Nave Obeso Book 2016

Creative · Content · Writer

My name is Naville (na-vil) Obeso and Iʼma creative writer.

Based in Mexico City, I work in advertising as creative and content creator

specializing in social media and digital areas.

Se habla español y una orgullosa cantidadde spanglish también.

Design + Photography work.

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2015

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DIGITAL X ANALOG

All Digital Invaders potraits were taken withCanon 0S5 and Nikon D5000

Analog pictures were taken with Minolta Hi-MaticAF2 using Fuji film speed superia Xtra 400

and exposed to the sun on pourpose.

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Social Media +Advertising work.

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Holding:

- Copywriting- Creativity- Community Management- Photography

During the summer of 2013 we had the chance to work with Bud Light Mexico and H-E-B on a special mission to break a World Guinness Record.

Both enterprises got together to break “The World’s biggest roast” and we took over Bud Light’s social networks to communicate this big event during the months of July and August.

In this project we re-created Bud Light’s personality, and the way the brand talks to its fans. We worked on the art direction and developed some of the happenings during the event.

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Holding:- Copywriting- Translation- Creativity- Community Management

With AlEN we worked on each of their brands for their extension to the USA.

We designed a different personality for each brand (Pinalen, Pinol, Ensueño, Cloralex, and Xtra-Pine), in order to fit with the Hispanic and Anglomarket.

We also worked their benchmarking and art direction.

NELA

My litt

le Mex

ico.

Holding:

- Copywriting- Creativity- Community management- Photography

We developed a “web series” werethe story of 3 longboard riders from Monterrey, Guadalajara and Torreón and their way to the Monterrey Longboard Festival was told.

We worked together with craft agencies like Nrmal and Savvy to generate quality content, take over of the brand’s social networks, and tell a good story.

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Holding:

- Copywriting- Community management- Photography- Design- Public Relations

I had the chance to work with the school and with their former creators Grupo W into create a voice and image for the school’s media.

The concept was easy: “to tell the world who we are and what we do” and to solve that so called mystery for the ones who already know about us.

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Holding:

- Copywriting- Content creator- Creativity- Community management- Photography

Tupperware is probably one ofthe funniest and coolest brandsI have worked with. The challengeof working TW content was tomake people laugh and to show off all of the functions of theiramazing product line.

The concept was easy: “Save time and have fun”. TW products are made to save timeand enjoy your time.

We created content to make momsand the “godínez” communitylaugh at all times.

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Personal Work + Collaborations.

Luci y sus amigos is an independent project that supports Latin-American talent (and worldwide talent in some lucky occasions) with criticism, space and communication; in order to help the creative youth of our country to get to be known among its citizens and the world.

Our mission it’s to help talent out, make friends, collaborate, and make fun and cool things together. To build a community that has fun and does what loves to do.

LU

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This project starts in 2008 in Mexicali, Baja California between Ricardo Rodríguez and me. He was learning photography with his first camera and I was starting to paint and making graffiti at La Casa de la Cultura. Both of us were 17 years old at the time, and we had started making so many stuff that we didn’t knew what to do with it.

We didn’t knew anybody who was doing what we were doing, there were no galleries or coffee shops exposing art works at the time, so we decided to open a MySpace page and we called people out to make an art show. We gather around 50 amateurs artists and started to make art shows and opening spaces around the city.Soon after we captured the people and the government's attention, and we started to grow.

Now in 2016 Luci y sus amigos jumped out of the local art spaces to a big collective with national and internationalcollaborations from all over the world.

Luci y sus amigos lives in Mexicali, Mexico City and the Internet.

SH

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SSK is a personal project that plays with photography, writing and handmade typography.

In 2013 I started working for anAmerican brand as a copywriter.

In order to work on my grammar and writing style I started up this project.

It lives on Tumblr.

If your shoes could talk what would they say? I own 37 sneakers.

I've collected them since I was 17 and have always regarded them as my treasure.

“Shifting Kicks” is a writing project where you will meet my shoes and the stories behind them: the sad ones, the happy ones and the odd ones too.

DUMDUM Mag

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contact [email protected]+52 (811) 011 3878naveobeso.com

Luci y sus [email protected]

Shifting Kicks.shiftingkicks.tumblr.com

Thank you.