; Problems of

Balance of Payment: Causes of deficit in BOP & measures to correct it; Trade Policy-

Export Promotion Vs Import Substitution; Foreign Trade Policy of India; WTO and

India

Module II: Financial Markets in India

Commercial Banking in India- Nationalisation of Banks; Lead bank scheme and branch

expansion; RBI - Functions, Monetary Policy; Development Banking- IFCI,IDBI,

SIDBI and NABARD

Module III: Indian Public Finance

Public Expenditure-Growth and Composition, Causes of Growth of Public Expenditure

in India: Tax Revenue of Central and State Governments; Concept of VAT; Deficit

Financing in India- Revenue, Budget, Fiscal and Primary Deficits; Purpose and Effects

of Deficit Financing; India’s Fiscal Policy-Objectives

Module IV: Economic Reforms, Globalisation in India, Foreign Capital and MNCs

Genesis of Reforms, Macroeconomic Stabilisation, Structural Reforms, Appraisal Globalisation and its impact on the Indian Economy; Foreign Capital-Need, Components; MNCs

– Reasons for Growth and Appraisal

Module V: Current Challenges Facing Indian Economy

Inflation – Causes, Consequences and Anti-inflationary Policy; Poverty – Poverty line

and Estimates, Major Poverty Alleviation Programmes; Environmental Degradation –

Growth and Environment; Population Growth and Environment; Environment Policy

ECB-204- History of Economic Thought-II

Alfred Marshall- Marshall as a great synthesizer: Role of time in price determination, Economic

Methods. Organization as a factor of production, Nature of profits, Ideas on Consumer’s Surplus,

Elasticities, Value, Demand and Supply, Representative Firm, External and Internal Economies,

Quasi-rent. Pigou: Welfare economics, Maurice Dobb; Schumpeter: Role of Entrepreneur and

Innovations. Institutionalism Irving Fisher

Keynesian Theory: J. M. Keynes. The General Theory of Employment, Interest and: Keynesian

Revolution, Role of Money in Keynesian System, Post-Keynesians, Neo- Keynesians & New

Keynesians-An Elementary Idea.

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Ancient Indian Economic Thought- Valluvar: The idea of wealth, factor of production, welfare

state, public health and public finance, poverty & begging. Kautilya: The Idea of Welfare State,

Taxation & Public Finance, Interest & Profit, Trade, Infrastructure, Agriculture, Wage Policy,

Price Regulation,

Dadabbhai Naoroji: Theory of Economic Drain, National Income of India, Taxation, The idea of

Poverty

M.G. Ranade: Method & Scope of Political Economy, Economic Backwardness of India,

Opposition to Laissez Faire & Theory of DrainG.K. Gokhale: Economic Ideas-Indian Finance &

Surplus budget, Economic Condition of India, Advocacy –of Policy of Protection and Criticism of

Drain Theory Economic Ideas of Pt. Madan Mohan Malviya

Mahatma Gandhi: Village, Swadeshi, Place of Machine and Labour, Trusteeship, Cottage

Industries; J.K. Mehta: Wantlessness, The idea of Representative Firm, The theory of Interest &

Profit

ECB-205 :-Communication Skill-2

Unit 5-

Oral Communication

Meaning, Nature and scope, Principles of effective oral communication, Techniques of

effective speech, Media of oral communication

The art of listening, Principles of good listening, Listening on the job: Definition, levels and

types of listening, Listening barriers for effective listening

Unit 6:

Business Letters

Need and functions of business letters, Planning & layout of business letter, Kinds of

business letters, Essentials of effective correspondence

Unit 7:-

Drafting of business letters

Enquiries and replies, Placing and fulfilling orders, Complaints and follow-up

Sales letters, Circular letters, Application for employment and resume

Report writing - Notices, Agenda and Minutes of the Meetings - Memos

Unit 8:

Application of Communication Skills

Group Decision-Making , Conflict and Negotiations , Presentation and Interviews , Speeches

- Customer Care/Customers Relations ,Public Relations (Concept, Principles, Do’s and

Don’ts etc. to be studied for each type).

Unit 9:

Non-verbal communication

Definition, Importance, inevitability, Kinetics, Body movements, facial expressions, posture,

Eye Contact, etc

Unit 10:

Communication with outside world

Letter Writing- Types of letters, Report Writing-Types of Reports, Need for writing effective

reports.

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Semester-III

ECB-301: Money & Banking

Money: Meaning & Functions, Classification, Supply of Money - Approaches to Supply of

Money. High Powered Money and Money Multiplier, Measurement of Supply of Money in India,

Demand for Money- Conventional, Neo-Classical and Keynes’ Approaches,

Value of Money- Cash Transaction Approach, Cash Balance Approach; Keynes’ View on Value

of Money, Inflation, & Deflation- Definition & Types, Causes and Effects of Inflation; Demand-

pull and Cost-push Inflation, Inflationary Gap and Double Inflationary Gap (Bent Hanson;

Inflation and Unemployment-The Phillips Curve-Short run & Long run(Only graphic

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Presentation) Measures to Control Inflation.

