Top Banner
Introduction to Social Media and Social Networking Barbara Burgie burgiemediafusion.com facebook.com/burgiemediafusion twitter.com/burgiemedia linkedin.com/company/burgie-mediafusion-llc
64

NARI Social Media Presentation

Sep 01, 2014

Download

Technology

Barbara Burgie

 
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: NARI Social Media Presentation

Introduction to Social Media and Social Networking

Barbara Burgieburgiemediafusion.com

facebook.com/burgiemediafusiontwitter.com/burgiemedia

linkedin.com/company/burgie-mediafusion-llc

Page 2: NARI Social Media Presentation

Current stats

• 48% of adults (18+) are on Facebook • 16% of adults are updating their page at least once per day

• Average user has 130 friends

• People spend over 700 billion minutes per month on Facebook

• Average user is connected to 80 community pages, groups and events

• Since social plug-ins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day

-facebook.com

Page 3: NARI Social Media Presentation

Current stats

• Executives from all Fortune 500 companies are LinkedIn members

• Roughly one million new members join LinkedIn every week, at a rate equivalent to a professional joining the site faster than one member per second

• There were nearly two billion people searches on LinkedIn in 2010

-linkedin.com

Page 4: NARI Social Media Presentation

Current stats

• Twitter has 105,779,710 registered users • About 5% of Americans use Twitter

• New users are signing up at the rate of 300,000 per day

• 180 million unique visitors come to the site every month

• 75% of Twitter traffic comes from third party applications

• Twitter users are, in total, tweeting an average of 55 million tweets a day.

• Twitter itself has grown: in the past year alone, it has grown from 25 to 175 employees.

-huffingtonpost.com

Page 5: NARI Social Media Presentation

Current stats

• Enough content is uploaded on YouTube each week to create 150,000+ full-length movies

• More video is uploaded in 60 days than the 3 major US networks created in 60 years

• The demographic is broad: 18-54 years old

• YouTube reached over 700 billion playbacks in 2010

-youtube.com

Page 6: NARI Social Media Presentation

Other important networks

• Every business owner (or manager) can setup a free account to post offers, photos and message her customers

• In the month of January, more than 45 million people visited Yelp

• Started in Columbus, OH in 1995• Used to rate a company by type of work they've done, prices,

professionalism and timeliness

• Businesses are rated on a 16 elements including an overview of complaints received and level of severity

Page 7: NARI Social Media Presentation

Why does social media work?

• Creates instant business versus instant branding

• Friends, family, fans, connections, clients and prospects

• Relationship building

Page 8: NARI Social Media Presentation

Burgie MediaFusion top social media picks

Page 9: NARI Social Media Presentation
Page 10: NARI Social Media Presentation

Facebook: How to set up your accountwww.facebook.com

Page 11: NARI Social Media Presentation

Facebook: How to set up a page

Fan/Business/Personal Page; which is right for you?

• Personal versus professional

• Clients versus friends

• Content within your posting

Page 12: NARI Social Media Presentation

Facebook: “friend” versus “like”

Page 13: NARI Social Media Presentation

Facebook: User protocol

• Appeal to your audience

• Ask questions and have conversations

• Update with photos of people, videos and original content

• What is your corporate policy?

Page 14: NARI Social Media Presentation

Facebook: By the numbersWhat are the best times to post?

• Early morning (7 a.m. EST)

• After work (5 p.m. EST)

• Late at night (11 p.m. EST)

• Thursday and Friday have 18% more engagement than other days of the

week

-mashable.com

Page 15: NARI Social Media Presentation

Facebook: Security settings

Page 16: NARI Social Media Presentation

Facebook: Security settings 1

2

3

4

Page 17: NARI Social Media Presentation

Facebook: Key applicationsFacebook Polls

Facebook Questions

Page 18: NARI Social Media Presentation

Facebook: Key applications

Facebook Marketplace

Facebook Events

Page 19: NARI Social Media Presentation
Page 20: NARI Social Media Presentation

LinkedIn: How to set up your accountwww.linkedin.com

Page 21: NARI Social Media Presentation

LinkedIn: How to set up a page

Creating your company page:

• Personal versus professional

• Clients versus friends

• Content on your page

Page 22: NARI Social Media Presentation

LinkedIn: Why do you need a company page?• Exposure

• SEO

• Connect with other companies

Page 23: NARI Social Media Presentation

LinkedIn: User protocol• Invitation Etiquette

• Be sure to know who you are asking and who is asking you• Users vary in their views on how well you

must know someone before connection to him or her, but it’s inappropriate to send connection invitations to people who have never met you or heard of you, or had any linking to your existence

• Be personal in your messages• Express your personal brand in the LinkedIn

summary• Show who you are, what you do, and why

its unique

Page 24: NARI Social Media Presentation

LinkedIn: Security settings

1

2

3

4

Page 25: NARI Social Media Presentation

LinkedIn: What to post

• Past Jobs

• Books

• Join Groups

• Start Discussions

Page 26: NARI Social Media Presentation

• Past Jobs

• Books

• Join Groups

• Start Discussions

LinkedIn: What to post

Page 27: NARI Social Media Presentation

LinkedIn: What to post

• Past Jobs

• Books

• Join Groups

• Start Discussions

Page 28: NARI Social Media Presentation

LinkedIn: What to post

• Past Jobs

• Books

• Join Groups

• Start Discussions

Page 29: NARI Social Media Presentation

LinkedIn: Key goals

• Build relationships

• Keep up on position changes and people in the industry

• Get Recommendations• The recommendations feature on LinkedIn can be a powerful way to show

that your work has been endorsed by influential people

Page 30: NARI Social Media Presentation
Page 31: NARI Social Media Presentation

Twitter: How to set up your accountwww.twitter.com

Page 32: NARI Social Media Presentation

Twitter: How to use your account

• Be a follower first• Don’t be afraid to take some risks and follow someone outside your

immediate circle

• Be useful and not all about you• Twitter should be a place where you want to share common interests and

ask insightful questions and, ideally, read the interesting answers you get back

Page 33: NARI Social Media Presentation

• Retweet

• The retweet (or “RT”) allows Twitter users to share the best links, tweets, and gems they find from others using the service

