NASSCOM Product Conclave Nov 2010
NASSCOM Product ConclaveNov 2010
Report Overview• Keywords tracked: “NASSCOM Product Conclave”• Time period: Nov 2010• Results overview
– Most mentioned were EMERGE “top 8” showcase and opening keynote sessions
– Top mentioned keywords – Cloud, startup, customer validation
– Pickup was highest on Twitter (4372 on Nov 10th), followed by main stream news, blogs and facebook mentions
– Among sessions UID, Rashmi Bansal and Opening keynote by Som and Sharad recorded highest mentions
Twitter showed a huge jump in product conclave mentions, topping during the keynote & UID, Media mentions were about growth in software industry exports
Mentions about attending product conclave kicked of in the morning, with Expo doing well before lunch, followed by the sessions in the afternoon
Among mentions of key people, Som and Sharad topped mentions followed by Vivek and M R
Mentions were most positive for Keynote speech followed by UID session and Rashmi Bansal, especially on Twitter
Total number of mentions = 1028
Steel Wheels are getting a lot of attention with the locations and new openings of steel wheel showrooms
Overall sentiment topped positive in the evening (EMERGE showcase) and was very positive at keynote
Among qualified mentions (783) Nokia was most popular device of sending feedback, followed by web and then Blackberry devices
Mentions by age show tremendous repeat mentions by <35 age demographic, followed by most unique mentions among 35-45
Mentions were overwhelmingly by men, except during Rashmi Bansal’s session & UID
Tag cloud shows mention trend was about product exports, optimism on the conference overall and big focus on Lean startups
Cloud computing Azure Exports product startups entrepreneurship
Optimism wifi Som Mittal keynote UID Lean startup Obama
Plan B Obopay Lunch Rashmi CIO $1.64 Billion
Among unique views by website, Twitter topped, followed by WATBlog and NASSCOM Emerge blog
Mentions about organization and sound / AC got the most positive mentions, followed by Venue
Total relevant mentions = 744
More time for Q&A was the most requested topic, with many mentions about some pitches being too long
Total relevant mentions = 609
Key mentions
Key mentions
Key mentions
Key mentions
Vangalhttp://www.vangal.com
Context. Correlation. Causation.