ECB-302: Political Economy

1. Introduction and Historical Overview

Perspective on political economy with a historical overview: capitalist development in the pre-

second world war period, the ‗golden age‘ and later.

2. Changing Dynamics of Capitalist Production, Organisational Form and Labour

Process Fordist and post-fordist production; changing dynamics of organisation of production, markets

and labour process; the changing nature of job security and labour rights.

3. The State in the Era of Globalisation: Welfare, Development and Autonomy Globalisation and the limits of the welfare state, development and state autonomy.

4. The Changing Role of Finance The changing role of finance in capital accumulation and corporate structure; finance and globalisation

- financialisation, financial liberalisation and financial crisis.

5. The Social Dimension Globalisation and uneven development – growth, inequality and exclusion.

6. New Perspectives Gender in work, accumulation and globalisation; issues in environment and

sustainability; alternatives ahead.

ECB-303: Statistical Methods

Unit 1: Introduction to Statistics

1.1: Basic Concepts: Population and Sample, Parameter, Statistic, Primary and Secondary Data. 1.2:

Classification and Tabulation.

1.3: Diagrammatic and Graphical Representation of Data.

Unit 2: Central Tendency and Dispersion

: Measures of Central Tendency: Arithmetic Mean, Median, Mode, Geometric Mean and Harmonic

Mean.

: Measures of Dispersion: Mean Deviation, Quartile Deviation, Standard Deviation, Coefficient of

Variation.

: Measures of Skewness.

Unit 3: Correlation and Regression

: Correlation; Coefficient of Correlation – Karl Pearson and Rank Correlations.

: Regression Analysis: Linear Regression; Interpretation of Regression Coefficients.

Unit 4: Time Series and Index Numbers

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: Time Series Analysis: Concept; Components; Least Square Method of Determination of Trend.

: Index Numbers: Concept; price relative; quantity relative; weighted index number. 4.3:

Methods of Construction of Index Numbers: Laspeyre, Paasche and Fisher.

4.4: Tests for Adequacy of Index Number.

Unit 5: Probability

: Probability: Concept.

: Rules of Probability: Addition and Multiplication Theorems.

ECB-304: Labour Economics

Module I INTRODUCTION 10Hours

Labour Economics – Concept and definition – Nature, Scope and

Importance – Labour as a unique factor of production – Labour

Economics as a branch of Economics –Interdisciplinary character of

labour Economics.

Module II LABOUR MARKET 10 Hours

Concept of labour Market and its features –difference between Labour

market and Commodity market – Labour market Imperfections and

factors contributing to imperfections –Determinants of the supply and

the demand for labour – Organized and unorganized labour.

Module III EMPLOYMENT 15 Hours

Concept of Employment and Full Employment – Need for Full

Employment –Theories of Employment – Classical, neo – classical and

modern approaches to Employment –Unemployment,causes and

consequences – Technology and Employment –Information technology

revolution and Employment.

Module IV WAGES 10 Hours

Wage Concept and Definitions – Wage and development –Theories of

wages, Classical, Marginal productivity and Collecting

ECB-305 Computer Basics - I

Unit – I Introduction to Computer • History of development of computers

• Computer system concepts

• Characteristics

• Capabilities and limitations

• Generations of computers.

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• Basic components of a computer system – Control Unit, ALU, I/ O Devices, memory – RAM,

ROM, EPROM, PROM, Flash Memory and other types of memory.

Unit – II Storage Devices

• Storage fundamentals – Primary Vs Secondary

• Data Storage and Retrieval methods – Sequential, Direct and Index Sequential.

• Various Storage Devices – Magnetic Tape, Magnetic Disks, Cartridge Tape, Data Drives, Hard

Disk Drives, Floppy (Winchester Disk), Disks, Optical Disks, CD, VCD, CD-R, CD-RW, Zip

Drive, DVD, SVCD.

Unit – III Computer Software

• Types of Software – System software, Application software, Utility Software, Demoware,

Shareware, Freeware, Firmware, Free Software.

• Operating Systems – Functions, Types – Batch Processing, Single User, Multi User,

Multi- programming, Multi-Tasking.

• Programming languages – Machine, Assembly, High Level, 4 GL. • Data representation in computers.

• Number System of computers – Binary, Octal, Hexa Decimal – Representation & their conversion.

• Coding System – ASCII, BCD, and EBCDIC etc.

• Computer Viruses

ECB-401 Environmental Economics

1. Introduction

What is environmental economics; review of microeconomics and welfare economics.

2. The Theory of Externalities Pareto optimality and market failure in the presence of externalities; property rights and the coase

theorem.

3. The Design and Implementation of Environmental Policy Overview; pigouvian taxes and effluent fees; tradable permits; choice between taxes and quotas under

uncertainty; implementation of environmental policy.

4. International Environmental Problems Trans-boundary environmental problems; economics of climate change; trade and environment.

5. Measuring the Benefits of Environmental Improvements Non-Market values and measurement methods; risk assessment and perception.

6. Sustainable Development Concepts; measurement.

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ECB-402: Public finance -I

Unit 1: Nature and Scope of Public Finance

: Meaning and Scope of Public Finance.