• Retweeting someone else’s content is an act of kindness, and for the most part bloggers like to return such acts

Twitter: User protocols

Page 34: NARI Social Media Presentation

• Be active!

• On an account level, 25% of Twitter accounts have no followers, and 40% have never sent out a single Tweet. Put in perspective: 30 million Twitter accounts have never been updated. Taken even farther, 80% of all Twitter users have sent out less than ten tweets- MAKE IT WORK!

-RJMetrics

Twitter: Stats

Page 35: NARI Social Media Presentation

Twitter: Security settings

Page 36: NARI Social Media Presentation
Page 37: NARI Social Media Presentation

YouTube: How to set up your account

• Create username to go along with your company

• Customize your channel with background to match your other marketing and social media materials

Page 39: NARI Social Media Presentation

YouTube: Content ideas

• Video montage of project installation

• Project profile

• Staff interviews

• Show action pieces featuring product

• Don’t be boring! Have fun! Stay positive!

Page 40: NARI Social Media Presentation
Page 41: NARI Social Media Presentation

HootSuite: How to set up your accountwww.hootsuite.com

Page 42: NARI Social Media Presentation

HootSuite: Cost

Page 43: NARI Social Media Presentation

HootSuite: What is it?• A way to save your time and save your sanity

• Manage multiple social networks through one client

Page 44: NARI Social Media Presentation

HootSuite: Add networks

1 2

34

Page 45: NARI Social Media Presentation

HootSuite: How to post

Page 46: NARI Social Media Presentation

HootSuite: Your feed

Page 47: NARI Social Media Presentation

How to use these tools effectively

Page 48: NARI Social Media Presentation

• The W’s– Why do the campaign?– Who is the target?– Who will be responsible for the campaign?– What do you want to say?– What do you want to learn?– What do you want the audience to do?

• Establish a key company contact to control and use staff to come up with content

Create a plan

Page 49: NARI Social Media Presentation

Goal setting

Page 50: NARI Social Media Presentation

Impressions versus likes/friends/contacts

• Make them realistic and achievable

• Review them weekly

Page 51: NARI Social Media Presentation

Benchmarks

• Look at your first three months and review your trends

• See what gains response

• Create a way to track your ROI

Page 52: NARI Social Media Presentation

What should your plan look like?

Page 53: NARI Social Media Presentation

• Key ways to begin tracking your ROI• Time you spent versus:

• Number of connections• Number of responses• Increase in web traffic

ROI versus ROE

• Other questions to ask:• Are you reaching your target market?• Are you achieving the goals you set?• What other impacts have you seen?• What do you need to change in your campaign?

Page 54: NARI Social Media Presentation

Key to success? Content!

Page 55: NARI Social Media Presentation

How to find content

• Google Reader• If you are still reading blogs the old-fashioned way, by clicking from

one page to the next, use Google Reader and your productivity will skyrocket

Page 56: NARI Social Media Presentation

• Blogs

• Key Sites• As a blog publisher, it is a good idea to have your feeds in your Google

Reader account. The reason is that if you have these here, there is a higher chance that other readers will find your feed to read your content. Have a variety of related blogs that you also follow and mark posts that you like in the reader. This will help people find your content, which they will most likely enjoy since it's relevant to the blogs they are already reading.

How to find content

Page 57: NARI Social Media Presentation

What to post

http://vimeo.com/335019

Page 58: NARI Social Media Presentation

Statistics and review

Page 59: NARI Social Media Presentation

Integration with HootSuite Analytics

Page 60: NARI Social Media Presentation

Integration with Google Analytics

•Improve your website return on investment Increase conversions

•Find out where to focus time, money and energy

•Make more money on the web

Page 61: NARI Social Media Presentation

Trends and other information you might want to know

Page 62: NARI Social Media Presentation

Phone applications and integrations

• More than 250 million active users are accessing Facebook through their mobile devices

• People that use Facebook on their mobile devices are twice as active as non-mobile users

• Of Twitter's active users, 37 percent use their phone to tweet

• YouTube mobile gets over 100 million views per day

• YouTube player is embedded across tens of millions of websites

Page 63: NARI Social Media Presentation

Quick codes

• 87% of people are scanning QR Codes to get additional product information

• 1,200% growth in the scanning of QR Codes over just the last six months of 2010

• Demographic is 35- 44

-directmailman.com; mashable.com

Page 64: NARI Social Media Presentation

Contact Information

Barbara [email protected]

614.273.0783burgiemediafusion.com

facebook.com/burgiemediafusiontwitter.com/burgiemedia

linkedin.com/company/burgie-mediafusion-llc

Taylor [email protected]

Office: 800.713.0445 ext. 2Cell: 419.302.3786