NASSCOM Product Conclave 2010 Feedback from delegates

Delegate feedback

19 Nov 2010

Primary reasons to attend PC10

To network

To listen to industry experts

To exchange experiences

To know about emerging trends

Business promotion

To showcase my company

The Cloud Computing theme

Other, please specify

78%

76%

37%

64%

24%

20%

38%

4%

2. What made you decide to attend the NASSCOM Product Conclave 2010? (Please check all that apply)

n = 120

Rating of Keynotes

Amitabh Srivastava - Leapfrog to Platform as a Service

Polly Sumner - Extending the Cloud ecosystem

Carol Ann Bartz - The New Internet

11%

24%

19%

40%

52%

43%

35%

20%

31%

14%

5%

7%

Outstanding Good Average Poor

3. How do you rate the following Keynote speeches at the NASSCOM Product Conclave 2010?

n = 85

n = 93

n = 88

Rating of Plenary Panel Discussions

Addressing 40M SMEs in India (Bharat Goenka / Sridhar Vembu)

Bootstrapping using services / consulting (Dr. Frank Levinson / Dr. Anand Deshpande)

Getting to Plan B (Sharat Saran)

Debunking 5 myths of lean start-ups (Vivek Wadhwa / Mukund Mohan)

17%

29%

13%

27%

49%

53%

39%

49%

26%

16%

37%

17%

9%

2%

11%

6%


4. How do you rate the following Plenary panel discussions at NASSCOM Product Conclave 2010?

n = 84

n = 89

n = 81

n = 82

Rating of Track Panel discussions

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Ride the mobile solutions wave triggered by UID

Traits of a successful entrepreneur

Building products for a billian Indians

Creating passionate users

Weapons to fight with the 800 pound Gorillas - Open source and Cloud

37%

26%

13%

12%

11%

40%

50%

53%

57%

53%

14%

19%

29%

24%

36%

10%

6%

5%

8%


5. How do you rate the following Track Panel Discussions at NASSCOM Product Conclave 2010?

n = 51

n = 77

n = 53

n = 70

n = 63

Rating of Workshops

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Opinion Vs. Market Research - Building great software products with inspiration and rigor

Products going global

7 ways to milk your SaaS / Cloud product

Real world of high tech product management

28%

24%

12%

17%

50%

43%

55%

67%

22%

20%

30%

17%

12%

3%


6. How do you rate the following workshops at the NASSCOM Product Conclave 2010?

n = 33

n = 49

n = 42

n = 50

Rating of Special Sessions

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Product Management (held on 9th November)

CIO+Technology - Catalysed by start-ups

SI 2.0 - Selling Innovation

5 things a Seed / Angel investor is looking for in a venture

Exploring Government / Quasi-Government funding sources

22%

8%

21%

15%

18%

56%

50%

41%

54%

58%

19%

39%

28%

21%

18%

3%

3%

10%

10%

6%


7. How do you rate the following Special Sessions at the NASSCOM Product Conclave 2010?

n = 52

n = 29

n = 33

n = 36

n = 32

Rating of Open Discussions

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Stay hungry, Stay foolish - Rashmi Bansal

Crowd sourcing - shout your need - Kishore, Impel CRM and Suresh, Orangescape

Needs of product start-ups - Dorai Thodia, iMorph Inc

17%

14%

20%

57%

59%

55%

19%

20%

25%

6%

8%


8. How do you rate the following Open Discussions at the NASSCOM Product Conclave 2010?

n = 51

n = 47

n = 40

Feedback on Cloud Computing sessions

Yes79%

No21%

0% 10% 20% 30% 40% 50% 60%

I learnt a lot from the sessions

The sessions reinforced what I …

I think I knew more than what …

It was time wasted

37%

51%

11%

2%

0% 10% 20% 30% 40% 50%

Yes

No

Part yes, Part no - I still have some more work to do

47%

3%

50%

9. Did you have a chance to attend the session(s) related to this year's theme "Cloud Computing"?

n = 120

11. After attending the sessions on Cloud Computing, are you clearer about the Cloud strategy for your / your clients' business?

10. What best describes your response to the Cloud Computing sessions?

Rating of Special modules

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Spotlight - Transformation to the Cloud

Product Expo showcase

Product Demos Expo Centre

NASSCOM Ecosystem Awards Ceremony

Entertainment by Vikram Sathaye & Group

12%

11%

9%

7%

40%

60%

59%

52%

42%

36%

27%

23%

33%

37%

16%

1%

8%

7%

14%

9%


12. How do you rate the following modules at the NASSCOM Product Conclave 2010?

n = 57

n = 89

n = 45

n = 93

n = 78

Rating on meeting / presentation formats

0%

10%

20%

30%

40%

50%

60%

70%

Keynotes Panel Discussions

Workshops Special Sessions

Open Discussions

Structured Networking

Product Expo

41%

67%

30% 35% 35%

23%31%

13. According to you, which meeting / presentation formats were most fulfilling? (Please check all that apply)

n = 120

Rating on Overall Experience

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Programme Content

Registration process

Quality of speakers / panellists

Quality of moderators

Presentation Quality

Networking Opportunities

Quality of Product Expo

Food & Beverages

Audio - Video arrangement

Venue

Overall

22%

28%

25%

21%

19%

15%

15%

20%

15%

23%

17%

60%

63%

58%

52%

55%

53%

54%

51%

56%

57%

67%

15%

8%

13%

22%

21%

29%

25%

24%

21%

16%

15%

3%

1%

4%

5%

4%

3%

6%

4%

8%

4%

1%


14. From an overall experience point of view, how do you rate the NASSCOM Product Conclave on the aspects given below?

n = 120

15. Please tell us about the Top 3 things you liked about NASSCOM Product Conclave 2010 (up to 500 characters).

Product• Product expo was the hero with

most mentions.• Providing a platform for investors

to meet Product Companies• Providing a good opportunity for

product companies to showcase their products

• I came to know more about markets and how to position products based on various market segments.