: Distinction between Private and Public Finance, Public goods and Private goods. 1.3:

Principle of Maximum Social Advantage.

Unit 2: Public Expenditure

: Meaning, Classification and Principle of Public Expenditure. 2.2:

Effects of Public Expenditure on production and distribution.

: Trends in Public Expenditure and Causes of Growth of Public Expenditure in India.

Unit 3: Taxation

: Sources of Public Revenue.

: Taxation: Meaning and Classification of Taxes.

: Principles of Taxation: Benefit and Ability to Pay Approaches. 3.4:

Impact and Incidence of Taxes.

: Taxable Capacity.

: Characteristics of a good Tax System.

: Effects of Taxation on production and distribution.

Unit 4: Public Debt and Financial Administration

4.1: Public Debt: Meaning, Types, Sources and Need. 4.2:

Effects and Burden of Public Debt.

: Methods of Debt Redemption.

: Public Budget: Economic and Functional Classification of Budget. 4.6:

Preparation of Budget in India.

4.7: Centre‐State Financial Relations in India.

ECB-403Mathematical Economics

1. Preliminaries

Sets and set operations; relation; functions and their properties; number systems.

2. Functions of one real variable

Graphs; elementary types of function: quadratic, polynomial, power, exponential, logarithmic;

sequences and series; continuous functions: properties with respect to various operations and

applications; differentiable functions: characterizations, properties with respect to various

operation and applications; second order derivatives: properties and applications. Concept of MR,

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MC, relationship between Total, Average, Marginal (Rev. & Cost).

3. Exponential and Logarithmic functions and Logarithmic Derivation

Exponential functions, Logarithmic functions, compound interest, Present values and capital

values, derivatives of exponential and Logarithmic functions, Problem of capital and interest,

Elasticity of a function, Elasticity of demand, Cost elasticity and Normal cost conditions.

4 Functions of two and more than two variables

Diagrammatic representation of plane sections of surfaces; Functions of several variable in

economic theory; Production function and iso product curves; Utility function and indifference

curves.

5 Constrained Maximum and Minimum Values

Consumer’s equilibrium, Producer’s equilibrium, Expansion path

6 Partial Derivatives and it’s uses in Economics

Technique of Partial differentiation; Economic applications of partial derivatives – homogeneous

functions , Euler’s theory and other properties of homogeneous production function; Linear and

homogeneous production function – Cobb-Douglas production function;

7 Matrix Algebra

Types of Matrices; Determinants – Inverse, rank, Cremer’s rule

8 Game Theory

Introduction and concepts – simple and mixed strategy; saddle point solution; prisoners dilemma;

pay-off matrix of a game – two-person-two commodity and zero-sum game.

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9 Integration

Definite integrals, Indefinite integrals and inverse differentiation, technique of integration,

Relation between average and marginal concepts, application in consumer’s surplus.

ECB-404 Agricultural Economics and Demography

Unit 1: Rural Economy of India

1.1: Composition of Indian Rural Economy: Farm and Non‐Farm Sector.

1.2: Place of Agriculture in Rural Economy.

: Diversification of Agriculture: Agriculture and Allied Activities [Fisheries, Horticulture,

Floriculture].

: Forestry in India: Growth, Problems and State Policies.

: Rural Industrialization: Food Processing and Agro‐Based Industries. 1.6:

Development of Rural Infrastructure.

Unit 2: Development of Agriculture

: Role and Importance in Economic Development: Linkages between Agricultural Sector and

Non‐Agricultural Sector; Changing Nature of Linkages.

: Irrigation in India.

: Trends in Agricultural Growth and Agricultural Productivity.

Unit 3: Agrarian Relations and Land Reforms in India

3.1: Agrarian Relations: Land Reforms Programme during 1950s and 1960s.

3.2: Land Reforms Programme and Performance during 1970s and after.

UNIT 4: Introduction of Demography

1.1: Demography: Concepts; Definitions; Nature; Scope and Importance.

1.2: Population Study and Demography: Similarities and Dissimilarities.

1.3: Relationship of Demography with other Disciplines.

Unit 5: Theories of Population

2.1: Malthusian Theory of Population.

2.2: Optimum Theory of Population. 2.3:

Theory of Demographic Transition.

Unit 6: Sources of Demographic Data in India

: Population Census.

: Civil Registration System.

3.3: Demographic Surveys.

3.4: Merits and Demerits of Sources of Population Data.

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Unit 7: Structure of Population

4.1: Population Trends: Historical Evidence of Growth of Population and its Distribution in India.

4.2: Age and Sex Structure of Population in India: Pattern; Determinants; Age Pyramids;

Individual and Population Ageing; Temporal and Spatial Variations in Sex Ratios.

4.3: Population Explosion in India: Causes and Consequences.

ECB-405 Computer Basics -II

Word Processing: MS Word • Introduction to Word Processing

• Introduction to MS Word: features, Creating, Saving and Opening documents in Word,

Interface, Toolbars, Ruler, Menus, Keyboard Shortcut.

• Editing a Document – Moving, Scrolling in a document, Opening Multi document

windows, Editing Text – Selecting, Inserting, deleting, moving text.

• Previewing documents, Printing documents – Print a document from the standard

toolbar, Print a document from the menu, shrinking a document to fit a page, Reduce the

number of pages by one.

• Formatting Documents: Paragraph formats, Aligning Text and Paragraph, Borders and Shading,

Headers and Footers, Multiple Columns.

Worksheet: MS Excel

• Worksheet basics

• Creating worksheet, entering data into worksheet, heading information, data, text, dates, Cell

formatting values, saving & protecting worksheet.

• Opening and moving around in an existing worksheet

• Toolbars and Menus, keyboard shortcuts

ECB-501 Economic Development –I

1. Economics of Institutions (10)

Evolution of Institutions and their role in an economy existing views.

Political organization and freedom; role of collective action

Role of financial Institutions on economic development: Theory (Acemoglu

and Zilibotti model), evidence;

Decentralisation of Institutions: issues involved with special reference to

Indian experience

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2. Informal Institutions : Social Networks : (10)

Social Networks as an Institutions : Grief`s Theory about coalition of

Maghribi traders

Interaction and interdependence between formal and informal

Institutions-impact of such interactions on economic development

Social Network as an instrument of learning-its role in technology

adoption;

Social Network as a source of informal credit and insurance a developing

economy- theory and evidence.

Social Network and the rate of technology adoption developing countries-

theory and evidence

Valuation of Social Networks concept of Social capital

3. Issues in Micro- Finance (6)

Economics of ROSCA

Micro Finance mechanisms : Peer Selection, Peer monitoring and dynamic

incentives- solution to moral hazard, adverse selection, and costly state

verification;

Country Experiences

Strength and weaknesses of micro –finance program.

4. Standard of Living ( 6)

Alternative approaches to standard of living

Notions of commodities, capabilities, functioning and entitlements;

Social choice and Development; axiomatic basis of alternative

Development indicators and their `critiques.

5. Development and Freedom (6)

Notions of freedom, rights and duties;

Justice and freedom-John Rawls and A.K.Sen`s contribution.;

Individual choice, social choice and freedom as capability enhancing-

towards a new paradigm of development economics

6. Economics of informal sector (7)

Concept of informal sector,Evidance from developing countries

Determinants of size of informal sector & its linkage structure with the rest

of the economy-theories and evidence

Possible dynamic of the informal sector in the process of economic

development some theories and evidence.

ECB-502 International Economics

o A brief review of Theory of Comparative Advantage, its different sources and

alternative explanations of inter-industry trade

o Impact of Trade on employment, poverty and income inequality (the Wage-gap

debate).

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o Intra-industry trade: Economies of scale and trade in differentiated products;

strategic trade theory.

o Trade, Factor Mobility and Growth

o Theory of trade protection: Welfare and strategic arguments of trade protection;

equivalence of alternative trade protection measures; political economy of trade

protection

o Theories of Exchange Rate: Determination of nominal exchange rate under

alternative regimes; exchange control and the black market premium; real

exchange rate determination.

o Monetary and fiscal policies with capital mobility: Mundell –Flemming analysis

o Purchasing Power Parity and exchange rate pass-through

o Money, Prices and the Exchange Rate : Asset market and interest parity

conditions; BOP crisis and speculative attack under a pegged regime; Hume’s

price-specie flow mechanism and automatic BOP adjustment under monetarist

assumptions; expectations and exchange rate determination in the long run under

rational expectation; exchange rate overshooting under regressive expectations

ECB-503 Industrial Economics

Combination - Causes, types and forms of industrial combination; Effect of separation of

ownership and management. (4 Lectures)

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Mergers & takeovers – Financial and non-financial theories explaining the rationale behind mergers and

takeovers; Coordination with other policies; Joint Ventures: their performance and sustainability.

Uncertainty and industrial organization – Theories of informational failure and their impact on the

structure of firms; theories of insurance; determinants of demand for insurance.

Investment decision - Conventional and modern methods; Risk and uncertainty; Financial statements

and ratio analysis.

Industrial

Institutional Issues – Governance; Regulatory mechanism; Infrastructure; Industrial Sickness:

Definition; magnitude; structure; consequences and remedial measures;

Small & Medium Enterprises – Credit constraint; technology constraint; efficiency and productivity;

factor intensity; Marketing and sales; ; Asset specificity as strategic measure; challenges posed by

globalization.

Industrial Finance – Sources; structure; unequal access; agencies.

Industrial Policy – Pre and Post 1991; FEMA; Disinvestment policy in India; Export-Import (EXIM)

Policy, Competition policy; Price Policy

ECB-601 Economic Development -II 1. Development and underdevelopment:

1.1 Colonial Pattern of trade and De-industrialisation - division of world between center and periphery; export enclaves

(4 lectures)

1.2 Underdevelopment as a low level equilibrium in a multiple equilibrium situation – low level equilibrium trap

(arguments offered by Nurkse, Rosenstein-Rodan and formalized by Murphy. Shleifer & Vishny) (4lectures) 2. Marco

characteristics of underdeveloped economics:

2.1 Dual economics structure, open and disguised unemployment and migration: Lewis Model-extension bu Ranis-

Fei-Harris-Todaro model of Rural-urban migration and their critiques. (5 lectures)

2.2 Informational Asymmetries and market failure: credit market –land market, labour market-consequent existence of

interlinkage. (10 lectures.)