Speakers• Access to key speakers before and

after sessions • The two Speakers Levinson & Bartz • Most of the speakers were real

entrepreneurs and they shared their insights which are of immense value.

• Access to key speakers before and after sessions

• the quality of speakers and good organization

Networking• General good feeling about the

networking opportunities the event provided

• It's a tremendous networking opportunity, and it was good to see people make best use of it.

• Quite a few well known people and decision makers attended the conclave. That gave very good opportunity for fruitful networking

The context of the top terms - a few nuggets

16. What were the Top 3 things you wished were different at NASSCOM Product Conclave 2010? (up to 500 characters)

Sessions

• Sitting arrangements in all sessions should facilitate networking

• When there is a certain focus, the sessions should be in greater detail

• Provide a place to put our bags and stuff - like a security area...etc.

• Parallel sessions – missed a few good sessions

• Audio Quality dampened some sessions

Product

• Selling products unabashedly like Amitabh did of Azure must not be allowed

• Better vertical representation at the Product Expo

• more product expo - exposes our product to generate biz leads

• deep dives in relevant topics related to startup/product development


17. What 3 things did you learn at the NASSCOM Product Conclave 2010?

Cloud• Most people just mentioned ‘Cloud’ or ‘Cloud computing’

• Cloud computing trends and what the industry leaders are saying in this regard

• Cloud computing, its challenges and future.

• Cloud computing got clearer

• Cloud is here to stay, be it private, public or hybrid

• Additional inputs on Cloud and Indian market

• Microsoft's Cloud strategy

Product

• India way far behind in product space & majority of India doesn't understand Products business.

• Looking for customer needs for product dev. rather than technology driven approach

• Overcome fear to build software products

• Product is not just engg, it is also about marketing (by Carol Bartz)

• Attend more of product conclaves and expos and interact more with entrepreneurs for right guidance.


18. Of all the learnings from the Product Conclave, what 3 things would you do first in the next 90 days? (up to 500 characters)

Product• implementation of proper market research in the

product development of our company

• Will focus on revenue building part than worrying about secondary features in my product

• To communicate with the contacts I got there in the product conclave

• Align approach to create BP for products to address deep/specialized customer needs

• Fine Tune Product Strategy

Cloud

• Cloud Strategy finalization

• Started contacting partners for cloud implementation

• Analyze on how Cloud computing can help my business

• Have a deeper look inside cloud computing and see how it can help and my customers.

• Find out more operational level details regarding cloud computing


19. What is that one thing that made the Product Conclave worth attending? (Please be descriptive - up to 2,000 characters)

Product• The quality of speakers. Views from the people

who have done it. Perspective to shift from a service centric approach to product centric approach.

• The opportunity to showcase our product to a wider audience and we were not disappointed. We got a lot of leads.

• The strong focus on innovative product startup community.

• Expanding my knowledge and awareness of the various software products that are already present in our country and to actually see the successes of these products

Networking• Networking was mentioned as one

of the most positive results of the Conclave

• It is worth attending because many people will get some contacts with the persons very easily, which may improve their business in future.

• It was nice that I could do the demo of my product on day 0. It would have been nice if startups could do the demo on day 1 or 2 also. The networking was good.

Start-up• Interaction with successful product

startup founders like Sahil Jain and Pallav Nadhani.

• Good Startup demos. • The strong focus on innovative

product startup community.• Getting to know about more

products. I My main aim was to network and see the product space in India to leverage. I've signed up one startup company earlier to OEM their BPM product.


20. Do you have any suggestions for NASSCOM Product Conclave? (Please be descriptive - your answer can be up to 2000 characters)

Product• DO bring some key bureaucrats handling IT and

telecom space to share the initiatives govt. of India is taking to boost the product ecosystem.

• Please do not invite speakers who use this as their product sales pitch. People need to share what they did when they faced similar situation.

• 1. Avoid overlap of critical & important programmes. 2. Avoid non-entrepreneur crowd, services companies. 3. Invite international product startups 4. Bring in more successful global as well as Global Indian entrepreneur, gurus, leaders.

Product (cont.d)• 1, sound was not clear in main auditoriam (noise from A/C,

Echo) 2, Product Expo - want to see more startup products, than big company products. 3, Requesting a session by Facebook CEO - Mark Zuckerberg, for next year. 4, Coverage in techcrunch, also want to see Michel Arrington. 5, Frankly, I dont have anything interesting to say about this event to my friends (though I got many connections from this event). So I want to see better things next year

• Speakers from successful product companies worldwide could be brought in for sessions, which will add tremendous amount of value.


Thank you

Dhruv Shenoy, Knowience Insights, [email protected]

mailto:[email protected]

NASSCOM Product Conclave 2010 Feedback from delegates

Business

nasscom product

cloud computing

product expo

top terms

key speakers

strong focus

top 3 things

product