2.3 Poverty: Conceptual Issues-Measurement –Functional Effects (5 lectures)

2.4 Inequality: Conceptual Issue and Measurement Issues (Kuznets` inverted-U hypothesis: testing and explanation,

inequality as a constraint to growth-basics of Galore-Zeira model. (5 lectures)

2.5 Issues involved in measurement: conceptual Issues about the relationship between growth and development-Human

development index, its alternative forms and critique. (5 lectures)

3. Strategies of Development: Stages of Economic growth: rostow-Vicious circle of proverty and the critical minimum

effort hypothesis-big push argument targeting the big push-balanced vs. unbal;anced growth-Choice of Technique and

Investment criteria

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ECB-602 Applied Economics

Essential steps in Primary data collection Problem selection, designing of questionnaire, sample design, pre-testing

of questionnaire for collection of primary data, introduction to secondary

data sources.

Application of Statistics o Estimation of descriptive statistics: mean, median, mode, standard deviation, simple

correlation, rank correlation. Graphical representation of data sets: pie chart, bar chart,

linear and nonlinear curve fitting.

o Introduction to probability theory, random sampling using random number table.

o Testing of hypothesis.

Application of Econometrics

Linear regression model and test for linear restriction on parameters test of

heteroscedasticity, autocorrelation, multicolinearity, application of dummy

variable models.

ECB-603 Operations Research. Unit 1

Introduction to Operation Research:- Meaning, Evolution, approaches, techniques and scopes of

operations research, managerial application of Operation Research.

Linear programming:- Introduction, meaning characteristics, graphical approaches and its utility

simplex method, dual linear programming, Mathematical Formulation of the Problem

Unit 2

Transportation & Assignment Problem: - The general structure of the problem, methods of initial

allocation degeneracy, optimal solution of transporatation problem Assignment Models: Balanced and Unbalanced Assignments Models, Hungarian Method

Game Theory- Meaning and concept

Unit 3

Network Analysis:- PERT/CPM background and development, stages in application PERT networking

analysis, CPM, Determination of CPM, Determination of earliest expected & latest allowable times.

Inventory control: - Classification of Inventory control, EOQ model, inventory control system, ABC

Analysis, Advantages of EOQ model in management.

Unit 4

Game Theory: Two person Zero-Sum Games, Pure strategies, Mixed strategies, Principles of Dominance.

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Select Any two from the following for Semester V as Elective -1 and Elective - II

ECB-504:- Advanced Mathematical Economics.

1. Functions of two and more than two variables

Diagrammatic representation of plane sections of surfaces; Functions of several variable in

economic theory; Production function and iso product curves; Utility function and indifference

curves.

2. Constrained Maximum and Minimum Values

Consumer’s equilibrium, Producer’s equilibrium, Expansion path

3. Partial Derivatives and Total Differentials

Technique of Partial differentiation; Economic applications of partial derivatives – homogeneous

functions , Euler’s theory and other properties of homogeneous production function; Linear and

homogeneous production function – Cobb-Douglas production function; Concept and technique of

total differentiation; Economic application of total differentiation – marginal rate of substitution

and elasticity of substitution.

4. Integral calculus and Differential Equations

Definite integrals, Indefinite integrals and inverse differentiation, Relation between average and

marginal concepts, Linear deferential equation and their integration, Simultaneous linear

differential equations, Orthogonal curves and surface systems; Other differential equations;

Dynamic forms of demand supply function.

5. Market Structure/Pricing

Concept of equilibrium of the firm under perfect competition; Monopoly; Price discrimination;

Monopolistic Competition; subsidies and taxes; economies of scale; market equilibrium.

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6. Matrix Algebra

Types of Matrices; Determinants – Inverse, rank, Cremer’s rule; Simultaneous equations –

homogeneous, non – homogeneous;

7. Input –output Analysis, Linear Programming

Input- output analysis; the simple closed and open model; Simon-Hawkins condition; Linear

Programming – basic concepts, primal and dual, basic theorems of Linear Programming;

graphical method.

ECB-505:- Economics of Health and Education

Unit1:-Role of Health and Education in Human Development Importance in poverty alleviation; Health

and Education outcomes and their relationship with macroeconomic performance

Unit2:-Microeconomic foundations of Health Economics Demand for Health; Uncertainty and Health

Insurance Market; Alternative Insurance Mechanisms; Market Failure and rationale for Public

Intervention; Equity and Inequality

Unit3:-Evaluation of Health Programs Costing, Cost Effectiveness and Cost-Benefit Analysis; Burden

of Disease

Unit4:- Health Sector in India: An Overview Health Outcomes; Health Systems; Health Financing

Unit5:- Education: Investment in Human Capital Rate of Return to Education: Private and Social;

Quality of Education; Signalling or Human Capital; Theories of Discrimination; Gender and Caste

Discrimination in India

Unit 6:-Education Sector in India: An Overview

Literacy Rates, School Participation, School Quality Measures

ECB-506 Banking & Insurance

Nature of Banking Business: Socio, Economic and Legal environment of banking business in

India - Official regulation & control over banks in India.

Central Banking: Monetary Policy of the RBI - Transmission Channels of Monetary policy –

interest rate channel, exchange rate channel and asset price channel.

Commercial banking: Growth of Commercial banking since independence, nationalization of

commercial banks and their performance assessment till 2010.

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Banking Sector Reforms in India with special reference to Prudential Norms: Capital

Adequacy Norms- Basel Accord 1 and 2; income recognition norms.

Overview of Development Banking in India, Co-operative Banks, Meaning, Structure &

Role, Regulation of Co-operative banks.

Definition of Insurance; Purpose and need of insurance; insurance as a social security tool;

Risk pooling and risk transfer, Social Vs private insurance; Life Vs non-life insurance, Risk

management and insurance in economic development,

Fundamentals of life and health insurance, Mathematical basis of life insurance, Selection and

Classification of risks; Basics of premium construction; Principles of underwriting of life and

health insurance. LIC & other Life Insurance Companies in India

Definition of General Insurance; Types & importance of general insurance, Physical hazard,

Moral hazard; Marketing of general insurance; Technology development and general

insurance. General Insurance business in India-GIC, NIC.

Marine Insurance: Nature and Significance Essentials of Marine Insurance Contracts, Types

of Marine Insurance Policies, Marine Insurance Clauses, Fire Insurance: Nature and

Significance of Fire Insurance, Types of Fire Insurance Policies.

Regulation of insurance; Purpose of government intervention in markets; Theories of

regulation; Insurance business in India and its regulation; The Insurance Act, 1938 (as

amended), Life Insurance Corporation Act, 1956, General Insurance Business

(Nationalisation) Act, 1973, Insurance Regulatory and Development Authority, IRDA Act.

Recent Changes in Insurance business in India

ECB- 507 Comparative Development Experience

1. International comparisons of development 3

Differences in initial conditions of development of less developed countries and present day

developed countries.

Nature of development gap prevailing at present between developed and less developed countries.

2 Genesis of capitalism. 15

Different types of social organization, feudalism, precapitalist societies other than feudalism,

capitalism in the West, development of the Third World

Industrial revolution in Great Britain - Causes – Why Great Britain became the pioneer? – Characteristics – Effects

3 Industrialization Experiences in Early Part of 20th Century. 12

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3.1 The Great Debate in Soviet Union on the assignment of priority on development of heavy industry

in the process of planned economic development.

3.2. The Great Depression of the 1930’s and recovery – Experiences of USA and Great Britain.

4. Post Second World War Development Scenario 20

Global Change, Welfare state and mixed economy. Post War global institutions: International Monetary Fund, World Bank, United Nations Conference on

Trade and Development.

Trade and Strategies of Development: Infant industry, Import substitution versus export promotion in less developed countries. Illustrations from South Asia, Latin America and East Asia.

Foreign Finance, Investment and Development: Private foreign direct investment and Multinational

Corporations, private portfolio investment, development assistance debate.

5 Development and underdevelopment as historical processes 5

Dependency Approach. Unequal exchange.

6 Evolution of New international economic order. 24

Neo liberalism, Washington consensus, North-South Divide, Recasting of IMF and World

Bank.

Stiglitz Chapters 1, 2 and 3. Stiglitz in Nayyar (ed). General Agreements on Tariff and Trade (GATT) and the Dunkel Draft controversy-World

Trade Organization (WTO). Economic Integration and Regional Trading Blocs.

Global Polarization.

7 Development policies and role of the state Nature of Development planning, Rationale for development planning.

Washington Consensus, New Consensus and the State

8 Some Recent Development Experiences (i) China, (ii) Africa (iii) Argentina.

(223-224). Sen, pp 22-28.

ECB-508 Economics of Tourism

Unit 1: Introduction

Scarcity, Choice and Alternatives Microeconomics – Meaning, Scope and its uses in Tourism Business Macroeconomics – Meaning, Scope and its Significance in Tourism Business Environment

Unit 2: Theory of Demand and Supply

Demand Function, Individual and Market Demand Curve, Factors Shifting Demand Curve.

Supply Function, Individual and Market Supply Curve, Factors Shifting Supply curve

Price Elasticity of Demand – Meaning, Measurement (Percentage , Total Outlay) and

Determinants, Application in Business Decision Making

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Price Elasticity of Supply.

Unit 3: Macroeconomic Components, Issues and Policies

Meaning and technical attributes of consumption and saving

functions. Balance of Trade and Balance of Payment – Meaning

and components Economic Growth vs Economic Development

Business cycles – Meanings and

phases Inflation Meaning and causes

Exchanges Rate – Meaning and types

National Income – GDP, GNP, NNP (in terms of market price and factor cost)

Nominal GDP

vs Real GDP

Monetary Policy – Meaning and

instruments Fiscal Policy – Meaning and

instruments

Unit 4: Leisure and Tourism Meaning, Interrelationship between Leisure and tourism ,Determinants

Unit 5: Resources in Tourism and Tourism Demand

The Tourism Industry and Its Products, Travel and Tourism Resources, Factors Influencing

and Constraining Tourism Demand, Levels of Choice in Travel and Tourism Demand,

Tourism Demand forecasting – Meaning, Significance, Survey Method of forecasting.

Unit 6: Theory of Firm and Pricing of Tourism Products

Objectives of Tourism Enterprises, Production function – Meaning and Types. The

Decision to Supply, Costs and Supply in Tourism, Controls on Supply. Business profit vs

Economic profit. Market Structures. Price and Output determination under Perfect

Competition, and Monopoly, Price Discrimination, Role of Private and Public

Organizations in the Development of Travel and Tourism.

Unit 7: Tourism Investment and Finance

Investment in Travel and Tourism, Investment Appraisal in Public and Private Sector,

Sources of Finance in Tourism, Factors Influencing Travel and Tourism’s Yield and

Future.

Unit 8: Impact of Tourism Sector in National Economy

Tourism Satellites Account (TSA), Current Status of Tourism Sector in Nepal: It's Growth and

Trends, Impact and Contribution of Tourism Sector in National Economy (With Particular Reference to Nepal), Tourism Multipliers.

ECB-604 :- Human Resource Managements

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Unit 1:-Meaning-Scope and importance of Human Resource Management- definition-

responsibilities and objectives of Human Resource Management - Functions-Evolution of Human

Resource Management- Quality of a good manager-Globalization of Human Resource

Management -principles and core concepts of Total Quality Management- Human Resource

Management and Total Quality Management.

Unit 2:- Meaning- definition –Importance- need for Human Resource Planning-

Objectives of Human Resource planning-Human Resource planning system- Components

and process of Human Resource planning-Job analysis: job description- job specification-

job evaluation- job evaluation method –job design.

Unit 3:- Sources of recruitment: Selection process-Test types-Interview types- Career

planning v/s Man power planning- Succession planning-Career planning process- Career

development-Placement and Induction-Performance appraisal and its methods-Transfer-

Promotion and Reward policy.

Unit 4:- Methods- Distinction between training and development training objectives

–Investment and Training-Identification of training needs-Principles of training and

development-On the job training method-Off the job training method-Wage and Salary

Administration: wage board and pay commission- wage incentive.

Fringe benefits-employee welfare- safety and health measures-grievance

procedures-redressel of grievances.

Unit 5:- Definition–nature-content-Historical development of Human Resource- Human

rights Declaration-Human Rights and UNO- Human rights;-children rights-women’s

rights-Dalit’s rights-Minority rights-International Human Rights- National Human Rights

Commission-Karnataka Human Rights Commission- contemporary issues in Human

Rights,

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ECB-605:- Financial Institutions

.

Unit 1: Money

: Money: Meaning; Functions and Types.

: Supply of Money: Concept, Components and Aggregates.

1.3: Money Market and Capital Market.

Unit 2: Commercial Banks

: Commercial Banks: Objectives; Functions; Types.

: Role of Commercial Banks in Economic development of India.

2.3: Liabilities and Assets of Commercial Banks.

2.4: Mechanism of Credit Creation by Commercial Banks: Purpose and Limitations.

2.5: Pre‐Requisites of Sound Commercial Banking System.

Unit 3: Foreign Exchange Markets

3.1: Foreign Exchange; Foreign Exchange Rate; Foreign Exchange

Market. 3.2: Concepts of Spot Exchange Rates and Forward Exchange

Rates.

3.3: Determination of Exchange Rates under Fixed and Flexible Exchange Rate Regimes.

Unit 3: Central Bank

: Central Bank: Functions and Objectives.

: Instruments of Credit Control: Quantitative and Qualitative Methods. 1.3:

Role and Functions of RBI: Development and Regulatory Functions.

1.4: Monetary Policies: Objectives and Limitations; Recent Monetary Policies of RBI.

Unit 4: Financial Institutions in India

: Importance of Financial System in India.

: Financial Institutions in India: Function and Growth.

2.3: Measures to Liberalize Financial System.

2.4: Banking and Financial Sector Reforms: Impact on Economic Growth in India.

Unit 5: Development Banking

: Structure of Cooperative Institutions and Development Banks in India [SIDBI, IDBI]

Objective; Role and Limitations.

: Definition and Types of NBFs: Mutual Funds; LIC; Investment Companies; Venture Capital.

3.3: Growth and Importance of NBFs.

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3.4: Recent Measures taken by RBI and SEBI to regulate Working of NBFs.

Unit 6: Financial Markets

4.1: Structure of Financial Markets: Call Money; Treasury bills, Commercial

Bills. 4.2: Stock market and Market for Gilt‐Edged Securities.

: Unregulated Credit Markets.

: SEBI and Working of Capital Markets in India.

ECB-606:- JHARKHAND ECONOMY

Unit 1:- Economic growth and structure of Jharkhand’s economy , sectoral composition , Growth

in SDP and per capita NSDP in last decade, Agricultural and industrial growth in Jharkhand

Unit 2:- Demographic features of Jharkhand: population growth, sex ratio, density, literacy,

Composition of work force, rural urban composition etc.. Special Reference Census 2001 and

2011, inter district variations

Unit 3:- Status of poverty, unemployment, food security malnutrition, education and Health

indicators in Jharkhand, major initiatives, Issues of agricultural and rural Development, major

programs and schemes, poverty alleviation programs; particularly, MGNREGA, PMGSY,

NRLM, etc and., Food security schemes

Unit 4:-Land, forest and environmental issues in Jharkhand: land reforms and agrarian Relations,

tribal land alienation, development induced displacement impacts and Policy initiatives; Forest

issues and implementation of FRA, Environmental Degradation and policy in the state

Unit 5:- Five year plans in Jharkhand, strategy and achievement in X and Xl th plan, TSP and

SCSP, Public finance trends in Jharkhand, industrial policy in Jharkhand and industrial

development

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ECB-607 Advertising & Consumer Behaviour

UNIT 1: Foundations of Advertising

Types of advertising, Concept of IMC, functions of advertising, The Key Players- Advertiser,

Media, Advertising Agency, Vendors, target audience, regulatory bodies (Indian context).

UNIT 2: Planning and Strategy

Planning framework/outline, situation analysis, advertising objectives, DAGMAR, Facets Model

of effective advertising. (Discussion and analysis of Indian advertisements to find out their likely

objectives is recommended)

UNIT 3: Effective Advertising Message

The Big Idea and ROI (Relevance, Originality, Impact), creative message execution: appeals,

format, tone, body copy, headlines, layout), brand bonding through emotional message

execution, preparing a Creative Brief. (Workshop on preparing a creative brief is recommended.)

UNIT 4: Effective Advertising Media

Media Plan, Media mix selection, Media objectives, Newer media options, Media budget. (Short

group based exercises on allocating a hypothetical media budget of a client across different

media recommended. Actual T.V. magazine and billboard costs may be used.)

UNIT 5: Consumer Personality

Theories of Personality, Personality and Consumer Diversity, Brand Personality, Self and Self

Image, Virtual Personality. (Advertisement analysis and class discussion should be done)

UNIT 6: Consumer Perception and Learning

Dynamics of perception (Sensation, Absolute and Differential threshold, Subliminal perception,

Perceptual selection, organization and interpretation), Consumer Imagery, elements of consumer

learning, behavioural learning theories (Classical, Instrumental, Observational), Cognitive

Learning Theory (Information Processing and Involvement Theory).

UNIT 7: Consumer Attitude and Culture

Attitude Formation and Attitude Change Strategies.

Needs and culture, Learning and culture (Symbolism, Enculturation and Acculturation, Rituals),

Subcultures, Indian Core Values (Family focus, Society through conformity, happiness and

adaptability, religion and spirituality).

Note: Teaching methodology must integrate concepts with discussions/activities, cases and

advertisements in the Indian context. Group Project incorporating the practical aspects of course

is recommended.

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ECB-608:- Hospitality Economics

Unit 1:- Meaning- definition- scope and importance of Hotel Economics-ownership structure: pavement

hotels- Sole-proprietorship- partnership- Franchisees- Management Contract – their advantages and

disadvantages.-ITDC-KSTDC- Hotel management: managerial skills and rolls –managerial ethics and

organizational culture-Organization: concept of organizing hotel industry- organizational structure and

design- line and staff-authority and responsibility- span of control- delegation-decentralization.

Unit 2:- Development of hotel industry over the ages-Indian hotel industry in comparison with

international hospitality-Front office: Layout - sections - and Qualities of Front Office staff. -

House keeping: concept- importance and scope – marketing of hotel products: Marketing

Strategies- Marketing Mix- Planning- Marketing Department Organization- food and beverages:

Introduction- types- Organization of F&B Services in different types of Hotels-Factors involved

in hotel industry: catering -Classification - commercial and non commercial - engineering and

maintenance-Finance and accounting;-accounting concepts- classification of accounts- rules of

debit and credit-classification of hotel departments: revenue and non-revenue-inter and intra

departmental linkages and co ordination.

Unit 3:- Link between tourism and hospitality industry-trends in hospitality industry in India and Karnataka-

emerging trends of hospitality industry-issues and challenges-prospects-Quality aspects in hotel industry-health and hygiene.

Unit 4:- Nature of demand: determinants of demand-nature of tourism demand- supply of

hospitality –determinants of tourism and hospitality supply-changes in supply and demand

since 1991-Strategies in hotel management: profit measurement and profit planning-cost

benefit analysis-determinants of investment decision in tourism and hospitality.

Unit 5:- Government policy towards hotel industry –controls-regulations and initiatives

towards growth and development of tourism and hotel industry in India and Karnataka-

problems of hotel industry - measures (monetary and non monetary)-employment of child

labour –Social Security in hotels -Hotel Security: concept- importance- Type- Organization

structure-Application of security in Hotels- scope and trends.

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